The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $23,920 Kia Optima EX | |||||
Difference: $28,925 | |||||
Lowest Total Invoice: $22,175 Kia Optima EX | |||||
Difference: $27,559 | |||||
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Model Year | 2008 | 2018 | 2018 | 2018 | 2018 |
Model | Optima | V90 | V90 | V90 | V90 |
Trim | EX | T5 R-Design | T6 R-Design | T5 Inscription | T6 Inscription |
Body | 4dr Sedan | 4dr Wagon | 4dr Wagon | 4dr Wagon | 4dr Wagon |
Base Price | $19,895 | $49,950 | $55,950 | $51,950 | $57,950 |
Base Invoice | $18,510 | $46,953 | $52,593 | $48,833 | $54,473 |
Premium Package | 1,300 | ||||
Convenience Package | 700 | ||||
Appearance Package | 700 | ||||
Stability control | 650 | ||||
CD player, remote | 150 | 150 | 150 | 150 | |
Metallic paint (extra cost) | 595 | 595 | 595 | 595 | |
Universal garage door opener | 255 | 255 | 255 | 255 | |
Compass | 150 | 150 | 150 | 150 | |
Heated front seats | 750 | ||||
Premium Package | 1,160 | ||||
Convenience Package | 625 | ||||
Appearance Package | 625 | ||||
Stability control | 580 | ||||
CD player, remote | 141 | 141 | 141 | 141 | |
Metallic paint (extra cost) | 559 | 559 | 559 | 559 | |
Universal garage door opener | 240 | 240 | 240 | 240 | |
Compass | 141 | 141 | 141 | 141 | |
Heated front seats | 705 | ||||
Options (change) | 3,350 | 1,900 | 1,150 | 1,150 | 1,150 |
Options (change) | 2,990 | 1,786 | 1,081 | 1,081 | 1,081 |
Destination | 675 | 995 | 995 | 995 | 995 |
Total Price | $23,920 | $52,845 | $58,095 | $54,095 | $60,095 |
Total Invoice | $22,175 | $49,734 | $54,669 | $50,909 | $56,549 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | |||||
TrueDelta Adjusted Price Difference: $15,410 | |||||
TrueDelta Adjusted Invoice Difference: $14,840 | |||||
Model Year | 2008 | 2018 | 2018 | 2018 | 2018 |
Model | Optima | V90 | V90 | V90 | V90 |
Trim | EX | T5 R-Design | T6 R-Design | T5 Inscription | T6 Inscription |
Body | 4dr Sedan | 4dr Wagon | 4dr Wagon | 4dr Wagon | 4dr Wagon |
Engine | 162hp I4 | 250hp I4 | 316hp I4 | 250hp I4 | 316hp I4 |
Transmission | T5 | T8 | T8 | T8 | T8 |
Drivetrain | FWD | AWD | AWD | AWD | AWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 360, 7 | 224, 10 | 224, 10 | 224, 10 | 224, 10 |
Tire (rear if not all the same) | 215/50-17 | 255/40-19 | 255/40-19 | 255/40-19 | 255/40-19 |
Total Price | $23,920 | $52,845 | $58,095 | $54,095 | $60,095 |
Adjustments for Features | 0 | -13,515 | -13,415 | -14,190 | -14,190 |
Feature-Adjusted Total Price | $23,920 | $39,330 | $44,680 | $39,905 | $45,905 |
Cost Above Minimum | $0 | $0 | $5,350 | $575 | $6,575 |
Total Invoice | $22,175 | $49,734 | $54,669 | $50,909 | $56,549 |
Adjustments for Features | 0 | -12,719 | -12,624 | -13,354 | -13,353 |
Feature-Adjusted Total Invoice | $22,175 | $37,015 | $42,045 | $37,555 | $43,196 |
Cost Above Minimum | $0 | $0 | $5,030 | $540 | $6,181 |
Model Year | 2008 | 2018 | 2018 | 2018 | 2018 |
Model | Optima | V90 | V90 | V90 | V90 |
Trim | EX | T5 R-Design | T6 R-Design | T5 Inscription | T6 Inscription |
Body | 4dr Sedan | 4dr Wagon | 4dr Wagon | 4dr Wagon | 4dr Wagon |
Transmission and Drivetrain | |||||
5-speed manually-shiftable automatic | $1000 | ||||
8-speed manually-shiftable automatic | $1300 | $1300 | $1300 | $1300 | |
FWD | $0 | ||||
AWD | $1700 | $1700 | $1700 | $1700 | |
Accessories | |||||
Active noise reduction | $0 | $0 | $0 | $0 | |
Adaptive cruise control, all-speed | $850 | $850 | $850 | $850 | |
Cruise control | $150 | ||||
Hands-free trunk or liftgate | $100 | $100 | $100 | $100 | |
Heated steering wheel | $100 | ||||
Power liftgate | $350 | $350 | $350 | $350 | |
Power-adjustable pedals | $125 | ||||
Proximity key | $250 | $250 | $250 | $250 | |
Remote app | $25 | $25 | $25 | $25 | |
Sunshade, rear | $125 | ||||
Sunshades, second row | $125 | $125 | |||
Brakes, Airbags, and Other Safety | |||||
Automatic braking, high-speed or partial | $200 | $200 | $200 | $200 | |
Automatic braking, low-speed | $200 | $200 | $200 | $200 | |
