| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Volkswagen Jetta SportWagen Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Volkswagen Jetta SportWagen Invoice Comparison
Lowest Total Price: $29,985 Volkswagen Jetta SportWagen TDI | ||||||
| Difference: $365 | ||||||
Lowest Total Invoice: $28,417 Kia Optima EX | ||||||
| Difference: $401 | ||||||
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| Model Year | 2014 | 2014 | 2014 | 2014 | 2014 | 2014 |
| Model | Optima | Optima | Optima | Optima | Optima | Jetta SportWagen |
| Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | TDI |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Wagon |
| Base Price | $23,950 | $31,995 | $25,500 | $27,500 | $35,300 | $26,565 |
| Base Invoice | $22,429 | $29,670 | $23,877 | $25,763 | $32,963 | $25,503 |
| Premium Package | 3,300 | 3,300 | ||||
| Technology Package | 2,300 | 2,300 | ||||
| Panoramic sunroof | 1,500 | 1,800 | ||||
| Premium Tech Package | 5,300 | |||||
| Navigation system | 800 | |||||
| Premium Package | 3,059 | 3,059 | ||||
| Technology Package | 2,129 | 2,129 | ||||
| Panoramic sunroof | 1,395 | 1,727 | ||||
| Premium Tech Package | 4,919 | |||||
| Navigation system | 768 | |||||
| Options (change) | 5,600 | 1,500 | 5,300 | 5,600 | 0 | 2,600 |
| Options (change) | 5,188 | 1,395 | 4,919 | 5,188 | 0 | 2,495 |
| Destination | 800 | 800 | 800 | 800 | 800 | 820 |
| Total Price | $30,350 | $34,295 | $31,600 | $33,900 | $36,100 | $29,985 |
| Total Invoice | $28,417 | $31,865 | $29,596 | $31,751 | $33,763 | $28,818 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Volkswagen Jetta SportWagen dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Volkswagen Jetta SportWagen
| Lowest Adjusted Price and Invoice: Kia Optima EX | ||||||
| TrueDelta Adjusted Price Difference: $3,720 | ||||||
| TrueDelta Adjusted Invoice Difference: $4,226 | ||||||
| Model Year | 2014 | 2014 | 2014 | 2014 | 2014 | 2014 |
| Model | Optima | Optima | Optima | Optima | Optima | Jetta SportWagen |
| Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | TDI |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Wagon |
| Engine | 192hp I4 | 159hp I4 H | 192hp I4 | 274hp I4 | 274hp I4 | 140hp I4 D |
| Transmission | T6 | T6 | T6 | T6 | T6 | M6 |
| Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | ?, 8 | 550, 12 | ?, 8 | ?, 8 | ?, 8 | ?, 10 |
| Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 225/45-18 | 225/45-18 | 225/45-18 | 225/45-17 |
| Total Price | $30,350 | $34,295 | $31,600 | $33,900 | $36,100 | $29,985 |
| Adjustments for Features | -4,085 | -4,485 | -4,360 | -5,060 | -6,410 | 0 |
| Feature-Adjusted Total Price | $26,265 | $29,810 | $27,240 | $28,840 | $29,690 | $29,985 |
| Cost Above Minimum | $0 | $3,545 | $975 | $2,575 | $3,425 | $0 |
| Total Invoice | $28,417 | $31,865 | $29,596 | $31,751 | $33,763 | $28,818 |
| Adjustments for Features | -3,825 | -4,167 | -4,083 | -4,739 | -5,995 | 0 |
| Feature-Adjusted Total Invoice | $24,592 | $27,698 | $25,513 | $27,012 | $27,768 | $28,818 |
| Cost Above Minimum | $0 | $3,106 | $921 | $2,420 | $3,176 | $0 |
Features Comparison: Kia Optima vs. Volkswagen Jetta SportWagen
| Model Year | 2014 | 2014 | 2014 | 2014 | 2014 | 2014 |
| Model | Optima | Optima | Optima | Optima | Optima | Jetta SportWagen |
| Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | TDI |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Wagon |
| Transmission and Drivetrain | ||||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | |
| 6-speed manual | $150 | |||||
| FWD | $0 | $0 | $0 | $0 | $0 | $0 |
| Accessories | ||||||
| AC power outlet | $100 | |||||
| Heated steering wheel | $100 | $100 | $100 | |||
| Universal garage door opener | $100 | $100 | $100 | $100 | $100 | |
| Brakes, Airbags, and Other Safety | ||||||
| 911 assist | $25 | $25 | $25 | $25 | $25 | |
| Blind spot warning system | $200 | $200 | $200 | $200 | ||
| Cross-traffic warning, rear | $100 | $100 | $100 | $100 | ||
| Obstacle detection, rear | $250 | $250 | $250 | $250 | ||
