| 1 | 0 | 3 | 4 | 3 | 4 |
Toyota Prius vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Toyota Prius vs. Kia Optima Invoice Comparison
Lowest Total Price: $21,204 Toyota Prius | |||
| Difference: $216 | |||
Lowest Total Invoice: $19,264 Toyota Prius | |||
| Difference: $661 | |||
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| Model Year | 2008 | 2008 | 2008 |
| Model | Prius | Prius | Optima |
| Trim | Base | Touring | EX |
| Body | 4dr Hatch | 4dr Hatch | 4dr Sedan |
| Base Price | $22,875 | $23,770 | $19,895 |
| Base Invoice | $21,064 | $21,816 | $18,510 |
| Package 2 | 575 | ||
| Floor mats | 184 | 184 | |
| Package 6 | 4,175 | ||
| Stability control | 650 | ||
| Rear spoiler | 200 | ||
| Package 2 | 518 | ||
| Floor mats | 112 | 112 | |
| Package 6 | 3,758 | ||
| Stability control | 580 | ||
| Rear spoiler | 160 | ||
| Options (change) | 759 | 4,359 | 850 |
| Options (change) | 630 | 3,870 | 740 |
| Destination | 720 | 720 | 675 |
| Gas Tax | -3,150 | -3,150 | 0 |
| Total Price | $21,204 | $25,699 | $21,420 |
| Total Invoice | $19,264 | $23,256 | $19,925 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Toyota Prius dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Toyota Prius vs. Kia Optima
| Lowest Adjusted Price and Invoice: Kia Optima EX | |||
| TrueDelta Adjusted Price Difference: $1,494 | |||
| TrueDelta Adjusted Invoice Difference: $930 | |||
| Model Year | 2008 | 2008 | 2008 |
| Model | Prius | Prius | Optima |
| Trim | Base | Touring | EX |
| Body | 4dr Hatch | 4dr Hatch | 4dr Sedan |
| Engine | 76hp I4 H | 76hp I4 H | 162hp I4 |
| Transmission | CVT | CVT | T5 |
| Drivetrain | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | ?, 6 | ?, 9 | ?, 6 |
| Tire (rear if not all the same) | 185/65-15 | 195/55-16 | 205/60-16 |
| Total Price | $21,204 | $25,699 | $21,420 |
| Adjustments for Features | 0 | -2,925 | -1,710 |
| Feature-Adjusted Total Price | $21,204 | $22,774 | $19,710 |
| Cost Above Minimum | $0 | $1,570 | $0 |
| Total Invoice | $19,264 | $23,256 | $19,925 |
| Adjustments for Features | 0 | -2,647 | -1,591 |
| Feature-Adjusted Total Invoice | $19,264 | $20,609 | $18,334 |
| Cost Above Minimum | $0 | $1,345 | $0 |
Features Comparison: Toyota Prius vs. Kia Optima
| Model Year | 2008 | 2008 | 2008 |
| Model | Prius | Prius | Optima |
| Trim | Base | Touring | EX |
| Body | 4dr Hatch | 4dr Hatch | 4dr Sedan |
| Transmission and Drivetrain | |||
| CVT | $1000 | $1000 | |
| 5-speed manually-shiftable automatic | $1000 | ||
| FWD | $0 | $0 | $0 |
| Accessories | |||
| Proximity key | $250 | $250 | |
| Tilt steering wheel, manual | $150 | $150 | |
| Tilt/telescoping steering wheel, manual | $250 | ||
| Universal garage door opener | $100 | $100 | |
| Brakes, Airbags, and Other Safety | |||
| 4-wheel disc brakes | $150 | ||
| Active or whiplash-reducing head restraints, front seats | $0 | ||
| Rearview camera | $200 | $200 | |
| Cargo Management | |||
| Cargo cover | $75 | $75 | |
| Cargo mat | $40 | $40 | |
| Console with shifter | $150 | ||
| Console without shifter | $150 | $150 | |
| Climate Control | |||
| Rear wiper | $175 | $175 | |
| Exterior | |||
| Bodyside moldings | $75 | ||
| Larger rear spoiler | $200 | ||
| Rear spoiler | $200 | $200 | |
