The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $23,890 Kia Optima EX | ||
Difference: $26,775 | ||
Lowest Total Invoice: $22,275 Kia Optima EX | ||
Difference: $24,442 | ||
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Model Year | 2010 | 2008 |
Model | Optima | Navigator |
Trim | EX | Base |
Body | 4dr Sedan | 4dr SUV |
Base Price | $20,995 | $48,745 |
Base Invoice | $19,620 | $44,956 |
Premium Package | 2,200 | |
Sunroof | 995 | |
Premium Package | 1,960 | |
Sunroof | 836 | |
Options (change) | 2,200 | 995 |
Options (change) | 1,960 | 836 |
Destination | 695 | 925 |
Total Price | $23,890 | $50,665 |
Total Invoice | $22,275 | $46,717 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||
TrueDelta Adjusted Price Difference: $19,745 | ||
TrueDelta Adjusted Invoice Difference: $17,960 | ||
Model Year | 2010 | 2008 |
Model | Optima | Navigator |
Trim | EX | Base |
Body | 4dr Sedan | 4dr SUV |
Engine | 175hp I4 | 300hp V8 |
Transmission | T5 | A6 |
Drivetrain | FWD | RWD |
EPA Fuel Economy (city/highway) | 22/32 MPG | 12/18 MPG |
Audio (watts, speakers) | 360, 7 | 600, 14 |
Tire (rear if not all the same) | 215/50-17 | 255/70-18 |
Total Price | $23,890 | $50,665 |
Adjustments for Features | 0 | -7,030 |
Feature-Adjusted Total Price | $23,890 | $43,635 |
Total Invoice | $22,275 | $46,717 |
Adjustments for Features | 0 | -6,482 |
Feature-Adjusted Total Invoice | $22,275 | $40,235 |
Model Year | 2010 | 2008 |
Model | Optima | Navigator |
Trim | EX | Base |
Body | 4dr Sedan | 4dr SUV |
Transmission and Drivetrain | ||
5-speed manually-shiftable automatic | $1000 | |
6-speed automatic | $1000 | |
FWD | $0 | |
RWD | $0 | |
Accessories | ||
Keyless entry keypad | $50 | |
Power flip-out rear side windows | $125 | |
Power liftgate | $350 | |
Sunshade, rear | $125 | |
Tilt steering wheel, power | $200 | |
Tilt/telescoping steering wheel, manual | $250 | |
Brakes, Airbags, and Other Safety | ||
Active or whiplash-reducing head restraints, front seats | $0 | |
Full-size spare tire | $225 | |
Obstacle detection, rear | $250 | |
Rollover sensor | $50 | |
Side curtain airbags | $350 | |
Side curtain airbags, three rows | $500 | |
Temporary spare tire | $150 | |
Cargo Management | ||
Cargo organizer | $100 | |
Class III trailer hitch | $250 | |
Liftglass or two-piece tailgate | $150 | |
Roof rack | $300 | |
Second-row high console | $250 | |
Trailering equipment (4 wire) | $125 | |
Climate Control | ||
Dual-zone climate control | $125 | |
Interior air filter | $0 | |
Rear air vents with manual controls | $150 | |
Rear HVAC unit | $400 | |
Rear wiper | $175 | |
Exterior | ||
Bodyside cladding | $350 | |
Bodyside moldings | $75 | |
Bright-finished exhaust tip(s) | $25 | |
Deep-tinted rear windows | $275 | |
Laminated front side windows | $200 | |
Rear bumper protector | $40 | |
Running boards | $350 | |
Tow hook(s), front | $40 | |
Wheel-lip moldings | $75 | |
Infotainment | ||
Rear seat audio controls | $25 | |
USB port | $25 | |
Instruments, Lights, and Mirrors | ||
Analog clock | $25 | |
Conversation mirror | $25 | |
Interior ambient lighting | $150 | |
Mirror tilt-down in reverse | $25 | |
Power-folding mirrors | $50 | |
Xenon HID headlights | $500 | |
Seats and Interior Trim | ||
Cooled or ventilated front seats | $300 | |
Door sill trim plates | $100 | |
Leather door panel trim | $250 | |
Leather-wrapped steering wheel | $150 | |
Manual lumbar adjuster, driver seat | $50 | |
Manual recliner, second row seats | $75 | |
Memory system, driver seat | $200 | |
Power height adjuster, passenger seat | $100 | |
Power lumbar adjuster, driver seat | $100 | |
Power lumbar adjuster, passenger seat | $100 | |
Power tilt adjuster, passenger seat | $100 | |
Power-folding third row seats | $1000 | |
Wood trim | $300 | |
Wood/leather-wrapped steering wheel | $150 | |
Suspension, Wheels, and Tires | ||
Alloy wheels | $350 | |
Machined alloy wheels | $350 | |
Total Value of Features | $2,775 | $9,805 |
Value of Feature Adjustments | $0 | $7,030 |
Value of Feature Adjustments | 0 | -6,482 |
Model Year | 2010 | 2008 |
Model | Optima | Navigator |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 107.1 in | 119.0 in |
Length | 189.0 in | 208.4 in |
Width | 71.1 in | 78.8 in |
Height | 58.3 in | 77.8 in |
Curb Weight | 3,197 lb. | 5,872 lb. |
Fuel Capacity | 16.4 gal. | 28.0 gal. |
Row 1 Headroom | 39.8 in | 39.5 in |
Row 1 Shoulder Room | 57.1 in | 63.3 in |
Row 1 Hip Room | 54.5 in | 60.2 in |
Row 1 Legroom | 43.7 in | 41.1 in |
Row 2 Headroom | 38.0 in | 39.7 in |
Row 2 Shoulder Room | 56.3 in | 63.7 in |
Row 2 Hip Room | 54.7 in | 59.9 in |
Row 2 Legroom | 37.8 in | 39.1 in |
Row 3 Headroom | 0.0 in | 37.5 in |
Row 3 Shoulder Room | 0.0 in | 51.9 in |
Row 3 Hip Room | 0.0 in | 50.1 in |
Row 3 Legroom | 0.0 in | 37.7 in |
Cargo Volume, Minimum | 15.0 ft3 | 18.1 ft3 |
Cargo Volume, Behind R2 | 15.0 | 54.4 ft3 |
Cargo Volume, Maximum | 15.0 | 103.3 ft3 |
Premium Package | ||
Feature | Value | Requested? |
215/50VR17 tires | 400 | No |
Power-adjustable pedals | 125 | Yes |
Heated front seats | 200 | Yes |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Sunshade, rear | 125 | No |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 1425 | 57% |
Total Not Requested | 1075 | 43% |