| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Toyota Matrix Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Toyota Matrix Invoice Comparison
Lowest Total Price: $21,455 Toyota Matrix XR | ||||||
| Difference: $5,450 | ||||||
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| Model Year | 2020 | 2020 | 2020 | 2020 | 2020 | 2007 |
| Model | Optima | Optima | Optima | Optima | Optima | Matrix |
| Trim | S | EX | Hybrid EX | Plug-in Hybrid EX | SX | XR |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Hatch |
| Base Price | $24,890 | $27,190 | $29,310 | $36,090 | $32,190 | $16,890 |
| Cargo net | 50 | 50 | 50 | 50 | 50 | |
| Panoramic sunroof | 1,000 | |||||
| Premium Package | 2,300 | |||||
| Extra Value Package 1 | 270 | |||||
| Antilock brakes (ABS) | 390 | |||||
| Side curtain airbags | 645 | |||||
| Alloy wheels | 410 | |||||
| Stability control | 650 | |||||
| 4-speed automatic | 830 | |||||
| Sunroof | 750 | |||||
| Cargo net | 42 | 42 | 42 | 42 | 42 | |
| Panoramic sunroof | 932 | |||||
| Premium Package | 2,088 | |||||
| Extra Value Package 1 | 243 | |||||
| Antilock brakes (ABS) | 335 | |||||
| Side curtain airbags | 555 | |||||
| Alloy wheels | 328 | |||||
| Stability control | 559 | |||||
| 4-speed automatic | 751 | |||||
| Sunroof | 600 | |||||
| Options (change) | 1,050 | 2,350 | 50 | 50 | 50 | 3,945 |
| Options (change) | 974 | 2,130 | 42 | 42 | 42 | 3,371 |
| Destination | 965 | 965 | 965 | 965 | 965 | 620 |
| Gas Tax | 0 | 0 | 0 | -4,919 | 0 | 0 |
| Total Price | $26,905 | $30,505 | $30,325 | $32,186 | $33,205 | $21,455 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Toyota Matrix dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Toyota Matrix
| Lowest Adjusted Price: Toyota Matrix XR | ||||||
| Lowest Adjusted Invoice: Kia Optima Plug-in Hybrid EX | ||||||
| TrueDelta Adjusted Price Difference: $1,970 | ||||||
| TrueDelta Adjusted Invoice Difference: $22,617 | ||||||
| Model Year | 2020 | 2020 | 2020 | 2020 | 2020 | 2007 |
| Model | Optima | Optima | Optima | Optima | Optima | Matrix |
| Trim | S | EX | Hybrid EX | Plug-in Hybrid EX | SX | XR |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Hatch |
| Engine | 185hp I4 | 178hp I4 | 154hp I4 H | 154hp I4 PiH | 245hp I4 | 126hp I4 |
| Transmission | T6 | S7 | T6 | T6 | T6 | A4 |
| Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | ?, 6 | ?, 6 | 630, 10 | 630, 10 | ?, 6 | ?, 4 |
| Tire (rear if not all the same) | 235/45-18 | 215/55-17 | 215/55-17 | 215/55-17 | 235/45-18 | 205/55-16 |
| Total Price | $26,905 | $30,505 | $30,325 | $32,186 | $33,205 | $21,455 |
| Adjustments for Features | -3,480 | -6,495 | -4,830 | -4,680 | -7,970 | 0 |
| Feature-Adjusted Total Price | $23,425 | $24,010 | $25,495 | $27,506 | $25,235 | $21,455 |
| Cost Above Minimum | $0 | $585 | $2,070 | $4,081 | $1,810 | $0 |
Features Comparison: Kia Optima vs. Toyota Matrix
| Model Year | 2020 | 2020 | 2020 | 2020 | 2020 | 2007 |
| Model | Optima | Optima | Optima | Optima | Optima | Matrix |
| Trim | S | EX | Hybrid EX | Plug-in Hybrid EX | SX | XR |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Hatch |
| Transmission and Drivetrain | ||||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | ||
| 7-speed automated manual | $1200 | |||||
| 4-speed automatic | $800 | |||||
| FWD | $0 | $0 | $0 | $0 | $0 | $0 |
| Accessories | ||||||
| AC power outlet | $100 | |||||
| Heated steering wheel | $100 | $100 | ||||
| Proximity key | $250 | $250 | $250 | $250 | ||
| Proximity trunk or liftgate opener | $125 | $125 | $125 | $125 | ||
| Tilt steering wheel, manual | $150 | |||||
| Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | $250 | |
| Brakes, Airbags, and Other Safety | ||||||
