The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $30,400 Kia Optima EX | ||||||
Difference: $7,810 | ||||||
Lowest Total Invoice: $28,459 Kia Optima EX | ||||||
Difference: $8,218 | ||||||
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Model Year | 2014 | 2014 | 2014 | 2014 | 2014 | 2011 |
Model | Optima | Optima | Optima | Optima | Optima | Routan |
Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | SEL |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Minivan, ext. |
Base Price | $23,950 | $31,995 | $25,500 | $27,500 | $35,300 | $37,390 |
Base Invoice | $22,429 | $29,670 | $23,877 | $25,763 | $32,963 | $35,857 |
Premium Package | 3,300 | 3,300 | ||||
Technology Package | 2,300 | 2,300 | ||||
Cargo net | 50 | 50 | 50 | 50 | 50 | |
Panoramic sunroof | 1,500 | |||||
Premium Tech Package | 5,300 | |||||
Premium Package | 3,059 | 3,059 | ||||
Technology Package | 2,129 | 2,129 | ||||
Cargo net | 42 | 42 | 42 | 42 | 42 | |
Panoramic sunroof | 1,395 | |||||
Premium Tech Package | 4,919 | |||||
Options (change) | 5,650 | 1,550 | 5,350 | 5,650 | 50 | 0 |
Options (change) | 5,230 | 1,437 | 4,961 | 5,230 | 42 | 0 |
Destination | 800 | 800 | 800 | 800 | 800 | 820 |
Total Price | $30,400 | $34,345 | $31,650 | $33,950 | $36,150 | $38,210 |
Total Invoice | $28,459 | $31,907 | $29,638 | $31,793 | $33,805 | $36,677 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||||||
TrueDelta Adjusted Price Difference: $5,080 | ||||||
TrueDelta Adjusted Invoice Difference: $5,598 | ||||||
Model Year | 2014 | 2014 | 2014 | 2014 | 2014 | 2011 |
Model | Optima | Optima | Optima | Optima | Optima | Routan |
Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | SEL |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Minivan, ext. |
Engine | 192hp I4 | 159hp I4 H | 192hp I4 | 274hp I4 | 274hp I4 | 283hp V6 |
Transmission | T6 | T6 | T6 | T6 | T6 | T6 |
Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 8 | 550, 12 | ?, 8 | ?, 8 | ?, 8 | ?, 6 |
Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 225/45-18 | 225/45-18 | 225/45-18 | 225/65-17 |
Total Price | $30,400 | $34,345 | $31,650 | $33,950 | $36,150 | $38,210 |
Adjustments for Features | 0 | -400 | -275 | -975 | -2,325 | -2,730 |
Feature-Adjusted Total Price | $30,400 | $33,945 | $31,375 | $32,975 | $33,825 | $35,480 |
Cost Above Minimum | $0 | $3,545 | $975 | $2,575 | $3,425 | $0 |
Total Invoice | $28,459 | $31,907 | $29,638 | $31,793 | $33,805 | $36,677 |
Adjustments for Features | 0 | -372 | -258 | -913 | -2,174 | -2,620 |
Feature-Adjusted Total Invoice | $28,459 | $31,535 | $29,380 | $30,880 | $31,631 | $34,057 |
Cost Above Minimum | $0 | $3,076 | $921 | $2,421 | $3,172 | $0 |
Model Year | 2014 | 2014 | 2014 | 2014 | 2014 | 2011 |
Model | Optima | Optima | Optima | Optima | Optima | Routan |
Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | SEL |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Minivan, ext. |
Transmission and Drivetrain | ||||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | $1100 |
FWD | $0 | $0 | $0 | $0 | $0 | $0 |
Accessories | ||||||
Dual power sliding doors | $800 | |||||
Heated steering wheel | $100 | $100 | $100 | |||
Power flip-out rear side windows | $125 | |||||
Power liftgate | $350 | |||||
Power-adjustable pedals | $125 | |||||
Proximity key | $250 | $250 | $250 | $250 | $250 | |
Remote start | $150 | |||||
Sunshades, second row | $125 | |||||
Sunshades, third row | $125 | |||||
Tilt steering wheel, manual | $150 | |||||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | $250 | |
Brakes, Airbags, and Other Safety | ||||||
911 assist | $25 | $25 | $25 | $25 | $25 | |
Blind spot warning system | $200 | $200 | $200 | $200 | ||
Cross-traffic warning, rear | $100 | $100 | $100 | $100 | ||
Front side airbags | $350 | $350 | $350 | $350 | $350 | |
Obstacle detection, rear | $250 | $250 | $250 | $250 | ||
Side curtain airbags | $350 | $350 | $350 | $350 | $350 | |
Side curtain airbags, three rows | $500 | |||||
Temporary spare tire | $150 | |||||
Vehicle health reports | $0 | $0 | $0 | $0 | $0 | |
Cargo Management | ||||||
Air-conditioned storage compartment | $50 | $50 | $50 | $50 | $50 | |
Console with shifter | $150 | $150 | $150 | $150 | $150 | |
Overhead console storage compartments | $100 | |||||
Rear seat pass-through | $100 | |||||
Removable console | $200 | |||||
Roof rails | $250 | |||||
Second-row under-floor storage | $150 | |||||
Sliding center console | $50 | |||||
Trailering equipment (4 wire) | $125 | |||||
Climate Control | ||||||
Ionizing air filtration | $50 | $50 | $50 | $50 | $50 | |
Rear air vents | $100 | $100 | $100 | $100 | $100 | |
Rear air vents with automatic controls | $250 | |||||
Rear HVAC unit | $400 | |||||
Rear wiper | $175 | |||||
Engine / Motor | ||||||
Automatic start / stop | $150 | |||||
Exterior | ||||||
Body kit | $0 | $0 | $0 | $0 | ||
Bodyside moldings | $75 | |||||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | ||
Deep-tinted rear windows | $275 | |||||
