The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $27,750 Kia Optima SX | ||||||
Difference: $2,235 | ||||||
Lowest Total Invoice: $25,918 Kia Optima SX | ||||||
Difference: $2,900 | ||||||
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Model Year | 2017 | 2017 | 2017 | 2017 | 2017 | 2014 |
Model | Optima | Optima | Optima | Optima | Optima | Jetta SportWagen |
Trim | EX | Hybrid EX | Plug-in Hybrid EX | SX | SX Limited | TDI |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Wagon |
Base Price | $25,440 | $30,990 | $35,210 | $26,855 | $36,090 | $26,565 |
Base Invoice | $23,755 | $28,752 | $32,743 | $25,023 | $33,481 | $25,503 |
Premium Package | 3,600 | |||||
Navigation system | 800 | |||||
Panoramic sunroof | 1,800 | |||||
Premium Package | 3,283 | |||||
Navigation system | 768 | |||||
Panoramic sunroof | 1,727 | |||||
Options (change) | 3,600 | 0 | 0 | 0 | 0 | 2,600 |
Options (change) | 3,283 | 0 | 0 | 0 | 0 | 2,495 |
Destination | 895 | 895 | 895 | 895 | 895 | 820 |
Gas Tax | 0 | 0 | -4,919 | 0 | 0 | 0 |
Total Price | $29,935 | $31,885 | $31,186 | $27,750 | $36,985 | $29,985 |
Total Invoice | $27,933 | $29,647 | $28,719 | $25,918 | $34,376 | $28,818 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Volkswagen Jetta SportWagen dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Kia Optima EX | ||||||
TrueDelta Adjusted Price Difference: $4,225 | ||||||
TrueDelta Adjusted Invoice Difference: $4,781 | ||||||
Model Year | 2017 | 2017 | 2017 | 2017 | 2017 | 2014 |
Model | Optima | Optima | Optima | Optima | Optima | Jetta SportWagen |
Trim | EX | Hybrid EX | Plug-in Hybrid EX | SX | SX Limited | TDI |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Wagon |
Engine | 185hp I4 | 154hp I4 H | 154hp I4 PiH | 245hp I4 | 245hp I4 | 140hp I4 D |
Transmission | T6 | T6 | T6 | T6 | T6 | M6 |
Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 6 | 630, 10 | 630, 10 | ?, 6 | 630, 10 | ?, 10 |
Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 215/55-17 | 235/45-18 | 235/45-18 | 225/45-17 |
Total Price | $29,935 | $31,885 | $31,186 | $27,750 | $36,985 | $29,985 |
Adjustments for Features | -4,175 | -1,610 | -1,560 | -850 | -9,100 | 0 |
Feature-Adjusted Total Price | $25,760 | $30,275 | $29,626 | $26,900 | $27,885 | $29,985 |
Cost Above Minimum | $0 | $4,515 | $3,866 | $1,140 | $2,125 | $0 |
Total Invoice | $27,933 | $29,647 | $28,719 | $25,918 | $34,376 | $28,818 |
Adjustments for Features | -3,896 | -1,497 | -1,437 | -794 | -8,458 | 0 |
Feature-Adjusted Total Invoice | $24,037 | $28,150 | $27,282 | $25,124 | $25,918 | $28,818 |
Cost Above Minimum | $0 | $4,113 | $3,245 | $1,087 | $1,881 | $0 |
Model Year | 2017 | 2017 | 2017 | 2017 | 2017 | 2014 |
Model | Optima | Optima | Optima | Optima | Optima | Jetta SportWagen |
Trim | EX | Hybrid EX | Plug-in Hybrid EX | SX | SX Limited | TDI |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Wagon |
Transmission and Drivetrain | ||||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | |
6-speed manual | $150 | |||||
FWD | $0 | $0 | $0 | $0 | $0 | $0 |
Accessories | ||||||
AC power outlet | $100 | |||||
Adaptive cruise control, all-speed | $850 | |||||
Cruise control | $150 | $150 | $150 | $150 | $150 | |
Heated steering wheel | $100 | $100 | $100 | $100 | $100 | |
Proximity key | $250 | $250 | $250 | $250 | $250 | |
