The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $34,030 Kia Optima SX Turbo | |||||
Difference: $636 | |||||
Lowest Total Invoice: $31,860 Kia Optima SX Turbo | |||||
Difference: $532 | |||||
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Model Year | 2016 | 2016 | 2014 | 2014 | 2014 |
Model | WRX | WRX | Optima | Optima | Optima |
Trim | Limited | STI Limited | Hybrid EX | SX Turbo | SX Limited Turbo |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $30,395 | $39,995 | $31,995 | $27,500 | $35,300 |
Base Invoice | $28,601 | $37,750 | $29,670 | $25,763 | $32,963 |
Navigation Package | 3,100 | ||||
Auto-dimming rearview mirror | 165 | 165 | |||
Cargo net | 55 | 55 | 50 | 50 | 50 |
Cargo tray | 71 | 71 | 80 | 80 | 80 |
Universal garage door opener | 85 | 85 | |||
Technology Package | 700 | 2,300 | |||
Panoramic sunroof | 1,500 | ||||
Premium Package | 3,300 | ||||
Navigation Package | 2,751 | ||||
Auto-dimming rearview mirror | 107 | 107 | |||
Cargo net | 36 | 36 | 42 | 42 | 42 |
Cargo tray | 46 | 46 | 67 | 67 | 67 |
Universal garage door opener | 56 | 56 | |||
Technology Package | 650 | 2,129 | |||
Panoramic sunroof | 1,395 | ||||
Premium Package | 3,059 | ||||
Options (change) | 3,476 | 376 | 2,330 | 5,730 | 130 |
Options (change) | 2,996 | 245 | 2,154 | 5,297 | 109 |
Destination | 795 | 795 | 800 | 800 | 800 |
Total Price | $34,666 | $41,166 | $35,125 | $34,030 | $36,230 |
Total Invoice | $32,392 | $38,790 | $32,624 | $31,860 | $33,872 |
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Lowest Adjusted Price and Invoice: Kia Optima SX Turbo | |||||
TrueDelta Adjusted Price Difference: $1,801 | |||||
TrueDelta Adjusted Invoice Difference: $1,623 | |||||
Model Year | 2016 | 2016 | 2014 | 2014 | 2014 |
Model | WRX | WRX | Optima | Optima | Optima |
Trim | Limited | STI Limited | Hybrid EX | SX Turbo | SX Limited Turbo |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 268hp H4 | 305hp H4 | 159hp I4 H | 274hp I4 | 274hp I4 |
Transmission | M6 | M6 | T6 | T6 | T6 |
Drivetrain | AWD | AWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 440, 9 | 440, 9 | 550, 12 | ?, 8 | ?, 8 |
Tire (rear if not all the same) | 245/40-18 | 245/40-18 | 215/55-17 | 225/45-18 | 225/45-18 |
Total Price | $34,666 | $41,166 | $35,125 | $34,030 | $36,230 |
Adjustments for Features | 0 | -1,300 | -1,140 | -1,165 | -2,515 |
Feature-Adjusted Total Price | $34,666 | $39,866 | $33,985 | $32,865 | $33,715 |
Cost Above Minimum | $0 | $5,200 | $1,120 | $0 | $850 |
Total Invoice | $32,392 | $38,790 | $32,624 | $31,860 | $33,872 |
Adjustments for Features | 0 | -1,225 | -1,059 | -1,091 | -2,351 |
Feature-Adjusted Total Invoice | $32,392 | $37,565 | $31,565 | $30,769 | $31,521 |
Cost Above Minimum | $0 | $5,173 | $796 | $0 | $752 |
Model Year | 2016 | 2016 | 2014 | 2014 | 2014 |
Model | WRX | WRX | Optima | Optima | Optima |
Trim | Limited | STI Limited | Hybrid EX | SX Turbo | SX Limited Turbo |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||||
6-speed manual | $150 | $150 | |||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | ||
AWD | $1700 | $1700 | |||
FWD | $0 | $0 | $0 | ||
Accessories | |||||
Heated steering wheel | $100 | $100 | |||
PIN Code Access | $10 | $10 | |||
Brakes, Airbags, and Other Safety | |||||
911 assist | $25 | $25 | $25 | ||
Knee airbag, driver | $75 | $75 | |||
Obstacle detection, rear | $250 | $250 | $250 | ||
Rollover sensor | $50 | $50 | |||
Temporary spare tire | $150 | $150 | |||
Torque vectoring, brake-based | $100 | $100 | |||
Vehicle health reports | $0 | $0 | $0 | ||
Cargo Management | |||||
Air-conditioned storage compartment | $50 | $50 | $50 | ||
Overhead sunglass holder | $25 | $25 | $25 | ||
Rear seat pass-through | $100 | ||||
Climate Control | |||||
Dual-zone climate control | $125 | $125 | $125 | $125 | |
Ionizing air filtration | $50 | $50 | $50 | ||
Rear air vents | $100 | $100 | $100 | ||
Wiper de-icer | $25 | $25 | |||
Drivetrain | |||||
Adjustable center differential | $275 | ||||
Limited-slip front differential | $500 | ||||
Limited-slip rear differential | $300 | ||||
Engine / Motor | |||||
Automatic start / stop | $150 | ||||
Exterior | |||||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | |
Front splitter spoiler | $200 | $200 | |||
Hood scoop | $100 | $100 | |||
Laminated front side windows | $200 | $200 | $200 | ||
Painted brake calipers (optional) | $0 | ||||
Panoramic sunroof | $1200 | $1200 | $1200 | ||
Rear spoiler | $200 | $200 | $200 | $200 | |
Sunroof | $900 | $900 | |||
Infotainment | |||||
Navigation map updates, three years | $0 | $0 | |||
Surround sound | $250 | $250 | $250 | ||
Voice control for external devices | $0 | $0 | $0 | ||
Instruments, Lights, and Mirrors | |||||
Boost gauge | $75 | $75 | |||
Detailed driving style feedback | $100 | ||||
Interior ambient lighting | $150 | $150 | $150 | ||
Large energy flow and fuel economy display | $25 | ||||
LED headlights, single projector or low beam only | $750 | $750 | |||
Power-folding mirrors | $50 | $50 | $50 | ||
Speaker lights | $100 | $100 | $100 | ||
Xenon HID headlights | $500 | $500 | $500 | ||
Seats and Interior Trim | |||||
Center armrest(s), second row | $50 | $50 | $50 | ||
Cooled or ventilated front seats | $300 | $300 | $300 | ||
Door sill trim plates | $100 | ||||
Floor mats | $75 | $75 | |||
Folding second row seats | $300 | $300 | $300 | $300 | |
Heated second row seats | $200 | $200 | $200 | ||
Illuminated door sill trim plates | $200 | $200 | $200 | ||
Leather door panel trim | $250 | ||||
Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | |
Memory system, driver seat | $200 | $200 | $200 | ||
Metal pedals | $75 | $75 | $75 | $75 | |
Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | ||
Power lumbar adjuster, driver seat | $100 | $100 | $100 | ||
Power recliner, passenger seat | $100 | $100 | $100 | ||
Wood trim | $300 | ||||
Wood/leather-wrapped steering wheel | $150 | ||||
Suspension, Wheels, and Tires | |||||
Alloy wheels | $350 | $350 | $350 | $350 | |
Chrome-plated alloy wheels | $850 | ||||
Electronic systems calibration selector | $200 | $200 | |||
Performance steering system (optional) | $0 | ||||
Sport suspension (upgrade) | $0 | $0 | $0 | ||
Ultra-sport suspension (upgrade) | $0 | ||||
Transmission | |||||
Steering-wheel-mounted transmission controls | $100 | $100 | |||
Total Value of Features | $5,460 | $6,760 | $6,600 | $6,625 | $7,975 |
Value of Feature Adjustments | $0 | $1,300 | $1,140 | $1,165 | $2,515 |
Value of Feature Adjustments | 0 | -1,225 | -1,059 | -1,091 | -2,351 |
Model Year | 2016 | 2014 |
Model | WRX | Optima |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 104.3 in | 110.0 in |
Length | 180.9 in | 190.7 in |
Width | 70.7 in | 72.1 in |
Height | 58.1 in | 57.9 in |
Curb Weight | 3,268 lb. | 3,238 lb. |
Fuel Capacity | 15.9 gal. | 18.5 gal. |
Row 1 Headroom | 39.8 in | 40.0 in |
Row 1 Shoulder Room | 55.6 in | 57.3 in |
Row 1 Hip Room | 52.2 in | 54.7 in |
Row 1 Legroom | 43.3 in | 45.5 in |
Row 2 Headroom | 37.1 in | 37.6 in |
Row 2 Shoulder Room | 54.2 in | 55.7 in |
Row 2 Hip Room | 53.1 in | 54.5 in |
Row 2 Legroom | 35.4 in | 34.7 in |
Cargo Volume | 12.0 ft3 | 15.4 ft3 |
Navigation Package | ||
Feature | Value | Requested? |
Turn signals on or near mirrors | 25 | Yes |
Proximity key | 250 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
PIN Code Access | 10 | No |
Traffic information | 25 | Yes |
SMS text-to-speech reader | 25 | Yes |
Navigation map updates, three years | 0 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Harman/Kardon, 440W, 9 speakers (with subwoofer) | 350 | No |
Total Requested | 1325 | 79% |
Total Not Requested | 360 | 21% |
Technology Package | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | No |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Total Requested | 300 | 55% |
Total Not Requested | 250 | 45% |
Premium Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | Yes |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
SMS text-to-speech reader | 25 | Yes |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | Yes |
App support | 0 | Yes |
Voice control for external devices | 0 | No |
Total Requested | 500 | 15% |
Total Not Requested | 2775 | 85% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | No |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Total Requested | 1025 | 80% |
Total Not Requested | 250 | 20% |