The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $35,220 Kia Optima SX | ||
Difference: $45,749 | ||
Lowest Total Invoice: $32,688 Kia Optima SX | ||
Difference: $39,085 | ||
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Model Year | 2010 | 2018 |
Model | LX | Optima |
Trim | 570 | SX |
Body | 4dr SUV | 4dr Sedan |
Base Price | $76,905 | $30,500 |
Base Invoice | $68,445 | $28,380 |
Preferred Accessory Package | 240 | |
Adaptive cruise control | 1,500 | |
Cooled or ventilated front seats | 890 | |
Remote start | 559 | 425 |
Technology Package | 3,000 | |
Universal garage door opener | 350 | |
Cargo net | 50 | |
Preferred Accessory Package | 146 | |
Adaptive cruise control | 1,200 | |
Cooled or ventilated front seats | 712 | |
Remote start | 395 | 353 |
Technology Package | 2,727 | |
Universal garage door opener | 291 | |
Cargo net | 42 | |
Options (change) | 3,189 | 3,825 |
Options (change) | 2,453 | 3,413 |
Destination | 875 | 895 |
Total Price | $80,969 | $35,220 |
Total Invoice | $71,773 | $32,688 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | ||
TrueDelta Adjusted Price Difference: $37,089 | ||
TrueDelta Adjusted Invoice Difference: $31,409 | ||
Model Year | 2010 | 2018 |
Model | LX | Optima |
Trim | 570 | SX |
Body | 4dr SUV | 4dr Sedan |
Engine | 383hp V8 | 245hp I4 |
Transmission | T6 | T6 |
Drivetrain | AWD w/4L | FWD |
EPA Fuel Economy (city/highway) | 12/18 MPG | 22/31 MPG |
Audio (watts, speakers) | ?, 9 | 630, 10 |
Tire (rear if not all the same) | 285/50-20 | 235/45-18 |
Total Price | $80,969 | $35,220 |
Adjustments for Features | -8,660 | 0 |
Feature-Adjusted Total Price | $72,309 | $35,220 |
Total Invoice | $71,773 | $32,688 |
Adjustments for Features | -7,676 | 0 |
Feature-Adjusted Total Invoice | $64,097 | $32,688 |
Model Year | 2010 | 2018 |
Model | LX | Optima |
Trim | 570 | SX |
Body | 4dr SUV | 4dr Sedan |
Transmission and Drivetrain | ||
6-speed manually-shiftable automatic | $1100 | $1100 |
AWD w/low range | $2200 | |
FWD | $0 | |
Accessories | ||
Adaptive cruise control | $600 | |
Adaptive cruise control, all-speed | $850 | |
Power liftgate | $350 | |
Proximity trunk or liftgate opener | $125 | |
Remote window/roof operation | $15 | |
Tilt/telescoping steering wheel, manual | $250 | |
Tilt/telescoping steering wheel, power | $350 | |
Brakes, Airbags, and Other Safety | ||
911 assist | $25 | |
Automatic braking, low-speed | $200 | |
Blind spot warning system | $200 | |
Crawl control | $500 | |
Cross-traffic warning, rear | $100 | |
Forward collision warning | $200 | |
Full-size spare tire | $225 | |
Knee airbag, passenger | $75 | |
Lane departure warning | $200 | |
Obstacle detection, rear | $250 | |
Radar- or camera-based collision preparation system | $0 | |
Rear side airbags | $300 | |
Side curtain airbags | $350 | |
Side curtain airbags, three rows | $500 | |
Temporary spare tire | $150 | |
Vehicle health reports | $0 | |
Cargo Management | ||
Air-conditioned storage compartment | $50 | |
Class III trailer hitch | $250 | |
Liftglass or two-piece tailgate | $150 | |
Roof rack | $300 | |
Trailering equipment (7 wire) | $150 | |
Climate Control | ||
Interior air filter | $0 | |
Rain-sensing wipers | $175 | |
Rear air vents | $100 | |
Rear air vents with automatic controls | $250 | |
Rear dual-zone climate control | $125 | |
Rear HVAC unit | $400 | |
Rear wiper | $175 | |
Variable intermittent wipers | $75 | |
Water-repellent front-door glass | $15 | |
Wiper de-icer | $25 | |
Drivetrain | ||
Lockable center differential | $150 | |
Exterior | ||
Black exterior trim (optional) | $0 | |
Bodyside moldings | $75 | |
Bright-finished exhaust tip(s) | $25 | |
Deep-tinted rear windows | $275 | |