Proximity trunk or liftgate opener | $125 | $125 | $125 | $125 | ||
Sunshades, second row | $125 | $125 | ||||
Brakes, Airbags, and Other Safety | ||||||
911 assist | $25 | $25 | $25 | $25 | $25 | |
Around view cameras | $500 | |||||
Automatic braking, high-speed or partial | $200 | |||||
Automatic braking, low-speed | $200 | |||||
Blind spot warning system | $200 | $200 | ||||
Cross-traffic warning, rear | $100 | $100 | ||||
Forward collision warning | $200 | |||||
Knee airbag, driver | $75 | $75 | $75 | $75 | $75 | |
Lane departure warning | $200 | |||||
Obstacle detection, rear | $250 | $250 | ||||
Rearview camera | $200 | $200 | $200 | $200 | $200 | |
Rollover sensor | $50 | $50 | $50 | $50 | $50 | |
Temporary spare tire | $150 | $150 | $150 | |||
Vehicle health reports | $0 | $0 | $0 | $0 | $0 | |
Cargo Management | ||||||
Air-conditioned storage compartment | $50 | |||||
Cargo cover | $75 | |||||
Cargo mat | $40 | $40 | $40 | |||
Overhead sunglass holder | $25 | $25 | $25 | $25 | $25 | |
Rear seat pass-through | $100 | |||||
Roof rails | $250 | |||||
Climate Control | ||||||
Automatic climate control, front | $200 | $200 | $200 | $200 | $200 | |
Dual-zone climate control | $125 | $125 | $125 | $125 | $125 | |
Heated windshield washer nozzles | $15 | |||||
Rear wiper | $175 | |||||
Engine / Motor | ||||||
10 kWh battery pack | $0 | |||||
3.3 kW onboard charger | $0 | |||||
Automatic start / stop | $150 | $150 | ||||
Exterior | ||||||
Active grille shutters | $0 | $0 | ||||
Black exterior trim (optional) | $0 | |||||
Body kit | $0 | $0 | ||||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | ||
Laminated front side windows | $200 | $200 | $200 | $200 | $200 | |
Painted brake calipers (optional) | $0 | $0 | ||||
Panoramic sunroof | $1200 | $1200 | $1200 | |||
Rear spoiler | $200 | $200 | ||||
Infotainment | ||||||
Android Auto support | $100 | $100 | $100 | $100 | $100 | |
App support | $0 | $0 | $0 | $0 | $0 | |
Apple CarPlay support | $100 | $100 | $100 | $100 | $100 | |
CD changer, in-dash | $325 | |||||
HD radio | $50 | $50 | $50 | $50 | $50 | |
iPod integration | $100 | |||||
MP3-compatible player | $50 | |||||
Navigation system | $600 | $600 | $600 | $600 | $600 | |
SD Card slot | $25 | |||||
SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | |
Surround sound | $250 | $250 | $250 | |||
Traffic information | $25 | $25 | $25 | $25 | ||
USB port | $25 | $25 | $25 | $25 | $25 | |
Voice control for external devices | $0 | $0 | $0 | $0 | $0 | |
Voice control for nav and audio | $100 | $100 | $100 | $100 | ||
Wireless charging station | $75 | |||||
Instruments, Lights, and Mirrors | ||||||
Approach detection | $25 | $25 | ||||
Auto-dimming headlights | $200 | |||||
Auto-dimming rearview mirror | $150 | $150 | $150 | |||
Automatic headlights | $125 | $125 | $125 | $125 | $125 | |
Compass | $0 | |||||
Detailed driving style feedback | $100 | $100 | ||||
Interior ambient lighting | $150 | $150 | ||||
Large energy flow and fuel economy display | $25 | $25 | ||||
LED headlights | $1000 | |||||
Power-folding mirrors | $50 | $50 | $50 | $50 | $50 | |
Steering-linked headlights | $150 | |||||
Seats and Interior Trim | ||||||
Cooled or ventilated front seats | $300 | $300 | ||||
Door sill trim plates | $100 | $100 | ||||
Folding second row seats | $300 | $300 | $300 | $300 | $300 | |
Heated second row seats | $200 | |||||