| 4-wheel disc brakes | $150 | $150 | $150 | $150 | $150 | |
| 911 assist | $25 | $25 | $25 | $25 | $25 | |
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | $0 | |
| Blind spot warning system | $200 | $200 | $200 | |||
| Brake assist | $50 | $50 | $50 | $50 | $50 | |
| Cross-traffic warning, rear | $100 | $100 | $100 | |||
| Knee airbag, driver | $75 | $75 | $75 | $75 | $75 | |
| Obstacle detection, rear | $250 | $250 | $250 | |||
| Rearview camera | $200 | $200 | $200 | $200 | $200 | |
| Rollover sensor | $50 | $50 | $50 | $50 | $50 | |
| Traction control | $100 | $100 | $100 | $100 | $100 | |
| Vehicle health reports | $0 | $0 | $0 | $0 | $0 | |
| Cargo Management | ||||||
| Cargo area rails w/tie downs | $50 | |||||
| Cargo cover | $75 | |||||
| Cargo mat | $40 | $40 | ||||
| Overhead sunglass holder | $25 | $25 | $25 | $25 | $25 | |
| Climate Control | ||||||
| Automatic climate control, front | $200 | $200 | $200 | $200 | ||
| Dual-zone climate control | $125 | $125 | $125 | $125 | ||
| Rear air vents | $100 | $100 | $100 | $100 | ||
| Rear wiper | $175 | |||||
| Engine / Motor | ||||||
| 10 kWh battery pack | $0 | |||||
| 3.3 kW onboard charger | $0 | |||||
| Automatic start / stop | $150 | $150 | ||||
| Exterior | ||||||
| Active grille shutters | $0 | $0 | ||||
| Black exterior trim (optional) | $0 | |||||
| Body kit | $0 | $0 | $0 | |||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | ||
| Laminated front side windows | $200 | $200 | $200 | $200 | $200 | |
| Painted brake calipers (optional) | $0 | |||||
| Panoramic sunroof | $1200 | $1200 | $1200 | |||
| Rear spoiler | $200 | $200 | $200 | |||
| Sunroof | $900 | |||||
| Infotainment | ||||||
| Android Auto support | $100 | $100 | $100 | $100 | $100 | |
| App support | $0 | $0 | $0 | $0 | $0 | |
| Apple CarPlay support | $100 | $100 | $100 | $100 | $100 | |
| Audio controls on steering wheel | $125 | $125 | $125 | $125 | $125 | |
| Aux input | $50 | $50 | $50 | $50 | $50 | |
| Bluetooth audio streaming | $25 | $25 | $25 | $25 | $25 | |
| Bluetooth cell phone link | $100 | $100 | $100 | $100 | $100 | |
| CD player | $125 | |||||
| HD radio | $50 | $50 | ||||
| Navigation system | $600 | $600 | ||||
| Satellite radio | $200 | $200 | $200 | $200 | $200 | |
| SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | |
| Surround sound | $250 | $250 | ||||
| Traffic information | $25 | $25 | ||||
| Voice control for external devices | $0 | $0 | $0 | $0 | $0 | |
| Voice control for nav and audio | $100 | $100 | ||||
| Instruments, Lights, and Mirrors | ||||||
| Approach detection | $25 | $25 | $25 | $25 | ||
| Auto-dimming rearview mirror | $150 | $150 | $150 | |||
| Automatic headlights | $125 | $125 | $125 | $125 | $125 | |
| Detailed driving style feedback | $100 | $100 | ||||
| Fog lights | $125 | $125 | $125 | |||
| Heated mirrors | $25 | $25 | $25 | $25 | $25 | |
| Illuminated visor mirror, driver | $50 | $50 | $50 | $50 | $50 | |
| Illuminated visor mirror, passenger | $50 | $50 | $50 | $50 | $50 | |
| Large energy flow and fuel economy display | $25 | $25 | ||||
| LED headlights | $1000 | |||||
| Power-folding mirrors | $50 | $50 | ||||
| Steering-linked headlights | $150 | |||||
| Trip computer | $150 | $150 | $150 | $150 | $150 | |
| Turn signals on or near mirrors | $25 | $25 | $25 | $25 | $25 | |
| Visor mirror, driver | $10 | |||||
| Visor mirror, passenger | $10 | |||||
| Seats and Interior Trim | ||||||
| Center armrest(s), second row | $50 | $50 | $50 | $50 | $50 | |
| Cooled or ventilated front seats | $300 | $300 | ||||
| Floor mats | $75 | $75 | $75 | $75 | ||
| Folding passenger seat | $150 | |||||
| Folding second row seats | $300 | $300 | $300 | $300 | $300 | |
| Heated front seats | $200 | $200 | $200 | $200 | ||
