Kia Soul Kia Soul 2010 Kia Optima Kia Optima 2016

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Kia Soul vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Soul vs. Kia Optima Invoice Comparison

Lowest Total Price: $18,840

Kia Soul +   
Difference: $11,950

Lowest Total Invoice: $17,680

Kia Soul +   
Difference: $11,035

Calculate Payments

  Down Payment Interest Rate Term
Model Year2010201620162016
ModelSoulOptimaOptimaOptima
Trim+Hybrid EXSXSX Limited
Body4dr Hatch4dr Sedan4dr Sedan4dr Sedan
Base Price $15,195 $32,195 $29,940 $36,040
Base Invoice $14,590 $29,856 $27,865 $33,435
Special Edition Package 2,150      
Sunroof 800      
Technology Package   2,380    
Special Edition Package 1,695      
Sunroof 700      
Technology Package   2,212    
Options (change) 2,950 2,380 0 0
Options (change) 2,395 2,212 0 0
Destination 695 850 850 850
Total Price $18,840 $35,425 $30,790 $36,890
Total Invoice $17,680 $32,918 $28,715 $34,285

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Kia Soul vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Soul +
TrueDelta Adjusted Price Difference: $7,130
TrueDelta Adjusted Invoice Difference: $6,540
Model Year2010201620162016
ModelSoulOptimaOptimaOptima
Trim+Hybrid EXSXSX Limited
Body4dr Hatch4dr Sedan4dr Sedan4dr Sedan
Engine142hp I4159hp I4 H245hp I4245hp I4
TransmissionM5T6T6T6
DrivetrainFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6550, 12?, 6630, 10
Tire (rear if not all the same)225/45-18215/55-17235/45-18235/45-18
Total Price$18,840$35,425$30,790$36,890
Adjustments for Features0-6,955-4,820-9,770
Feature-Adjusted Total Price$18,840$28,470$25,970$27,120
Cost Above Minimum$0$2,500$0$1,150
Total Invoice$17,680$32,918$28,715$34,285
Adjustments for Features0-6,463-4,495-9,080
Feature-Adjusted Total Invoice$17,680$26,455$24,220$25,205
Cost Above Minimum$0$2,235$0$985

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Features Comparison: Kia Soul vs. Kia Optima