Leather seating surfaces | $900 | $900 | $900 | $900 | $900 | |
Manual height adjuster, driver seat | $50 | |||||
Manual height adjuster, passenger seat | $50 | $50 | $50 | $50 | ||
Manual lumbar adjuster, driver seat | $50 | |||||
Manual lumbar adjuster, passenger seat | $50 | |||||
Memory system, driver seat | $200 | $200 | $200 | $200 | $200 | |
Metal pedals | $75 | $75 | ||||
Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | $150 | |
Power fore-aft adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | |
Power fore-aft adjuster, passenger seat | $100 | $100 | ||||
Power height adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | |
Power height adjuster, passenger seat | $100 | $100 | ||||
Power lumbar adjuster, passenger seat | $100 | $100 | ||||
Power recliner, passenger seat | $100 | $100 | $100 | |||
Power tilt adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | |
Power tilt adjuster, passenger seat | $100 | $100 | ||||
Synthetic leather seating surfaces | $0 | |||||
Suspension, Wheels, and Tires | ||||||
Alloy wheels | $350 | $350 | $350 | $350 | ||
Chrome-plated alloy wheels | $850 | |||||
Electronic systems calibration selector | $200 | $200 | $200 | |||
Machined alloy wheels | $350 | |||||
Performance steering system (optional) | $0 | $0 | ||||
Sport suspension (upgrade) | $0 | $0 | ||||
Transmission | ||||||
Steering-wheel-mounted transmission controls | $100 | $100 | ||||
Total Value of Features | $9,165 | $6,600 | $6,550 | $5,840 | $14,090 | $4,990 |
Value of Feature Adjustments | $4,175 | $1,610 | $1,560 | $850 | $9,100 | $0 |
Value of Feature Adjustments | -3,896 | -1,497 | -1,437 | -794 | -8,458 | 0 |
Model Year | 2017 | 2014 |
Model | Optima | Jetta SportWagen |
Body | 4dr Sedan | 4dr Wagon |
Wheelbase | 110.4 in | 101.5 in |
Length | 191.1 in | 179.3 in |
Width | 73.2 in | 70.1 in |
Height | 57.7 in | 59.2 in |
Curb Weight | 3,220 lb. | 3,229 lb. |
Fuel Capacity | 18.5 gal. | 14.5 gal. |
Row 1 Headroom | 39.8 in | 38.4 in |
Row 1 Shoulder Room | 58.1 in | 54.8 in |
Row 1 Hip Room | 56.0 in | 0.0 in |
Row 1 Legroom | 45.5 in | 41.1 in |
Row 2 Headroom | 37.8 in | 38.1 in |
Row 2 Shoulder Room | 56.4 in | 53.1 in |
Row 2 Hip Room | 56.0 in | 0.0 in |
Row 2 Legroom | 35.6 in | 35.5 in |
Cargo Volume, Minimum | 15.9 ft3 | 32.8 ft3 |
Cargo Volume, Maximum | 15.9 | 66.9 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Auto-dimming rearview mirror | 150 | No |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
HD radio | 50 | Yes |
Navigation system | 600 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | No |
Power lumbar adjuster, passenger seat | 100 | No |
Power height adjuster, passenger seat | 50 | No |
Power tilt adjuster, passenger seat | 100 | No |
Panoramic sunroof | 1200 | Yes |
Interior ambient lighting | 150 | No |
Rear reading lights | 0 | No |
Cooled or ventilated front seats | 300 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Obstacle detection, rear | 250 | No |
Total Requested | 1950 | 55% |
Total Not Requested | 1625 | 45% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Proximity key | 250 | Yes |
SD Card slot | 25 | No |
Total Requested | 850 | 97% |
Total Not Requested | 25 | 3% |
Panoramic sunroof | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | Yes |
225/45HR17 tires | 400 | No |
Total Requested | 1200 | 75% |
Total Not Requested | 400 | 25% |