Painted brake calipers (optional) | $0 | |
Panoramic sunroof | $1200 | |
Rear bumper protector | $40 | |
Running boards | $350 | |
Skid plates | $150 | |
Sunroof | $900 | |
Tow hook(s), front | $40 | |
Tow hook(s), rear | $25 | |
Infotainment | ||
Android Auto support | $100 | |
App support | $0 | |
Apple CarPlay support | $100 | |
CD changer, in-dash | $325 | |
HD radio | $50 | |
MP3-compatible player | $50 | |
Rear seat audio controls | $25 | |
SMS text-to-speech reader | $25 | |
Telematics service, such as OnStar | $200 | |
Traffic + travel information | $25 | |
Traffic information | $25 | |
Voice control for external devices | $0 | |
Instruments, Lights, and Mirrors | ||
Approach detection | $25 | |
Auto-dimming driver-side mirror | $75 | |
Auto-dimming headlights | $200 | |
Auto-dimming passenger-side mirror | $75 | |
Headlight washers | $50 | |
LED headlights | $1000 | |
Mirror tilt-down in reverse | $25 | |
Turn signals on or near mirrors | $25 | |
Seats and Interior Trim | ||
Floor mats | $75 | |
Heated second row seats | $200 | |
Illuminated door sill trim plates | $200 | |
Leather door panel trim | $250 | |
Leather seating surfaces, third-row seats | $200 | |
Leather-wrapped steering wheel | $150 | |
Manual recliner, second row seats | $75 | |
Metal pedals | $75 | |
Power 4-way lumbar adjuster, driver seat | $150 | |
Power fore-aft adjuster, second row seats | $150 | |
Power lumbar adjuster, driver seat | $100 | |
Power thigh support length adjuster, driver seat | $100 | |
Power-folding third row seats | $1000 | |
Wood trim | $300 | |
Wood/leather-wrapped steering wheel | $150 | |
Suspension, Wheels, and Tires | ||
Active steering | $1000 | |
Adaptive dampers - electrical | $500 | |
Air suspension, auto-leveling and height adjustable | $1000 | |
Alloy wheels | $350 | |
Electronic systems calibration selector | $200 | |
Machined alloy wheels | $350 | |
Performance steering system (optional) | $0 | |
Sport suspension (upgrade) | $0 | |
Transmission | ||
Steering-wheel-mounted transmission controls | $100 | |
Total Value of Features | $16,710 | $8,050 |
Value of Feature Adjustments | $8,660 | $0 |
Value of Feature Adjustments | -7,676 | 0 |
Model Year | 2010 | 2018 |
Model | LX | Optima |
Body | 4dr SUV | 4dr Sedan |
Wheelbase | 112.2 in | 110.4 in |
Length | 196.5 in | 191.1 in |
Width | 77.6 in | 73.2 in |
Height | 75.6 in | 57.7 in |
Curb Weight | 5,995 lb. | 3,494 lb. |
Fuel Capacity | 24.6 gal. | 18.5 gal. |
Row 1 Headroom | 38.3 in | 39.8 in |
Row 1 Shoulder Room | 61.0 in | 58.1 in |
Row 1 Hip Room | 58.9 in | 56.0 in |
Row 1 Legroom | 42.9 in | 45.5 in |
Row 2 Headroom | 38.9 in | 37.8 in |
Row 2 Shoulder Room | 61.4 in | 56.4 in |
Row 2 Hip Room | 58.5 in | 56.0 in |
Row 2 Legroom | 34.4 in | 35.6 in |
Row 3 Headroom | 35.8 in | 0.0 in |
Row 3 Shoulder Room | 62.3 in | 0.0 in |
Row 3 Hip Room | 56.6 in | 0.0 in |
Row 3 Legroom | 28.3 in | 0.0 in |
Cargo Volume, Minimum | 15.5 ft3 | 15.9 ft3 |
Cargo Volume, Behind R2 | 41.0 ft3 | 15.9 ft3 |
Cargo Volume, Maximum | 83.1 ft3 | 15.9 ft3 |
Preferred Accessory Package | ||
Feature | Value | Requested? |
Cargo net | 40 | Yes |
Cargo mat | 40 | Yes |
Wheel locks | 25 | No |
Total Requested | 80 | 76% |
Total Not Requested | 25 | 24% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | Yes |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | No |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | No |
Surround sound | 250 | Yes |
Lane departure warning | 200 | No |
Adaptive cruise control, all-speed | 700 | No |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
HD radio | 50 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Total Requested | 1175 | 38% |
Total Not Requested | 1900 | 62% |