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Kia Optima vs. Toyota 4Runner Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota 4Runner Invoice Comparison

Lowest Total Price: $34,060

Kia Optima SX   
Difference: $6,656

Calculate Payments

  Down Payment Interest Rate Term
Model Year20202013
ModelOptima4Runner
TrimSXLimited
Body4dr Sedan4dr SUV
Base Price $32,190 $38,995
Universal garage door opener 350  
Cargo net 50 49
Cargo tray 80 99
Remote start 425 529
Floor mats   199
Universal garage door opener 291  
Cargo net 42 34
Cargo tray 67 64
Remote start 353 380
Floor mats   126
Options (change) 905 876
Options (change) 753 604
Destination 965 845
Total Price $34,060 $40,716

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Toyota 4Runner dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Toyota 4Runner

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $6,751
TrueDelta Adjusted Invoice Difference: $35,612
Model Year20202013
ModelOptima4Runner
TrimSXLimited
Body4dr Sedan4dr SUV
Engine245hp I4270hp V6
TransmissionT6T5
DrivetrainFWDRWD
EPA Fuel Economy (city/highway)21/30 MPG17/23 MPG
Audio (watts, speakers)?, 6?, 8
Tire (rear if not all the same)235/45-18245/60-20
Total Price$34,060$40,716
Adjustments for Features-950
Feature-Adjusted Total Price$33,965$40,716

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Features Comparison: Kia Optima vs. Toyota 4Runner

Model Year20202013
ModelOptima4Runner
TrimSXLimited
Body4dr Sedan4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
5-speed manually-shiftable automatic $1000
FWD$0 
RWD $0
Accessories 
AC power outlet $100
Power retractable rear window $350
Proximity trunk or liftgate opener$125 
Brakes, Airbags, and Other Safety 
911 assist$25 
Blind spot warning system$200 
Cross-traffic warning, rear$100 
Full-size spare tire $225
Knee airbag, passenger $75
Obstacle detection, rear$250 
Temporary spare tire$150 
Vehicle health reports$0 
Cargo Management 
Class III trailer hitch $250
Roof rails $250
Trailering equipment (7 wire) $150
Climate Control 
Rear wiper $175
Drivetrain 
Limited-slip rear differential $300
Exterior 
Black exterior trim (optional)$0 
Bright-finished exhaust tip(s)$25 
Deep-tinted rear windows $275
Laminated front side windows$200 
Painted brake calipers (optional)$0 
Panoramic sunroof$1200 
Rear bumper protector $40
Skid plates $150
Sunroof $900
Tow hook(s), front $40
Wheel-lip moldings $75
Infotainment 
Android Auto support$100 
Apple CarPlay support$100 
CD player $125
DVD-compatible player $0
HD radio $50
MP3-compatible player $50
Navigation system $600
Telematics service, such as OnStar $200
Traffic + travel information $25
Voice control for external devices$0 
Voice control for nav and audio $100
Instruments, Lights, and Mirrors 
Approach detection$25 
Interior ambient lighting$150 
LED headlights$1000 
Power-folding mirrors$50 
Steering-linked headlights$150 
Seats and Interior Trim 
Cooled or ventilated front seats$300 
Manual recliner, second row seats $75
Memory system, driver seat$200 
Metal pedals$75 
Power 4-way lumbar adjuster, driver seat$150 
Power height adjuster, passenger seat$100 
Power lumbar adjuster, driver seat $100
Power lumbar adjuster, passenger seat$100 
Power tilt adjuster, passenger seat$100 
Suspension, Wheels, and Tires 
Alloy wheels $350
Electronic systems calibration selector$200 
Hydraulically cross-linked dampers $500
Machined alloy wheels$350 
Performance steering system (optional)$0 
Transmission 
Steering-wheel-mounted transmission controls$100 
Total Value of Features$6,625$6,530
Value of Feature Adjustments$95$0
Value of Feature Adjustments-50

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See a complete comparison of Kia Optima vs. Toyota 4Runner features.

Specifications Comparison: Kia Optima vs. Toyota 4Runner

Model Year20202013
ModelOptima4Runner
Body4dr Sedan4dr SUV
Wheelbase110.4 in109.8 in
Length191.1 in189.9 in
Width73.2 in75.8 in
Height57.7 in71.5 in
Curb Weight3,558 lb.4,400 lb.
Fuel Capacity18.5 gal.24.0 gal.
Row 1 Headroom39.8 in39.3 in
Row 1 Shoulder Room58.1 in57.8 in
Row 1 Hip Room56.0 in56.5 in
Row 1 Legroom45.5 in41.7 in
Row 2 Headroom37.8 in38.6 in
Row 2 Shoulder Room56.4 in57.8 in
Row 2 Hip Room56.0 in55.7 in
Row 2 Legroom35.6 in32.9 in
Row 3 Headroom0.0 in34.3 in
Row 3 Shoulder Room0.0 in57.7 in
Row 3 Hip Room0.0 in43.3 in
Row 3 Legroom0.0 in29.3 in
Cargo Volume,
Minimum		15.9 ft39.0 ft3
Cargo Volume,
Behind R2		15.946.3 ft3
Cargo Volume,
Maximum		15.988.8 ft3

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See a complete comparison of Kia Optima vs. Toyota 4Runner specs.

Option Package Details
Toyota 4Runner Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%

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