The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $26,615 Kia Optima SX | ||||||
Difference: $6,299 | ||||||
Lowest Total Invoice: $24,958 Kia Optima SX | ||||||
Difference: $5,743 | ||||||
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Model Year | 2007 | 2015 | 2015 | 2015 | 2015 | 2015 |
Model | Endeavor | Optima | Optima | Optima | Optima | Optima |
Trim | SE | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo |
Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $28,749 | $24,190 | $32,150 | $25,790 | $27,700 | $35,500 |
Base Invoice | $26,978 | $22,801 | $29,815 | $24,133 | $25,920 | $33,140 |
Sunroof Package | 1,200 | |||||
Stability control | 490 | |||||
Navigation system | 1,850 | |||||
Technology Package | 2,400 | 2,350 | 2,400 | |||
Premium Package | 3,300 | 3,300 | ||||
Sunroof Package | 1,050 | |||||
Stability control | 429 | |||||
Navigation system | 1,619 | |||||
Technology Package | 2,230 | 2,185 | 2,230 | |||
Premium Package | 3,060 | 3,060 | ||||
Options (change) | 3,540 | 5,700 | 2,350 | 0 | 5,700 | 0 |
Options (change) | 3,098 | 5,290 | 2,185 | 0 | 5,290 | 0 |
Destination | 625 | 825 | 825 | 825 | 825 | 825 |
Total Price | $32,914 | $30,715 | $35,325 | $26,615 | $34,225 | $36,325 |
Total Invoice | $30,701 | $28,916 | $32,825 | $24,958 | $32,035 | $33,965 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | ||||||
TrueDelta Adjusted Price Difference: $5,999 | ||||||
TrueDelta Adjusted Invoice Difference: $5,463 | ||||||
Model Year | 2007 | 2015 | 2015 | 2015 | 2015 | 2015 |
Model | Endeavor | Optima | Optima | Optima | Optima | Optima |
Trim | SE | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo |
Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 225hp V6 | 192hp I4 | 159hp I4 H | 192hp I4 | 274hp I4 | 274hp I4 |
Transmission | T4 | T6 | T6 | T6 | T6 | T6 |
Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 360, 7 | ?, 8 | 550, 12 | ?, 6 | ?, 8 | ?, 8 |
Tire (rear if not all the same) | 235/65-17 | 215/55-17 | 215/55-17 | 225/45-18 | 225/45-18 | 225/45-18 |
Total Price | $32,914 | $30,715 | $35,325 | $26,615 | $34,225 | $36,325 |
Adjustments for Features | -300 | -4,000 | -4,950 | 0 | -4,900 | -5,500 |
Feature-Adjusted Total Price | $32,614 | $26,715 | $30,375 | $26,615 | $29,325 | $30,825 |
Cost Above Minimum | $0 | $100 | $3,760 | $0 | $2,710 | $4,210 |
Total Invoice | $30,701 | $28,916 | $32,825 | $24,958 | $32,035 | $33,965 |
Adjustments for Features | -280 | -3,766 | -4,600 | 0 | -4,586 | -5,143 |
Feature-Adjusted Total Invoice | $30,421 | $25,150 | $28,225 | $24,958 | $27,449 | $28,822 |
Cost Above Minimum | $0 | $192 | $3,267 | $0 | $2,491 | $3,864 |
Model Year | 2007 | 2015 | 2015 | 2015 | 2015 | 2015 |
Model | Endeavor | Optima | Optima | Optima | Optima | Optima |
Trim | SE | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo |
Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||||
4-speed manually-shiftable automatic | $900 | |||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | |
FWD | $0 | $0 | $0 | $0 | $0 | $0 |
Accessories | ||||||
Heated steering wheel | $100 | $100 | $100 | |||
Proximity key | $250 | $250 | $250 | $250 | $250 | |
Tilt steering wheel, manual | $150 | |||||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | $250 | |
Universal garage door opener | $100 | $100 | $100 | $100 | $100 | |
Brakes, Airbags, and Other Safety | ||||||
911 assist | $25 | $25 | $25 | $25 | ||
Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | $0 | |
Blind spot warning system | $200 | $200 | $200 | $200 | ||
Brake assist | $50 | $50 | $50 | $50 | $50 | |
Cross-traffic warning, rear | $100 | $100 | $100 | $100 | ||
Obstacle detection, rear | $250 | $250 | $250 | $250 | ||
Rearview camera | $200 | $200 | $200 | $200 | ||
Rollover sensor | $50 | |||||
Vehicle health reports | $0 | $0 | $0 | $0 | ||
Cargo Management | ||||||
Air-conditioned storage compartment | $50 | $50 | $50 | $50 | $50 | |
Cargo cover | $75 | |||||
Rear seat pass-through | $100 | |||||
Roof rails | $250 | |||||
Climate Control | ||||||
Automatic climate control, front | $200 | $200 | $200 | $200 | $200 | |
Dual-zone climate control | $125 | $125 | $125 | $125 | $125 | |
Interior air filter | $0 | $0 | $0 | $0 | $0 | |
Ionizing air filtration | $50 | $50 | $50 | $50 | $50 | |
Rear air vents | $100 | $100 | $100 | $100 | $100 | |
Rear wiper | $175 | |||||
Engine / Motor | ||||||
Automatic start / stop | $150 | |||||
Exterior | ||||||
Body kit | $0 | $0 | $0 | $0 | ||
Bodyside moldings | $75 | |||||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | ||
Deep-tinted rear windows | $275 | |||||
Laminated front side windows | $200 | $200 | $200 | $200 | $200 | |
Painted brake calipers (optional) | $0 | |||||
Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | ||
Rear spoiler | $200 | $200 | ||||
Sunroof | $900 | |||||
Infotainment | ||||||
App support | $0 | $0 | $0 | $0 | ||
Aux input | $50 | $50 | $50 | $50 | $50 | |
Bluetooth audio streaming | $25 | $25 | $25 | $25 | ||
Bluetooth cell phone link | $100 | $100 | $100 | $100 | $100 | |
CD changer, in-dash | $325 | |||||
CD player | $125 | $125 | $125 | $125 | $125 | |
HD radio | $50 | $50 | $50 | $50 | ||
Navigation system | $600 | $600 | $600 | $600 | $600 | |
SMS text-to-speech reader | $25 | $25 | $25 | $25 | ||
Surround sound | $250 | $250 | $250 | $250 | ||
Traffic information | $25 | $25 | $25 | $25 | ||
Voice control for external devices | $0 | $0 | $0 | $0 | ||
Voice control for nav and audio | $100 | $100 | $100 | $100 | ||
Instruments, Lights, and Mirrors | ||||||
Auto-dimming rearview mirror | $150 | $150 | $150 | $150 | $150 | |
Automatic headlights | $125 | $125 | $125 | $125 | $125 | |
Automatic-off headlights | $25 | |||||
Detailed driving style feedback | $100 | |||||
Large energy flow and fuel economy display | $25 | |||||
Power-folding mirrors | $50 | $50 | $50 | $50 | ||
Speaker lights | $100 | $100 | $100 | $100 | $100 | |
Turn signals on or near mirrors | $25 | $25 | $25 | $25 | $25 | |
Xenon HID headlights | $500 | $500 | $500 | |||
Seats and Interior Trim | ||||||
Cooled or ventilated front seats | $300 | $300 | $300 | $300 | ||
Floor mats | $75 | |||||
Folding second row seats | $300 | $300 | $300 | $300 | $300 | |
Heated front seats | $200 | $200 | $200 | $200 | $200 | |
Heated second row seats | $200 | $200 | $200 | $200 | ||
Illuminated door sill trim plates | $200 | $200 | $200 | $200 | ||
Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | ||
Manual lumbar adjuster, driver seat | $50 | |||||
Memory system, driver seat | $200 | $200 | $200 | $200 | ||
Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | $100 | ||
Power lumbar adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | |
Power recliner, driver seat | $100 | $100 | $100 | $100 | $100 | |
Power recliner, passenger seat | $100 | $100 | $100 | $100 | ||
Wood trim | $300 | |||||
Wood/leather-wrapped steering wheel | $150 | |||||
Suspension, Wheels, and Tires | ||||||
Alloy wheels | $350 | $350 | $350 | $350 | ||
Electronic systems calibration selector | $200 | $200 | ||||
Machined alloy wheels | $350 | |||||
Polished alloy wheels | $350 | |||||
Sport suspension (upgrade) | $0 | $0 | $0 | |||
Transmission | ||||||
Steering-wheel-mounted transmission controls | $100 | $100 | $100 | |||
Total Value of Features | $4,775 | $8,475 | $9,425 | $4,475 | $9,375 | $9,975 |
Value of Feature Adjustments | $300 | $4,000 | $4,950 | $0 | $4,900 | $5,500 |
Value of Feature Adjustments | -280 | -3,766 | -4,600 | 0 | -4,586 | -5,143 |
Model Year | 2007 | 2015 |
Model | Endeavor | Optima |
Body | 4dr SUV | 4dr Sedan |
Wheelbase | 108.3 in | 110.0 in |
Length | 190.2 in | 190.7 in |
Width | 73.6 in | 72.1 in |
Height | 69.6 in | 57.9 in |
Curb Weight | 3,870 lb. | 3,238 lb. |
Fuel Capacity | 21.4 gal. | 18.5 gal. |
Row 1 Headroom | 39.6 in | 40.0 in |
Row 1 Shoulder Room | 59.1 in | 57.3 in |
Row 1 Hip Room | 56.7 in | 54.7 in |
Row 1 Legroom | 41.4 in | 45.5 in |
Row 2 Headroom | 38.7 in | 37.6 in |
Row 2 Shoulder Room | 58.7 in | 55.7 in |
Row 2 Hip Room | 55.9 in | 54.5 in |
Row 2 Legroom | 38.5 in | 34.7 in |
Cargo Volume, Minimum | 40.7 ft3 | 15.4 ft3 |
Cargo Volume, Maximum | 76.4 ft3 | 15.4 ft3 |
Sunroof Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
Fog lights | 125 | Yes |
Cargo cover | 75 | No |
Total Requested | 1025 | 93% |
Total Not Requested | 75 | 7% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | No |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 600 | 47% |
Total Not Requested | 675 | 53% |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Panoramic sunroof | 1200 | No |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Rearview camera | 200 | No |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
App support | 0 | No |
Total Requested | 200 | 6% |
Total Not Requested | 3175 | 94% |
Technology Package | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | No |
Panoramic sunroof | 1200 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 0 | 0% |
Total Not Requested | 1750 | 100% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | No |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 600 | 47% |
Total Not Requested | 675 | 53% |
Premium Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Rearview camera | 200 | No |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
App support | 0 | No |
Total Requested | 200 | 6% |
Total Not Requested | 3075 | 94% |