The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $37,270 Kia Optima SX | ||
Difference: $44,615 | ||
Lowest Total Invoice: $34,571 Kia Optima SX | ||
Difference: $42,621 | ||
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Model Year | 2018 | 2018 |
Model | Optima | Navigator |
Trim | SX | Select |
Body | 4dr Sedan | 4dr SUV |
Base Price | $30,500 | $76,055 |
Base Invoice | $28,380 | $71,872 |
Technology Package | 3,000 | 2,640 |
Limited Package | 2,100 | |
Universal garage door opener | 350 | |
Remote start | 425 | |
Panoramic sunroof | 1,995 | |
Technology Package | 2,727 | 2,349 |
Limited Package | 1,925 | |
Universal garage door opener | 291 | |
Remote start | 353 | |
Panoramic sunroof | 1,776 | |
Options (change) | 5,875 | 4,635 |
Options (change) | 5,296 | 4,125 |
Destination | 895 | 1,195 |
Total Price | $37,270 | $81,885 |
Total Invoice | $34,571 | $77,192 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | ||
TrueDelta Adjusted Price Difference: $36,640 | ||
TrueDelta Adjusted Invoice Difference: $35,103 | ||
Model Year | 2018 | 2018 |
Model | Optima | Navigator |
Trim | SX | Select |
Body | 4dr Sedan | 4dr SUV |
Engine | 245hp I4 | 450hp V6 |
Transmission | T6 | T10 |
Drivetrain | FWD | RWD |
EPA Fuel Economy (city/highway) | 22/31 MPG | 16/23 MPG |
Audio (watts, speakers) | 630, 10 | ?, 14 |
Tire (rear if not all the same) | 235/45-18 | 285/45-22 |
Total Price | $37,270 | $81,885 |
Adjustments for Features | 0 | -7,975 |
Feature-Adjusted Total Price | $37,270 | $73,910 |
Total Invoice | $34,571 | $77,192 |
Adjustments for Features | 0 | -7,518 |
Feature-Adjusted Total Invoice | $34,571 | $69,674 |
Model Year | 2018 | 2018 |
Model | Optima | Navigator |
Trim | SX | Select |
Body | 4dr Sedan | 4dr SUV |
Transmission and Drivetrain | ||
6-speed manually-shiftable automatic | $1100 | |
10-speed manually-shiftable automatic | $1500 | |
FWD | $0 | |
RWD | $0 | |
Accessories | ||
AC power outlet | $100 | |
Active noise reduction | $0 | |
Hands-free trunk or liftgate | $100 | |
Keyless entry keypad | $50 | |
Power liftgate | $350 | |
Power-adjustable pedals | $125 | |
Proximity trunk or liftgate opener | $125 | |
Remote app | $25 | |
Remote climate control | $25 | |
Remote window/roof operation | $15 | |
Semi-automated parking system | $500 | |
Sunshades, second row | $125 | |
Tilt/telescoping steering wheel, manual | $250 | |
Tilt/telescoping steering wheel, power | $350 | |
Brakes, Airbags, and Other Safety | ||
Active or whiplash-reducing head restraints, front seats | $0 | |
Curve control | $50 | |
Driver drowsiness monitor | $150 | |
Following distance indicator | $25 | |
Full-size spare tire | $225 | |
Knee airbag, driver | $75 | |
Lane departure prevention, steering-based | $200 | |
Obstacle detection, front | $150 | |
Pedestrian detection | $50 | |
Radar- or camera-based collision preparation system | $0 | |
Safety key | $5 | |
Side curtain airbags | $350 | |
Side curtain airbags, three rows | $500 | |
Temporary spare tire | $150 | |
Trailer sway control | $25 | |
Wide-view front camera | $150 | |
Wide-view rear camera | $0 | |
Cargo Management | ||
Class IV trailer hitch | $300 | |
Console with shifter | $150 | |
Console without shifter | $150 | |
Liftglass or two-piece tailgate | $150 | |
Roof rails | $250 | |
Trailering equipment (7 wire) | $150 | |
Climate Control | ||
Rain-sensing wipers | $175 | |
Rear air vents | $100 | |
Rear air vents with automatic controls | $250 | |
Rear HVAC unit | $400 | |
Rear wiper | $175 | |
Variable intermittent wipers | $75 | |
Wiper de-icer | $25 | |
Engine / Motor | ||
Automatic start / stop | $150 | |
Exterior | ||
Active grille shutters | $0 | |
Bodyside moldings | $75 | |
Bright-finished exhaust tip(s) | $25 | |
Deep-tinted rear windows | $275 | |
Painted brake calipers (optional) | $0 | |
Power-deployable running boards | $750 | |
Rear bumper protector | $40 | |
