Kia Rio Kia Rio 2010 Kia Optima Kia Optima 2013

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Kia Rio vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Rio vs. Kia Optima Invoice Comparison

Lowest Total Price: $15,590

Kia Rio SX   
Difference: $6,560

Lowest Total Invoice: $14,685

Kia Rio SX   
Difference: $6,515

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  Down Payment Interest Rate Term
Model Year2010201020132013201320132013
ModelRioRioOptimaOptimaOptimaOptimaOptima
TrimLXSXLXEXSXHybrid LXHybrid EX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $13,795 $14,895 $21,350 $23,650 $26,800 $25,900 $31,950
Base Invoice $13,330 $13,990 $20,400 $22,095 $25,040 $24,210 $29,555
Value Package 600            
195/55HR15 285            
Rear spoiler 300            
Value Package 535            
195/55HR15 250            
Rear spoiler 250            
Options (change) 1,185 0 0 0 0 0 0
Options (change) 1,035 0 0 0 0 0 0
Destination 695 695 800 800 800 800 800
Total Price $15,675 $15,590 $22,150 $24,450 $27,600 $26,700 $32,750
Total Invoice $15,060 $14,685 $21,200 $22,895 $25,840 $25,010 $30,355

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Rio dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Rio vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Rio SX
TrueDelta Adjusted Price Difference: $4,630
TrueDelta Adjusted Invoice Difference: $4,251
Model Year2010201020132013201320132013
ModelRioRioOptimaOptimaOptimaOptimaOptima
TrimLXSXLXEXSXHybrid LXHybrid EX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine110hp I4110hp I4200hp I4200hp I4274hp I4159hp I4 H159hp I4 H
TransmissionM5M5T6T6T6T6T6
DrivetrainFWDFWDFWDFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6?, 6?, 6?, 6?, 6?, 6550, 12
Tire (rear if not all the same)195/55-15205/45-16205/65-16215/55-17225/45-18205/55-16215/55-17
Total Price$15,675$15,590$22,150$24,450$27,600$26,700$32,750
Adjustments for Features0-375-2,030-4,605-5,330-3,205-9,060
Feature-Adjusted Total Price$15,675$15,215$20,120$19,845$22,270$23,495$23,690
Cost Above Minimum$460$0$275$0$2,425$3,650$3,845
Total Invoice$15,060$14,685$21,200$22,895$25,840$25,010$30,355
Adjustments for Features0-353-1,943-4,312-4,990-3,002-8,397
Feature-Adjusted Total Invoice$15,060$14,332$19,257$18,583$20,850$22,008$21,958
Cost Above Minimum$728$0$674$0$2,267$3,425$3,375

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Features Comparison: Kia Rio vs. Kia Optima

