Toyota Prius Prime Toyota Prius Prime 2018 Lincoln Continental Lincoln Continental 2018

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Toyota Prius Prime vs. Lincoln Continental Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius Prime vs. Lincoln Continental Invoice Comparison

Lowest Total Price: $30,491

Toyota Prius Prime Advanced   
Difference: $30,579

Lowest Total Invoice: $28,906

Toyota Prius Prime Advanced   
Difference: $27,503

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  Down Payment Interest Rate Term
Model Year201820182018
ModelPrius PrimeContinentalContinental
TrimAdvancedReserveBlack Label
Body4dr Hatch4dr Sedan4dr Sedan
Base Price $33,300 $54,625 $65,255
Base Invoice $31,968 $50,460 $60,180
Floor mats 224    
All-weather floor mats 248 120 120
Illuminated door sill trim plates 299    
CD player, remote   335  
Climate Package   850  
Technology Package   4,215 4,215
Floor mats 139    
All-weather floor mats 154 109 109
Illuminated door sill trim plates 225    
CD player, remote   305  
Climate Package   774  
Technology Package   3,836 3,836
Options (change) 771 5,520 4,335
Options (change) 518 5,024 3,945
Destination 920 925 925
Gas Tax -4,500 0 0
Total Price $30,491 $61,070 $70,515
Total Invoice $28,906 $56,409 $65,050

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Toyota Prius Prime vs. Lincoln Continental

Lowest Adjusted Price and Invoice: Toyota Prius Prime Advanced
TrueDelta Adjusted Price Difference: $22,449
TrueDelta Adjusted Invoice Difference: $19,993
Model Year201820182018
ModelPrius PrimeContinentalContinental
TrimAdvancedReserveBlack Label
Body4dr Hatch4dr Sedan4dr Sedan
Engine95hp I4 PiH335hp V6335hp V6
TransmissionCVTT6T6
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 10?, 13?, 13
Tire (rear if not all the same)195/65-15255/45-19245/40-20
Total Price$30,491$61,070$70,515
Adjustments for Features0-8,130-10,580
Feature-Adjusted Total Price$30,491$52,940$59,935
Cost Above Minimum$0$0$6,995
Total Invoice$28,906$56,409$65,050
Adjustments for Features0-7,510-9,760
Feature-Adjusted Total Invoice$28,906$48,899$55,290
Cost Above Minimum$0$0$6,391

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Features Comparison: Toyota Prius Prime vs. Lincoln Continental

