| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Subaru Impreza / WRX / STI Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Subaru Impreza / WRX / STI Invoice Comparison
Lowest Total Price: $28,390 Subaru Impreza / WRX / STI WRX | |||||
| Difference: $975 | |||||
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| Model Year | 2019 | 2019 | 2019 | 2019 | 2006 |
| Model | Optima | Optima | Optima | Optima | Impreza / WRX / STI |
| Trim | EX | Hybrid EX | Plug-in Hybrid EX | SX | WRX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $26,890 | $28,090 | $35,390 | $31,990 | $24,995 |
| Universal garage door opener | 350 | 350 | 350 | 350 | 87 |
| Premium Package | 2,300 | ||||
| Auto-dimming rearview mirror | 183 | ||||
| Limited Package | 2,500 | ||||
| Universal garage door opener | 291 | 291 | 291 | 291 | 56 |
| Premium Package | 2,088 | ||||
| Auto-dimming rearview mirror | 119 | ||||
| Limited Package | 2,294 | ||||
| Options (change) | 2,650 | 350 | 350 | 350 | 2,770 |
| Options (change) | 2,379 | 291 | 291 | 291 | 2,469 |
| Destination | 925 | 925 | 925 | 925 | 625 |
| Gas Tax | 0 | 0 | -4,919 | 0 | 0 |
| Total Price | $30,465 | $29,365 | $31,746 | $33,265 | $28,390 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Subaru Impreza / WRX / STI dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Subaru Impreza / WRX / STI
| Lowest Adjusted Price: Kia Optima EX | |||||
| Lowest Adjusted Invoice: Kia Optima Plug-in Hybrid EX | |||||
| TrueDelta Adjusted Price Difference: $2,545 | |||||
| TrueDelta Adjusted Invoice Difference: $29,951 | |||||
| Model Year | 2019 | 2019 | 2019 | 2019 | 2006 |
| Model | Optima | Optima | Optima | Optima | Impreza / WRX / STI |
| Trim | EX | Hybrid EX | Plug-in Hybrid EX | SX | WRX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 178hp I4 | 154hp I4 H | 154hp I4 PiH | 245hp I4 | 230hp H4 |
| Transmission | S7 | T6 | T6 | T6 | M5 |
| Drivetrain | FWD | FWD | FWD | FWD | AWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | ?, 6 | 630, 10 | 630, 10 | ?, 6 | 140, 6 |
| Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 215/55-17 | 235/45-18 | 215/45-17 |
| Total Price | $30,465 | $29,365 | $31,746 | $33,265 | $28,390 |
| Adjustments for Features | -4,620 | -3,105 | -2,805 | -6,095 | 0 |
| Feature-Adjusted Total Price | $25,845 | $26,260 | $28,941 | $27,170 | $28,390 |
| Cost Above Minimum | $0 | $415 | $3,096 | $1,325 | $0 |
Features Comparison: Kia Optima vs. Subaru Impreza / WRX / STI
| Model Year | 2019 | 2019 | 2019 | 2019 | 2006 |
| Model | Optima | Optima | Optima | Optima | Impreza / WRX / STI |
| Trim | EX | Hybrid EX | Plug-in Hybrid EX | SX | WRX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||||
| 7-speed automated manual | $1200 | ||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | ||
| 5-speed manual | $0 | ||||
| FWD | $0 | $0 | $0 | $0 | |
| AWD | $1700 | ||||
| Accessories | |||||
| Heated steering wheel | $100 | $100 | |||
| Proximity key | $250 | $250 | $250 | $250 | |
| Proximity trunk or liftgate opener | $125 | $125 | $125 | $125 | |
| Tilt steering wheel, manual | $150 | ||||
| Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | |
| Brakes, Airbags, and Other Safety | |||||
| 911 assist | $25 | $25 | $25 | $25 | |
