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Kia Optima vs. Toyota 4Runner Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota 4Runner Invoice Comparison

Lowest Total Price: $24,835

Kia Optima EX   
Difference: $18,559

Lowest Total Invoice: $23,030

Kia Optima EX   
Difference: $17,176

Calculate Payments

  Down Payment Interest Rate Term
Model Year20092018
ModelOptima4Runner
TrimEXLimited
Body4dr Sedan4dr SUV
Base Price $20,690 $42,125
Base Invoice $19,255 $39,022
Premium Package 1,300  
Convenience Package 970  
Navigation system 1,200  
Floor mats   224
Premium Package 1,160  
Convenience Package 865  
Navigation system 1,075  
Floor mats   139
Options (change) 3,470 224
Options (change) 3,100 139
Destination 675 1,045
Total Price $24,835 $43,394
Total Invoice $23,030 $40,206

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Toyota 4Runner dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Toyota 4Runner

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $13,839
TrueDelta Adjusted Invoice Difference: $12,803
Model Year20092018
ModelOptima4Runner
TrimEXLimited
Body4dr Sedan4dr SUV
Engine175hp I4270hp V6
TransmissionT5T5
DrivetrainFWDRWD
EPA Fuel Economy (city/highway)22/32 MPG17/21 MPG
Audio (watts, speakers)360, 7?, 15
Tire (rear if not all the same)215/50-17245/60-20
Total Price$24,835$43,394
Adjustments for Features0-4,720
Feature-Adjusted Total Price$24,835$38,674
Total Invoice$23,030$40,206
Adjustments for Features0-4,373
Feature-Adjusted Total Invoice$23,030$35,833

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Features Comparison: Kia Optima vs. Toyota 4Runner

Model Year20092018
ModelOptima4Runner
TrimEXLimited
Body4dr Sedan4dr SUV
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000$1000
FWD$0 
RWD $0
Accessories 
AC power outlet $100
Power retractable rear window $350
Power-adjustable pedals$125 
Proximity key $250
Sunshade, rear$125 
Brakes, Airbags, and Other Safety 
Full-size spare tire $225
Knee airbag, driver $75
Knee airbag, passenger $75
Obstacle detection, front $150
Obstacle detection, rear $250
Rearview camera $200
Rollover sensor $50
Temporary spare tire$150 
Trailer sway control $25
Cargo Management 
Cargo mat $40
Class III trailer hitch $250
Roof rails $250
Trailering equipment (7 wire) $150
Climate Control 
Dual-zone climate control $125
Rear air vents $100
Rear wiper $175
Wiper de-icer $25
Drivetrain 
Limited-slip rear differential $300
Exterior 
Bodyside moldings$75 
Deep-tinted rear windows $275
Rear bumper protector $40
Rear spoiler $200
Skid plates $150
Tow hook(s), front $40
Wheel-lip moldings $75
Infotainment 
App support $0
Bluetooth audio streaming $25
Bluetooth cell phone link $100
DVD-compatible player $0
HD radio $50
Siri Eyes Free support $0
SMS text-to-speech reader $25
Telematics service, such as OnStar $200
Traffic + travel information $25
Voice control for nav and audio $100
Seats and Interior Trim 
Door sill trim plates$100 
Manual lumbar adjuster, driver seat$50 
Manual recliner, second row seats $75
Memory system, driver seat $200
Power lumbar adjuster, driver seat $100
Suspension, Wheels, and Tires 
Hydraulically cross-linked dampers $500
Sport suspension (upgrade) $0
Total Value of Features$1,625$6,345
Value of Feature Adjustments$0$4,720
Value of Feature Adjustments0-4,373

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See a complete comparison of Kia Optima vs. Toyota 4Runner features.

Specifications Comparison: Kia Optima vs. Toyota 4Runner

Model Year20092018
ModelOptima4Runner
Body4dr Sedan4dr SUV
Wheelbase107.1 in109.8 in
Length189.0 in190.2 in
Width71.1 in75.8 in
Height58.3 in71.5 in
Curb Weight3,197 lb.4,400 lb.
Fuel Capacity16.4 gal.23.0 gal.
Row 1 Headroom39.8 in39.3 in
Row 1 Shoulder Room57.1 in57.8 in
Row 1 Hip Room54.5 in56.5 in
Row 1 Legroom43.7 in41.7 in
Row 2 Headroom38.0 in38.6 in
Row 2 Shoulder Room56.3 in57.8 in
Row 2 Hip Room54.7 in55.7 in
Row 2 Legroom37.8 in32.9 in
Row 3 Headroom0.0 in34.3 in
Row 3 Shoulder Room0.0 in57.7 in
Row 3 Hip Room0.0 in43.3 in
Row 3 Legroom0.0 in29.3 in
Cargo Volume,
Minimum		15.0 ft39.0 ft3
Cargo Volume,
Behind R2		15.046.3 ft3
Cargo Volume,
Maximum		15.088.8 ft3

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See a complete comparison of Kia Optima vs. Toyota 4Runner specs.

Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
Sunroof900Yes
CD changer, in-dash200No
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested90062%
Total Not Requested55038%
Convenience Package
FeatureValueRequested?
215/50VR17 tires400No
Heated front seats200Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Sunshade, rear125No
Power-adjustable pedals125No
Total Requested40038%
Total Not Requested65062%

Option Package Details
Toyota 4Runner Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

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