The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $30,350 Kia Optima EX | ||||||
Difference: $2,603 | ||||||
Lowest Total Invoice: $28,417 Kia Optima EX | ||||||
Difference: $3,167 | ||||||
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Model Year | 2011 | 2014 | 2014 | 2014 | 2014 | 2014 |
Model | Endeavor | Optima | Optima | Optima | Optima | Optima |
Trim | SE | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo |
Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $32,099 | $23,950 | $31,995 | $25,500 | $27,500 | $35,300 |
Base Invoice | $30,744 | $22,429 | $29,670 | $23,877 | $25,763 | $32,963 |
Bright-finished exhaust tip(s) | 59 | |||||
Premium Package | 3,300 | 3,300 | ||||
Technology Package | 2,300 | 2,300 | ||||
Panoramic sunroof | 1,500 | |||||
Premium Tech Package | 5,300 | |||||
Bright-finished exhaust tip(s) | 45 | |||||
Premium Package | 3,059 | 3,059 | ||||
Technology Package | 2,129 | 2,129 | ||||
Panoramic sunroof | 1,395 | |||||
Premium Tech Package | 4,919 | |||||
Options (change) | 59 | 5,600 | 1,500 | 5,300 | 5,600 | 0 |
Options (change) | 45 | 5,188 | 1,395 | 4,919 | 5,188 | 0 |
Destination | 795 | 800 | 800 | 800 | 800 | 800 |
Total Price | $32,953 | $30,350 | $34,295 | $31,600 | $33,900 | $36,100 |
Total Invoice | $31,584 | $28,417 | $31,865 | $29,596 | $31,751 | $33,763 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||||||
TrueDelta Adjusted Price Difference: $5,663 | ||||||
TrueDelta Adjusted Invoice Difference: $6,032 | ||||||
Model Year | 2011 | 2014 | 2014 | 2014 | 2014 | 2014 |
Model | Endeavor | Optima | Optima | Optima | Optima | Optima |
Trim | SE | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo |
Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 225hp V6 | 192hp I4 | 159hp I4 H | 192hp I4 | 274hp I4 | 274hp I4 |
Transmission | T4 | T6 | T6 | T6 | T6 | T6 |
Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 650, 9 | ?, 8 | 550, 12 | ?, 8 | ?, 8 | ?, 8 |
Tire (rear if not all the same) | 255/55-18 | 215/55-17 | 215/55-17 | 225/45-18 | 225/45-18 | 225/45-18 |
Total Price | $32,953 | $30,350 | $34,295 | $31,600 | $33,900 | $36,100 |
Adjustments for Features | 0 | -3,060 | -3,460 | -3,335 | -4,035 | -5,385 |
Feature-Adjusted Total Price | $32,953 | $27,290 | $30,835 | $28,265 | $29,865 | $30,715 |
Cost Above Minimum | $0 | $0 | $3,545 | $975 | $2,575 | $3,425 |
Total Invoice | $31,584 | $28,417 | $31,865 | $29,596 | $31,751 | $33,763 |
Adjustments for Features | 0 | -2,865 | -3,215 | -3,124 | -3,779 | -5,036 |
Feature-Adjusted Total Invoice | $31,584 | $25,552 | $28,650 | $26,472 | $27,972 | $28,727 |
Cost Above Minimum | $0 | $0 | $3,098 | $920 | $2,420 | $3,175 |
Model Year | 2011 | 2014 | 2014 | 2014 | 2014 | 2014 |
Model | Endeavor | Optima | Optima | Optima | Optima | Optima |
Trim | SE | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo |
Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||||
4-speed manually-shiftable automatic | $900 | |||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | |
FWD | $0 | $0 | $0 | $0 | $0 | $0 |
Accessories | ||||||
Heated steering wheel | $100 | $100 | $100 | |||
Proximity key | $250 | $250 | $250 | $250 | $250 | |
Tilt steering wheel, manual | $150 | |||||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | $250 | |
Universal garage door opener | $100 | $100 | $100 | $100 | $100 | |
Brakes, Airbags, and Other Safety | ||||||
911 assist | $25 | $25 | $25 | $25 | $25 | |
Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | $0 | |
Blind spot warning system | $200 | $200 | $200 | $200 | ||
Brake assist | $50 | $50 | $50 | $50 | $50 | |
Cross-traffic warning, rear | $100 | $100 | $100 | $100 | ||
Full-size spare tire | $225 | |||||
Obstacle detection, rear | $250 | $250 | $250 | $250 | ||
Rollover sensor | $50 | |||||
Vehicle health reports | $0 | $0 | $0 | $0 | $0 | |
Cargo Management | ||||||
Air-conditioned storage compartment | $50 | $50 | $50 | $50 | $50 | |
Cargo cover | $75 | |||||
Rear seat pass-through | $100 | |||||
Roof rails | $250 | |||||
Climate Control | ||||||
Dual-zone climate control | $125 | $125 | $125 | $125 | $125 | |
Interior air filter | $0 | $0 | $0 | $0 | $0 | |
Ionizing air filtration | $50 | $50 | $50 | $50 | $50 | |
Rear air vents | $100 | $100 | $100 | $100 | $100 | |
Rear wiper | $175 | |||||
Engine / Motor | ||||||
Automatic start / stop | $150 | |||||
Exterior | ||||||
Body kit | $0 | $0 | $0 | $0 | ||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | $25 | |
Deep-tinted rear windows | $275 | |||||
