The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $29,145 Kia Optima EX | |||||
Difference: $24,214 | |||||
Lowest Total Invoice: $27,176 Kia Optima EX | |||||
Difference: $18,895 | |||||
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Model Year | 2018 | 2018 | 2018 | 2018 | 2008 |
Model | Optima | Optima | Optima | Optima | GX |
Trim | EX | Hybrid EX | Plug-in Hybrid EX | SX | 470 |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Base Price | $25,600 | $30,990 | $35,210 | $30,500 | $47,315 |
Base Invoice | $23,902 | $28,752 | $32,743 | $28,380 | $41,164 |
Universal garage door opener | 350 | 350 | 350 | 350 | |
Premium Package | 2,300 | ||||
Cargo mat | 95 | 95 | 92 | ||
Navigation System / Mark Levinson Pkg. | 3,250 | ||||
Satellite radio | 486 | ||||
Rear spoiler | 551 | ||||
Telematics service, such as OnStar | 900 | ||||
Universal garage door opener | 291 | 291 | 291 | 291 | |
Premium Package | 2,088 | ||||
Cargo mat | 78 | 78 | 55 | ||
Navigation System / Mark Levinson Pkg. | 2,633 | ||||
Satellite radio | 389 | ||||
Rear spoiler | 345 | ||||
Telematics service, such as OnStar | 720 | ||||
Options (change) | 2,650 | 445 | 445 | 350 | 5,279 |
Options (change) | 2,379 | 369 | 369 | 291 | 4,142 |
Destination | 895 | 895 | 895 | 895 | 765 |
Gas Tax | 0 | 0 | -4,919 | 0 | 0 |
Total Price | $29,145 | $32,330 | $31,631 | $31,745 | $53,359 |
Total Invoice | $27,176 | $30,016 | $29,088 | $29,566 | $46,071 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | |||||
TrueDelta Adjusted Price Difference: $18,779 | |||||
TrueDelta Adjusted Invoice Difference: $14,329 | |||||
Model Year | 2018 | 2018 | 2018 | 2018 | 2008 |
Model | Optima | Optima | Optima | Optima | GX |
Trim | EX | Hybrid EX | Plug-in Hybrid EX | SX | 470 |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Engine | 185hp I4 | 154hp I4 H | 154hp I4 PiH | 245hp I4 | 263hp V8 |
Transmission | T6 | T6 | T6 | T6 | A5 |
Drivetrain | FWD | FWD | FWD | FWD | AWD w/4L |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 6 | 630, 10 | 630, 10 | ?, 6 | 240, 14 |
Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 215/55-17 | 235/45-18 | 265/65-17 |
Total Price | $29,145 | $32,330 | $31,631 | $31,745 | $53,359 |
Adjustments for Features | -1,825 | -300 | 0 | -3,625 | -7,260 |
Feature-Adjusted Total Price | $27,320 | $32,030 | $31,631 | $28,120 | $46,099 |
Cost Above Minimum | $0 | $4,710 | $4,311 | $800 | $0 |
Total Invoice | $27,176 | $30,016 | $29,088 | $29,566 | $46,071 |
Adjustments for Features | -1,702 | -279 | 0 | -3,376 | -6,268 |
Feature-Adjusted Total Invoice | $25,474 | $29,737 | $29,088 | $26,190 | $39,803 |
Cost Above Minimum | $0 | $4,263 | $3,614 | $716 | $0 |
Model Year | 2018 | 2018 | 2018 | 2018 | 2008 |
Model | Optima | Optima | Optima | Optima | GX |
Trim | EX | Hybrid EX | Plug-in Hybrid EX | SX | 470 |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Transmission and Drivetrain | |||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | |
5-speed automatic | $900 | ||||
FWD | $0 | $0 | $0 | $0 | |
AWD w/low range | $2200 | ||||
Accessories | |||||
AC power outlet | $100 | ||||
Heated steering wheel | $100 | $100 | |||
Proximity key | $250 | $250 | $250 | $250 | |
Proximity trunk or liftgate opener | $125 | $125 | $125 | $125 | |
Remote window/roof operation | $15 | ||||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | |
Tilt/telescoping steering wheel, power | $350 | ||||
Brakes, Airbags, and Other Safety | |||||
911 assist | $25 | $25 | $25 | $25 | |
Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | |
Blind spot warning system | $200 | $200 | |||
Cross-traffic warning, rear | $100 | $100 | |||
Full-size spare tire | $225 | ||||
Hill descent control | $250 | ||||
Knee airbag, driver | $75 | $75 | $75 | $75 | |
Obstacle detection, rear | $250 | $250 | |||
Temporary spare tire | $150 | ||||
Vehicle health reports | $0 | $0 | $0 | $0 | |
Cargo Management | |||||
Cargo cover | $75 | ||||
Roof rack | $300 | ||||
Climate Control | |||||
Automatic air recirculation | $100 | ||||
Rain-sensing wipers | $175 | ||||
Rear air vents | $100 | $100 | $100 | $100 | |
Rear wiper | $175 | ||||
Variable intermittent wipers | $75 | $75 | $75 | $75 | |
Water-repellent front-door glass | $15 | ||||
Drivetrain | |||||
Lockable center differential | $150 | ||||
Engine / Motor | |||||
10 kWh battery pack | $0 | ||||
3.3 kW onboard charger | $0 | ||||
Automatic start / stop | $150 | $150 | |||
Exterior | |||||
Active grille shutters | $0 | $0 | |||
Black exterior trim (optional) | $0 | ||||
Body kit | $0 | $0 | |||
Bodyside cladding | $350 | ||||
Bright-finished exhaust tip(s) | $25 | $25 | |||
