The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $34,355 Kia Optima SX Turbo | |||
Difference: $511 | |||
Lowest Total Invoice: $32,144 Kia Optima SX Turbo | |||
Difference: $446 | |||
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Model Year | 2015 | 2015 | 2015 |
Model | Optima | Optima | WRX |
Trim | SX Turbo | SX Limited Turbo | Limited |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $27,700 | $35,500 | $29,995 |
Base Invoice | $25,920 | $33,140 | $28,232 |
Premium Package | 3,300 | ||
Technology Package | 2,400 | ||
Cargo net | 50 | 50 | 55 |
Cargo tray | 80 | 80 | 71 |
Navigation Package | 2,500 | ||
Auto-dimming rearview mirror | 165 | ||
8-speed shiftable CVT | 1,200 | ||
Universal garage door opener | 85 | ||
Premium Package | 3,060 | ||
Technology Package | 2,230 | ||
Cargo net | 42 | 42 | 36 |
Cargo tray | 67 | 67 | 46 |
Navigation Package | 2,218 | ||
Auto-dimming rearview mirror | 107 | ||
8-speed shiftable CVT | 1,100 | ||
Universal garage door opener | 56 | ||
Options (change) | 5,830 | 130 | 4,076 |
Options (change) | 5,399 | 109 | 3,563 |
Destination | 825 | 825 | 795 |
Total Price | $34,355 | $36,455 | $34,866 |
Total Invoice | $32,144 | $34,074 | $32,590 |
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Lowest Adjusted Price and Invoice: Kia Optima SX Turbo | |||
TrueDelta Adjusted Price Difference: $761 | |||
TrueDelta Adjusted Invoice Difference: $680 | |||
Model Year | 2015 | 2015 | 2015 |
Model | Optima | Optima | WRX |
Trim | SX Turbo | SX Limited Turbo | Limited |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 274hp I4 | 274hp I4 | 268hp H4 |
Transmission | T6 | T6 | CVT-8 |
Drivetrain | FWD | FWD | AWD |
EPA Fuel Economy (city/highway) | 20/31 MPG | 20/31 MPG | 19/25 MPG |
Audio (watts, speakers) | ?, 8 | ?, 8 | 440, 9 |
Tire (rear if not all the same) | 225/45-18 | 225/45-18 | 235/45-17 |
Total Price | $34,355 | $36,455 | $34,866 |
Adjustments for Features | -250 | -1,600 | 0 |
Feature-Adjusted Total Price | $34,105 | $34,855 | $34,866 |
Cost Above Minimum | $0 | $750 | $0 |
Total Invoice | $32,144 | $34,074 | $32,590 |
Adjustments for Features | -234 | -1,495 | 0 |
Feature-Adjusted Total Invoice | $31,910 | $32,579 | $32,590 |
Cost Above Minimum | $0 | $669 | $0 |
Model Year | 2015 | 2015 | 2015 |
Model | Optima | Optima | WRX |
Trim | SX Turbo | SX Limited Turbo | Limited |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||
6-speed manually-shiftable automatic | $1100 | $1100 | |
8-speed manually-shiftable CVT | $1100 | ||
FWD | $0 | $0 | |
AWD | $1700 | ||
Accessories | |||
Heated steering wheel | $100 | ||
Brakes, Airbags, and Other Safety | |||
911 assist | $25 | $25 | |
Blind spot warning system | $200 | $200 | |
Cross-traffic warning, rear | $100 | $100 | |
Knee airbag, driver | $75 | ||
Obstacle detection, rear | $250 | $250 | |
Rollover sensor | $50 | ||
Temporary spare tire | $150 | ||
Torque vectoring, brake-based | $100 | ||
Vehicle health reports | $0 | $0 | |
Cargo Management | |||
Air-conditioned storage compartment | $50 | $50 | |
Overhead sunglass holder | $25 | $25 | |
Climate Control | |||
Dual-zone climate control | $125 | $125 | |
Ionizing air filtration | $50 | $50 | |
Rear air vents | $100 | $100 | |
Wiper de-icer | $25 | ||
Exterior | |||
Front splitter spoiler | $200 | ||
Hood scoop | $100 | ||
