The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $30,845 Kia Optima EX | ||||||
Difference: $16,765 | ||||||
Lowest Total Invoice: $29,025 Kia Optima EX | ||||||
Difference: $14,177 | ||||||
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Model Year | 2008 | 2015 | 2015 | 2015 | 2015 | 2015 |
Model | Armada | Optima | Optima | Optima | Optima | Optima |
Trim | LE | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo |
Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $42,000 | $24,190 | $32,150 | $25,790 | $27,700 | $35,500 |
Base Invoice | $38,234 | $22,801 | $29,815 | $24,133 | $25,920 | $33,140 |
Preferred Package | 1,000 | |||||
Technology Package | 2,400 | 2,400 | 2,350 | 2,400 | ||
RWD | 0 | |||||
Tow Package | 350 | |||||
Cargo net | 30 | 50 | 50 | 50 | 50 | 50 |
Cargo tray | 50 | 80 | 80 | 80 | 80 | 80 |
Sunroof | 1,000 | |||||
Premium Package | 3,300 | 3,300 | ||||
Premium Tech Package | 4,600 | |||||
Preferred Package | 867 | |||||
Technology Package | 2,082 | 2,230 | 2,185 | 2,230 | ||
RWD | 0 | |||||
Tow Package | 304 | |||||
Cargo net | 23 | 42 | 42 | 42 | 42 | 42 |
Cargo tray | 45 | 67 | 67 | 67 | 67 | 67 |
Sunroof | 867 | |||||
Premium Package | 3,060 | 3,060 | ||||
Premium Tech Package | 4,270 | |||||
Options (change) | 4,830 | 5,830 | 2,480 | 4,730 | 5,830 | 130 |
Options (change) | 4,188 | 5,399 | 2,294 | 4,379 | 5,399 | 109 |
Destination | 780 | 825 | 825 | 825 | 825 | 825 |
Total Price | $47,610 | $30,845 | $35,455 | $31,345 | $34,355 | $36,455 |
Total Invoice | $43,202 | $29,025 | $32,934 | $29,337 | $32,144 | $34,074 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||||||
TrueDelta Adjusted Price Difference: $13,845 | ||||||
TrueDelta Adjusted Invoice Difference: $11,527 | ||||||
Model Year | 2008 | 2015 | 2015 | 2015 | 2015 | 2015 |
Model | Armada | Optima | Optima | Optima | Optima | Optima |
Trim | LE | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo |
Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 317hp V8 | 192hp I4 | 159hp I4 H | 192hp I4 | 274hp I4 | 274hp I4 |
Transmission | A5 | T6 | T6 | T6 | T6 | T6 |
Drivetrain | RWD | FWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 265, 10 | ?, 8 | 550, 12 | ?, 8 | ?, 8 | ?, 8 |
Tire (rear if not all the same) | 275/60-20 | 215/55-17 | 215/55-17 | 225/45-18 | 225/45-18 | 225/45-18 |
Total Price | $47,610 | $30,845 | $35,455 | $31,345 | $34,355 | $36,455 |
Adjustments for Features | -2,920 | 0 | -950 | -275 | -975 | -2,325 |
Feature-Adjusted Total Price | $44,690 | $30,845 | $34,505 | $31,070 | $33,380 | $34,130 |
Cost Above Minimum | $0 | $0 | $3,660 | $225 | $2,535 | $3,285 |
Total Invoice | $43,202 | $29,025 | $32,934 | $29,337 | $32,144 | $34,074 |
Adjustments for Features | -2,650 | 0 | -882 | -257 | -912 | -2,173 |
Feature-Adjusted Total Invoice | $40,552 | $29,025 | $32,052 | $29,080 | $31,232 | $31,901 |
Cost Above Minimum | $0 | $0 | $3,027 | $55 | $2,207 | $2,876 |
Model Year | 2008 | 2015 | 2015 | 2015 | 2015 | 2015 |
Model | Armada | Optima | Optima | Optima | Optima | Optima |
Trim | LE | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo |
Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||||
5-speed automatic | $900 | |||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | |
RWD | $0 | |||||
FWD | $0 | $0 | $0 | $0 | $0 | |
Accessories | ||||||
Heated steering wheel | $100 | $100 | $100 | $100 | ||
Power flip-out rear side windows | $125 | |||||
Power liftgate | $350 | |||||
Power-adjustable pedals | $125 | |||||
Remote window/roof operation | $15 | |||||
Tilt steering wheel, manual | $150 | |||||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | $250 | |