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | |
| Blind spot warning system | $200 | $200 | |||
| Brake assist | $50 | $50 | $50 | $50 | |
| Cross-traffic warning, rear | $100 | $100 | |||
| Knee airbag, driver | $75 | $75 | $75 | $75 | |
| Obstacle detection, rear | $250 | $250 | |||
| Rearview camera | $200 | $200 | $200 | $200 | |
| Rollover sensor | $50 | $50 | $50 | $50 | |
| Side curtain airbags | $350 | $350 | $350 | $350 | |
| Stability control | $400 | $400 | $400 | $400 | |
| Tire-pressure monitor | $75 | $75 | $75 | $75 | |
| Traction control | $100 | $100 | $100 | $100 | |
| Vehicle health reports | $0 | $0 | $0 | $0 | |
| Cargo Management | |||||
| Cargo mat | $40 | $40 | |||
| Overhead sunglass holder | $25 | $25 | $25 | $25 | |
| Rear seat pass-through | $100 | ||||
| Climate Control | |||||
| Dual-zone climate control | $125 | $125 | $125 | $125 | |
| Rear air vents | $100 | $100 | $100 | $100 | |
| Wiper de-icer | $25 | ||||
| Drivetrain | |||||
| Limited-slip rear differential | $300 | ||||
| Engine / Motor | |||||
| 10 kWh battery pack | $0 | ||||
| 3.3 kW onboard charger | $0 | ||||
| Automatic start / stop | $150 | $150 | |||
| Exterior | |||||
| Active grille shutters | $0 | $0 | |||
| Black exterior trim (optional) | $0 | ||||
| Body kit | $0 | $0 | $0 | ||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | ||
| Hood scoop | $100 | ||||
| Laminated front side windows | $200 | $200 | $200 | $200 | |
| Painted brake calipers (optional) | $0 | ||||
| Panoramic sunroof | $1200 | $1200 | |||
| Rear spoiler | $200 | $200 | |||
| Sunroof | $900 | ||||
| Infotainment | |||||
| Android Auto support | $100 | $100 | $100 | $100 | |
| App support | $0 | $0 | $0 | $0 | |
| Apple CarPlay support | $100 | $100 | $100 | $100 | |
| Audio controls on steering wheel | $125 | $125 | $125 | $125 | |
| Aux input | $50 | $50 | $50 | $50 | |
| Bluetooth audio streaming | $25 | $25 | $25 | $25 | |
| Bluetooth cell phone link | $100 | $100 | $100 | $100 | |
| CD changer, in-dash | $325 | ||||
| HD radio | $50 | $50 | |||
| Navigation system | $600 | $600 | |||
| Satellite radio | $200 | $200 | $200 | $200 | |
| SMS text-to-speech reader | $25 | $25 | $25 | $25 | |
| Surround sound | $250 | $250 | |||
| Traffic information | $25 | $25 | |||
| Voice control for external devices | $0 | $0 | $0 | $0 | |
| Voice control for nav and audio | $100 | $100 | |||
| Instruments, Lights, and Mirrors | |||||
| Approach detection | $25 | $25 | $25 | $25 | |
| Automatic headlights | $125 | $125 | $125 | $125 | |
| Automatic-off headlights | $25 | ||||
| Detailed driving style feedback | $100 | $100 | |||
| Fog lights | $125 | $125 | |||
| Illuminated visor mirror, driver | $50 | $50 | $50 | $50 | |
| Illuminated visor mirror, passenger | $50 | $50 | $50 | $50 | |
| Large energy flow and fuel economy display | $25 | $25 | |||
| LED headlights | $1000 | ||||
| Power-folding mirrors | $50 | $50 | |||
| Steering-linked headlights | $150 | ||||
| Trip computer | $150 | $150 | $150 | $150 | |
| Turn signals on or near mirrors | $25 | $25 | $25 | $25 | |
| Visor mirror, driver | $10 | ||||
| Visor mirror, passenger | $10 | ||||
| Seats and Interior Trim | |||||
| Cooled or ventilated front seats | $300 | $300 | |||