| Leather seating surfaces | $900 | $900 | $900 | $900 | ||
| Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | $150 | |
| Manual height adjuster, driver seat | $50 | |||||
| Manual height adjuster, passenger seat | $50 | $50 | $50 | |||
| Memory system, driver seat | $200 | $200 | $200 | $200 | ||
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | ||
| Power fore-aft adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | |
| Power fore-aft adjuster, passenger seat | $100 | $100 | ||||
| Power height adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | |
| Power height adjuster, passenger seat | $100 | $100 | ||||
| Power lumbar adjuster, driver seat | $100 | |||||
| Power lumbar adjuster, passenger seat | $100 | $100 | ||||
| Power recliner, driver seat | $100 | $100 | $100 | $100 | $100 | |
| Power recliner, passenger seat | $100 | $100 | ||||
| Power tilt adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | |
| Power tilt adjuster, passenger seat | $100 | $100 | ||||
| Suspension, Wheels, and Tires | ||||||
| Alloy wheels | $350 | $350 | $350 | $350 | $350 | |
| Electronic systems calibration selector | $200 | $200 | $200 | |||
| Machined alloy wheels | $350 | |||||
| Performance steering system (optional) | $0 | |||||
| Sport suspension (upgrade) | $0 | |||||
| Transmission | ||||||
| Steering-wheel-mounted transmission controls | $100 | |||||
| Total Value of Features | $7,075 | $10,090 | $8,425 | $8,275 | $11,565 | $3,595 |
| Value of Feature Adjustments | $3,480 | $6,495 | $4,830 | $4,680 | $7,970 | $0 |
| Value of Feature Adjustments | -251 | -659 | -160 | 569 | -242 | 0 |
Specifications Comparison: Kia Optima vs. Toyota Matrix
| Model Year | 2020 | 2007 |
| Model | Optima | Matrix |
| Body | 4dr Sedan | 4dr Hatch |
| Wheelbase | 110.4 in | 102.4 in |
| Length | 191.1 in | 171.3 in |
| Width | 73.2 in | 69.9 in |
| Height | 57.7 in | 61.6 in |
| Curb Weight | 3,231 lb. | 2,680 lb. |
| Fuel Capacity | 18.5 gal. | 13.2 gal. |
| Row 1 Headroom | 39.8 in | 40.6 in |
| Row 1 Shoulder Room | 58.1 in | 53.2 in |
| Row 1 Hip Room | 56.0 in | 51.7 in |
| Row 1 Legroom | 45.5 in | 41.8 in |
| Row 2 Headroom | 37.8 in | 39.8 in |
| Row 2 Shoulder Room | 56.4 in | 52.6 in |
| Row 2 Hip Room | 56.0 in | 47.8 in |
| Row 2 Legroom | 35.6 in | 36.3 in |
| Cargo Volume, Minimum | 15.9 ft3 | 21.8 ft3 |
| Cargo Volume, Maximum | 15.9 | 53.2 ft3 |
Option Package Details
Kia Optima EX
| Premium Package | ||
| Feature | Value | Requested? |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Power lumbar adjuster, passenger seat | 100 | No |
| Auto-dimming rearview mirror | 150 | No |
| Power height adjuster, passenger seat | 50 | No |
| Power tilt adjuster, passenger seat | 100 | No |
| Panoramic sunroof | 1200 | No |
| Interior ambient lighting | 150 | No |
| Rear reading lights | 0 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 2250 | 100% |
Option Package Details
Toyota Matrix XR
| Antilock brakes (ABS) | ||
| Feature | Value | Requested? |
| Antilock brakes (ABS) | 400 | Yes |
| Tire-pressure monitor | 75 | Yes |
| Total Requested | 475 | 100% |
| Total Not Requested | 0 | 0% |
| Side curtain airbags | ||
| Feature | Value | Requested? |
| Side curtain airbags | 350 | Yes |
| Front side airbags | 350 | Yes |
| Total Requested | 700 | 100% |
| Total Not Requested | 0 | 0% |
| Extra Value Package 1 | ||
| Feature | Value | Requested? |
| Cruise control | 150 | Yes |
| Fog lights | 125 | Yes |
| Body kit | 0 | Yes |
| Sport front fascia (optional) | 0 | No |
| Sport rear fascia, e.g. diffuser (optional) | 0 | No |
| Total Requested | 275 | 100% |
| Total Not Requested | 0 | 0% |
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