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Kia Optima vs. Kia Rio Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Kia Rio Invoice Comparison

Lowest Total Price: $22,075

Kia Rio SX   
Difference: $795

Lowest Total Invoice: $20,880

Kia Optima EX   
Difference: $25

Calculate Payments

  Down Payment Interest Rate Term
Model Year20062016
ModelOptimaRio
TrimEXSX
Body4dr Sedan4dr Sedan
Base Price $19,100 $20,755
Base Invoice $17,605 $19,667
Leather Package 1,000  
Antilock brakes (ABS) 795  
Floor mats 85 120
2.7L V6 1,300  
Universal garage door opener   350
Leather Package 890  
Antilock brakes (ABS) 710  
Floor mats 65 97
2.7L V6 1,020  
Universal garage door opener   291
Options (change) 3,180 470
Options (change) 2,685 388
Destination 590 850
Total Price $22,870 $22,075
Total Invoice $20,880 $20,905

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Kia Rio dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Kia Rio

Lowest Adjusted Price and Invoice: Kia Rio SX
TrueDelta Adjusted Price Difference: $3,470
TrueDelta Adjusted Invoice Difference: $2,508
Model Year20062016
ModelOptimaRio
TrimEXSX
Body4dr Sedan4dr Sedan
Engine170hp V6138hp I4
TransmissionT4T6
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)20/27 MPG27/37 MPG
Audio (watts, speakers)120, 6?, 6
Tire (rear if not all the same)205/55-16205/45-17
Total Price$22,870$22,075
Adjustments for Features0-2,675
Feature-Adjusted Total Price$22,870$19,400
Total Invoice$20,880$20,905
Adjustments for Features0-2,533
Feature-Adjusted Total Invoice$20,880$18,372

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Features Comparison: Kia Optima vs. Kia Rio

Model Year20062016
ModelOptimaRio
TrimEXSX
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
4-speed manually-shiftable automatic$900 
6-speed manually-shiftable automatic $1100
FWD$0$0
Accessories 
Proximity key $250
Tilt steering wheel, manual$150 
Tilt/telescoping steering wheel, manual $250
Brakes, Airbags, and Other Safety 
911 assist $25
Active or whiplash-reducing head restraints, front seats $0
Brake assist $50
Rearview camera $200
Side curtain airbags $350
Stability control $400
Tire-pressure monitor $75
Traction control $100
Vehicle health reports $0
Climate Control 
Automatic climate control, front$200 
Exterior 
Bodyside moldings$75 
Bright-finished exhaust tip(s) $25
Infotainment 
App support $0
Audio controls on steering wheel $125
Aux input $50
Bluetooth audio streaming $25
Bluetooth cell phone link $100
Cassette player$50 
HD radio $50
MP3-compatible player $50
Navigation system $600
Satellite radio $200
SMS text-to-speech reader $25
Traffic information $25
Voice control for external devices $0
Voice control for nav and audio $100
Instruments, Lights, and Mirrors 
Compass $0
Power-folding mirrors $50
Trip computer $150
Turn signals on or near mirrors $25
Seats and Interior Trim 
Center armrest(s), second row$50 
Heated front seats $200
Manual height adjuster, driver seat $50
Manual lumbar adjuster, driver seat$50 
Power fore-aft adjuster, driver seat$100 
Power fore-aft adjuster, passenger seat$100 
Power height adjuster, driver seat$100 
Power recliner, driver seat$100 
Power recliner, passenger seat$100 
Power tilt adjuster, driver seat$100 
Soft-touch instrument panel (optional) $0
Suspension, Wheels, and Tires 
Sport suspension (upgrade) $0
Transmission 
Steering-wheel-mounted transmission controls $100
Total Value of Features$2,075$4,750
Value of Feature Adjustments$0$2,675
Value of Feature Adjustments0-2,533

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See a complete comparison of Kia Optima vs. Kia Rio features.

Specifications Comparison: Kia Optima vs. Kia Rio

Model Year20062016
ModelOptimaRio
Body4dr Sedan4dr Sedan
Wheelbase106.3 in101.2 in
Length185.8 in172.0 in
Width71.5 in67.7 in
Height55.5 in57.3 in
Curb Weight3,279 lb.2,729 lb.
Fuel Capacity17.2 gal.11.4 gal.
Row 1 Headroom39.0 in40.0 in
Row 1 Shoulder Room56.9 in53.1 in
Row 1 Hip Room55.8 in52.1 in
Row 1 Legroom43.3 in43.8 in
Row 2 Headroom37.6 in37.6 in
Row 2 Shoulder Room55.7 in52.1 in
Row 2 Hip Room54.4 in51.2 in
Row 2 Legroom36.2 in31.1 in
Cargo Volume13.6 ft313.7 ft3

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See a complete comparison of Kia Optima vs. Kia Rio specs.

Option Package Details
Kia Optima EX

Leather Package
FeatureValueRequested?
Leather seating surfaces900Yes
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Total Requested90082%
Total Not Requested20018%

Option Package Details
Kia Rio SX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Compass0No
Total Requested250100%
Total Not Requested00%

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