Model Year201820182018
ModelPrius PrimeContinentalContinental
TrimAdvancedReserveBlack Label
Body4dr Hatch4dr Sedan4dr Sedan
Transmission and Drivetrain 
CVT$1000  
6-speed manually-shiftable automatic $1100$1100
FWD$0$0$0
Accessories 
AC power outlet $100$100
Active noise reduction $0$0
Hands-free trunk or liftgate $100$100
Keyless entry keypad $50$50
Power door closers $300$300
Power trunk closer $350$350
Remote app $25$25
Remote start $150$150
Remote window/roof operation $15$15
Sunshade, rear, power $225$225
Tilt/telescoping steering wheel, manual$250  
Tilt/telescoping steering wheel, power $350$350
Brakes, Airbags, and Other Safety 
911 assist $25$25
Active glove box $100$100
Active or whiplash-reducing head restraints, front seats$0  
Around view cameras $500$500
Backup collision intervention$150  
Inflatable rear seat belts  $200
Rearview camera$200  
Safety key $5$5
Seat cushion airbag, passenger$75  
Temporary spare tire $150$150
Vehicle health reports $0$0
Wide-view front camera $150$150
Wide-view rear camera $0$0
Cargo Management 
Cargo cover$75  
Cargo mat$40  
Cargo net $40$40
Cargo tray$40  
Rear seat pass-through $100$100
Second-row low console$100  
Climate Control 
Dual-zone climate control $125$125
Rear air vents with automatic controls $250$250
Wiper de-icer $25$25
Engine / Motor 
3.3 kW onboard charger$0  
9 kWh battery pack$0  
Automatic start / stop$150  
Exterior 
Bright-finished exhaust tip(s) $25$25
Laminated front side windows $200$200
Laminated rear side windows $100$100
Panoramic sunroof  $1200
Infotainment 
4G LTE connectivity $0$0
Android Auto support $100$100
Apple CarPlay support $100$100
Aux input$50  
CD player$125  
CD player, remote $100$100
Concierge Services - 4 year subscription  $200
DVD-compatible player$0  
Larger infotainment display$0  
Siri Eyes Free support$0  
Surround sound $250$250
Telematics service, such as OnStar$200  
Voice control for external devices $0$0
Wi-Fi hotspot $50$50
Wireless charging station$75  
Instruments, Lights, and Mirrors 
Approach detection $25$25
Auto-dimming driver-side mirror $75$75
Boost gauge $75$75
Compass $0$0
Detailed driving style feedback$100  
Digital instruments$0  
Fog lights$125  
Interior ambient lighting, configurable $150$150
Large color reconfigurable instrument cluster display $250$250
Large energy flow and fuel economy display$25  
LED headlights$1000 $1000
Power-folding mirrors $50$50
Predictive driving advice$0  
Steering-linked headlights $150$150
Tachometer $75$75
Xenon HID headlights $500 
Seats and Interior Trim 
Cooled or ventilated front seats $300 
Heated second row seats $200$200
Leather door panel trim  $250
Leather seating surfaces $900$900
Leather-wrapped steering wheel $150$150
Memory system, driver seat $200$200
Memory system, passenger seat $150 
Power 4-way lumbar adjuster, driver seat $150 
Power 4-way lumbar adjuster, passenger seat $150 
Power fore-aft adjuster, passenger seat $100$100
Power headrest fore-aft adjuster, driver seat $50 
Power headrest fore-aft adjuster, passenger seat $50 
Power headrest height adjuster, driver seat $50 
Power headrest height adjuster, passenger seat $50 
Power height adjuster, passenger seat $100$100
Power lumbar adjuster, driver seat$100 $100
Power lumbar adjuster, passenger seat  $100
Power recliner, passenger seat $100$100
Power seatback bolsters, driver seat $100 
Power seatback bolsters, passenger seat $100 
Power thigh bolsters, driver seat $100 
Power thigh bolsters, passenger seat $100 
Power thigh support length adjuster, driver seat $100 
Power thigh support length adjuster, passenger seat $100 
Power tilt adjuster, passenger seat $100$100
Power upper seatback recliner, driver seat $100 
Power upper seatback recliner, passenger seat $100 
Synthetic leather seating surfaces$0  
Synthetic suede headliner  $650
Upgraded floor mats  $0
Upholstered instrument panel, leather  $1000
Wood trim $300 
Wood trim, alternative type  $300
Suspension, Wheels, and Tires 
Active steering $1000$1000
Adaptive dampers - electrical $500$500
Alloy wheels$350  
Polished alloy wheels $350$350
Transmission 
Steering-wheel-mounted transmission controls $100$100
Total Value of Features$4,230$12,360$14,810
Value of Feature Adjustments$0$8,130$10,580
Value of Feature Adjustments0-7,510-9,760

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Specifications Comparison: Toyota Prius Prime vs. Lincoln Continental

Model Year20182018
ModelPrius PrimeContinental
Body4dr Hatch4dr Sedan
Wheelbase106.3 in117.9 in
Length182.9 in201.4 in
Width69.3 in75.3 in
Height57.9 in58.5 in
Curb Weight3,366 lb.4,225 lb.
Fuel Capacity11.3 gal.18.0 gal.
Row 1 Headroom39.4 in39.3 in
Row 1 Shoulder Room54.2 in58.3 in
Row 1 Hip Room53.7 in55.9 in
Row 1 Legroom43.2 in42.3 in
Row 2 Headroom37.2 in37.7 in
Row 2 Shoulder Room53.0 in55.9 in
Row 2 Hip Room51.6 in54.8 in
Row 2 Legroom33.4 in41.3 in
Cargo Volume,
Minimum
19.8 ft316.7 ft3
Cargo Volume,
Maximum
0.0 ft316.7 ft3

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Option Package Details
Lincoln Continental Reserve

CD player, remote
FeatureValueRequested?
CD player, remote100Yes
MP3-compatible player50Yes
Total Requested150100%
Total Not Requested00%
Climate Package
FeatureValueRequested?
Heated second row seats200No
Auto-dimming rearview mirror150Yes
Rain-sensing wipers100Yes
Heated steering wheel100Yes
Wiper de-icer25No
Auto-dimming headlights200Yes
Total Requested55071%
Total Not Requested22529%
Technology Package
FeatureValueRequested?
Auto-dimming rearview mirror150Yes
Rain-sensing wipers100Yes
Head-up display (HUD)350Yes
Wiper de-icer25No
Radar- or camera-based collision preparation system0Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Semi-automated parking system500Yes
Around view cameras300No
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Wide-view front camera150No
Wide-view rear camera0No
Lane departure prevention, steering-based200Yes
Pedestrian detection50Yes
Total Requested285086%
Total Not Requested47514%

Option Package Details
Lincoln Continental Black Label

Technology Package
FeatureValueRequested?
Head-up display (HUD)350Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Semi-automated parking system500Yes
Around view cameras300No
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Wide-view front camera150No
Wide-view rear camera0No
Lane departure prevention, steering-based200Yes
Pedestrian detection50Yes
Total Requested260085%
Total Not Requested45015%

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