Laminated front side windows | $200 | $200 | $200 | $200 | $200 | |
Painted brake calipers (optional) | $0 | |||||
Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | $1200 | |
Rear bumper protector | $40 | |||||
Rear spoiler | $200 | $200 | $200 | |||
Sunroof | $900 | |||||
Infotainment | ||||||
App support | $0 | $0 | $0 | $0 | $0 | |
Bluetooth audio streaming | $25 | $25 | $25 | $25 | $25 | |
CD changer, in-dash | $325 | |||||
CD player | $125 | $125 | $125 | $125 | $125 | |
DVD-compatible player | $0 | |||||
HD radio | $50 | $50 | $50 | $50 | $50 | |
iPod integration | $100 | |||||
Media drive | $15 | |||||
Satellite radio | $200 | $200 | $200 | $200 | $200 | |
Satellite radio - one year subscription | $250 | |||||
SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | |
Surround sound | $250 | $250 | $250 | $250 | $250 | |
USB port | $25 | $25 | $25 | $25 | $25 | |
Voice control for external devices | $0 | $0 | $0 | $0 | $0 | |
Voice recorder | $0 | |||||
Instruments, Lights, and Mirrors | ||||||
Conversation mirror | $25 | |||||
Detailed driving style feedback | $100 | |||||
Fog lights | $125 | $125 | $125 | $125 | $125 | |
Large energy flow and fuel economy display | $25 | |||||
Power-folding mirrors | $50 | $50 | $50 | $50 | $50 | |
Speaker lights | $100 | $100 | $100 | $100 | $100 | |
Turn signals on or near mirrors | $25 | $25 | $25 | $25 | $25 | |
Xenon HID headlights | $500 | $500 | $500 | |||
Seats and Interior Trim | ||||||
Cooled or ventilated front seats | $300 | $300 | $300 | $300 | $300 | |
Floor mats | $75 | |||||
Folding second row seats | $300 | $300 | $300 | $300 | $300 | |
Illuminated door sill trim plates | $200 | $200 | $200 | $200 | ||
Leather door panel trim | $250 | |||||
Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | $150 | |
Manual fore-aft adjuster, second row seats | $75 | |||||
Manual lumbar adjuster, driver seat | $50 | |||||
Manual recliner, second row seats | $75 | |||||
Memory system, driver seat | $200 | $200 | $200 | $200 | $200 | |
Metal pedals | $75 | $75 | $75 | |||
Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | |
Power lumbar adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | |
Power recliner, passenger seat | $100 | $100 | $100 | $100 | $100 | |
Power recliner, third row seats | $150 | |||||
Power-stowing third row seats | $1000 | |||||
Tailgating position, third row seats | $50 | |||||
Wood trim | $300 | |||||
Wood/leather-wrapped steering wheel | $150 | |||||
Suspension, Wheels, and Tires | ||||||
Alloy wheels | $350 | $350 | $350 | $350 | $350 | |
Auto-leveling rear shocks | $200 | |||||
Chrome-plated alloy wheels | $850 | |||||
Electronic systems calibration selector | $200 | $200 | ||||
Sport suspension (upgrade) | $0 | $0 | $0 | |||
Transmission | ||||||
Steering-wheel-mounted transmission controls | $100 | $100 | $100 | |||
Total Value of Features | $7,350 | $7,750 | $7,625 | $8,325 | $9,675 | $10,080 |
Value of Feature Adjustments | $0 | $400 | $275 | $975 | $2,325 | $2,730 |
Value of Feature Adjustments | 0 | -372 | -258 | -913 | -2,174 | -2,620 |
Model Year | 2014 | 2011 |
Model | Optima | Routan |
Body | 4dr Sedan | 4dr Minivan, ext. |
Wheelbase | 110.0 in | 121.2 in |
Length | 190.7 in | 202.5 in |
Width | 72.1 in | 76.9 in |
Height | 57.9 in | 68.9 in |
Curb Weight | 3,238 lb. | 4,495 lb. |
Fuel Capacity | 18.5 gal. | 20.5 gal. |
Row 1 Headroom | 40.0 in | 37.2 in |
Row 1 Shoulder Room | 57.3 in | 63.0 in |
Row 1 Hip Room | 54.7 in | 0.0 in |
Row 1 Legroom | 45.5 in | 40.6 in |
Row 2 Headroom | 37.6 in | 39.2 in |
Row 2 Shoulder Room | 55.7 in | 64.7 in |
Row 2 Hip Room | 54.5 in | 0.0 in |
Row 2 Legroom | 34.7 in | 36.3 in |
Row 3 Headroom | 0.0 in | 37.9 in |
Row 3 Shoulder Room | 0.0 in | 62.0 in |
Row 3 Legroom | 0.0 in | 31.8 in |
Cargo Volume, Minimum | 15.4 ft3 | 32.3 ft3 |
Cargo Volume, Behind R2 | 15.4 | 83.0 ft3 |
Cargo Volume, Maximum | 15.4 | 140.6 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Panoramic sunroof | 1200 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | Yes |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
App support | 0 | No |
Total Requested | 600 | 18% |
Total Not Requested | 2775 | 82% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | No |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 725 | 57% |
Total Not Requested | 550 | 43% |
Premium Tech Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | No |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | Yes |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
App support | 0 | No |
Total Requested | 1325 | 29% |
Total Not Requested | 3225 | 71% |
Premium Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | Yes |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
App support | 0 | No |
Total Requested | 600 | 18% |
Total Not Requested | 2675 | 82% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | No |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 725 | 57% |
Total Not Requested | 550 | 43% |