Kia Soul Kia Soul 2010 Kia Optima Kia Optima 2013

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Kia Soul vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Soul vs. Kia Optima Invoice Comparison

Lowest Total Price: $18,840

Kia Soul +   
Difference: $8,560

Lowest Total Invoice: $17,680

Kia Soul +   
Difference: $7,850

Calculate Payments

  Down Payment Interest Rate Term
Model Year2010201320132013
ModelSoulOptimaOptimaOptima
Trim+EXSXHybrid EX
Body4dr Hatch4dr Sedan4dr Sedan4dr Sedan
Base Price $15,195 $23,650 $26,800 $31,950
Base Invoice $14,590 $22,095 $25,040 $29,555
Sunroof 800      
Special Edition Package 2,150      
Premium Package   2,950 2,950  
Sunroof 700      
Special Edition Package 1,695      
Premium Package   2,635 2,635  
Options (change) 2,950 2,950 2,950 0
Options (change) 2,395 2,635 2,635 0
Destination 695 800 800 800
Total Price $18,840 $27,400 $30,550 $32,750
Total Invoice $17,680 $25,530 $28,475 $30,355

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Soul dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Soul vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Soul +
TrueDelta Adjusted Price Difference: $4,300
TrueDelta Adjusted Invoice Difference: $3,881
Model Year2010201320132013
ModelSoulOptimaOptimaOptima
Trim+EXSXHybrid EX
Body4dr Hatch4dr Sedan4dr Sedan4dr Sedan
Engine142hp I4200hp I4274hp I4159hp I4 H
TransmissionM5T6T6T6
DrivetrainFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6550, 12550, 12550, 12
Tire (rear if not all the same)225/45-18215/55-17225/45-18215/55-17
Total Price$18,840$27,400$30,550$32,750
Adjustments for Features0-4,260-4,885-5,935
Feature-Adjusted Total Price$18,840$23,140$25,665$26,815
Cost Above Minimum$0$0$2,525$3,675
Total Invoice$17,680$25,530$28,475$30,355
Adjustments for Features0-3,969-4,553-5,501
Feature-Adjusted Total Invoice$17,680$21,561$23,922$24,854
Cost Above Minimum$0$0$2,361$3,293

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Features Comparison: Kia Soul vs. Kia Optima