Laminated front side windows | $200 | $200 | $200 | $200 | $200 | |
Painted brake calipers (optional) | $0 | |||||
Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | $1200 | |
Rear bumper protector | $40 | |||||
Rear spoiler | $200 | $200 | ||||
Sunroof | $900 | |||||
Infotainment | ||||||
App support | $0 | $0 | $0 | $0 | $0 | |
Aux input | $50 | $50 | $50 | $50 | $50 | |
Bluetooth audio streaming | $25 | $25 | $25 | $25 | $25 | |
CD changer, in-dash | $325 | |||||
CD player | $125 | $125 | $125 | $125 | $125 | |
HD radio | $50 | $50 | $50 | $50 | $50 | |
SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | |
Surround sound | $250 | $250 | $250 | $250 | $250 | |
Traffic information | $25 | $25 | $25 | $25 | $25 | |
USB port | $25 | $25 | $25 | $25 | $25 | |
Voice control for external devices | $0 | $0 | $0 | $0 | $0 | |
Voice control for nav and audio | $100 | $100 | $100 | $100 | $100 | |
Instruments, Lights, and Mirrors | ||||||
Auto-dimming rearview mirror | $150 | $150 | $150 | $150 | $150 | |
Automatic headlights | $125 | $125 | $125 | $125 | $125 | |
Automatic-off headlights | $25 | |||||
Detailed driving style feedback | $100 | |||||
Interior ambient lighting | $150 | $150 | $150 | $150 | $150 | |
Large energy flow and fuel economy display | $25 | |||||
Power-folding mirrors | $50 | $50 | $50 | $50 | $50 | |
Speaker lights | $100 | $100 | $100 | $100 | $100 | |
Turn signals on or near mirrors | $25 | $25 | $25 | $25 | $25 | |
Xenon HID headlights | $500 | $500 | $500 | |||
Seats and Interior Trim | ||||||
Cooled or ventilated front seats | $300 | $300 | $300 | $300 | $300 | |
Floor mats | $75 | |||||
Folding second row seats | $300 | $300 | $300 | $300 | $300 | |
Heated second row seats | $200 | $200 | $200 | $200 | $200 | |
Illuminated door sill trim plates | $200 | $200 | $200 | $200 | ||
Leather door panel trim | $250 | |||||
Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | ||
Manual lumbar adjuster, driver seat | $50 | |||||
Memory system, driver seat | $200 | $200 | $200 | $200 | $200 | |
Metal pedals | $75 | $75 | $75 | |||
Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | |
Power lumbar adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | |
Power recliner, passenger seat | $100 | $100 | $100 | $100 | $100 | |
Wood trim | $300 | |||||
Wood/leather-wrapped steering wheel | $150 | |||||
Suspension, Wheels, and Tires | ||||||
Alloy wheels | $350 | $350 | $350 | $350 | $350 | |
Chrome-plated alloy wheels | $850 | |||||
Electronic systems calibration selector | $200 | $200 | ||||
Sport suspension (upgrade) | $0 | $0 | $0 | |||
Transmission | ||||||
Steering-wheel-mounted transmission controls | $100 | $100 | $100 | |||
Total Value of Features | $4,190 | $7,250 | $7,650 | $7,525 | $8,225 | $9,575 |
Value of Feature Adjustments | $0 | $3,060 | $3,460 | $3,335 | $4,035 | $5,385 |
Value of Feature Adjustments | 0 | -2,865 | -3,215 | -3,124 | -3,779 | -5,036 |
Model Year | 2011 | 2014 |
Model | Endeavor | Optima |
Body | 4dr SUV | 4dr Sedan |
Wheelbase | 108.3 in | 110.0 in |
Length | 190.2 in | 190.7 in |
Width | 73.6 in | 72.1 in |
Height | 69.6 in | 57.9 in |
Curb Weight | 3,870 lb. | 3,238 lb. |
Fuel Capacity | 21.4 gal. | 18.5 gal. |
Row 1 Headroom | 39.6 in | 40.0 in |
Row 1 Shoulder Room | 59.1 in | 57.3 in |
Row 1 Hip Room | 56.7 in | 54.7 in |
Row 1 Legroom | 41.4 in | 45.5 in |
Row 2 Headroom | 38.7 in | 37.6 in |
Row 2 Shoulder Room | 58.7 in | 55.7 in |
Row 2 Hip Room | 55.9 in | 54.5 in |
Row 2 Legroom | 38.5 in | 34.7 in |
Cargo Volume, Minimum | 40.7 ft3 | 15.4 ft3 |
Cargo Volume, Maximum | 76.4 ft3 | 15.4 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Panoramic sunroof | 1200 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
App support | 0 | No |
Total Requested | 400 | 12% |
Total Not Requested | 2975 | 88% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | No |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 600 | 47% |
Total Not Requested | 675 | 53% |
Premium Tech Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | No |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
App support | 0 | No |
Total Requested | 1000 | 22% |
Total Not Requested | 3550 | 78% |
Premium Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
App support | 0 | No |
Total Requested | 400 | 12% |
Total Not Requested | 2875 | 88% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | No |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 600 | 47% |
Total Not Requested | 675 | 53% |