| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Toyota Prius Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Toyota Prius Invoice Comparison
Lowest Total Price: $24,428 Toyota Prius | |||
| Difference: $6,342 | |||
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| Model Year | 2020 | 2007 | 2007 |
| Model | Optima | Prius | Prius |
| Trim | Hybrid EX | Base | Touring |
| Body | 4dr Sedan | 4dr Hatch | 4dr Hatch |
| Base Price | $29,310 | $22,175 | $23,070 |
| Universal garage door opener | 350 | ||
| Cargo net | 50 | 49 | 49 |
| Cargo mat | 95 | ||
| Package 6 | 4,550 | 4,175 | |
| Floor mats | 184 | 184 | |
| Universal garage door opener | 291 | ||
| Cargo net | 42 | 34 | 34 |
| Cargo mat | 78 | ||
| Package 6 | 4,095 | 3,758 | |
| Floor mats | 112 | 112 | |
| Options (change) | 495 | 4,783 | 4,408 |
| Options (change) | 411 | 4,241 | 3,904 |
| Destination | 965 | 620 | 620 |
| Gas Tax | 0 | -3,150 | -3,150 |
| Total Price | $30,770 | $24,428 | $24,948 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Toyota Prius
| Lowest Adjusted Price: Toyota Prius | |||
| Lowest Adjusted Invoice: Kia Optima Hybrid EX | |||
| TrueDelta Adjusted Price Difference: $4,367 | |||
| TrueDelta Adjusted Invoice Difference: $20,842 | |||
| Model Year | 2020 | 2007 | 2007 |
| Model | Optima | Prius | Prius |
| Trim | Hybrid EX | Base | Touring |
| Body | 4dr Sedan | 4dr Hatch | 4dr Hatch |
| Engine | 154hp I4 H | 76hp I4 H | 76hp I4 H |
| Transmission | T6 | CVT | CVT |
| Drivetrain | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | 40/45 MPG | 60/51 MPG | 60/51 MPG |
| Audio (watts, speakers) | 630, 10 | ?, 9 | ?, 9 |
| Tire (rear if not all the same) | 215/55-17 | 185/65-15 | 195/55-16 |
| Total Price | $30,770 | $24,428 | $24,948 |
| Adjustments for Features | -1,975 | 0 | 0 |
| Feature-Adjusted Total Price | $28,795 | $24,428 | $24,948 |
| Cost Above Minimum | $0 | $0 | $520 |
Features Comparison: Kia Optima vs. Toyota Prius
| Model Year | 2020 | 2007 | 2007 |
| Model | Optima | Prius | Prius |
| Trim | Hybrid EX | Base | Touring |
| Body | 4dr Sedan | 4dr Hatch | 4dr Hatch |
| Transmission and Drivetrain | |||
| 6-speed manually-shiftable automatic | $1100 | ||
| CVT | $1000 | $1000 | |
| FWD | $0 | $0 | $0 |
| Accessories | |||
| Heated steering wheel | $100 | ||
| Proximity trunk or liftgate opener | $125 | ||
| Tilt steering wheel, manual | $150 | $150 | |
| Tilt/telescoping steering wheel, manual | $250 | ||
| Brakes, Airbags, and Other Safety | |||
| 4-wheel disc brakes | $150 | ||
| 911 assist | $25 | ||
| Active or whiplash-reducing head restraints, front seats | $0 | ||
| Knee airbag, driver | $75 | ||
| Rollover sensor | $50 | ||
| Vehicle health reports | $0 | ||
| Cargo Management | |||
| Cargo cover | $75 | $75 | |
| Console with shifter | $150 | ||
| Console without shifter | $150 | $150 | |
| Climate Control | |||
| Dual-zone climate control | $125 | ||
| Rear air vents | $100 | ||
| Rear wiper | $175 | $175 | |
| Engine / Motor | |||
| Automatic start / stop | $150 | ||
| Exterior | |||
| Active grille shutters | $0 | ||
| Body kit | $0 | ||
| Laminated front side windows | $200 | ||
| Larger rear spoiler | $200 | ||
| Rear spoiler | $200 | ||
| Infotainment | |||
| Android Auto support | $100 | ||
| App support | $0 | ||
| Apple CarPlay support | $100 | ||
| Bluetooth audio streaming | $25 | ||
| CD changer, in-dash | $325 | $325 | |
| HD radio | $50 | ||
| MP3-compatible player | $50 | $50 | |