| Infotainment | |||
| Bluetooth cell phone link | $100 | ||
| CD changer, in-dash | $325 | ||
| CD player | $125 | $125 | |
| MP3-compatible player | $50 | $50 | |
| Navigation system | $600 | ||
| Voice control for nav and audio | $100 | ||
| Instruments, Lights, and Mirrors | |||
| Auto-dimming rearview mirror | $150 | $150 | |
| Automatic headlights | $125 | ||
| Digital instruments | $0 | $0 | |
| Fog lights | $125 | $125 | |
| Large energy flow and fuel economy display | $25 | $25 | |
| Tachometer | $75 | ||
| Turn signals on or near mirrors | $25 | ||
| Xenon HID headlights | $500 | ||
| Seats and Interior Trim | |||
| Door sill trim plates | $100 | ||
| Leather seating surfaces | $900 | $900 | |
| Leather-wrapped steering wheel | $150 | $150 | |
| Manual lumbar adjuster, driver seat | $50 | ||
| Power fore-aft adjuster, driver seat | $100 | ||
| Power height adjuster, driver seat | $100 | ||
| Power recliner, driver seat | $100 | ||
| Power tilt adjuster, driver seat | $100 | ||
| Suspension, Wheels, and Tires | |||
| Sport suspension (upgrade) | $0 | ||
| Total Value of Features | $2,440 | $5,365 | $4,150 |
| Value of Feature Adjustments | $0 | $2,925 | $1,710 |
| Value of Feature Adjustments | 0 | -2,647 | -1,591 |
Specifications Comparison: Toyota Prius vs. Kia Optima
| Model Year | 2008 | 2008 |
| Model | Prius | Optima |
| Body | 4dr Hatch | 4dr Sedan |
| Wheelbase | 106.3 in | 107.1 in |
| Length | 175.0 in | 186.4 in |
| Width | 67.9 in | 71.1 in |
| Height | 58.1 in | 58.3 in |
| Curb Weight | 2,891 lb. | 3,143 lb. |
| Fuel Capacity | 11.9 gal. | 17.0 gal. |
| Row 1 Headroom | 39.1 in | 39.8 in |
| Row 1 Shoulder Room | 55.3 in | 57.1 in |
| Row 1 Hip Room | 51.0 in | 54.5 in |
| Row 1 Legroom | 41.9 in | 43.7 in |
| Row 2 Headroom | 37.1 in | 38.0 in |
| Row 2 Shoulder Room | 53.0 in | 56.3 in |
| Row 2 Hip Room | 51.6 in | 54.7 in |
| Row 2 Legroom | 38.6 in | 37.8 in |
| Cargo Volume | 14.4 ft3 | 14.8 ft3 |
Option Package Details
Toyota Prius
| Package 2 | ||
| Feature | Value | Requested? |
| Stability control | 400 | Yes |
| Rearview camera | 200 | No |
| MP3-compatible player | 50 | No |
| Proximity key | 250 | No |
| Aux input | 50 | Yes |
| Total Requested | 450 | 47% |
| Total Not Requested | 500 | 53% |
Option Package Details
Toyota Prius Touring
| Package 6 | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Leather-wrapped steering wheel | 150 | Yes |
| Navigation system | 600 | No |
| Voice control for nav and audio | 100 | No |
| CD changer, in-dash | 200 | No |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Bluetooth cell phone link | 100 | No |
| Alarm | 100 | No |
| JBL, 9 speakers | 350 | No |
| Stability control | 400 | Yes |
| Rearview camera | 200 | No |
| MP3-compatible player | 50 | No |
| Proximity key | 250 | No |
| Aux input | 50 | Yes |
| Total Requested | 1750 | 47% |
| Total Not Requested | 1950 | 53% |
Option Package Details
Kia Optima EX
| Stability control | ||
| Feature | Value | Requested? |
| Stability control | 400 | Yes |
| Antilock brakes (ABS) | 400 | Yes |
| Traction control | 100 | Yes |
| Brake assist | 50 | Yes |
| Total Requested | 950 | 100% |
| Total Not Requested | 0 | 0% |
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