Painted brake calipers (optional) | $0 | ||
Panoramic sunroof | $1200 | $1200 | |
Rear spoiler | $200 | $200 | |
Sunroof | $900 | ||
Infotainment | |||
Surround sound | $250 | $250 | |
Voice control for external devices | $0 | $0 | |
Instruments, Lights, and Mirrors | |||
Boost gauge | $75 | ||
Interior ambient lighting | $150 | $150 | |
LED headlights, single projector or low beam only | $750 | ||
Power-folding mirrors | $50 | $50 | |
Speaker lights | $100 | $100 | |
Turn signals on or near mirrors | $25 | $25 | |
Xenon HID headlights | $500 | $500 | |
Seats and Interior Trim | |||
Center armrest(s), second row | $50 | $50 | |
Cooled or ventilated front seats | $300 | $300 | |
Floor mats | $75 | ||
Heated second row seats | $200 | $200 | |
Illuminated door sill trim plates | $200 | $200 | |
Leather door panel trim | $250 | ||
Leather-wrapped steering wheel | $150 | $150 | |
Memory system, driver seat | $200 | $200 | |
Power fore-aft adjuster, passenger seat | $100 | $100 | |
Power lumbar adjuster, driver seat | $100 | $100 | |
Power recliner, passenger seat | $100 | $100 | |
Wood trim | $300 | ||
Wood/leather-wrapped steering wheel | $150 | ||
Suspension, Wheels, and Tires | |||
Alloy wheels | $350 | $350 | |
Chrome-plated alloy wheels | $850 | ||
Electronic systems calibration selector | $200 | $200 | |
Sport suspension (upgrade) | $0 | $0 | |
Total Value of Features | $6,250 | $7,600 | $6,000 |
Value of Feature Adjustments | $250 | $1,600 | $0 |
Value of Feature Adjustments | -234 | -1,495 | 0 |
Model Year | 2015 | 2015 |
Model | Optima | WRX |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 110.0 in | 104.3 in |
Length | 190.7 in | 180.9 in |
Width | 72.1 in | 70.7 in |
Height | 57.9 in | 58.1 in |
Curb Weight | 3,468 lb. | 3,433 lb. |
Fuel Capacity | 18.5 gal. | 15.9 gal. |
Row 1 Headroom | 40.0 in | 39.8 in |
Row 1 Shoulder Room | 57.3 in | 55.6 in |
Row 1 Hip Room | 54.7 in | 52.2 in |
Row 1 Legroom | 45.5 in | 43.3 in |
Row 2 Headroom | 37.6 in | 37.1 in |
Row 2 Shoulder Room | 55.7 in | 54.2 in |
Row 2 Hip Room | 54.5 in | 53.1 in |
Row 2 Legroom | 34.7 in | 35.4 in |
Cargo Volume | 15.4 ft3 | 12.0 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | Yes |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | Yes |
App support | 0 | Yes |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | Yes |
Vehicle health reports | 0 | No |
Total Requested | 500 | 15% |
Total Not Requested | 2775 | 85% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | No |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 725 | 57% |
Total Not Requested | 550 | 43% |
Auto-dimming rearview mirror | ||
Feature | Value | Requested? |
Auto-dimming rearview mirror | 150 | Yes |
Compass | 0 | Yes |
Total Requested | 150 | 100% |
Total Not Requested | 0 | 0% |
8-speed manually-shiftable CVT | ||
Feature | Value | Requested? |
8-speed manually-shiftable CVT | 0 | Yes |
Steering-wheel-mounted transmission controls | 100 | Yes |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |
Navigation Package | ||
Feature | Value | Requested? |
Proximity key | 250 | Yes |
SMS text-to-speech reader | 25 | Yes |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Harman/Kardon, 440W, 9 speakers (with subwoofer) | 350 | No |
Total Requested | 1000 | 74% |
Total Not Requested | 350 | 26% |