| Temporary spare tire | $150 | |||||
| Vehicle health reports | $0 | $0 | $0 | $0 | $0 | |
| Cargo Management | ||||||
| Cargo cover | $75 | |||||
| Overhead sunglass holder | $25 | $25 | $25 | $25 | $25 | |
| Rear seat pass-through | $100 | $100 | ||||
| Roof rails | $250 | |||||
| Climate Control | ||||||
| Automatic climate control, front | $200 | $200 | $200 | $200 | $200 | |
| Dual-zone climate control | $125 | $125 | $125 | $125 | $125 | |
| Heated windshield washer nozzles | $15 | |||||
| Ionizing air filtration | $50 | $50 | $50 | $50 | $50 | |
| Rear wiper | $175 | |||||
| Engine / Motor | ||||||
| Automatic start / stop | $150 | |||||
| Exterior | ||||||
| Body kit | $0 | $0 | $0 | $0 | ||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | $25 | |
| Laminated front side windows | $200 | $200 | $200 | $200 | $200 | |
| Painted brake calipers (optional) | $0 | |||||
| Rear spoiler | $200 | $200 | ||||
| Infotainment | ||||||
| App support | $0 | $0 | $0 | $0 | $0 | |
| CD changer, in-dash | $325 | |||||
| CD player | $125 | $125 | $125 | $125 | $125 | |
| iPod integration | $100 | |||||
| SD Card slot | $25 | |||||
| SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | |
| Surround sound | $250 | $250 | $250 | $250 | $250 | |
| Traffic information | $25 | $25 | $25 | $25 | $25 | |
| USB port | $25 | $25 | $25 | $25 | $25 | |
| Voice control for external devices | $0 | $0 | $0 | $0 | $0 | |
| Voice control for nav and audio | $100 | $100 | $100 | $100 | $100 | |
| Instruments, Lights, and Mirrors | ||||||
| Auto-dimming rearview mirror | $150 | $150 | $150 | $150 | $150 | |
| Automatic headlights | $125 | $125 | $125 | $125 | $125 | |
| Detailed driving style feedback | $100 | |||||
| Fog lights | $125 | $125 | $125 | $125 | $125 | |
| Interior ambient lighting | $150 | $150 | $150 | $150 | $150 | |
| Large energy flow and fuel economy display | $25 | |||||
| Power-folding mirrors | $50 | $50 | $50 | $50 | $50 | |
| Speaker lights | $100 | $100 | $100 | $100 | $100 | |
| Xenon HID headlights | $500 | $500 | $500 | |||
| Seats and Interior Trim | ||||||
| Cooled or ventilated front seats | $300 | $300 | $300 | $300 | $300 | |
| Floor mats | $75 | |||||
| Folding second row seats | $300 | $300 | $300 | $300 | $300 | |
| Heated second row seats | $200 | $200 | $200 | $200 | $200 | |
| Illuminated door sill trim plates | $200 | $200 | $200 | $200 | ||
| Leather door panel trim | $250 | |||||
| Leather seating surfaces | $900 | $900 | $900 | $900 | $900 | |
| Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | $150 | |
| Manual height adjuster, driver seat | $50 | |||||
| Manual height adjuster, passenger seat | $50 | |||||
| Manual lumbar adjuster, driver seat | $50 | |||||
| Manual lumbar adjuster, passenger seat | $50 | |||||
| Memory system, driver seat | $200 | $200 | $200 | $200 | $200 | |
| Metal pedals | $75 | $75 | $75 | |||
| Power fore-aft adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | |
| Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | |
| Power height adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | |
| Power lumbar adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | |
| Power tilt adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | |
| Synthetic leather seating surfaces | $0 | |||||
| Wood trim | $300 | |||||
| Wood/leather-wrapped steering wheel | $150 | |||||
| Suspension, Wheels, and Tires | ||||||
| Alloy wheels | $350 | $350 | $350 | $350 | $350 | |
| Chrome-plated alloy wheels | $850 | |||||
| Electronic systems calibration selector | $200 | $200 | ||||
| Sport suspension (upgrade) | $0 | $0 | $0 | |||
| Transmission | ||||||
| Steering-wheel-mounted transmission controls | $100 | $100 | $100 | |||
| Total Value of Features | $6,650 | $7,050 | $6,925 | $7,625 | $8,975 | $2,565 |
| Value of Feature Adjustments | $4,085 | $4,485 | $4,360 | $5,060 | $6,410 | $0 |
| Value of Feature Adjustments | -3,825 | -4,167 | -4,083 | -4,739 | -5,995 | 0 |
Specifications Comparison: Kia Optima vs. Volkswagen Jetta SportWagen
| Model Year | 2014 | 2014 |