Blind spot warning system | $200 | $200 | $200 | $200 | |
Collision preparation system, rear | $100 | $100 | $100 | $100 | |
Cross-traffic warning, rear | $100 | $100 | $100 | $100 | |
Cyclist detection | $25 | $25 | $25 | $25 | |
Driver drowsiness monitor | $150 | $150 | $150 | $150 | |
Following distance indicator | $25 | $25 | $25 | $25 | |
Forward collision warning | $200 | $200 | $200 | $200 | |
Intersection collision mitigation | $100 | $100 | $100 | $100 | |
Knee airbag, driver | $75 | $75 | $75 | $75 | |
Lane departure warning | $200 | $200 | $200 | $200 | |
Lane keeping assist | $400 | $400 | $400 | $400 | |
Obstacle detection, rear | $250 | $250 | $250 | $250 | |
Pedestrian detection | $50 | $50 | $50 | $50 | |
Radar- or camera-based collision preparation system | $0 | $0 | $0 | $0 | |
Rearview camera | $200 | $200 | $200 | $200 | |
Rollover sensor | $50 | $50 | $50 | $50 | |
Run-off road collision prepartion | $25 | $25 | $25 | $25 | |
Secondary collision brake assist | $25 | $25 | $25 | $25 | |
Cargo Management | |||||
Air-conditioned storage compartment | $50 | $50 | $50 | $50 | |
Aluminum roof rails | $250 | $250 | $250 | $250 | |
Cargo cover, power | $175 | $175 | |||
Cargo net | $40 | $40 | $40 | $40 | |
Overhead sunglass holder | $25 | ||||
Rear seat pass-through | $100 | $100 | $100 | $100 | |
Climate Control | |||||
Automatic air recirculation | $100 | $100 | $100 | $100 | |
Dual-zone climate control | $125 | $125 | $125 | $125 | |
Rain-sensing wipers | $175 | $175 | $175 | $175 | |
Rear air vents with automatic controls | $250 | $250 | $250 | $250 | |
Rear dual-zone climate control | $125 | $125 | $125 | $125 | |
Variable intermittent wipers | $75 | ||||
Engine / Motor | |||||
Automatic start / stop | $150 | $150 | $150 | $150 | |
Regenerative braking | $0 | $0 | $0 | $0 | |
Exterior | |||||
Bodyside moldings | $75 | ||||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | |
Laminated front side windows | $200 | $200 | $200 | $200 | |
Laminated rear side windows | $100 | $100 | $100 | $100 | |
Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | |
Sunroof | $900 | ||||
Infotainment | |||||
Android Auto support | $100 | $100 | $100 | $100 | |
App support | $0 | $0 | $0 | $0 | |
Apple CarPlay support | $100 | $100 | $100 | $100 | |
Bluetooth audio streaming | $25 | $25 | $25 | $25 | |
Bluetooth cell phone link | $100 | $100 | $100 | $100 | |
CD changer, in-dash | $325 | ||||
CD player, remote | $100 | $100 | $100 | $100 | |
Handwriting recognition | $200 | $200 | $200 | $200 | |
HD radio | $50 | $50 | $50 | $50 | |
In-vehicle Internet | $150 | $150 | $150 | $150 | |
Navigation system | $600 | $600 | $600 | $600 | |
Satellite radio | $200 | $200 | $200 | $200 | |
SMS text-to-speech reader | $25 | $25 | $25 | $25 | |
Telematics service, such as OnStar | $200 | $200 | $200 | $200 | |
Traffic information | $25 | $25 | $25 | $25 | |
USB port | $25 | $25 | $25 | $25 | |
Voice control for nav and audio | $100 | $100 | $100 | $100 | |
Wi-Fi hotspot | $50 | $50 | $50 | $50 | |
Instruments, Lights, and Mirrors | |||||
Auto-dimming driver-side mirror | $75 | $75 | $75 | $75 | |
Auto-dimming headlights | $200 | $200 | $200 | $200 | |
Auto-dimming passenger-side mirror | $75 | $75 | $75 | $75 | |
Compass | $0 | $0 | $0 | $0 | |
Fog light, rear | $100 | $100 | $100 | $100 | |
Headlight washers | $50 | $50 | $50 | $50 | |
Interior ambient lighting | $150 | $150 | $150 | $150 | |
Large color reconfigurable instrument cluster display | $250 | $250 | $250 | $250 | |
LED headlights | $1000 | $1000 | $1000 | $1000 | |
Mirror tilt-down in reverse | $25 | $25 | $25 | $25 | |
Power-folding mirrors | $50 | $50 | $50 | $50 | |
Road sign information | $75 | $75 | $75 | $75 | |
Spotter mirror(s) | $50 | $50 | $50 | $50 | |
Steering-linked fog lights | $50 | $50 | $50 | $50 | |
Steering-linked headlights | $150 | $150 | $150 | $150 | |
Seats and Interior Trim | |||||
Aluminum trim | $100 | $100 | $100 | ||