Model Year2010201620162016
ModelSoulOptimaOptimaOptima
Trim+Hybrid EXSXSX Limited
Body4dr Hatch4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
5-speed manual$0   
6-speed manually-shiftable automatic $1100$1100$1100
FWD$0$0$0$0
Accessories 
Adaptive cruise control, all-speed   $850
Cruise control$150$150$150 
Heated steering wheel $100$100$100
Proximity key $250$250$250
Proximity trunk or liftgate opener  $125$125
Sunshades, second row  $125$125
Tilt steering wheel, manual$150   
Tilt/telescoping steering wheel, manual $250$250$250
Universal garage door opener $100  
Brakes, Airbags, and Other Safety 
911 assist $25$25$25
Around view cameras   $500
Automatic braking, high-speed or partial   $200
Automatic braking, low-speed   $200
Blind spot warning system $200 $200
Brake assist $50$50$50
Cross-traffic warning, rear $100 $100
Forward collision warning   $200
Knee airbag, driver  $75$75
Lane departure warning   $200
Obstacle detection, rear $250 $250
Rearview camera $200$200 
Rollover sensor $50$50$50
Temporary spare tire$150 $150$150
Vehicle health reports $0$0$0
Cargo Management 
Air-conditioned storage compartment $50  
Cargo mat  $40$40
Overhead sunglass holder $25$25$25
Rear seat pass-through $100  
Climate Control 
Automatic climate control, front $200$200$200
Dual-zone climate control $125$125$125
Interior air filter $0$0$0
Intermittent wipers$0   
Rear air vents $100$100$100
Rear wiper$175   
Variable intermittent wipers $75$75$75
Engine / Motor 
Automatic start / stop $150  
Exterior 
Body kit $0  
Bodyside graphics$0   
Bodyside moldings$75   
Bright-finished exhaust tip(s)  $25$25
Deep-tinted rear windows$275   
Laminated front side windows $200$200$200
Painted brake calipers (optional)  $0$0
Panoramic sunroof $1200 $1200
Sunroof$900   
Infotainment 
Android Auto support  $100$100
App support $0$0$0
Bluetooth audio streaming $25$25$25
CD player$125$125  
HD radio $50$50$50
MP3-compatible player$50$50  
Navigation system $600$600$600
SMS text-to-speech reader $25$25$25
Surround sound $250 $250
Traffic information $25$25$25
Voice control for external devices $0$0$0
Voice control for nav and audio $100$100$100
Instruments, Lights, and Mirrors 
Approach detection  $25$25
Auto-dimming headlights   $200
Auto-dimming rearview mirror $150$150$150
Automatic headlights $125$125$125
Automatic-off headlights$25   
Compass $0  
Detailed driving style feedback $100  
Fog lights$125$125  
Heated mirrors $25$25$25
Illuminated visor mirror, driver $50$50$50
Illuminated visor mirror, passenger $50$50$50
Interior ambient lighting $150$150$150
Large energy flow and fuel economy display $25  
Outside temperature display $50$50$50
Power-folding mirrors $50$50$50
Steering-linked headlights  $150$150
Turn signals on or near mirrors $25$25$25
Visor mirror, driver$10   
Visor mirror, passenger$10   
Xenon HID headlights $500$500$500
Seats and Interior Trim 
Center armrest(s), second row $50$50$50
Cooled or ventilated front seats $300 $300
Door sill trim plates  $100$100
Folding second row seats$300 $300$300
Heated front row armrests  $100$100
Heated front seats$200$200  
Heated second row seats $200 $200
Illuminated door sill trim plates $200  
Leather-wrapped steering wheel $150$150$150
Manual height adjuster, driver seat$50   
Manual height adjuster, passenger seat  $50 
Memory system, driver seat $200$200$200
Metal pedals  $75$75
Power 4-way lumbar adjuster, driver seat  $150$150
Power fore-aft adjuster, driver seat $100$100$100
Power fore-aft adjuster, passenger seat $100 $100
Power height adjuster, driver seat $100$100$100
Power height adjuster, passenger seat   $100
Power lumbar adjuster, driver seat $100  
Power lumbar adjuster, passenger seat   $100
Power recliner, driver seat $100$100$100
Power recliner, passenger seat $100 $100
Power tilt adjuster, driver seat $100$100$100
Power tilt adjuster, passenger seat   $100
Suspension, Wheels, and Tires 
Alloy wheels$350$350  
Electronic systems calibration selector  $200$200
Machined alloy wheels  $350$350
Performance steering system (optional)  $0$0
Sport suspension (upgrade)  $0$0
Transmission 
Steering-wheel-mounted transmission controls  $100$100
Total Value of Features$3,120$10,075$7,940$12,890
Value of Feature Adjustments$0$6,955$4,820$9,770
Value of Feature Adjustments0-6,463-4,495-9,080

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Specifications Comparison: Kia Soul vs. Kia Optima

Model Year20102016
ModelSoulOptima
Body4dr Hatch4dr Sedan
Wheelbase100.4 in110.4 in
Length161.6 in191.1 in
Width70.3 in73.2 in
Height63.4 in57.7 in
Curb Weight2,561 lb.3,220 lb.
Fuel Capacity12.7 gal.18.5 gal.
Row 1 Headroom40.2 in39.8 in
Row 1 Shoulder Room55.2 in58.1 in
Row 1 Hip Room53.3 in56.0 in
Row 1 Legroom42.1 in45.5 in
Row 2 Headroom39.6 in37.8 in
Row 2 Shoulder Room55.1 in56.4 in
Row 2 Hip Room52.7 in56.0 in
Row 2 Legroom39.0 in35.6 in
Cargo Volume,
Minimum
19.3 ft315.9 ft3
Cargo Volume,
Maximum
53.4 ft315.9 ft3

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Option Package Details
Kia Soul +

Special Edition Package
FeatureValueRequested?
Leather seating surfaces900Yes
Heated front seats200Yes
Floor mats75Yes
Rear spoiler200Yes
Bodyside graphics0No
225/45R18 tires400No
Total Requested137577%
Total Not Requested40023%

Option Package Details
Kia Optima Hybrid EX

Technology Package
FeatureValueRequested?
Obstacle detection, rear250No
Panoramic sunroof1200No
Blind spot warning system200No
Rear cross-traffic detection100No
Total Requested00%
Total Not Requested1750100%

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