Kia Optima Kia Optima 2006 Kia Rio Kia Rio 2010

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Kia Optima vs. Kia Rio Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Kia Rio Invoice Comparison

Lowest Total Price: $15,685

Kia Rio SX   
Difference: $6,405

Lowest Total Invoice: $14,757

Kia Rio SX   
Difference: $5,402

Calculate Payments

  Down Payment Interest Rate Term
Model Year200620102010
ModelOptimaRioRio
TrimEXLXSX
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $19,100 $13,795 $14,895
Base Invoice $17,605 $13,330 $13,990
Floor mats 85 95 95
Rear spoiler 220 300  
Antilock brakes (ABS) 795    
2.7L V6 1,300    
Value Package   600  
195/55HR15   285  
Floor mats 65 72 72
Rear spoiler 169 250  
Antilock brakes (ABS) 710    
2.7L V6 1,020    
Value Package   535  
195/55HR15   250  
Options (change) 2,400 1,280 95
Options (change) 1,964 1,107 72
Destination 590 695 695
Total Price $22,090 $15,770 $15,685
Total Invoice $20,159 $15,132 $14,757

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Kia Rio dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Kia Rio

Lowest Adjusted Price and Invoice: Kia Rio SX
TrueDelta Adjusted Price Difference: $4,525
TrueDelta Adjusted Invoice Difference: $3,695
Model Year200620102010
ModelOptimaRioRio
TrimEXLXSX
Body4dr Sedan4dr Sedan4dr Sedan
Engine170hp V6110hp I4110hp I4
TransmissionT4M5M5
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)20/27 MPG27/32 MPG27/32 MPG
Audio (watts, speakers)120, 6?, 6?, 6
Tire (rear if not all the same)205/55-16195/55-15205/45-16
Total Price$22,090$15,770$15,685
Adjustments for Features-2,1800-300
Feature-Adjusted Total Price$19,910$15,770$15,385
Cost Above Minimum$0$385$0
Total Invoice$20,159$15,132$14,757
Adjustments for Features-1,9890-282
Feature-Adjusted Total Invoice$18,170$15,132$14,475
Cost Above Minimum$0$657$0

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Features Comparison: Kia Optima vs. Kia Rio

Model Year200620102010
ModelOptimaRioRio
TrimEXLXSX
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
4-speed manually-shiftable automatic$900  
5-speed manual $0$0
FWD$0$0$0
Accessories 
Universal garage door opener$100  
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats $0$0
Side curtain airbags $350$350
Tire-pressure monitor $75$75
Climate Control 
Automatic climate control, front$200  
Exterior 
Bright-finished exhaust tip(s)  $25
Sunroof$900  
Infotainment 
Audio controls on steering wheel $125$125
Aux input $50$50
Bluetooth cell phone link $100$100
Cassette player$50  
MP3-compatible player $50$50
Satellite radio $200$200
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror$150  
Automatic headlights$125  
Automatic-off headlights $25$25
Fog lights$125 $125
Illuminated visor mirror, driver$50  
Illuminated visor mirror, passenger$50  
Turn signals on or near mirrors $25$25
Visor mirror, driver $10$10
Visor mirror, passenger $10$10
Seats and Interior Trim 
Center armrest(s), second row$50  
Leather-wrapped steering wheel$150 $150
Manual height adjuster, driver seat $50$50
Manual lumbar adjuster, driver seat$50  
Manual tilt adjuster, driver seat $50$50
Power fore-aft adjuster, driver seat$100  
Power height adjuster, driver seat$100  
Power recliner, driver seat$100  
Power tilt adjuster, driver seat$100  
Total Value of Features$3,300$1,120$1,420
Value of Feature Adjustments$2,180$0$300
Value of Feature Adjustments-1,9890-282

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Specifications Comparison: Kia Optima vs. Kia Rio

Model Year20062010
ModelOptimaRio
Body4dr Sedan4dr Sedan
Wheelbase106.3 in98.4 in
Length185.8 in167.3 in
Width71.5 in66.7 in
Height55.5 in57.9 in
Curb Weight3,279 lb.2,365 lb.
Fuel Capacity17.2 gal.11.9 gal.
Row 1 Headroom39.0 in39.6 in
Row 1 Shoulder Room56.9 in53.5 in
Row 1 Hip Room55.8 in50.8 in
Row 1 Legroom43.3 in42.8 in
Row 2 Headroom37.6 in37.8 in
Row 2 Shoulder Room55.7 in53.1 in
Row 2 Hip Room54.4 in50.0 in
Row 2 Legroom36.2 in34.3 in
Cargo Volume13.6 ft311.9 ft3

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Option Package Details
Kia Rio LX

195/55HR15 tires
FeatureValueRequested?
195/55HR15 tires400No
Alloy wheels350Yes
Total Requested35047%
Total Not Requested40053%
Value Package
FeatureValueRequested?
Audio controls on steering wheel125No
Cruise control150Yes
Power mirrors125Yes
Heated mirrors25Yes
Power front side windows250Yes
Power locks275Yes
Remote keyless entry225Yes
Unbranded, 6 speakers350No
Power rear side windows200Yes
Total Requested125072%
Total Not Requested47528%

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