| Folding second row seats | $300 | $300 | $300 | ||
| Manual height adjuster, driver seat | $50 | ||||
| Manual height adjuster, passenger seat | $50 | $50 | |||
| Memory system, driver seat | $200 | $200 | $200 | $200 | |
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | |
| Power fore-aft adjuster, driver seat | $100 | $100 | $100 | $100 | |
| Power fore-aft adjuster, passenger seat | $100 | $100 | |||
| Power height adjuster, driver seat | $100 | $100 | $100 | $100 | |
| Power height adjuster, passenger seat | $100 | $100 | |||
| Power lumbar adjuster, passenger seat | $100 | $100 | |||
| Power recliner, driver seat | $100 | $100 | $100 | $100 | |
| Power recliner, passenger seat | $100 | $100 | |||
| Power tilt adjuster, driver seat | $100 | $100 | $100 | $100 | |
| Power tilt adjuster, passenger seat | $100 | $100 | |||
| Suspension, Wheels, and Tires | |||||
| Alloy wheels | $350 | $350 | $350 | $350 | |
| Electronic systems calibration selector | $200 | $200 | |||
| Machined alloy wheels | $350 | ||||
| Performance steering system (optional) | $0 | ||||
| Sport suspension (upgrade) | $0 | ||||
| Transmission | |||||
| Steering-wheel-mounted transmission controls | $100 | ||||
| Total Value of Features | $9,015 | $7,500 | $7,200 | $10,490 | $4,395 |
| Value of Feature Adjustments | $4,620 | $3,105 | $2,805 | $6,095 | $0 |
| Value of Feature Adjustments | -501 | -129 | 327 | -223 | 0 |
Specifications Comparison: Kia Optima vs. Subaru Impreza / WRX / STI
| Model Year | 2019 | 2006 |
| Model | Optima | Impreza / WRX / STI |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 110.4 in | 99.4 in |
| Length | 191.1 in | 175.4 in |
| Width | 73.2 in | 68.5 in |
| Height | 57.7 in | 56.7 in |
| Curb Weight | 3,231 lb. | 3,017 lb. |
| Fuel Capacity | 18.5 gal. | 15.9 gal. |
| Row 1 Headroom | 39.8 in | 38.6 in |
| Row 1 Shoulder Room | 58.1 in | 52.7 in |
| Row 1 Hip Room | 56.0 in | 53.3 in |
| Row 1 Legroom | 45.5 in | 42.9 in |
| Row 2 Headroom | 37.8 in | 36.7 in |
| Row 2 Shoulder Room | 56.4 in | 52.9 in |
| Row 2 Hip Room | 56.0 in | 51.9 in |
| Row 2 Legroom | 35.6 in | 33.0 in |
| Cargo Volume | 15.9 ft3 | 11.0 ft3 |
Option Package Details
Kia Optima EX
| Premium Package | ||
| Feature | Value | Requested? |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Power lumbar adjuster, passenger seat | 100 | No |
| Auto-dimming rearview mirror | 150 | Yes |
| Power height adjuster, passenger seat | 50 | No |
| Power tilt adjuster, passenger seat | 100 | No |
| Panoramic sunroof | 1200 | No |
| Interior ambient lighting | 150 | No |
| Rear reading lights | 0 | No |
| Total Requested | 150 | 7% |
| Total Not Requested | 2100 | 93% |
Option Package Details
Subaru Impreza / WRX / STI WRX
| Auto-dimming rearview mirror | ||
| Feature | Value | Requested? |
| Auto-dimming rearview mirror | 150 | Yes |
| Compass | 0 | Yes |
| Total Requested | 150 | 100% |
| Total Not Requested | 0 | 0% |
| Limited Package | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Heated mirrors | 25 | Yes |
| Heated front seats | 200 | Yes |
| Sunroof | 900 | Yes |
| Rear spoiler | 200 | Yes |
| Wiper de-icer | 25 | No |
| Total Requested | 2225 | 99% |
| Total Not Requested | 25 | 1% |
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