Toyota Prius Prime Toyota Prius Prime 2018 BMW 3-Series BMW 3-Series 2012

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Toyota Prius Prime vs. BMW 3-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius Prime vs. BMW 3-Series Invoice Comparison

Lowest Total Price: $29,720

Toyota Prius Prime Advanced   
Difference: $19,365

Lowest Total Invoice: $28,388

Toyota Prius Prime Advanced   
Difference: $16,877

Calculate Payments

  Down Payment Interest Rate Term
Model Year20182012
ModelPrius Prime3-Series
TrimAdvanced328i
Body4dr Hatch4dr Wagon
Base Price $33,300 $37,500
Base Invoice $31,968 $34,680
Premium Package   1,900
Obstacle detection, rear   750
Steering-linked headlights   900
Navigation system   2,150
Satellite radio - one year subscription   350
Adaptive cruise control   2,400
Proximity key   500
Auto-dimming headlights   250
Heated steering wheel   190
Heated front seats   500
App support   250
Metallic paint (extra cost)   550
Premium Package   1,730
Obstacle detection, rear   685
Steering-linked headlights   820
Navigation system   1,955
Satellite radio - one year subscription   320
Adaptive cruise control   2,135
Proximity key   455
Auto-dimming headlights   230
Heated steering wheel   175
Heated front seats   455
App support   230
Metallic paint (extra cost)   500
Options (change) 0 10,690
Options (change) 0 9,690
Destination 920 895
Gas Tax -4,500 0
Total Price $29,720 $49,085
Total Invoice $28,388 $45,265

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Toyota Prius Prime vs. BMW 3-Series

Lowest Adjusted Price and Invoice: Toyota Prius Prime Advanced
TrueDelta Adjusted Price Difference: $19,205
TrueDelta Adjusted Invoice Difference: $16,729
Model Year20182012
ModelPrius Prime3-Series
TrimAdvanced328i
Body4dr Hatch4dr Wagon
Engine95hp I4 PiH230hp I6
TransmissionCVTM6
DrivetrainFWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)?, 10180, 8
Tire (rear if not all the same)195/65-15225/45-17
Total Price$29,720$49,085
Adjustments for Features0-160
Feature-Adjusted Total Price$29,720$48,925
Total Invoice$28,388$45,265
Adjustments for Features0-148
Feature-Adjusted Total Invoice$28,388$45,117

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Features Comparison: Toyota Prius Prime vs. BMW 3-Series

Model Year20182012
ModelPrius Prime3-Series
TrimAdvanced328i
Body4dr Hatch4dr Wagon
Transmission and Drivetrain 
CVT$1000 
6-speed manual $150
FWD$0 
RWD $0
Accessories 
Adaptive cruise control $600
Adaptive cruise control, all-speed$850 
Remote app $25
Remote climate control$25 
Remote window/roof operation $15
Semi-automated parking system$500 
Brakes, Airbags, and Other Safety 
Automatic braking, high-speed or partial$200 
Automatic braking, low-speed$200 
Backup collision intervention$150 
Blind spot warning system$200 
Cross-traffic warning, rear$100 
Forward collision warning$200 
Knee airbag, driver$75 
Lane departure prevention, steering-based$200 
Lane departure warning$200 
Pedestrian detection$50 
Radar- or camera-based collision preparation system$0 
Rearview camera$200 
Seat cushion airbag, passenger$75 
Tires, run-flat $150
Cargo Management 
Air-conditioned storage compartment $50
Cargo area partition net $40
Console with shifter $150
Console without shifter$150 
Liftglass or two-piece tailgate $150
Overhead sunglass holder$25 
Second-row low console$100 
Climate Control 
Automatic air recirculation $100
Dual-zone climate control $125
Heated windshield washer nozzles $15
Rear air vents with manual controls $150
Rear wiper $175
Residual heat $50
Engine / Motor 
3.3 kW onboard charger$0 
9 kWh battery pack$0 
Automatic start / stop$150 
Exterior 
Active grille shutters$0 
Bright-finished exhaust tip(s) $25
Panoramic sunroof $1200
Infotainment 
iPod integration $100
Larger infotainment display$0 
Media drive $15
Satellite radio$200 
Satellite radio - one year subscription $250
Siri Eyes Free support$0 
Traffic + travel information$25 
Traffic information $25
USB port$25 
Voice control for external devices $0
Wireless charging station$75 
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75
Auto-dimming passenger-side mirror $75
Compass $0
Detailed driving style feedback$100 
Digital instruments$0 
Head-up display (HUD)$350 
Interior ambient lighting $150
Large energy flow and fuel economy display$25 
LED headlights$1000 
Mirror tilt-down in reverse $25
Power-folding mirrors $50
Predictive driving advice$0 
Steering-linked headlights $150
Tachometer $75
Xenon HID headlights $500
Seats and Interior Trim 
Leather seating surfaces $900
Leather-wrapped steering wheel $150
Memory system, driver seat $200
Power 4-way lumbar adjuster, driver seat $150
Power 4-way lumbar adjuster, passenger seat $150
Power fore-aft adjuster, passenger seat $100
Power height adjuster, passenger seat $100
Power lumbar adjuster, driver seat$100 
Power recliner, passenger seat $100
Power tilt adjuster, passenger seat $100
Synthetic leather seating surfaces$0 
Wood trim $300
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200 
Total Value of Features$6,750$6,910
Value of Feature Adjustments$0$160
Value of Feature Adjustments0-148

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Specifications Comparison: Toyota Prius Prime vs. BMW 3-Series

Model Year20182012
ModelPrius Prime3-Series
Body4dr Hatch4dr Wagon
Wheelbase106.3 in108.7 in
Length182.9 in178.2 in
Width69.3 in71.5 in
Height57.9 in55.8 in
Curb Weight3,366 lb.3,463 lb.
Fuel Capacity11.3 gal.15.9 gal.
Row 1 Headroom39.4 in37.4 in
Row 1 Shoulder Room54.2 in55.4 in
Row 1 Hip Room53.7 in0.0 in
Row 1 Legroom43.2 in41.5 in
Row 2 Headroom37.2 in38.0 in
Row 2 Shoulder Room53.0 in55.1 in
Row 2 Hip Room51.6 in0.0 in
Row 2 Legroom33.4 in34.6 in
Cargo Volume,
Minimum
19.8 ft324.8 ft3
Cargo Volume,
Maximum
0.0 ft358.0 ft3

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Option Package Details
BMW 3-Series 328i

Obstacle detection, rear
FeatureValueRequested?
Obstacle detection, rear250Yes
Obstacle detection, front150Yes
Total Requested400100%
Total Not Requested00%
Steering-linked headlights
FeatureValueRequested?
Steering-linked headlights150No
Xenon HID headlights500Yes
Total Requested50077%
Total Not Requested15023%
Premium Package
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Auto-dimming driver-side mirror75No
Compass0No
Power-folding mirrors50No
Auto-dimming passenger-side mirror75No
Power tilt adjuster, passenger seat50No
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat100Yes
Power tilt adjuster, driver seat50Yes
Power recliner, driver seat100Yes
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200No
Power height adjuster, passenger seat100No
Total Requested60036%
Total Not Requested105064%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15No
Telematics service, such as OnStar200Yes
Bluetooth cell phone link100Yes
SMS text-to-speech reader25Yes
Bluetooth audio streaming25Yes
Remote app25No
Total Requested107596%
Total Not Requested404%

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