Toyota Prius Prime Toyota Prius Prime 2018 Lincoln MKZ Lincoln MKZ 2018

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Toyota Prius Prime vs. Lincoln MKZ Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius Prime vs. Lincoln MKZ Invoice Comparison

Lowest Total Price: $30,700

Toyota Prius Prime Advanced   
Difference: $13,445

Lowest Total Invoice: $29,031

Toyota Prius Prime Advanced   
Difference: $12,625

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  Down Payment Interest Rate Term
Model Year20182018201820182018
ModelPrius PrimeMKZMKZMKZMKZ
TrimAdvancedReserveHybrid ReserveBlack LabelHybrid Black Label
Body4dr Hatch4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $33,300 $40,010 $40,010 $47,830 $47,830
Base Invoice $31,968 $37,809 $37,809 $44,960 $44,960
Floor mats 224        
Bodyside moldings 209        
Illuminated door sill trim plates 299        
All-weather floor mats 248 120 120 120 120
Technology Package   2,495 2,495 2,495 2,495
Climate Package   595 595 595 595
Floor mats 139        
Bodyside moldings 125        
Illuminated door sill trim plates 225        
All-weather floor mats 154 109 109 109 109
Technology Package   2,271 2,271 2,271 2,271
Climate Package   542 542 542 542
Options (change) 980 3,210 3,210 3,210 3,210
Options (change) 643 2,922 2,922 2,922 2,922
Destination 920 925 925 925 925
Gas Tax -4,500 0 0 0 0
Total Price $30,700 $44,145 $44,145 $51,965 $51,965
Total Invoice $29,031 $41,656 $41,656 $48,807 $48,807

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Toyota Prius Prime vs. Lincoln MKZ

Lowest Adjusted Price and Invoice: Toyota Prius Prime Advanced
TrueDelta Adjusted Price Difference: $8,665
TrueDelta Adjusted Invoice Difference: $8,115
Model Year20182018201820182018
ModelPrius PrimeMKZMKZMKZMKZ
TrimAdvancedReserveHybrid ReserveBlack LabelHybrid Black Label
Body4dr Hatch4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine95hp I4 PiH245hp I4141hp I4 H245hp I4141hp I4 H
TransmissionCVTT6CVTT6CVT
DrivetrainFWDFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 10?, 14?, 14?, 20?, 20
Tire (rear if not all the same)195/65-15245/40-19245/40-19245/40-19245/40-19
Total Price$30,700$44,145$44,145$51,965$51,965
Adjustments for Features0-4,780-4,680-7,905-7,805
Feature-Adjusted Total Price$30,700$39,365$39,465$44,060$44,160
Cost Above Minimum$0$0$100$4,695$4,795
Total Invoice$29,031$41,656$41,656$48,807$48,807
Adjustments for Features0-4,510-4,416-7,425-7,331
Feature-Adjusted Total Invoice$29,031$37,146$37,240$41,382$41,476
Cost Above Minimum$0$0$94$4,236$4,330

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Features Comparison: Toyota Prius Prime vs. Lincoln MKZ

Model Year20182018201820182018
ModelPrius PrimeMKZMKZMKZMKZ
TrimAdvancedReserveHybrid ReserveBlack LabelHybrid Black Label
Body4dr Hatch4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
CVT$1000 $1000 $1000
6-speed manually-shiftable automatic $1100 $1100 
FWD$0$0$0$0$0
Accessories 
AC power outlet $100$100$100$100
Active noise reduction $0$0$0$0
Keyless entry keypad $50$50$50$50
Power trunk closer $350$350$350$350
Remote app $25$25$25$25
Remote start $150$150$150$150
Remote window/roof operation $15$15$15$15
Sunshade, rear, power   $225$225
Tilt/telescoping steering wheel, manual$250    
Tilt/telescoping steering wheel, power $350$350$350$350
Brakes, Airbags, and Other Safety 
911 assist $25$25$25$25
Active or whiplash-reducing head restraints, front seats$0    
Backup collision intervention$150    
Driver drowsiness monitor $150$150$150$150
Inflatable rear seat belts   $200$200
Knee airbag, passenger $75$75$75$75
Safety key $5$5$5$5
Seat cushion airbag, passenger$75    
Temporary spare tire $150 $150 
Vehicle health reports $0$0$0$0
Cargo Management 
Cargo cover$75    
Cargo tray$40    
Rear seat pass-through $100$100$100$100
Second-row low console$100    
Climate Control 
Dual-zone climate control $125$125$125$125
Rear air vents $100$100$100$100
Wiper de-icer $25$25$25$25
Engine / Motor 
3.3 kW onboard charger$0    
9 kWh battery pack$0    
Automatic start / stop$150 $150 $150
Exterior 
Active grille shutters$0    
Bodyside cladding $350$350$350$350
Bodyside moldings$75    
Bright-finished exhaust tip(s) $25$25$25$25
Laminated front side windows $200$200$200$200
Sunroof   $900$900
Infotainment 
Android Auto support $100$100$100$100
Apple CarPlay support $100$100$100$100
Concierge Services - 4 year subscription   $200$200
DVD-compatible player$0    
Larger infotainment display$0    
Siri Eyes Free support$0    
Surround sound $250$250$250$250
Telematics service, such as OnStar$200    
Voice control for external devices $0$0$0$0
Wireless charging station$75    
Instruments, Lights, and Mirrors 
Approach detection $25$25$25$25
Auto-dimming driver-side mirror $75$75$75$75
Compass $0$0$0$0
Detailed driving style feedback$100 $100 $100
Digital instruments$0    
Head-up display (HUD)$350    
Interior ambient lighting $150$150$150$150
Large color reconfigurable instrument cluster display $250$250$250$250
Large energy flow and fuel economy display$25    
LED headlights$1000  $1000$1000
Power-folding mirrors $50$50$50$50
Predictive driving advice$0    
Steering-linked headlights $150$150$150$150
Tachometer $75$75$75$75
Xenon HID headlights $500$500  
Seats and Interior Trim 
Cooled or ventilated front seats $300$300$300$300
Heated second row seats $200$200$200$200
Leather door panel trim   $250$250
Leather seating surfaces $900$900$900$900
Leather-wrapped steering wheel $150$150$150$150
Memory system, driver seat $200$200$200$200
Power 4-way lumbar adjuster, driver seat $150$150$150$150
Power 4-way lumbar adjuster, passenger seat $150$150$150$150
Power fore-aft adjuster, passenger seat $100$100$100$100
Power height adjuster, passenger seat $100$100$100$100
Power lumbar adjuster, driver seat$100    
Power recliner, passenger seat $100$100$100$100
Power tilt adjuster, passenger seat $100$100$100$100
Synthetic leather seating surfaces$0    
Synthetic suede headliner   $650$650
Upgraded floor mats   $0$0
Upholstered instrument cluster hood, leather   $200$200
Wood trim $300$300  
Wood trim, alternative type   $300$300
Suspension, Wheels, and Tires 
Adaptive dampers - electrical $500$500$500$500
Transmission 
Steering-wheel-mounted transmission controls $100 $100 
Total Value of Features$3,765$8,545$8,445$11,670$11,570
Value of Feature Adjustments$0$4,780$4,680$7,905$7,805
Value of Feature Adjustments0-4,510-4,416-7,425-7,331

