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Kia Optima vs. Toyota Highlander Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Highlander Invoice Comparison

Lowest Total Price: $30,770

Kia Optima Hybrid EX   
Difference: $5,961

Calculate Payments

  Down Payment Interest Rate Term
Model Year20202007
ModelOptimaHighlander
TrimHybrid EXHybrid Limited
Body4dr Sedan4dr SUV
Base Price $29,310 $34,610
Universal garage door opener 350  
Cargo net 50 49
Cargo mat 95 91
Extra Value Package   1,830
Navigation system   2,000
Floor mats   106
Universal garage door opener 291  
Cargo net 42 34
Cargo mat 78 58
Extra Value Package   1,647
Navigation system   1,700
Floor mats   66
Options (change) 495 4,076
Options (change) 411 3,505
Destination 965 645
Gas Tax 0 -2,600
Total Price $30,770 $36,731

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Toyota Highlander dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Toyota Highlander

Lowest Adjusted Price and Invoice: Kia Optima Hybrid EX
TrueDelta Adjusted Price Difference: $6,061
TrueDelta Adjusted Invoice Difference: $31,185
Model Year20202007
ModelOptimaHighlander
TrimHybrid EXHybrid Limited
Body4dr Sedan4dr SUV
Engine154hp I4 H208hp V6 H
TransmissionT6CVT
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)40/45 MPG33/28 MPG
Audio (watts, speakers)630, 10?, 8
Tire (rear if not all the same)215/55-17225/65-17
Total Price$30,770$36,731
Adjustments for Features-1000
Feature-Adjusted Total Price$30,670$36,731

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Features Comparison: Kia Optima vs. Toyota Highlander

Model Year20202007
ModelOptimaHighlander
TrimHybrid EXHybrid Limited
Body4dr Sedan4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
CVT $1000
FWD$0$0
Accessories 
Heated steering wheel$100 
Proximity key$250 
Proximity trunk or liftgate opener$125 
Tilt steering wheel, manual $150
Tilt/telescoping steering wheel, manual$250 
Brakes, Airbags, and Other Safety 
911 assist$25 
Active or whiplash-reducing head restraints, front seats$0 
Knee airbag, driver$75 
Rearview camera$200 
Vehicle health reports$0 
Cargo Management 
Cargo cover $75
Roof rack $300
Trailering equipment (4 wire) $125
Climate Control 
Dual-zone climate control$125 
Rear air vents$100 
Rear wiper $175
Wiper de-icer $25
Engine / Motor 
Automatic start / stop$150 
Exterior 
Active grille shutters$0 
Body kit$0 
Bodyside moldings $75
Deep-tinted rear windows $275
Laminated front side windows$200 
Rear spoiler $200
Sunroof $900
Infotainment 
Android Auto support$100 
App support$0 
Apple CarPlay support$100 
Aux input$50 
Bluetooth audio streaming$25 
Bluetooth cell phone link$100 
Cassette player $50
CD changer, in-dash $325
HD radio$50 
Satellite radio$200 
SMS text-to-speech reader$25 
Surround sound$250 
Traffic information$25 
Voice control for external devices$0 
Voice control for nav and audio$100 
Instruments, Lights, and Mirrors 
Approach detection$25 
Compass$0 
Detailed driving style feedback$100 
Fog lights $125
Tachometer$75 
Turn signals on or near mirrors$25 
Seats and Interior Trim 
Manual fore-aft adjuster, second row seats $75
Manual height adjuster, passenger seat$50 
Manual recliner, second row seats $75
Memory system, driver seat$200 
Power 4-way lumbar adjuster, driver seat$150 
Power fore-aft adjuster, passenger seat $100
Power lumbar adjuster, driver seat $100
Power recliner, passenger seat $100
Total Value of Features$4,350$4,250
Value of Feature Adjustments$100$0
Value of Feature Adjustments-40

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See a complete comparison of Kia Optima vs. Toyota Highlander features.

Specifications Comparison: Kia Optima vs. Toyota Highlander

Model Year20202007
ModelOptimaHighlander
Body4dr Sedan4dr SUV
Wheelbase110.4 in106.9 in
Length191.1 in184.6 in
Width73.2 in71.9 in
Height57.7 in67.9 in
Curb Weight3,486 lb.4,070 lb.
Fuel Capacity18.5 gal.19.1 gal.
Row 1 Headroom39.8 in40.0 in
Row 1 Shoulder Room58.1 in57.9 in
Row 1 Hip Room56.0 in55.1 in
Row 1 Legroom45.5 in40.7 in
Row 2 Headroom37.8 in39.8 in
Row 2 Shoulder Room56.4 in57.0 in
Row 2 Hip Room56.0 in54.9 in
Row 2 Legroom35.6 in36.4 in
Row 3 Headroom0.0 in32.3 in
Row 3 Shoulder Room0.0 in53.2 in
Row 3 Hip Room0.0 in39.8 in
Row 3 Legroom0.0 in30.2 in
Cargo Volume,
Minimum		15.9 ft310.5 ft3
Cargo Volume,
Behind R2		15.939.7 ft3
Cargo Volume,
Maximum		15.980.6 ft3

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See a complete comparison of Kia Optima vs. Toyota Highlander specs.

Option Package Details
Toyota Highlander Hybrid Limited

Navigation system
FeatureValueRequested?
Navigation system600Yes
Large energy flow and fuel economy display25Yes
Total Requested625100%
Total Not Requested00%
Extra Value Package
FeatureValueRequested?
Leather seating surfaces900Yes
Heated front seats200Yes
Sunroof900No
Total Requested110055%
Total Not Requested90045%

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