Brakes, Airbags, and Other Safety | ||||||
911 assist | $25 | $25 | $25 | $25 | $25 | |
Blind spot warning system | $200 | $200 | $200 | $200 | $200 | |
Cross-traffic warning, rear | $100 | $100 | $100 | $100 | $100 | |
Full-size spare tire | $225 | |||||
Obstacle detection, front | $150 | |||||
Rollover sensor | $50 | |||||
Side curtain airbags | $350 | $350 | $350 | $350 | $350 | |
Side curtain airbags, three rows | $500 | |||||
Vehicle health reports | $0 | $0 | $0 | $0 | $0 | |
Cargo Management | ||||||
Air-conditioned storage compartment | $50 | $50 | $50 | $50 | $50 | |
Class IV trailer hitch | $300 | |||||
Liftglass or two-piece tailgate | $150 | |||||
Overhead console storage compartments | $100 | |||||
Rear seat pass-through | $100 | |||||
Roof rack | $300 | |||||
Trailering equipment (7 wire) | $150 | |||||
Climate Control | ||||||
Ionizing air filtration | $50 | $50 | $50 | $50 | $50 | |
Rear air vents | $100 | $100 | $100 | $100 | $100 | |
Rear air vents with manual controls | $150 | |||||
Rear HVAC unit | $400 | |||||
Rear wiper | $175 | |||||
Engine / Motor | ||||||
Automatic start / stop | $150 | |||||
Exterior | ||||||
Body kit | $0 | $0 | $0 | $0 | ||
Bodyside moldings | $75 | |||||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | ||
Deep-tinted rear windows | $275 | |||||
Laminated front side windows | $200 | $200 | $200 | $200 | $200 | |
Painted brake calipers (optional) | $0 | |||||
Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | $1200 | |
Rear bumper protector | $40 | |||||
Rear spoiler | $200 | $200 | ||||
Running boards | $350 | |||||
Sunroof | $900 | |||||
Wheel-lip moldings | $75 | |||||
Infotainment | ||||||
App support | $0 | $0 | $0 | $0 | $0 | |
Bluetooth audio streaming | $25 | $25 | $25 | $25 | $25 | |
HD radio | $50 | $50 | $50 | $50 | $50 | |
Media drive | $15 | |||||
Rear seat audio controls | $25 | |||||
SD Card slot | $25 | |||||
SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | |
Surround sound | $250 | $250 | $250 | $250 | $250 | |
USB port | $25 | $25 | $25 | $25 | $25 | |
Voice control for external devices | $0 | $0 | $0 | $0 | $0 | |
Instruments, Lights, and Mirrors | ||||||
Auto-dimming driver-side mirror | $75 | |||||
Auto-dimming passenger-side mirror | $75 | |||||
Detailed driving style feedback | $100 | |||||
Interior ambient lighting | $150 | $150 | $150 | $150 | $150 | |
Large energy flow and fuel economy display | $25 | |||||
Speaker lights | $100 | $100 | $100 | $100 | $100 | |
Transmission temperature gauge | $75 | |||||
Trip computer | $150 | $150 | $150 | $150 | $150 | |
Xenon HID headlights | $500 | $500 | $500 | |||
Seats and Interior Trim | ||||||
Cooled or ventilated front seats | $300 | $300 | $300 | $300 | $300 | |
Folding passenger seat | $150 | |||||
Folding second row seats | $300 | $300 | $300 | $300 | $300 | |
Heated second row seats | $200 | $200 | $200 | $200 | $200 | |
Illuminated door sill trim plates | $200 | $200 | $200 | $200 | ||
Leather door panel trim | $250 | |||||
Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | $150 | |
Manual lumbar adjuster, driver seat | $50 | |||||
Manual lumbar adjuster, passenger seat | $50 | |||||
Manual recliner, second row seats | $75 | |||||
Metal pedals | $75 | $75 | $75 | |||
Power height adjuster, passenger seat | $100 | |||||
Power lumbar adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | |
Power recliner, passenger seat | $100 | $100 | $100 | $100 | $100 | |
Power tilt adjuster, passenger seat | $100 | |||||
Power-folding third row seats | $1000 | |||||
Wood trim | $300 | |||||
Wood/leather-wrapped steering wheel | $150 | |||||
