The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $30,715 Kia Optima EX | |||||||
Difference: $10,090 | |||||||
Lowest Total Invoice: $28,916 Kia Optima EX | |||||||
Difference: $8,205 | |||||||
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Model Year | 2015 | 2015 | 2015 | 2015 | 2015 | 2007 | 2007 |
Model | Optima | Optima | Optima | Optima | Optima | Quest | Quest |
Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | 3.5 SL | 3.5 SE |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Minivan, ext. | 4dr Minivan, ext. |
Base Price | $24,190 | $32,150 | $25,790 | $27,700 | $35,500 | $27,850 | $34,650 |
Base Invoice | $22,801 | $29,815 | $24,133 | $25,920 | $33,140 | $25,468 | $31,688 |
Technology Package | 2,400 | 2,350 | 2,400 | 1,700 | 800 | ||
Premium Package | 3,300 | 3,300 | 2,500 | ||||
Premium Tech Package | 4,600 | ||||||
Entertainment system, ceiling-mounted | 1,550 | 1,550 | |||||
Upgrade Package | 650 | ||||||
Navigation and PAX Package | 3,000 | 2,650 | |||||
Skyview Package | 3,200 | ||||||
Interior air filter | 60 | ||||||
Additional screen for entertainment system | 450 | ||||||
Technology Package | 2,230 | 2,185 | 2,230 | 1,474 | 694 | ||
Premium Package | 3,060 | 3,060 | 2,338 | ||||
Premium Tech Package | 4,270 | ||||||
Entertainment system, ceiling-mounted | 1,345 | 1,345 | |||||
Upgrade Package | 564 | ||||||
Navigation and PAX Package | 2,602 | 2,299 | |||||
Skyview Package | 2,776 | ||||||
Interior air filter | 36 | ||||||
Additional screen for entertainment system | 390 | ||||||
Options (change) | 5,700 | 2,350 | 4,600 | 5,700 | 0 | 12,660 | 5,450 |
Options (change) | 5,290 | 2,185 | 4,270 | 5,290 | 0 | 11,135 | 4,728 |
Destination | 825 | 825 | 825 | 825 | 825 | 705 | 705 |
Total Price | $30,715 | $35,325 | $31,215 | $34,225 | $36,325 | $41,215 | $40,805 |
Total Invoice | $28,916 | $32,825 | $29,228 | $32,035 | $33,965 | $37,308 | $37,121 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Nissan Quest dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Kia Optima EX | |||||||
TrueDelta Adjusted Price Difference: $7,150 | |||||||
TrueDelta Adjusted Invoice Difference: $5,530 | |||||||
Model Year | 2015 | 2015 | 2015 | 2015 | 2015 | 2007 | 2007 |
Model | Optima | Optima | Optima | Optima | Optima | Quest | Quest |
Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | 3.5 SL | 3.5 SE |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Minivan, ext. | 4dr Minivan, ext. |
Engine | 192hp I4 | 159hp I4 H | 192hp I4 | 274hp I4 | 274hp I4 | 235hp V6 | 235hp V6 |
Transmission | T6 | T6 | T6 | T6 | T6 | A5 | A5 |
Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 8 | 550, 12 | ?, 8 | ?, 8 | ?, 8 | 265, 10 | 265, 10 |
Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 225/45-18 | 225/45-18 | 225/45-18 | 225/700-480 | 225/700-480 |
Total Price | $30,715 | $35,325 | $31,215 | $34,225 | $36,325 | $41,215 | $40,805 |
Adjustments for Features | 0 | -950 | -200 | -900 | -1,500 | -2,390 | -2,940 |
Feature-Adjusted Total Price | $30,715 | $34,375 | $31,015 | $33,325 | $34,825 | $38,825 | $37,865 |
Cost Above Minimum | $0 | $3,660 | $300 | $2,610 | $4,110 | $960 | $0 |
Total Invoice | $28,916 | $32,825 | $29,228 | $32,035 | $33,965 | $37,308 | $37,121 |
Adjustments for Features | 0 | -883 | -187 | -842 | -1,403 | -2,163 | -2,675 |
Feature-Adjusted Total Invoice | $28,916 | $31,942 | $29,041 | $31,193 | $32,562 | $35,145 | $34,446 |
Cost Above Minimum | $0 | $3,026 | $125 | $2,277 | $3,646 | $699 | $0 |
Model Year | 2015 | 2015 | 2015 | 2015 | 2015 | 2007 | 2007 |
Model | Optima | Optima | Optima | Optima | Optima | Quest | Quest |
Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | 3.5 SL | 3.5 SE |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Minivan, ext. | 4dr Minivan, ext. |
Transmission and Drivetrain | |||||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | ||
5-speed automatic | $900 | $900 | |||||
FWD | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
Accessories | |||||||
Dual power sliding doors | $800 | $800 | |||||
Heated steering wheel | $100 | $100 | $100 | ||||
Power flip-out rear side windows | $125 | $125 | |||||
Power liftgate | $350 | $350 | |||||
Power rear side windows | $200 | $200 | $200 | $200 | $200 | ||
