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Kia Optima vs. Toyota Highlander Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Highlander Invoice Comparison

Lowest Total Price: $30,770

Kia Optima Hybrid EX   
Difference: $16,774

Calculate Payments

  Down Payment Interest Rate Term
Model Year20202013
ModelOptimaHighlander
TrimHybrid EXHybrid Limited
Body4dr Sedan4dr SUV
Base Price $29,310 $46,370
Universal garage door opener 350  
Cargo net 50 49
Cargo mat 95  
Floor mats   280
Universal garage door opener 291  
Cargo net 42 32
Cargo mat 78  
Floor mats   175
Options (change) 495 329
Options (change) 411 207
Destination 965 845
Total Price $30,770 $47,544

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Toyota Highlander dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Toyota Highlander

Lowest Adjusted Price and Invoice: Kia Optima Hybrid EX
TrueDelta Adjusted Price Difference: $11,359
TrueDelta Adjusted Invoice Difference: $37,152
Model Year20202013
ModelOptimaHighlander
TrimHybrid EXHybrid Limited
Body4dr Sedan4dr SUV
Engine154hp I4 H245hp V6 H
TransmissionT6CVT
DrivetrainFWDAWD
EPA Fuel Economy (city/highway)40/45 MPG28/28 MPG
Audio (watts, speakers)630, 10?, 9
Tire (rear if not all the same)215/55-17245/55-19
Total Price$30,770$47,544
Adjustments for Features0-5,415
Feature-Adjusted Total Price$30,770$42,129

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Features Comparison: Kia Optima vs. Toyota Highlander

Model Year20202013
ModelOptimaHighlander
TrimHybrid EXHybrid Limited
Body4dr Sedan4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
CVT $1000
FWD$0 
AWD $1700
Accessories 
Heated steering wheel$100 
Power liftgate $350
Proximity trunk or liftgate opener$125 
Brakes, Airbags, and Other Safety 
911 assist$25 
Full-size spare tire $225
Side curtain airbags$350 
Side curtain airbags, three rows $500
Vehicle health reports$0 
Cargo Management 
Liftglass or two-piece tailgate $150
Removable second-row console $200
Roof rails $250
Trailering equipment (4 wire) $125
Climate Control 
Rear air vents$100 
Rear air vents with automatic controls $250
Rear HVAC unit $400
Rear wiper $175
Wiper de-icer $25
Exterior 
Active grille shutters$0 
Body kit$0 
Deep-tinted rear windows $275
Laminated front side windows$200 
Rear bumper protector $40
Rear spoiler $200
Sunroof $900
Infotainment 
Android Auto support$100 
Apple CarPlay support$100 
CD player $125
DVD-compatible player $0
MP3-compatible player $50
Surround sound$250 
Traffic + travel information $25
Traffic information$25 
Voice control for external devices$0 
Instruments, Lights, and Mirrors 
Approach detection$25 
Conversation mirror $25
Detailed driving style feedback$100 
Fog lights $125
Tachometer$75 
Turn signals on or near mirrors$25 
Seats and Interior Trim 
Door sill trim plates $100
Folding third row seats $600
Manual fore-aft adjuster, second row seats $75
Manual height adjuster, passenger seat$50 
Manual recliner, second row seats $75
Memory system, driver seat$200 
Power 4-way lumbar adjuster, driver seat$150 
Power fore-aft adjuster, passenger seat $100
Power lumbar adjuster, driver seat $100
Power recliner, passenger seat $100
Power thigh support length adjuster, driver seat $100
Stowable center seat, second row $150
Total Value of Features$3,100$8,515
Value of Feature Adjustments$0$5,415
Value of Feature Adjustments0-4,952

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See a complete comparison of Kia Optima vs. Toyota Highlander features.

Specifications Comparison: Kia Optima vs. Toyota Highlander

Model Year20202013
ModelOptimaHighlander
Body4dr Sedan4dr SUV
Wheelbase110.4 in109.8 in
Length191.1 in188.4 in
Width73.2 in75.2 in
Height57.7 in68.1 in
Curb Weight3,486 lb.4,641 lb.
Fuel Capacity18.5 gal.19.2 gal.
Row 1 Headroom39.8 in40.6 in
Row 1 Shoulder Room58.1 in59.7 in
Row 1 Hip Room56.0 in56.7 in
Row 1 Legroom45.5 in43.2 in
Row 2 Headroom37.8 in40.1 in
Row 2 Shoulder Room56.4 in59.5 in
Row 2 Hip Room56.0 in56.5 in
Row 2 Legroom35.6 in38.3 in
Row 3 Headroom0.0 in36.3 in
Row 3 Shoulder Room0.0 in55.0 in
Row 3 Hip Room0.0 in42.3 in
Row 3 Legroom0.0 in29.2 in
Cargo Volume,
Minimum		15.9 ft310.3 ft3
Cargo Volume,
Behind R2		15.942.3 ft3
Cargo Volume,
Maximum		15.995.4 ft3

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See a complete comparison of Kia Optima vs. Toyota Highlander specs.

Option Package Details
Toyota Highlander Hybrid Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%

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