The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $30,625 Kia Optima Hybrid EX | ||||
Difference: $12,535 | ||||
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Model Year | 2020 | 2020 | 2020 | 2014 |
Model | Optima | Optima | Optima | RAV4 EV |
Trim | Hybrid EX | Plug-in Hybrid EX | SX | Base |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Base Price | $29,310 | $36,090 | $32,190 | $49,800 |
Universal garage door opener | 350 | 350 | 350 | |
Universal garage door opener | 291 | 291 | 291 | |
Options (change) | 350 | 350 | 350 | 0 |
Options (change) | 291 | 291 | 291 | 0 |
Destination | 965 | 965 | 965 | 860 |
Gas Tax | 0 | -4,919 | 0 | -7,500 |
Total Price | $30,625 | $32,486 | $33,505 | $43,160 |
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Lowest Adjusted Price: Kia Optima SX | ||||
Lowest Adjusted Invoice: Kia Optima Plug-in Hybrid EX | ||||
TrueDelta Adjusted Price Difference: $13,985 | ||||
TrueDelta Adjusted Invoice Difference: $44,756 | ||||
Model Year | 2020 | 2020 | 2020 | 2014 |
Model | Optima | Optima | Optima | RAV4 EV |
Trim | Hybrid EX | Plug-in Hybrid EX | SX | Base |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Engine | 154hp I4 H | 154hp I4 PiH | 245hp I4 | 154hp E |
Transmission | T6 | T6 | T6 | A1 |
Drivetrain | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 630, 10 | 630, 10 | ?, 6 | ?, 6 |
Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 235/45-18 | 225/65-17 |
Total Price | $30,625 | $32,486 | $33,505 | $43,160 |
Adjustments for Features | -965 | -665 | -4,330 | 0 |
Feature-Adjusted Total Price | $29,660 | $31,821 | $29,175 | $43,160 |
Cost Above Minimum | $485 | $2,646 | $0 | $0 |
Model Year | 2020 | 2020 | 2020 | 2014 |
Model | Optima | Optima | Optima | RAV4 EV |
Trim | Hybrid EX | Plug-in Hybrid EX | SX | Base |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Transmission and Drivetrain | ||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | |
1-speed automatic | $800 | |||
FWD | $0 | $0 | $0 | $0 |
Accessories | ||||
Heated steering wheel | $100 | $100 | ||
Proximity trunk or liftgate opener | $125 | $125 | $125 | |
Brakes, Airbags, and Other Safety | ||||
911 assist | $25 | $25 | $25 | |
Blind spot warning system | $200 | |||
Cross-traffic warning, rear | $100 | |||
Knee airbag, driver | $75 | $75 | $75 | |
Obstacle detection, rear | $250 | |||
Rearview camera | $200 | $200 | $200 | |
Temporary spare tire | $150 | |||
Vehicle health reports | $0 | $0 | $0 | |
Cargo Management | ||||
Cargo mat | $40 | |||
Climate Control | ||||
Rear air vents | $100 | $100 | $100 | |
Rear wiper | $175 | |||
Engine / Motor | ||||
10 kW onboard charger | $750 | |||
10 kWh battery pack | $0 | |||
3.3 kW onboard charger | $0 | |||
42 kWh battery pack | $0 | |||
Automatic start / stop | $150 | $150 | ||
Exterior | ||||
Active grille shutters | $0 | $0 | ||
Black exterior trim (optional) | $0 | |||
Body kit | $0 | $0 | ||
Bright-finished exhaust tip(s) | $25 | |||
Deep-tinted rear windows | $275 | |||
Laminated front side windows | $200 | $200 | $200 | |
Painted brake calipers (optional) | $0 | |||
Panoramic sunroof | $1200 | |||
Rear bumper protector | $40 | |||
Rear spoiler | $200 | $200 | ||
Infotainment | ||||
Android Auto support | $100 | $100 | $100 | |
Apple CarPlay support | $100 | $100 | $100 | |
CD player | $125 | |||
DVD-compatible player | $0 | |||
HD radio | $50 | $50 | $50 | |
