Kia Optima Kia Optima 2018 Mercury Milan Mercury Milan 2011
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Kia Optima vs. Mercury Milan Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Mercury Milan Invoice Comparison

Lowest Total Price: $32,235

Kia Optima Hybrid EX   
Difference: $3,010

Lowest Total Invoice: $29,938

Kia Optima Hybrid EX   
Difference: $2,244

Calculate Payments

  Down Payment Interest Rate Term
Model Year20182011
ModelOptimaMilan
TrimHybrid EXHybrid
Body4dr Sedan4dr Sedan
Base Price $30,990 $28,345
Base Invoice $28,752 $26,085
Universal garage door opener 350  
Package 301A   4,295
Navigation system   1,880
Universal garage door opener 291  
Package 301A   3,737
Navigation system   1,635
Options (change) 350 6,175
Options (change) 291 5,372
Destination 895 725
Total Price $32,235 $35,245
Total Invoice $29,938 $32,182

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Mercury Milan dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Mercury Milan

Lowest Adjusted Price and Invoice: Kia Optima Hybrid EX
TrueDelta Adjusted Price Difference: $2,050
TrueDelta Adjusted Invoice Difference: $1,367
Model Year20182011
ModelOptimaMilan
TrimHybrid EXHybrid
Body4dr Sedan4dr Sedan
Engine154hp I4 H156hp I4 H
TransmissionT6CVT
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)39/46 MPG41/36 MPG
Audio (watts, speakers)630, 10390, 12
Tire (rear if not all the same)215/55-17225/50-17
Total Price$32,235$35,245
Adjustments for Features0-960
Feature-Adjusted Total Price$32,235$34,285
Total Invoice$29,938$32,182
Adjustments for Features0-877
Feature-Adjusted Total Invoice$29,938$31,305

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Features Comparison: Kia Optima vs. Mercury Milan

Model Year20182011
ModelOptimaMilan
TrimHybrid EXHybrid
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
CVT $1000
FWD$0$0
Accessories 
AC power outlet $100
Heated steering wheel$100 
Keyless entry keypad $50
Proximity key$250 
Proximity trunk or liftgate opener$125 
Remote window/roof operation $15
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0 
Blind spot warning system $200
Brake assist$50 
Cross-traffic warning, rear $100
Knee airbag, driver$75 
Obstacle detection, rear $250
Rollover sensor$50 
Safety key $5
Temporary spare tire $150
Climate Control 
Rain-sensing wipers $175
Rear air vents$100 
Variable intermittent wipers$75 
Engine / Motor 
Automatic start / stop$150 
Exterior 
Active grille shutters$0 
Body kit$0 
Bright-finished exhaust tip(s) $25
Laminated front side windows$200 
Rear spoiler $200
Sunroof $900
Infotainment 
Android Auto support$100 
App support$0 
Apple CarPlay support$100 
CD player $125
DVD-compatible player $0
Media drive $15
MP3-compatible player $50
Navigation, turn-by-turn $25
SMS text-to-speech reader$25 
Traffic + travel information $25
Traffic information$25 
Instruments, Lights, and Mirrors 
Approach detection$25 
Fog lights $125
Interior ambient lighting $150
Large color reconfigurable instrument cluster display $250
Turn signals on or near mirrors$25 
Seats and Interior Trim 
Folding second row seats$300 
Manual height adjuster, passenger seat$50 
Memory system, driver seat$200 
Power 4-way lumbar adjuster, driver seat$150 
Power fore-aft adjuster, passenger seat $100
Power lumbar adjuster, driver seat $100
Power recliner, passenger seat $100
Total Value of Features$3,275$4,235
Value of Feature Adjustments$0$960
Value of Feature Adjustments0-877

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See a complete comparison of Kia Optima vs. Mercury Milan features.

Specifications Comparison: Kia Optima vs. Mercury Milan

Model Year20182011
ModelOptimaMilan
Body4dr Sedan4dr Sedan
Wheelbase110.4 in107.4 in
Length191.1 in189.0 in
Width73.2 in72.2 in
Height57.7 in56.9 in
Curb Weight3,486 lb.3,800 lb.
Fuel Capacity18.5 gal.17.5 gal.
Row 1 Headroom39.8 in38.7 in
Row 1 Shoulder Room58.1 in57.4 in
Row 1 Hip Room56.0 in54.0 in
Row 1 Legroom45.5 in42.3 in
Row 2 Headroom37.8 in37.8 in
Row 2 Shoulder Room56.4 in56.5 in
Row 2 Hip Room56.0 in53.3 in
Row 2 Legroom35.6 in37.1 in
Cargo Volume15.9 ft316.5 ft3

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See a complete comparison of Kia Optima vs. Mercury Milan specs.

Option Package Details
Mercury Milan Hybrid

Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
HD radio50Yes
Media drive, large15No
Large energy flow and fuel economy display25Yes
Voice control for nav and audio75Yes
Total Requested75098%
Total Not Requested152%
Package 301A
FeatureValueRequested?
Navigation system600Yes
Leather seating surfaces900Yes
Heated front seats200Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
HD radio50Yes
Media drive, large15No
Sunroof900No
Surround sound250Yes
Sony, 390W, 12 speakers (with subwoofer)350No
Rain-sensing wipers100No
Rearview camera200Yes
Blind spot warning system200No
Rear cross-traffic detection100No
Total Requested227558%
Total Not Requested166542%

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