Model Year2010201020132013201320132013
ModelRioRioOptimaOptimaOptimaOptimaOptima
TrimLXSXLXEXSXHybrid LXHybrid EX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
5-speed manual$0$0     
6-speed manually-shiftable automatic  $1100$1100$1100$1100$1100
FWD$0$0$0$0$0$0$0
Accessories 
Heated steering wheel      $100
Proximity key   $250$250$250$250
Tilt steering wheel, manual$150$150     
Tilt/telescoping steering wheel, manual  $250$250$250$250$250
Universal garage door opener   $100$100 $100
Brakes, Airbags, and Other Safety 
911 assist      $25
Brake assist  $50$50$50$50$50
Rearview camera      $200
Stability control  $400$400$400$400$400
Temporary spare tire$150$150     
Traction control  $100$100$100$100$100
Vehicle health reports      $0
Cargo Management 
Air-conditioned storage compartment  $50$50$50$50$50
Overhead sunglass holder  $25$25$25$25$25
Rear seat pass-through     $100$100
Climate Control 
Automatic climate control, front   $200$200$200$200
Dual-zone climate control   $125$125$125$125
Interior air filter  $0$0$0$0$0
Rear air vents   $100$100$100$100
Engine / Motor 
Automatic start / stop     $150$150
Exterior 
Body kit    $0$0$0
Bodyside moldings$75$75     
Bright-finished exhaust tip(s) $25$25$25$25  
Panoramic sunroof      $1200
Rear spoiler$200$200  $200$200$200
Infotainment 
App support      $0
Bluetooth audio streaming      $25
HD radio      $50
Media drive, small      $5
Navigation system      $600
SMS text-to-speech reader      $25
Traffic information      $25
Voice control for external devices      $0
Voice control for nav and audio      $100
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror   $150$150 $150
Automatic headlights  $125$125$125$125$125
Automatic-off headlights$25$25     
Compass   $0$0 $0
Detailed driving style feedback     $100$100
Fog lights $125$125$125$125$125$125
Illuminated visor mirror, driver  $50$50$50$50$50
Illuminated visor mirror, passenger  $50$50$50$50$50
Interior ambient lighting   $150$150 $150
Large energy flow and fuel economy display     $25$25
Outside temperature display  $50$50$50$50$50
Power-folding mirrors      $50
Speaker lights   $100$100$100$100
Trip computer  $150$150$150$150$150
Visor mirror, driver$10$10     
Visor mirror, passenger$10$10     
Xenon HID headlights    $500 $500
Seats and Interior Trim 
Aluminum trim    $100  
Center armrest(s), second row  $50$50$50$50$50
Cooled or ventilated front seats      $300
Folding second row seats$300$300$300$300$300  
Heated front seats      $200
Heated second row seats      $200
Illuminated door sill trim plates    $200 $200
Leather seating surfaces   $900  $900
Leather-wrapped steering wheel $150 $150$150$150$150
Manual height adjuster, driver seat$50$50$50  $50 
Manual tilt adjuster, driver seat$50$50     
Memory system, driver seat      $200
Metal pedals $75  $75  
Partial leather seating sufaces    $450  
Power fore-aft adjuster, driver seat   $100$100 $100
Power fore-aft adjuster, passenger seat      $100
Power height adjuster, driver seat   $100$100 $100
Power lumbar adjuster, driver seat  $100$100$100$100$100
Power recliner, driver seat   $100$100 $100
Power recliner, passenger seat      $100
Power tilt adjuster, driver seat   $100$100 $100
Suspension, Wheels, and Tires 
Sport suspension (upgrade)    $0  
Transmission 
Steering-wheel-mounted transmission controls    $100  
Total Value of Features$1,020$1,395$3,050$5,625$6,350$4,225$10,080
Value of Feature Adjustments$0$375$2,030$4,605$5,330$3,205$9,060
Value of Feature Adjustments0-353-1,943-4,312-4,990-3,002-8,397

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Specifications Comparison: Kia Rio vs. Kia Optima

Model Year20102013
ModelRioOptima
Body4dr Sedan4dr Sedan
Wheelbase98.4 in110.0 in
Length167.3 in190.7 in
Width66.7 in72.1 in
Height57.9 in57.3 in
Curb Weight2,366 lb.3,224 lb.
Fuel Capacity11.9 gal.18.5 gal.
Row 1 Headroom39.6 in40.0 in
Row 1 Shoulder Room53.5 in57.2 in
Row 1 Hip Room50.8 in54.7 in
Row 1 Legroom42.8 in45.5 in
Row 2 Headroom37.8 in37.6 in
Row 2 Shoulder Room53.1 in55.7 in
Row 2 Hip Room50.0 in54.5 in
Row 2 Legroom34.3 in34.7 in
Cargo Volume11.9 ft315.4 ft3

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Option Package Details
Kia Rio LX

Value Package
FeatureValueRequested?
Audio controls on steering wheel125Yes
Cruise control150Yes
Power mirrors125Yes
Heated mirrors25Yes
Power front side windows250Yes
Power locks275Yes
Remote keyless entry225Yes
Unbranded, 6 speakers350No
Power rear side windows200Yes
Total Requested137580%
Total Not Requested35020%

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