MP3-compatible player | $50 | |||
Navigation system | $600 | $600 | $600 | |
Surround sound | $250 | $250 | ||
Telematics service, such as OnStar | $200 | |||
Traffic + travel information | $25 | |||
Traffic information | $25 | $25 | ||
Voice control for external devices | $0 | $0 | $0 | |
Voice control for nav and audio | $100 | $100 | $100 | |
Instruments, Lights, and Mirrors | ||||
Approach detection | $25 | $25 | $25 | |
Automatic headlights | $125 | $125 | $125 | |
Automatic-off headlights | $25 | |||
Compass | $0 | $0 | $0 | |
Detailed driving style feedback | $100 | $100 | $100 | |
Digital instruments | $0 | |||
Fog lights | $125 | |||
Illuminated visor mirror, driver | $50 | $50 | $50 | |
Illuminated visor mirror, passenger | $50 | $50 | $50 | |
Interior ambient lighting | $150 | |||
Large energy flow and fuel economy display | $25 | $25 | $25 | |
LED headlights | $1000 | |||
LED headlights, single projector or low beam only | $750 | |||
Power-folding mirrors | $50 | $50 | ||
Steering-linked headlights | $150 | |||
Tachometer | $75 | $75 | $75 | |
Visor mirror, driver | $10 | |||
Visor mirror, passenger | $10 | |||
Seats and Interior Trim | ||||
Cooled or ventilated front seats | $300 | |||
Floor mats | $75 | $75 | $75 | |
Folding second row seats | $300 | $300 | $300 | |
Leather seating surfaces | $900 | $900 | $900 | |
Manual fore-aft adjuster, second row seats | $75 | |||
Manual height adjuster, driver seat | $50 | |||
Manual height adjuster, passenger seat | $50 | $50 | ||
Manual recliner, second row seats | $75 | |||
Memory system, driver seat | $200 | $200 | $200 | |
Metal pedals | $75 | |||
Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | |
Power fore-aft adjuster, driver seat | $100 | $100 | $100 | |
Power fore-aft adjuster, passenger seat | $100 | |||
Power height adjuster, driver seat | $100 | $100 | $100 | |
Power height adjuster, passenger seat | $100 | |||
Power lumbar adjuster, passenger seat | $100 | |||
Power recliner, driver seat | $100 | $100 | $100 | |
Power recliner, passenger seat | $100 | |||
Power tilt adjuster, driver seat | $100 | $100 | $100 | |
Power tilt adjuster, passenger seat | $100 | |||
Synthetic leather seating surfaces | $0 | |||
Suspension, Wheels, and Tires | ||||
Alloy wheels | $350 | $350 | $350 | |
Electronic systems calibration selector | $200 | |||
Machined alloy wheels | $350 | |||
Performance steering system (optional) | $0 | |||
Sport suspension (upgrade) | $0 | |||
Transmission | ||||
Steering-wheel-mounted transmission controls | $100 | |||
Total Value of Features | $6,175 | $5,875 | $9,540 | $5,210 |
Value of Feature Adjustments | $965 | $665 | $4,330 | $0 |
Value of Feature Adjustments | -40 | 75 | -162 | 0 |
Model Year | 2020 | 2014 |
Model | Optima | RAV4 EV |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 110.4 in | 104.7 in |
Length | 191.1 in | 180.1 in |
Width | 73.2 in | 71.5 in |
Height | 57.7 in | 66.3 in |
Curb Weight | 3,231 lb. | 4,033 lb. |
Fuel Capacity | 18.5 gal. | 0.0 gal. |
Row 1 Headroom | 39.8 in | 40.8 in |
Row 1 Shoulder Room | 58.1 in | 57.1 in |
Row 1 Hip Room | 56.0 in | 53.8 in |
Row 1 Legroom | 45.5 in | 41.8 in |
Row 2 Headroom | 37.8 in | 39.7 in |
Row 2 Shoulder Room | 56.4 in | 55.3 in |
Row 2 Hip Room | 56.0 in | 52.4 in |
Row 2 Legroom | 35.6 in | 38.3 in |
Cargo Volume, Minimum | 15.9 ft3 | 37.2 ft3 |
Cargo Volume, Maximum | 15.9 | 73.0 ft3 |