The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $37,270 Kia Optima SX | |||
Difference: $11,135 | |||
Lowest Total Invoice: $34,571 Kia Optima SX | |||
Difference: $9,921 | |||
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Model Year | 2018 | 2018 | 2018 |
Model | Optima | MKC | MKC |
Trim | SX | Reserve | Black Label |
Body | 4dr Sedan | 4dr SUV | 4dr SUV |
Base Price | $30,500 | $39,985 | $45,975 |
Base Invoice | $28,380 | $36,776 | $42,177 |
Universal garage door opener | 350 | ||
Limited Package | 2,100 | ||
Technology Package | 3,000 | 2,295 | 2,295 |
Remote start | 425 | ||
Climate Package | 605 | 605 | |
THX-certified 700W 14 speakers | 995 | 995 | |
Cargo mat | 50 | 50 | |
2.3L I4 | 1,140 | 1,140 | |
AWD | 2,410 | 2,405 | |
Wood trim | 0 | ||
255/40HR20 | 1,145 | ||
Universal garage door opener | 291 | ||
Limited Package | 1,925 | ||
Technology Package | 2,727 | 2,043 | 2,043 |
Remote start | 353 | ||
Climate Package | 538 | 538 | |
THX-certified 700W 14 speakers | 886 | 886 | |
Cargo mat | 45 | 45 | |
2.3L I4 | 1,014 | 1,014 | |
AWD | 2,265 | 2,249 | |
Wood trim | 0 | ||
255/40HR20 | 1,019 | ||
Options (change) | 5,875 | 7,495 | 8,635 |
Options (change) | 5,296 | 6,791 | 7,794 |
Destination | 895 | 925 | 925 |
Total Price | $37,270 | $48,405 | $55,535 |
Total Invoice | $34,571 | $44,492 | $50,896 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | |||
TrueDelta Adjusted Price Difference: $7,305 | |||
TrueDelta Adjusted Invoice Difference: $6,401 | |||
Model Year | 2018 | 2018 | 2018 |
Model | Optima | MKC | MKC |
Trim | SX | Reserve | Black Label |
Body | 4dr Sedan | 4dr SUV | 4dr SUV |
Engine | 245hp I4 | 285hp I4 | 285hp I4 |
Transmission | T6 | T6 | T6 |
Drivetrain | FWD | AWD | AWD |
EPA Fuel Economy (city/highway) | 22/31 MPG | 18/25 MPG | 18/25 MPG |
Audio (watts, speakers) | 630, 10 | 700, 14 | 700, 14 |
Tire (rear if not all the same) | 235/45-18 | 235/50-18 | 255/40-20 |
Total Price | $37,270 | $48,405 | $55,535 |
Adjustments for Features | 0 | -3,830 | -5,130 |
Feature-Adjusted Total Price | $37,270 | $44,575 | $50,405 |
Cost Above Minimum | $0 | $0 | $5,830 |
Total Invoice | $34,571 | $44,492 | $50,896 |
Adjustments for Features | 0 | -3,520 | -4,701 |
Feature-Adjusted Total Invoice | $34,571 | $40,972 | $46,195 |
Cost Above Minimum | $0 | $0 | $5,223 |
Model Year | 2018 | 2018 | 2018 |
Model | Optima | MKC | MKC |
Trim | SX | Reserve | Black Label |
Body | 4dr Sedan | 4dr SUV | 4dr SUV |
Transmission and Drivetrain | |||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 |
FWD | $0 | ||
AWD | $1700 | $1700 | |
Accessories | |||
Active noise reduction | $0 | $0 | |
Adaptive cruise control | $600 | $600 | |
Adaptive cruise control, all-speed | $850 | ||
Hands-free trunk or liftgate | $100 | $100 | |
Keyless entry keypad | $50 | $50 | |
Power liftgate | $350 | $350 | |
Proximity trunk or liftgate opener | $125 | ||
Remote app | $25 | $25 | |
Remote climate control | $25 | $25 | |
Semi-automated parking system | $500 | $500 | |
Sunshades, second row | $125 | ||
Tilt/telescoping steering wheel, manual | $250 | ||
Tilt/telescoping steering wheel, power | $350 | $350 | |
Brakes, Airbags, and Other Safety | |||
Active or whiplash-reducing head restraints, front seats | $0 | ||