Model Year2010201320132013
ModelSoulOptimaOptimaOptima
Trim+EXSXHybrid EX
Body4dr Hatch4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
5-speed manual$0   
6-speed manually-shiftable automatic $1100$1100$1100
FWD$0$0$0$0
Accessories 
Heated steering wheel $100 $100
Proximity key $250$250$250
Tilt steering wheel, manual$150   
Tilt/telescoping steering wheel, manual $250$250$250
Universal garage door opener $100$100$100
Brakes, Airbags, and Other Safety 
911 assist $25$25$25
Brake assist $50$50$50
Rearview camera $200$200$200
Temporary spare tire$150   
Vehicle health reports $0$0$0
Cargo Management 
Air-conditioned storage compartment $50$50$50
Overhead sunglass holder $25$25$25
Rear seat pass-through   $100
Climate Control 
Automatic climate control, front $200$200$200
Dual-zone climate control $125$125$125
Interior air filter $0$0$0
Intermittent wipers$0   
Rear air vents $100$100$100
Rear wiper$175   
Variable intermittent wipers $75$75$75
Engine / Motor 
Automatic start / stop   $150
Exterior 
Body kit  $0$0
Bodyside graphics$0   
Bodyside moldings$75   
Bright-finished exhaust tip(s) $25$25 
Deep-tinted rear windows$275   
Panoramic sunroof $1200$1200$1200
Rear spoiler$200 $200$200
Sunroof$900   
Infotainment 
App support $0$0$0
Bluetooth audio streaming $25$25$25
HD radio $50$50$50
Media drive, small $5$5$5
Navigation system   $600
SMS text-to-speech reader $25$25$25
Traffic information   $25
Voice control for external devices $0$0$0
Voice control for nav and audio   $100
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror $150$150$150
Automatic headlights $125$125$125
Automatic-off headlights$25   
Compass $0$0$0
Detailed driving style feedback   $100
Heated mirrors $25$25$25
Illuminated visor mirror, driver $50$50$50
Illuminated visor mirror, passenger $50$50$50
Interior ambient lighting $150$150$150
Large energy flow and fuel economy display   $25
Outside temperature display $50$50$50
Power-folding mirrors $50$50$50
Speaker lights $100$100$100
Turn signals on or near mirrors $25$25$25
Visor mirror, driver$10   
Visor mirror, passenger$10   
Xenon HID headlights  $500$500
Seats and Interior Trim 
Aluminum trim  $100 
Center armrest(s), second row $50$50$50
Cooled or ventilated front seats $300$300$300
Floor mats$75   
Folding second row seats$300$300$300 
Heated second row seats $200$200$200
Illuminated door sill trim plates  $200$200
Leather seating surfaces$900$900 $900
Leather-wrapped steering wheel $150$150$150
Manual height adjuster, driver seat$50   
Memory system, driver seat $200$200$200
Metal pedals  $75 
Partial leather seating sufaces  $450 
Power fore-aft adjuster, driver seat $100$100$100
Power fore-aft adjuster, passenger seat $100$100$100
Power height adjuster, driver seat $100$100$100
Power lumbar adjuster, driver seat $100$100$100
Power recliner, driver seat $100$100$100
Power recliner, passenger seat $100$100$100
Power tilt adjuster, driver seat $100$100$100
Suspension, Wheels, and Tires 
Sport suspension (upgrade)  $0 
Transmission 
Steering-wheel-mounted transmission controls  $100 
Total Value of Features$3,295$7,555$8,180$9,230
Value of Feature Adjustments$0$4,260$4,885$5,935
Value of Feature Adjustments0-3,969-4,553-5,501

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Specifications Comparison: Kia Soul vs. Kia Optima

Model Year20102013
ModelSoulOptima
Body4dr Hatch4dr Sedan
Wheelbase100.4 in110.0 in
Length161.6 in190.7 in
Width70.3 in72.1 in
Height63.4 in57.3 in
Curb Weight2,561 lb.3,224 lb.
Fuel Capacity12.7 gal.18.5 gal.
Row 1 Headroom40.2 in40.0 in
Row 1 Shoulder Room55.2 in57.2 in
Row 1 Hip Room53.3 in54.7 in
Row 1 Legroom42.1 in45.5 in
Row 2 Headroom39.6 in37.6 in
Row 2 Shoulder Room55.1 in55.7 in
Row 2 Hip Room52.7 in54.5 in
Row 2 Legroom39.0 in34.7 in
Cargo Volume,
Minimum
19.3 ft315.4 ft3
Cargo Volume,
Maximum
53.4 ft315.4 ft3

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Option Package Details
Kia Soul +

Special Edition Package
FeatureValueRequested?
Leather seating surfaces900Yes
Heated front seats200Yes
Floor mats75No
Rear spoiler200Yes
Bodyside graphics0No
225/45R18 tires400No
Total Requested130073%
Total Not Requested47527%

Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
Heated steering wheel100No
HD radio50No
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200No
Panoramic sunroof1200No
Power-folding mirrors50No
Infinity, 550W, 12 speakers (with subwoofer)350No
App support0No
Rearview camera200No
Voice control for external devices0No
SMS text-to-speech reader25No
Vehicle health reports0No
911 assist25No
Bluetooth audio streaming25No
Media drive, small5No
Total Requested2006%
Total Not Requested293094%

Option Package Details
Kia Optima SX

Premium Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200No
Panoramic sunroof1200No
Power-folding mirrors50No
HD radio50No
Infinity, 550W, 12 speakers (with subwoofer)350No
App support0No
Rearview camera200No
Voice control for external devices0No
SMS text-to-speech reader25No
Vehicle health reports0No
911 assist25No
Bluetooth audio streaming25No
Media drive, small5No
Total Requested2007%
Total Not Requested283093%

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