Tow hook(s), front | $40 | |
Infotainment | ||
4G LTE connectivity | $0 | |
Aux input | $50 | |
Rear seat audio controls | $25 | |
Traffic + travel information | $25 | |
Traffic information | $25 | |
Wi-Fi hotspot | $50 | |
Wireless charging station | $75 | |
Instruments, Lights, and Mirrors | ||
Auto-dimming driver-side mirror | $75 | |
Conversation mirror | $25 | |
Head-up display (HUD) | $350 | |
Interior ambient lighting | $150 | |
Interior ambient lighting, configurable | $150 | |
Large color reconfigurable instrument cluster display | $250 | |
Seats and Interior Trim | ||
Cooled or ventilated front seats | $300 | |
Illuminated door sill trim plates | $200 | |
Leather-wrapped steering wheel | $150 | |
Manual fore-aft adjuster, second row seats | $75 | |
Manual recliner, second row seats | $75 | |
Manual thigh support length adjuster, driver seat | $50 | |
Manual thigh support length adjuster, passenger seat | $50 | |
Metal pedals | $75 | |
Power 4-way lumbar adjuster, driver seat | $150 | |
Power lumbar adjuster, driver seat | $100 | |
Power recliner, third row seats | $150 | |
Power release, second row seats | $50 | |
Power-folding headrests, third row seats | $50 | |
Power-folding third row seats | $1000 | |
Wood trim | $300 | |
Suspension, Wheels, and Tires | ||
Adaptive dampers - electrical | $500 | |
Auto-leveling rear shocks | $200 | |
Chrome-plated alloy wheels | $850 | |
Crosswind stabilization | $50 | |
Machined alloy wheels | $350 | |
Performance steering system (optional) | $0 | |
Sport suspension (upgrade) | $0 | |
Total Value of Features | $4,275 | $12,250 |
Value of Feature Adjustments | $0 | $7,975 |
Value of Feature Adjustments | 0 | -7,518 |
Model Year | 2018 | 2018 |
Model | Optima | Navigator |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 110.4 in | 122.5 in |
Length | 191.1 in | 210.0 in |
Width | 73.2 in | 79.9 in |
Height | 57.7 in | 76.4 in |
Curb Weight | 3,494 lb. | 5,685 lb. |
Fuel Capacity | 18.5 gal. | 23.0 gal. |
Row 1 Headroom | 39.8 in | 41.8 in |
Row 1 Shoulder Room | 58.1 in | 65.2 in |
Row 1 Hip Room | 56.0 in | 61.9 in |
Row 1 Legroom | 45.5 in | 41.0 in |
Row 2 Headroom | 37.8 in | 40.0 in |
Row 2 Shoulder Room | 56.4 in | 65.1 in |
Row 2 Hip Room | 56.0 in | 61.6 in |
Row 2 Legroom | 35.6 in | 41.1 in |
Row 3 Headroom | 0.0 in | 37.3 in |
Row 3 Shoulder Room | 0.0 in | 64.2 in |
Row 3 Hip Room | 0.0 in | 51.4 in |
Row 3 Legroom | 0.0 in | 36.1 in |
Cargo Volume, Minimum | 15.9 ft3 | 19.3 ft3 |
Cargo Volume, Behind R2 | 15.9 | 57.5 ft3 |
Cargo Volume, Maximum | 15.9 | 103.3 ft3 |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | Yes |
Surround sound | 250 | Yes |
Lane departure warning | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
HD radio | 50 | Yes |
Total Requested | 2725 | 89% |
Total Not Requested | 350 | 11% |
Limited Package | ||
Feature | Value | Requested? |
Upgraded leather upholstery | 0 | No |
Heated second row seats | 200 | Yes |
Sunshades, second row | 125 | No |
Heated steering wheel | 100 | Yes |
Additional chrome trim | 0 | No |
Special interior trim | 0 | No |
Dark-colored headliner (optional) | 0 | No |
Around view cameras | 300 | Yes |
Chrome-plated alloy wheels | 500 | No |
Total Requested | 600 | 49% |
Total Not Requested | 625 | 51% |
Technology Package | ||
Feature | Value | Requested? |
Head-up display (HUD) | 350 | No |
Auto-dimming headlights | 200 | Yes |
Radar- or camera-based collision preparation system | 0 | No |
Lane departure warning | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Semi-automated parking system | 500 | No |
Automatic braking, low-speed | 200 | Yes |
Driver drowsiness monitor | 150 | No |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Lane departure prevention, steering-based | 200 | No |
Pedestrian detection | 50 | No |
Following distance indicator | 25 | No |
Total Requested | 1700 | 57% |
Total Not Requested | 1275 | 43% |