The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $28,800 Kia Optima EX | |||||
Difference: $12,005 | |||||
Lowest Total Invoice: $26,780 Kia Optima EX | |||||
Difference: $10,341 | |||||
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Model Year | 2013 | 2013 | 2013 | 2007 | 2007 |
Model | Optima | Optima | Optima | Quest | Quest |
Trim | EX | SX | Hybrid EX | 3.5 SL | 3.5 SE |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Minivan, ext. | 4dr Minivan, ext. |
Base Price | $23,650 | $26,800 | $31,950 | $27,850 | $34,650 |
Base Invoice | $22,095 | $25,040 | $29,555 | $25,468 | $31,688 |
Premium Package | 2,950 | 2,950 | 2,500 | ||
Navigation system | 1,400 | 1,400 | |||
Technology Package | 1,700 | 800 | |||
Entertainment system, ceiling-mounted | 1,550 | 1,550 | |||
Upgrade Package | 650 | ||||
Navigation and PAX Package | 3,000 | 2,650 | |||
Skyview Package | 3,200 | ||||
Interior air filter | 60 | ||||
Additional screen for entertainment system | 450 | ||||
Premium Package | 2,635 | 2,635 | 2,338 | ||
Navigation system | 1,250 | 1,250 | |||
Technology Package | 1,474 | 694 | |||
Entertainment system, ceiling-mounted | 1,345 | 1,345 | |||
Upgrade Package | 564 | ||||
Navigation and PAX Package | 2,602 | 2,299 | |||
Skyview Package | 2,776 | ||||
Interior air filter | 36 | ||||
Additional screen for entertainment system | 390 | ||||
Options (change) | 4,350 | 4,350 | 0 | 12,660 | 5,450 |
Options (change) | 3,885 | 3,885 | 0 | 11,135 | 4,728 |
Destination | 800 | 800 | 800 | 705 | 705 |
Total Price | $28,800 | $31,950 | $32,750 | $41,215 | $40,805 |
Total Invoice | $26,780 | $29,725 | $30,355 | $37,308 | $37,121 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | |||||
TrueDelta Adjusted Price Difference: $7,990 | |||||
TrueDelta Adjusted Invoice Difference: $6,688 | |||||
Model Year | 2013 | 2013 | 2013 | 2007 | 2007 |
Model | Optima | Optima | Optima | Quest | Quest |
Trim | EX | SX | Hybrid EX | 3.5 SL | 3.5 SE |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Minivan, ext. | 4dr Minivan, ext. |
Engine | 200hp I4 | 274hp I4 | 159hp I4 H | 235hp V6 | 235hp V6 |
Transmission | T6 | T6 | T6 | A5 | A5 |
Drivetrain | FWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 550, 12 | 550, 12 | 550, 12 | 265, 10 | 265, 10 |
Tire (rear if not all the same) | 215/55-17 | 225/45-18 | 215/55-17 | 225/700-480 | 225/700-480 |
Total Price | $28,800 | $31,950 | $32,750 | $41,215 | $40,805 |
Adjustments for Features | 0 | -550 | -980 | -3,465 | -4,015 |
Feature-Adjusted Total Price | $28,800 | $31,400 | $31,770 | $37,750 | $36,790 |
Cost Above Minimum | $0 | $2,600 | $2,970 | $960 | $0 |
Total Invoice | $26,780 | $29,725 | $30,355 | $37,308 | $37,121 |
Adjustments for Features | 0 | -512 | -908 | -3,137 | -3,653 |
Feature-Adjusted Total Invoice | $26,780 | $29,213 | $29,447 | $34,171 | $33,468 |
Cost Above Minimum | $0 | $2,433 | $2,667 | $703 | $0 |
Model Year | 2013 | 2013 | 2013 | 2007 | 2007 |
Model | Optima | Optima | Optima | Quest | Quest |
Trim | EX | SX | Hybrid EX | 3.5 SL | 3.5 SE |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Minivan, ext. | 4dr Minivan, ext. |
Transmission and Drivetrain | |||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | ||
5-speed automatic | $900 | $900 | |||
FWD | $0 | $0 | $0 | $0 | $0 |
Accessories | |||||
Dual power sliding doors | $800 | $800 | |||
Heated steering wheel | $100 | $100 | |||
Power flip-out rear side windows | $125 | $125 | |||