Suspension, Wheels, and Tires | ||||||
Alloy wheels | $350 | $350 | $350 | $350 | $350 | |
Auto-leveling rear shocks | $200 | |||||
Chrome-plated alloy wheels | $850 | |||||
Electronic systems calibration selector | $200 | $200 | ||||
Sport suspension (upgrade) | $0 | $0 | $0 | |||
Transmission | ||||||
Steering-wheel-mounted transmission controls | $100 | $100 | $100 | |||
Total Value of Features | $8,945 | $6,025 | $6,975 | $6,300 | $7,000 | $8,350 |
Value of Feature Adjustments | $2,920 | $0 | $950 | $275 | $975 | $2,325 |
Value of Feature Adjustments | -2,650 | 0 | -882 | -257 | -912 | -2,173 |
Model Year | 2008 | 2015 |
Model | Armada | Optima |
Body | 4dr SUV | 4dr Sedan |
Wheelbase | 123.2 in | 110.0 in |
Length | 207.7 in | 190.7 in |
Width | 79.3 in | 72.1 in |
Height | 77.2 in | 57.9 in |
Curb Weight | 5,303 lb. | 3,238 lb. |
Fuel Capacity | 28.0 gal. | 18.5 gal. |
Row 1 Headroom | 41.0 in | 40.0 in |
Row 1 Shoulder Room | 65.0 in | 57.3 in |
Row 1 Hip Room | 61.3 in | 54.7 in |
Row 1 Legroom | 41.8 in | 45.5 in |
Row 2 Headroom | 40.0 in | 37.6 in |
Row 2 Shoulder Room | 65.0 in | 55.7 in |
Row 2 Hip Room | 60.8 in | 54.5 in |
Row 2 Legroom | 41.9 in | 34.7 in |
Row 3 Headroom | 35.9 in | 0.0 in |
Row 3 Shoulder Room | 63.7 in | 0.0 in |
Row 3 Hip Room | 48.8 in | 0.0 in |
Row 3 Legroom | 32.2 in | 0.0 in |
Cargo Volume, Minimum | 20.0 ft3 | 15.4 ft3 |
Cargo Volume, Behind R2 | 56.7 ft3 | 15.4 ft3 |
Cargo Volume, Maximum | 97.1 ft3 | 15.4 ft3 |
Preferred Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Memory system, driver seat | 200 | Yes |
Bluetooth cell phone link | 100 | Yes |
Auto-dimming driver-side mirror | 75 | No |
Turn signals on or near mirrors | 25 | Yes |
Power flip-out rear side windows | 125 | No |
Power-folding mirrors | 50 | Yes |
Perimeter approach lighting | 25 | No |
Auto-dimming passenger-side mirror | 75 | No |
Total Requested | 575 | 66% |
Total Not Requested | 300 | 34% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
CD player | 125 | Yes |
Heated steering wheel | 100 | Yes |
Power-folding third row seats | 400 | No |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Media drive, large | 15 | No |
SD Card slot | 25 | No |
Total Requested | 950 | 68% |
Total Not Requested | 440 | 32% |
Tow Package | ||
Feature | Value | Requested? |
3.36 axle ratio | No | |
Trailering equipment (7 wire) | 150 | No |
Class IV trailer hitch | 300 | No |
Transmission temperature gauge | 75 | No |
Total Requested | 0 | 0% |
Total Not Requested | 525 | 100% |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | Yes |
Panoramic sunroof | 1200 | No |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | Yes |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
App support | 0 | No |
Total Requested | 850 | 25% |
Total Not Requested | 2525 | 75% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 975 | 76% |
Total Not Requested | 300 | 24% |
Technology Package | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | Yes |
Panoramic sunroof | 1200 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 250 | 14% |
Total Not Requested | 1500 | 86% |
Premium Tech Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | Yes |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
App support | 0 | No |
Total Requested | 1725 | 38% |
Total Not Requested | 2825 | 62% |
Premium Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | Yes |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
App support | 0 | No |
Total Requested | 750 | 23% |
Total Not Requested | 2525 | 77% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 975 | 76% |
Total Not Requested | 300 | 24% |