| Model | Optima | Jetta SportWagen |
| Body | 4dr Sedan | 4dr Wagon |
| Wheelbase | 110.0 in | 101.5 in |
| Length | 190.7 in | 179.3 in |
| Width | 72.1 in | 70.1 in |
| Height | 57.9 in | 59.2 in |
| Curb Weight | 3,238 lb. | 3,229 lb. |
| Fuel Capacity | 18.5 gal. | 14.5 gal. |
| Row 1 Headroom | 40.0 in | 38.4 in |
| Row 1 Shoulder Room | 57.3 in | 54.8 in |
| Row 1 Hip Room | 54.7 in | 0.0 in |
| Row 1 Legroom | 45.5 in | 41.1 in |
| Row 2 Headroom | 37.6 in | 38.1 in |
| Row 2 Shoulder Room | 55.7 in | 53.1 in |
| Row 2 Hip Room | 54.5 in | 0.0 in |
| Row 2 Legroom | 34.7 in | 35.5 in |
| Cargo Volume, Minimum | 15.4 ft3 | 32.8 ft3 |
| Cargo Volume, Maximum | 15.4 | 66.9 ft3 |
Option Package Details
Kia Optima EX
| Premium Package | ||
| Feature | Value | Requested? |
| Heated steering wheel | 100 | No |
| Panoramic sunroof | 1200 | Yes |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | No |
| Rearview camera | 200 | Yes |
| Surround sound | 250 | No |
| Power-folding mirrors | 50 | No |
| HD radio | 50 | Yes |
| Infinity, 8 speakers (with subwoofer) | 350 | No |
| Voice control for external devices | 0 | No |
| SMS text-to-speech reader | 25 | No |
| Vehicle health reports | 0 | No |
| 911 assist | 25 | No |
| Bluetooth audio streaming | 25 | Yes |
| App support | 0 | No |
| Total Requested | 1775 | 53% |
| Total Not Requested | 1600 | 47% |
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Obstacle detection, rear | 250 | No |
| Voice control for nav and audio | 100 | No |
| Traffic information | 25 | No |
| Blind spot warning system | 200 | No |
| Rear cross-traffic detection | 100 | No |
| Total Requested | 600 | 47% |
| Total Not Requested | 675 | 53% |
Option Package Details
Kia Optima SX
| Premium Tech Package | ||
| Feature | Value | Requested? |
| Panoramic sunroof | 1200 | Yes |
| Navigation system | 600 | Yes |
| Obstacle detection, rear | 250 | No |
| Voice control for nav and audio | 100 | No |
| Traffic information | 25 | No |
| Blind spot warning system | 200 | No |
| Rear cross-traffic detection | 100 | No |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | No |
| Rearview camera | 200 | Yes |
| Surround sound | 250 | No |
| Power-folding mirrors | 50 | No |
| HD radio | 50 | Yes |
| Infinity, 8 speakers (with subwoofer) | 350 | No |
| Voice control for external devices | 0 | No |
| SMS text-to-speech reader | 25 | No |
| Vehicle health reports | 0 | No |
| 911 assist | 25 | No |
| Bluetooth audio streaming | 25 | Yes |
| App support | 0 | No |
| Total Requested | 2375 | 52% |
| Total Not Requested | 2175 | 48% |
Option Package Details
Kia Optima SX Turbo
| Premium Package | ||
| Feature | Value | Requested? |
| Panoramic sunroof | 1200 | Yes |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | No |
| Rearview camera | 200 | Yes |
| Surround sound | 250 | No |
| Power-folding mirrors | 50 | No |
| HD radio | 50 | Yes |
| Infinity, 8 speakers (with subwoofer) | 350 | No |
| Voice control for external devices | 0 | No |
| SMS text-to-speech reader | 25 | No |
| Vehicle health reports | 0 | No |
| 911 assist | 25 | No |
| Bluetooth audio streaming | 25 | Yes |
| App support | 0 | No |
| Total Requested | 1775 | 54% |
| Total Not Requested | 1500 | 46% |
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Obstacle detection, rear | 250 | No |
| Voice control for nav and audio | 100 | No |
| Traffic information | 25 | No |
| Blind spot warning system | 200 | No |
| Rear cross-traffic detection | 100 | No |
| Total Requested | 600 | 47% |
| Total Not Requested | 675 | 53% |
Option Package Details
Volkswagen Jetta SportWagen TDI
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Proximity key | 250 | Yes |
| SD Card slot | 25 | No |
| Total Requested | 850 | 97% |
| Total Not Requested | 25 | 3% |
| Panoramic sunroof | ||
| Feature | Value | Requested? |
| Panoramic sunroof | 1200 | Yes |
| 225/45HR17 tires | 400 | No |
| Total Requested | 1200 | 75% |
| Total Not Requested | 400 | 25% |
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