Power liftgate | $350 | $350 | |||
Power rear side windows | $200 | $200 | $200 | ||
Power-adjustable pedals | $125 | $125 | |||
Proximity key | $250 | $250 | $250 | ||
Remote window/roof operation | $15 | $15 | |||
Tilt steering wheel, manual | $150 | $150 | |||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | ||
Brakes, Airbags, and Other Safety | |||||
911 assist | $25 | $25 | $25 | ||
Obstacle detection, rear | $250 | $250 | |||
Side curtain airbags | $350 | $350 | $350 | ||
Side curtain airbags, three rows | $500 | $500 | |||
Tires, run-flat | $150 | $150 | |||
Vehicle health reports | $0 | $0 | $0 | ||
Cargo Management | |||||
Air-conditioned storage compartment | $50 | $50 | $50 | ||
Cargo organizer | $100 | $100 | |||
Console with shifter | $150 | $150 | $150 | ||
Console without shifter | $150 | $150 | |||
Overhead console storage compartments | $100 | $100 | |||
Rear seat pass-through | $100 | ||||
Roof rails | $250 | $250 | |||
Second-row under-floor storage | $150 | $150 | |||
Climate Control | |||||
Rear air vents | $100 | $100 | $100 | ||
Rear air vents with manual controls | $150 | $150 | |||
Rear HVAC unit | $400 | $400 | |||
Rear wiper | $175 | $175 | |||
Engine / Motor | |||||
Automatic start / stop | $150 | ||||
Exterior | |||||
Body kit | $0 | $0 | $0 | ||
Bodyside moldings | $75 | $75 | |||
Bright-finished exhaust tip(s) | $25 | $25 | |||
Deep-tinted rear windows | $275 | $275 | |||
Glass roof panel(s) | $300 | $300 | |||
Panoramic sunroof | $1200 | $1200 | $1200 | ||
Rear spoiler | $200 | $200 | |||
Sunroof | $900 | $900 | |||
Infotainment | |||||
Additional screen for entertainment system | $200 | ||||
App support | $0 | $0 | $0 | ||
Bluetooth audio streaming | $25 | $25 | $25 | ||
CD changer, in-dash | $325 | $325 | |||
CD player | $125 | $125 | $125 | ||
Entertainment system, ceiling-mounted | $1000 | $1000 | |||
HD radio | $50 | $50 | $50 | ||
Media drive, small | $5 | ||||
SMS text-to-speech reader | $25 | ||||
Traffic information | $25 | $25 | $25 | ||
Voice control for external devices | $0 | ||||
Voice control for nav and audio | $100 | $100 | $100 | ||
Instruments, Lights, and Mirrors | |||||
Cornering lights | $50 | $50 | |||
Detailed driving style feedback | $100 | ||||
Fog lights | $125 | $125 | $125 | $125 | |
Large energy flow and fuel economy display | $25 | ||||
Mirror tilt-down in reverse | $25 | ||||
Power-folding mirrors | $50 | $50 | $50 | ||
Speaker lights | $100 | $100 | $100 | ||
Turn signals on or near mirrors | $25 | $25 | $25 | ||
Xenon HID headlights | $500 | $500 | |||
Seats and Interior Trim | |||||
Aluminum trim | $100 | ||||
Cooled or ventilated front seats | $300 | $300 | $300 | ||
Folding second row seats | $300 | $300 | $300 | $300 | |
Heated second row seats | $200 | $200 | $200 | ||
Illuminated door sill trim plates | $200 | $200 | |||
Leather seating surfaces | $900 | $900 | $900 | $900 | |
Manual fore-aft adjuster, second row seats | $75 | $75 | |||
Manual lumbar adjuster, driver seat | $50 | $50 | |||
Manual recliner, second row seats | $75 | $75 | |||
Manual recliner, third row seats | $125 | $125 | |||
Memory system, driver seat | $200 | $200 | $200 | $200 | |
Partial leather seating sufaces | $450 | ||||
Power lumbar adjuster, driver seat | $100 | $100 | $100 | ||
Stowable third row seats | $600 | $600 | |||
Suspension, Wheels, and Tires | |||||
Alloy wheels | $350 | $350 | $350 | ||