Power-adjustable pedals | $125 | $125 | |||||
Proximity key | $250 | $250 | $250 | $250 | $250 | ||
Remote window/roof operation | $15 | $15 | |||||
Tilt steering wheel, manual | $150 | $150 | |||||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | $250 | ||
Brakes, Airbags, and Other Safety | |||||||
911 assist | $25 | $25 | $25 | $25 | $25 | ||
Blind spot warning system | $200 | $200 | $200 | $200 | $200 | ||
Cross-traffic warning, rear | $100 | $100 | $100 | $100 | $100 | ||
Side curtain airbags | $350 | $350 | $350 | $350 | $350 | ||
Side curtain airbags, three rows | $500 | $500 | |||||
Tires, run-flat | $150 | $150 | |||||
Vehicle health reports | $0 | $0 | $0 | $0 | $0 | ||
Cargo Management | |||||||
Air-conditioned storage compartment | $50 | $50 | $50 | $50 | $50 | ||
Cargo organizer | $100 | $100 | |||||
Console with shifter | $150 | $150 | $150 | $150 | $150 | ||
Console without shifter | $150 | $150 | |||||
Overhead console storage compartments | $100 | $100 | |||||
Rear seat pass-through | $100 | ||||||
Roof rails | $250 | $250 | |||||
Second-row under-floor storage | $150 | $150 | |||||
Climate Control | |||||||
Ionizing air filtration | $50 | $50 | $50 | $50 | $50 | ||
Rear air vents | $100 | $100 | $100 | $100 | $100 | ||
Rear air vents with manual controls | $150 | $150 | |||||
Rear HVAC unit | $400 | $400 | |||||
Rear wiper | $175 | $175 | |||||
Engine / Motor | |||||||
Automatic start / stop | $150 | ||||||
Exterior | |||||||
Body kit | $0 | $0 | $0 | $0 | $0 | ||
Bodyside moldings | $75 | $75 | |||||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | |||
Deep-tinted rear windows | $275 | $275 | |||||
Glass roof panel(s) | $300 | $300 | |||||
Laminated front side windows | $200 | $200 | $200 | $200 | $200 | ||
Painted brake calipers (optional) | $0 | ||||||
Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | $1200 | ||
Rear spoiler | $200 | $200 | |||||
Sunroof | $900 | $900 | |||||
Infotainment | |||||||
Additional screen for entertainment system | $200 | ||||||
App support | $0 | $0 | $0 | $0 | $0 | ||
Bluetooth audio streaming | $25 | $25 | $25 | $25 | $25 | ||
CD changer, in-dash | $325 | $325 | |||||
CD player | $125 | $125 | $125 | $125 | $125 | ||
Entertainment system, ceiling-mounted | $1000 | $1000 | |||||
HD radio | $50 | $50 | $50 | $50 | $50 | ||
SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | ||
Surround sound | $250 | $250 | $250 | $250 | $250 | ||
Traffic information | $25 | $25 | $25 | $25 | $25 | ||
Voice control for external devices | $0 | $0 | $0 | $0 | $0 | ||
Voice control for nav and audio | $100 | $100 | $100 | $100 | $100 | ||
Instruments, Lights, and Mirrors | |||||||
Cornering lights | $50 | $50 | |||||
Detailed driving style feedback | $100 | ||||||
Fog lights | $125 | $125 | $125 | $125 | $125 | $125 | |
Large energy flow and fuel economy display | $25 | ||||||
Mirror tilt-down in reverse | $25 | ||||||
Power-folding mirrors | $50 | $50 | $50 | $50 | $50 | ||
Speaker lights | $100 | $100 | $100 | $100 | $100 | ||
Turn signals on or near mirrors | $25 | $25 | $25 | $25 | $25 | ||
Xenon HID headlights | $500 | $500 | $500 | ||||
Seats and Interior Trim | |||||||
Cooled or ventilated front seats | $300 | $300 | $300 | $300 | $300 | ||
Folding second row seats | $300 | $300 | $300 | $300 | $300 | $300 | |
Heated second row seats | $200 | $200 | $200 | $200 | $200 | ||
Illuminated door sill trim plates | $200 | $200 | $200 | $200 | |||
Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | $150 | $150 | |
Manual fore-aft adjuster, second row seats | $75 | $75 | |||||
Manual lumbar adjuster, driver seat | $50 | $50 | |||||
Manual recliner, second row seats | $75 | $75 | |||||
Manual recliner, third row seats | $125 | $125 | |||||
Memory system, driver seat | $200 | $200 | $200 | $200 | $200 | $200 | |
Power lumbar adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | ||
Stowable third row seats | $600 | $600 | |||||
Wood trim | $300 | ||||||
Wood/leather-wrapped steering wheel | $150 | ||||||
Suspension, Wheels, and Tires | |||||||
Alloy wheels | $350 | $350 | $350 | $350 | |||
Electronic systems calibration selector | $200 | $200 | |||||
Machined alloy wheels | $350 | $350 | |||||