Around view cameras | $500 | ||
Automatic braking, low-speed | $200 | ||
Driver drowsiness monitor | $150 | $150 | |
Lane departure prevention, steering-based | $200 | $200 | |
Obstacle detection, front | $150 | $150 | |
Radar- or camera-based collision preparation system | $0 | $0 | |
Rearview camera | $200 | $200 | |
Safety key | $5 | $5 | |
Torque vectoring, brake-based | $100 | $100 | |
Cargo Management | |||
Cargo cover | $75 | $75 | |
Console with shifter | $150 | ||
Console without shifter | $150 | $150 | |
Roof rails | $250 | $250 | |
Climate Control | |||
Rain-sensing wipers | $175 | $175 | |
Rear wiper | $175 | $175 | |
Variable intermittent wipers | $75 | ||
Wiper de-icer | $25 | $25 | |
Exterior | |||
Active grille shutters | $0 | $0 | |
Bodyside cladding (gray/black) | $250 | $250 | |
Deep-tinted rear windows | $275 | $275 | |
Painted brake calipers (optional) | $0 | ||
Wheel-lip moldings | $75 | $75 | |
Infotainment | |||
4G LTE connectivity | $0 | $0 | |
Aux input | $50 | ||
CD player | $125 | $125 | |
Concierge Services - 4 year subscription | $200 | ||
MP3-compatible player | $50 | $50 | |
Traffic information | $25 | ||
Wi-Fi hotspot | $50 | $50 | |
Instruments, Lights, and Mirrors | |||
Auto-dimming driver-side mirror | $75 | $75 | |
Fog lights | $125 | ||
Interior ambient lighting | $150 | ||
Interior ambient lighting, configurable | $150 | $150 | |
Large color reconfigurable instrument cluster display | $250 | $250 | |
LED headlights | $1000 | ||
Steering-linked headlights | $150 | ||
Xenon HID headlights | $500 | $500 | |
Seats and Interior Trim | |||
Illuminated door sill trim plates | $200 | $200 | |
Leather door panel trim | $250 | ||
Manual recliner, second row seats | $75 | $75 | |
Metal pedals | $75 | ||
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | |
Power height adjuster, passenger seat | $100 | ||
Power lumbar adjuster, passenger seat | $100 | ||
Synthetic suede headliner | $650 | ||
Upholstered instrument cluster hood, leather | $200 | ||
Wood trim | $300 | ||
Wood trim, alternative type | $300 | ||
Suspension, Wheels, and Tires | |||
Adaptive dampers - electrical | $500 | $500 | |
Chrome-plated alloy wheels | $850 | ||
Performance steering system (optional) | $0 | ||
Polished alloy wheels | $350 | $350 | |
Sport suspension (upgrade) | $0 | ||
Total Value of Features | $6,000 | $9,830 | $11,130 |
Value of Feature Adjustments | $0 | $3,830 | $5,130 |
Value of Feature Adjustments | 0 | -3,520 | -4,701 |
Model Year | 2018 | 2018 |
Model | Optima | MKC |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 110.4 in | 105.9 in |
Length | 191.1 in | 179.2 in |
Width | 73.2 in | 73.4 in |
Height | 57.7 in | 65.2 in |
Curb Weight | 3,494 lb. | 3,989 lb. |
Fuel Capacity | 18.5 gal. | 15.5 gal. |
Row 1 Headroom | 39.8 in | 39.6 in |
Row 1 Shoulder Room | 58.1 in | 56.0 in |
Row 1 Hip Room | 56.0 in | 54.4 in |
Row 1 Legroom | 45.5 in | 40.8 in |
Row 2 Headroom | 37.8 in | 38.7 in |
Row 2 Shoulder Room | 56.4 in | 55.3 in |
Row 2 Hip Room | 56.0 in | 52.8 in |
Row 2 Legroom | 35.6 in | 36.8 in |
Cargo Volume, Minimum | 15.9 ft3 | 25.2 ft3 |
Cargo Volume, Maximum | 15.9 | 53.1 ft3 |
Limited Package | ||
Feature | Value | Requested? |
Upgraded leather upholstery | 0 | No |
Heated second row seats | 200 | Yes |