| Satellite radio | $200 | ||
| SMS text-to-speech reader | $25 | ||
| Surround sound | $250 | ||
| Traffic information | $25 | ||
| Voice control for external devices | $0 | ||
| Instruments, Lights, and Mirrors | |||
| Approach detection | $25 | ||
| Automatic headlights | $125 | ||
| Compass | $0 | ||
| Detailed driving style feedback | $100 | ||
| Digital instruments | $0 | $0 | |
| Fog lights | $125 | $125 | |
| Tachometer | $75 | ||
| Turn signals on or near mirrors | $25 | ||
| Xenon HID headlights | $500 | $500 | |
| Seats and Interior Trim | |||
| Heated front seats | $200 | ||
| Manual height adjuster, passenger seat | $50 | ||
| Memory system, driver seat | $200 | ||
| Power 4-way lumbar adjuster, driver seat | $150 | ||
| Power fore-aft adjuster, driver seat | $100 | ||
| Power height adjuster, driver seat | $100 | ||
| Power recliner, driver seat | $100 | ||
| Power tilt adjuster, driver seat | $100 | ||
| Suspension, Wheels, and Tires | |||
| Sport suspension (upgrade) | $0 | ||
| Total Value of Features | $4,725 | $2,750 | $2,750 |
| Value of Feature Adjustments | $1,975 | $0 | $0 |
| Value of Feature Adjustments | -88 | 0 | 0 |
Specifications Comparison: Kia Optima vs. Toyota Prius
| Model Year | 2020 | 2007 |
| Model | Optima | Prius |
| Body | 4dr Sedan | 4dr Hatch |
| Wheelbase | 110.4 in | 106.3 in |
| Length | 191.1 in | 175.0 in |
| Width | 73.2 in | 67.9 in |
| Height | 57.7 in | 58.1 in |
| Curb Weight | 3,486 lb. | 2,890 lb. |
| Fuel Capacity | 18.5 gal. | 11.9 gal. |
| Row 1 Headroom | 39.8 in | 39.1 in |
| Row 1 Shoulder Room | 58.1 in | 55.3 in |
| Row 1 Hip Room | 56.0 in | 51.0 in |
| Row 1 Legroom | 45.5 in | 41.9 in |
| Row 2 Headroom | 37.8 in | 37.1 in |
| Row 2 Shoulder Room | 56.4 in | 53.0 in |
| Row 2 Hip Room | 56.0 in | 51.6 in |
| Row 2 Legroom | 35.6 in | 38.6 in |
| Cargo Volume | 15.9 ft3 | 16.1 ft3 |
Option Package Details
Toyota Prius
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | Yes |
| Total Requested | 115 | 100% |
| Total Not Requested | 0 | 0% |
| Package 6 | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Leather-wrapped steering wheel | 150 | Yes |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Fog lights | 125 | No |
| Xenon HID headlights | 500 | No |
| CD changer, in-dash | 200 | No |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Bluetooth cell phone link | 100 | Yes |
| Alarm | 100 | No |
| JBL, 9 speakers | 350 | No |
| Stability control | 400 | Yes |
| Rearview camera | 200 | Yes |
| MP3-compatible player | 50 | No |
| Proximity key | 250 | Yes |
| Aux input | 50 | Yes |
| Total Requested | 3000 | 69% |
| Total Not Requested | 1325 | 31% |
Option Package Details
Toyota Prius Touring
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | Yes |
| Total Requested | 115 | 100% |
| Total Not Requested | 0 | 0% |
| Package 6 | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Leather-wrapped steering wheel | 150 | Yes |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| CD changer, in-dash | 200 | No |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Bluetooth cell phone link | 100 | Yes |
| Alarm | 100 | No |
| JBL, 9 speakers | 350 | No |
| Stability control | 400 | Yes |
| Rearview camera | 200 | Yes |
| MP3-compatible player | 50 | No |
| Proximity key | 250 | Yes |
| Aux input | 50 | Yes |
| Total Requested | 3000 | 81% |
| Total Not Requested | 700 | 19% |
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