Polished alloy wheels | $350 | ||||||
Sport suspension (upgrade) | $0 | $0 | $0 | ||||
Transmission | |||||||
Steering-wheel-mounted transmission controls | $100 | $100 | $100 | ||||
Total Value of Features | $6,850 | $7,800 | $7,050 | $7,750 | $8,350 | $9,240 | $9,790 |
Value of Feature Adjustments | $0 | $950 | $200 | $900 | $1,500 | $2,390 | $2,940 |
Value of Feature Adjustments | 0 | -883 | -187 | -842 | -1,403 | -2,163 | -2,675 |
Model Year | 2015 | 2007 |
Model | Optima | Quest |
Body | 4dr Sedan | 4dr Minivan, ext. |
Wheelbase | 110.0 in | 124.0 in |
Length | 190.7 in | 204.1 in |
Width | 72.1 in | 77.6 in |
Height | 57.9 in | 71.9 in |
Curb Weight | 3,238 lb. | 4,292 lb. |
Fuel Capacity | 18.5 gal. | 20.1 gal. |
Row 1 Headroom | 40.0 in | 41.7 in |
Row 1 Shoulder Room | 57.3 in | 63.7 in |
Row 1 Hip Room | 54.7 in | 65.6 in |
Row 1 Legroom | 45.5 in | 41.7 in |
Row 2 Headroom | 37.6 in | 41.7 in |
Row 2 Shoulder Room | 55.7 in | 66.2 in |
Row 2 Hip Room | 54.5 in | 67.4 in |
Row 2 Legroom | 34.7 in | 42.1 in |
Row 3 Headroom | 0.0 in | 37.6 in |
Row 3 Shoulder Room | 0.0 in | 61.6 in |
Row 3 Hip Room | 0.0 in | 50.0 in |
Row 3 Legroom | 0.0 in | 39.6 in |
Cargo Volume, Minimum | 15.4 ft3 | 32.3 ft3 |
Cargo Volume, Behind R2 | 15.4 | 87.7 ft3 |
Cargo Volume, Maximum | 15.4 | 145.7 ft3 |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | Yes |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 850 | 67% |
Total Not Requested | 425 | 33% |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Panoramic sunroof | 1200 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
App support | 0 | No |
Total Requested | 800 | 24% |
Total Not Requested | 2575 | 76% |
Technology Package | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | Yes |
Panoramic sunroof | 1200 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 250 | 14% |
Total Not Requested | 1500 | 86% |
Premium Tech Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | Yes |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
App support | 0 | No |
Total Requested | 1650 | 36% |
Total Not Requested | 2900 | 64% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | Yes |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 850 | 67% |
Total Not Requested | 425 | 33% |
Premium Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
App support | 0 | No |
Total Requested | 800 | 24% |
Total Not Requested | 2475 | 76% |
Technology Package | ||
Feature | Value | Requested? |
Automatic climate control, front | 200 | Yes |
Console without shifter | 150 | Yes |
Automatic headlights | 125 | Yes |
Satellite radio | 200 | Yes |
Bluetooth cell phone link | 100 | Yes |
Rearview camera | 200 | Yes |
Dual-zone climate control | 125 | Yes |
Total Requested | 1100 | 100% |
Total Not Requested | 0 | 0% |
Premium Package | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Heated front seats | 200 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Bose, 265W, 10 speakers (with subwoofer) | 350 | No |
Total Requested | 1300 | 79% |
Total Not Requested | 350 | 21% |
Upgrade Package | ||
Feature | Value | Requested? |
Dual power sliding doors | 400 | No |
Perimeter approach lighting | 25 | No |
Total Requested | 0 | 0% |
Total Not Requested | 425 | 100% |
Navigation and PAX Package | ||
Feature | Value | Requested? |
Stability control | 400 | Yes |
Navigation system | 600 | Yes |
Machined alloy wheels | 0 | No |
Tires, run-flat | 150 | No |
Cargo organizer | 100 | No |
225/700R480 tires | 400 | No |
Total Requested | 1000 | 61% |
Total Not Requested | 650 | 39% |
Skyview Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
Glass roof panel(s) | 300 | No |
Overhead console storage compartments | 100 | No |
Total Requested | 900 | 69% |
Total Not Requested | 400 | 31% |
Technology Package | ||
Feature | Value | Requested? |
Console without shifter | 150 | Yes |
Satellite radio | 200 | Yes |
Bluetooth cell phone link | 100 | Yes |
Total Requested | 450 | 100% |
Total Not Requested | 0 | 0% |
Navigation and PAX Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Tires, run-flat | 150 | No |
Cargo organizer | 100 | No |
225/700R480 tires | 400 | No |
Total Requested | 600 | 48% |
Total Not Requested | 650 | 52% |