Deep-tinted rear windows | $275 | ||||
Painted brake calipers (optional) | $0 | ||||
Panoramic sunroof | $1200 | $1200 | |||
Rear bumper protector | $40 | ||||
Rear spoiler | $200 | $200 | |||
Running boards | $350 | ||||
Skid plates | $150 | ||||
Sunroof | $900 | ||||
Tow hook(s), front | $40 | ||||
Wheel-lip moldings | $75 | ||||
Infotainment | |||||
Android Auto support | $100 | $100 | $100 | $100 | |
App support | $0 | $0 | $0 | $0 | |
Apple CarPlay support | $100 | $100 | $100 | $100 | |
Bluetooth audio streaming | $25 | $25 | $25 | $25 | |
CD changer, in-dash | $325 | ||||
DVD-compatible player | $0 | ||||
HD radio | $50 | $50 | |||
MP3-compatible player | $50 | ||||
Navigation system | $600 | $600 | $600 | ||
Rear seat audio controls | $25 | ||||
SMS text-to-speech reader | $25 | $25 | $25 | $25 | |
Surround sound | $250 | $250 | |||
Telematics service, such as OnStar | $200 | ||||
Traffic information | $25 | $25 | |||
USB port | $25 | $25 | $25 | $25 | |
Voice control for external devices | $0 | $0 | $0 | $0 | |
Voice control for nav and audio | $100 | $100 | $100 | ||
Instruments, Lights, and Mirrors | |||||
Altimeter | $25 | ||||
Approach detection | $25 | $25 | $25 | $25 | |
Barometer | $25 | ||||
Detailed driving style feedback | $100 | $100 | |||
Fog lights | $125 | $125 | |||
Interior ambient lighting | $150 | $150 | |||
Large energy flow and fuel economy display | $25 | $25 | |||
LED headlights | $1000 | ||||
Mirror tilt-down in reverse | $25 | ||||
Power-folding mirrors | $50 | $50 | |||
Steering-linked headlights | $150 | ||||
Turn signals on or near mirrors | $25 | $25 | $25 | $25 | |
Seats and Interior Trim | |||||
Cooled or ventilated front seats | $300 | $300 | |||
Door sill trim plates | $100 | ||||
Folding second row seats | $300 | $300 | $300 | $300 | |
Leather door panel trim | $250 | ||||
Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | |
Manual height adjuster, passenger seat | $50 | $50 | |||
Manual recliner, second row seats | $75 | ||||
Metal pedals | $75 | ||||
Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | |
Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | ||
Power height adjuster, passenger seat | $100 | $100 | |||
Power lumbar adjuster, driver seat | $100 | ||||
Power lumbar adjuster, passenger seat | $100 | $100 | $100 | ||
Power recliner, passenger seat | $100 | $100 | $100 | ||
Power tilt adjuster, passenger seat | $100 | $100 | |||
Wood trim | $300 | ||||
Wood/leather-wrapped steering wheel | $150 | ||||
Suspension, Wheels, and Tires | |||||
Adaptive dampers - electrical | $500 | ||||
Alloy wheels | $350 | $350 | $350 | $350 | |
Electronic systems calibration selector | $200 | $200 | |||
Machined alloy wheels | $350 | ||||
Performance steering system (optional) | $0 | ||||
Rear air springs, auto-leveling | $350 | ||||
Sport suspension (upgrade) | $0 | ||||
Transmission | |||||
Steering-wheel-mounted transmission controls | $100 | ||||
Total Value of Features | $6,250 | $4,725 | $4,425 | $8,050 | $11,685 |
Value of Feature Adjustments | $1,825 | $300 | $0 | $3,625 | $7,260 |
Value of Feature Adjustments | -1,702 | -279 | 0 | -3,376 | -6,268 |
Model Year | 2018 | 2008 |
Model | Optima | GX |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 110.4 in | 109.8 in |
Length | 191.1 in | 188.2 in |
Width | 73.2 in | 74.0 in |
Height | 57.7 in | 74.6 in |
Curb Weight | 3,220 lb. | 4,872 lb. |
Fuel Capacity | 18.5 gal. | 23.0 gal. |
Row 1 Headroom | 39.8 in | 40.2 in |
Row 1 Shoulder Room | 58.1 in | 57.5 in |
Row 1 Hip Room | 56.0 in | 55.1 in |
Row 1 Legroom | 45.5 in | 41.8 in |
Row 2 Headroom | 37.8 in | 40.0 in |
Row 2 Shoulder Room | 56.4 in | 57.4 in |
Row 2 Hip Room | 56.0 in | 54.8 in |
Row 2 Legroom | 35.6 in | 36.8 in |
Row 3 Headroom | 0.0 in | 36.5 in |
Row 3 Shoulder Room | 0.0 in | 56.7 in |
Row 3 Hip Room | 0.0 in | 56.4 in |
Row 3 Legroom | 0.0 in | 24.9 in |
Cargo Volume, Minimum | 15.9 ft3 | 13.2 ft3 |
Cargo Volume, Behind R2 | 15.9 | 49.7 ft3 |
Cargo Volume, Maximum | 15.9 | 77.5 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Power height adjuster, passenger seat | 50 | No |
Power tilt adjuster, passenger seat | 100 | No |
Panoramic sunroof | 1200 | No |
Interior ambient lighting | 150 | No |
Rear reading lights | 0 | No |
Total Requested | 450 | 20% |
Total Not Requested | 1800 | 80% |
Navigation System / Mark Levinson Pkg. | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Bluetooth cell phone link | 100 | Yes |
Rearview camera | 200 | Yes |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 100 | Yes |
Mark Levinson, 240W, 14 speakers (with subwoofer) | 350 | No |
Total Requested | 1000 | 74% |
Total Not Requested | 350 | 26% |