Sunshades, second row | 125 | No |
Heated steering wheel | 100 | Yes |
Additional chrome trim | 0 | No |
Special interior trim | 0 | No |
Dark-colored headliner (optional) | 0 | No |
Around view cameras | 300 | No |
Chrome-plated alloy wheels | 500 | No |
Total Requested | 300 | 24% |
Total Not Requested | 925 | 76% |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | Yes |
Forward collision warning | 200 | Yes |
Surround sound | 250 | Yes |
Lane departure warning | 200 | Yes |
Adaptive cruise control, all-speed | 700 | No |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | Yes |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | No |
HD radio | 50 | Yes |
Total Requested | 1800 | 59% |
Total Not Requested | 1275 | 41% |
THX-certified, 700W, 14 speakers (with subwoofer) | ||
Feature | Value | Requested? |
THX-certified, 700W, 14 speakers (with subwoofer) | 350 | No |
Surround sound | 250 | Yes |
HD radio | 50 | Yes |
Total Requested | 300 | 46% |
Total Not Requested | 350 | 54% |
AWD | ||
Feature | Value | Requested? |
AWD | 0 | Yes |
Adaptive dampers - electrical | 500 | No |
Total Requested | 0 | 0% |
Total Not Requested | 500 | 100% |
Climate Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | Yes |
Rain-sensing wipers | 100 | No |
Heated steering wheel | 100 | Yes |
Wiper de-icer | 25 | No |
Auto-dimming headlights | 200 | Yes |
Total Requested | 500 | 80% |
Total Not Requested | 125 | 20% |
Technology Package | ||
Feature | Value | Requested? |
Adaptive cruise control | 450 | Yes |
Obstacle detection, front | 150 | No |
Radar- or camera-based collision preparation system | 0 | No |
Lane departure warning | 200 | Yes |
Semi-automated parking system | 500 | No |
Driver drowsiness monitor | 150 | No |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Lane departure prevention, steering-based | 200 | No |
Total Requested | 1050 | 51% |
Total Not Requested | 1000 | 49% |
THX-certified, 700W, 14 speakers (with subwoofer) | ||
Feature | Value | Requested? |
THX-certified, 700W, 14 speakers (with subwoofer) | 350 | No |
Surround sound | 250 | Yes |
HD radio | 50 | Yes |
Total Requested | 300 | 46% |
Total Not Requested | 350 | 54% |
255/40HR20 tires | ||
Feature | Value | Requested? |
255/40HR20 tires | 400 | No |
Polished alloy wheels | 350 | Yes |
Total Requested | 350 | 47% |
Total Not Requested | 400 | 53% |
AWD | ||
Feature | Value | Requested? |
AWD | 0 | Yes |
245/45HR19 tires | 400 | No |
Total Requested | 0 | 0% |
Total Not Requested | 400 | 100% |
Climate Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | Yes |
Rain-sensing wipers | 100 | No |
Heated steering wheel | 100 | Yes |
Wiper de-icer | 25 | No |
Auto-dimming headlights | 200 | Yes |
Total Requested | 500 | 80% |
Total Not Requested | 125 | 20% |
Technology Package | ||
Feature | Value | Requested? |
Adaptive cruise control | 450 | Yes |
Obstacle detection, front | 150 | No |
Radar- or camera-based collision preparation system | 0 | No |
Lane departure warning | 200 | Yes |
Semi-automated parking system | 500 | No |
Driver drowsiness monitor | 150 | No |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Lane departure prevention, steering-based | 200 | No |
Total Requested | 1050 | 51% |
Total Not Requested | 1000 | 49% |