Machined alloy wheels | $350 | $350 | |||
Sport suspension (upgrade) | $0 | ||||
Transmission | |||||
Steering-wheel-mounted transmission controls | $100 | ||||
Total Value of Features | $6,775 | $7,325 | $7,755 | $10,240 | $10,790 |
Value of Feature Adjustments | $0 | $550 | $980 | $3,465 | $4,015 |
Value of Feature Adjustments | 0 | -512 | -908 | -3,137 | -3,653 |
Model Year | 2013 | 2007 |
Model | Optima | Quest |
Body | 4dr Sedan | 4dr Minivan, ext. |
Wheelbase | 110.0 in | 124.0 in |
Length | 190.7 in | 204.1 in |
Width | 72.1 in | 77.6 in |
Height | 57.3 in | 71.9 in |
Curb Weight | 3,224 lb. | 4,292 lb. |
Fuel Capacity | 18.5 gal. | 20.1 gal. |
Row 1 Headroom | 40.0 in | 41.7 in |
Row 1 Shoulder Room | 57.2 in | 63.7 in |
Row 1 Hip Room | 54.7 in | 65.6 in |
Row 1 Legroom | 45.5 in | 41.7 in |
Row 2 Headroom | 37.6 in | 41.7 in |
Row 2 Shoulder Room | 55.7 in | 66.2 in |
Row 2 Hip Room | 54.5 in | 67.4 in |
Row 2 Legroom | 34.7 in | 42.1 in |
Row 3 Headroom | 0.0 in | 37.6 in |
Row 3 Shoulder Room | 0.0 in | 61.6 in |
Row 3 Hip Room | 0.0 in | 50.0 in |
Row 3 Legroom | 0.0 in | 39.6 in |
Cargo Volume, Minimum | 15.4 ft3 | 32.3 ft3 |
Cargo Volume, Behind R2 | 15.4 | 87.7 ft3 |
Cargo Volume, Maximum | 15.4 | 145.7 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
Media drive, small | 5 | No |
App support | 0 | No |
Rearview camera | 200 | Yes |
Total Requested | 800 | 26% |
Total Not Requested | 2330 | 74% |
Premium Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
Media drive, small | 5 | No |
App support | 0 | No |
Rearview camera | 200 | Yes |
Total Requested | 800 | 26% |
Total Not Requested | 2230 | 74% |
Technology Package | ||
Feature | Value | Requested? |
Automatic climate control, front | 200 | Yes |
Console without shifter | 150 | Yes |
Automatic headlights | 125 | Yes |
Satellite radio | 200 | Yes |
Bluetooth cell phone link | 100 | Yes |
Rearview camera | 200 | Yes |
Dual-zone climate control | 125 | Yes |
Total Requested | 1100 | 100% |
Total Not Requested | 0 | 0% |
Premium Package | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Heated front seats | 200 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Bose, 265W, 10 speakers (with subwoofer) | 350 | No |
Total Requested | 1300 | 79% |
Total Not Requested | 350 | 21% |
Upgrade Package | ||
Feature | Value | Requested? |
Dual power sliding doors | 400 | No |
Perimeter approach lighting | 25 | No |
Total Requested | 0 | 0% |
Total Not Requested | 425 | 100% |
Navigation and PAX Package | ||
Feature | Value | Requested? |
Stability control | 400 | Yes |
Navigation system | 600 | Yes |
Machined alloy wheels | 0 | No |
Tires, run-flat | 150 | No |
Cargo organizer | 100 | No |
225/700R480 tires | 400 | No |
Total Requested | 1000 | 61% |
Total Not Requested | 650 | 39% |
Skyview Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
Glass roof panel(s) | 300 | No |
Overhead console storage compartments | 100 | No |
Total Requested | 900 | 69% |
Total Not Requested | 400 | 31% |
Technology Package | ||
Feature | Value | Requested? |
Console without shifter | 150 | Yes |
Satellite radio | 200 | Yes |
Bluetooth cell phone link | 100 | Yes |
Total Requested | 450 | 100% |
Total Not Requested | 0 | 0% |
Navigation and PAX Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Tires, run-flat | 150 | No |
Cargo organizer | 100 | No |
225/700R480 tires | 400 | No |
Total Requested | 600 | 48% |
Total Not Requested | 650 | 52% |