Cooled or ventilated front seats | $300 | $300 | |||
Door sill trim plates | $100 | ||||
Illuminated door sill trim plates | $200 | $200 | $200 | $200 | |
Leather door panel trim | $250 | $250 | $250 | $250 | |
Manual lumbar adjuster, driver seat | $50 | ||||
Manual thigh support length adjuster, driver seat | $50 | $50 | |||
Manual thigh support length adjuster, passenger seat | $50 | $50 | |||
Memory system, driver seat | $200 | $200 | $200 | $200 | |
Memory system, passenger seat | $150 | $150 | |||
Metal pedals | $75 | $75 | |||
Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | |
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | $150 | |
Power height adjuster, passenger seat | $100 | $100 | $100 | $100 | |
Power seatback bolsters, driver seat | $100 | $100 | |||
Power seatback bolsters, passenger seat | $100 | $100 | |||
Power thigh support length adjuster, driver seat | $100 | $100 | |||
Power thigh support length adjuster, passenger seat | $100 | $100 | |||
Power tilt adjuster, passenger seat | $100 | $100 | $100 | $100 | |
Power-folding headrests, second row seats | $50 | $50 | $50 | $50 | |
Synthetic suede inserts in leather seating surfaces | $0 | $0 | |||
Wood trim | $300 | $300 | $300 | $300 | |
Suspension, Wheels, and Tires | |||||
Alloy wheels | $350 | ||||
Electronic systems calibration selector | $200 | $200 | $200 | $200 | |
Polished alloy wheels | $350 | $350 | $350 | $350 | |
Sport suspension (upgrade) | $0 | $0 | |||
Transmission | |||||
Steering-wheel-mounted transmission controls | $100 | $100 | |||
Total Value of Features | $3,400 | $16,915 | $16,815 | $17,590 | $17,590 |
Value of Feature Adjustments | $0 | $13,515 | $13,415 | $14,190 | $14,190 |
Value of Feature Adjustments | 0 | -12,719 | -12,624 | -13,354 | -13,353 |
Model Year | 2008 | 2018 |
Model | Optima | V90 |
Body | 4dr Sedan | 4dr Wagon |
Wheelbase | 107.1 in | 115.8 in |
Length | 186.4 in | 194.3 in |
Width | 71.1 in | 74.0 in |
Height | 58.3 in | 58.1 in |
Curb Weight | 3,143 lb. | 3,914 lb. |
Fuel Capacity | 17.0 gal. | 14.5 gal. |
Row 1 Headroom | 39.8 in | 38.7 in |
Row 1 Shoulder Room | 57.1 in | 57.5 in |
Row 1 Hip Room | 54.5 in | 0.0 in |
Row 1 Legroom | 43.7 in | 42.2 in |
Row 2 Headroom | 38.0 in | 37.8 in |
Row 2 Shoulder Room | 56.3 in | 55.9 in |
Row 2 Hip Room | 54.7 in | 0.0 in |
Row 2 Legroom | 37.8 in | 35.9 in |
Cargo Volume, Minimum | 14.8 ft3 | 19.7 ft3 |
Cargo Volume, Maximum | 14.8 | 53.9 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
MP3-compatible player | 50 | Yes |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 950 | 63% |
Total Not Requested | 550 | 37% |
Convenience Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Sunshade, rear | 125 | No |
Power-adjustable pedals | 125 | No |
Total Requested | 400 | 62% |
Total Not Requested | 250 | 38% |
Appearance Package | ||
Feature | Value | Requested? |
215/50VR17 tires | 400 | No |
Upgraded instruments | 0 | No |
Aluminum trim | 100 | Yes |
Special exterior trim | 0 | No |
Total Requested | 100 | 20% |
Total Not Requested | 400 | 80% |
CD player, remote | ||
Feature | Value | Requested? |
CD player, remote | 100 | Yes |
MP3-compatible player | 50 | Yes |
Total Requested | 150 | 100% |
Total Not Requested | 0 | 0% |
Heated front seats | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated steering wheel | 100 | No |
Total Requested | 200 | 67% |
Total Not Requested | 100 | 33% |
CD player, remote | ||
Feature | Value | Requested? |
CD player, remote | 100 | Yes |
MP3-compatible player | 50 | Yes |
Total Requested | 150 | 100% |
Total Not Requested | 0 | 0% |
CD player, remote | ||
Feature | Value | Requested? |
CD player, remote | 100 | Yes |
MP3-compatible player | 50 | Yes |
Total Requested | 150 | 100% |
Total Not Requested | 0 | 0% |
CD player, remote | ||
Feature | Value | Requested? |
CD player, remote | 100 | Yes |
MP3-compatible player | 50 | Yes |
Total Requested | 150 | 100% |
Total Not Requested | 0 | 0% |