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Specifications Comparison: Toyota Prius Prime vs. Lincoln MKZ

Model Year20182018
ModelPrius PrimeMKZ
Body4dr Hatch4dr Sedan
Wheelbase106.3 in112.2 in
Length182.9 in193.9 in
Width69.3 in73.4 in
Height57.9 in58.1 in
Curb Weight3,366 lb.3,740 lb.
Fuel Capacity11.3 gal.16.5 gal.
Row 1 Headroom39.4 in37.9 in
Row 1 Shoulder Room54.2 in57.7 in
Row 1 Hip Room53.7 in55.1 in
Row 1 Legroom43.2 in41.8 in
Row 2 Headroom37.2 in36.6 in
Row 2 Shoulder Room53.0 in55.3 in
Row 2 Hip Room51.6 in53.8 in
Row 2 Legroom33.4 in37.0 in
Cargo Volume,
Minimum
19.8 ft315.4 ft3
Cargo Volume,
Maximum
0.0 ft315.4 ft3

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Option Package Details
Lincoln MKZ Reserve

Technology Package
FeatureValueRequested?
Rain-sensing wipers100Yes
Obstacle detection, front150Yes
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Semi-automated parking system500Yes
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Lane departure prevention, steering-based200Yes
Pedestrian detection50Yes
Total Requested270095%
Total Not Requested1505%
Climate Package
FeatureValueRequested?
Heated second row seats200No
Rain-sensing wipers100Yes
Heated steering wheel100Yes
Wiper de-icer25No
Auto-dimming headlights200Yes
Total Requested40064%
Total Not Requested22536%

Option Package Details
Lincoln MKZ Hybrid Reserve

Technology Package
FeatureValueRequested?
Rain-sensing wipers100Yes
Obstacle detection, front150Yes
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Semi-automated parking system500Yes
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Lane departure prevention, steering-based200Yes
Pedestrian detection50Yes
Total Requested270095%
Total Not Requested1505%
Climate Package
FeatureValueRequested?
Heated second row seats200No
Rain-sensing wipers100Yes
Heated steering wheel100Yes
Wiper de-icer25No
Auto-dimming headlights200Yes
Total Requested40064%
Total Not Requested22536%

Option Package Details
Lincoln MKZ Black Label

Technology Package
FeatureValueRequested?
Rain-sensing wipers100Yes
Obstacle detection, front150Yes
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Semi-automated parking system500Yes
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Lane departure prevention, steering-based200Yes
Pedestrian detection50Yes
Total Requested270095%
Total Not Requested1505%
Climate Package
FeatureValueRequested?
Heated second row seats200No
Rain-sensing wipers100Yes
Heated steering wheel100Yes
Wiper de-icer25No
Auto-dimming headlights200Yes
Total Requested40064%
Total Not Requested22536%

Option Package Details
Lincoln MKZ Hybrid Black Label

Technology Package
FeatureValueRequested?
Rain-sensing wipers100Yes
Obstacle detection, front150Yes
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Semi-automated parking system500Yes
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Lane departure prevention, steering-based200Yes
Pedestrian detection50Yes
Total Requested270095%
Total Not Requested1505%
Climate Package
FeatureValueRequested?
Heated second row seats200No
Rain-sensing wipers100Yes
Heated steering wheel100Yes
Wiper de-icer25No
Auto-dimming headlights200Yes
Total Requested40064%
Total Not Requested22536%

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