Toyota Prius Toyota Prius 2008 Kia Optima Kia Optima 2006

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Toyota Prius vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Kia Optima Invoice Comparison

Lowest Total Price: $19,254

Toyota Prius Standard   
Difference: $1,536

Lowest Total Invoice: $17,892

Toyota Prius Standard   
Difference: $1,247

Calculate Payments

  Down Payment Interest Rate Term
Model Year2008200820082006
ModelPriusPriusPriusOptima
TrimStandardBaseTouringEX
Body4dr Hatch4dr Hatch4dr Hatch4dr Sedan
Base Price $21,500 $22,875 $23,770 $19,100
Base Invoice $20,210 $21,064 $21,816 $17,605
Floor mats 184 184 184 85
Rear spoiler       220
Antilock brakes (ABS)       795
Floor mats 112 112 112 65
Rear spoiler       169
Antilock brakes (ABS)       710
Options (change) 184 184 184 1,100
Options (change) 112 112 112 944
Destination 720 720 720 590
Gas Tax -3,150 -3,150 -3,150 0
Total Price $19,254 $20,629 $21,524 $20,790
Total Invoice $17,892 $18,746 $19,498 $19,139

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota Prius dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota Prius vs. Kia Optima

Lowest Adjusted Price and Invoice: Toyota Prius Standard
TrueDelta Adjusted Price Difference: $276
TrueDelta Adjusted Invoice Difference: $87
Model Year2008200820082006
ModelPriusPriusPriusOptima
TrimStandardBaseTouringEX
Body4dr Hatch4dr Hatch4dr Hatch4dr Sedan
Engine76hp I4 H76hp I4 H76hp I4 H138hp I4
TransmissionCVTCVTCVTT4
DrivetrainFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6?, 6?, 6120, 6
Tire (rear if not all the same)185/65-15185/65-15195/55-16205/60-15
Total Price$19,254$20,629$21,524$20,790
Adjustments for Features0-250-875-1,260
Feature-Adjusted Total Price$19,254$20,379$20,649$19,530
Cost Above Minimum$0$1,125$1,395$0
Total Invoice$17,892$18,746$19,498$19,139
Adjustments for Features0-227-793-1,160
Feature-Adjusted Total Invoice$17,892$18,519$18,705$17,979
Cost Above Minimum$0$627$813$0

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Features Comparison: Toyota Prius vs. Kia Optima

Model Year2008200820082006
ModelPriusPriusPriusOptima
TrimStandardBaseTouringEX
Body4dr Hatch4dr Hatch4dr Hatch4dr Sedan
Transmission and Drivetrain 
CVT$1000$1000$1000 
4-speed manually-shiftable automatic   $900
FWD$0$0$0$0
Accessories 
Cruise control $150$150$150
Universal garage door opener   $100
Brakes, Airbags, and Other Safety 
4-wheel disc brakes   $150
Brake assist$50$50$50 
Side curtain airbags$350$350$350 
Tire-pressure monitor$75$75$75 
Traction control$100$100$100 
Cargo Management 
Cargo cover $75$75 
Cargo mat$40$40$40 
Console with shifter   $150
Console without shifter$150$150$150 
Overhead sunglass holder$25$25$25 
Climate Control 
Interior air filter$0$0$0 
Rear wiper$175$175$175 
Exterior 
Bodyside moldings   $75
Larger rear spoiler  $200 
Rear spoiler$200$200 $200
Sunroof   $900
Infotainment 
Audio controls on steering wheel$125$125$125 
Cassette player   $50
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror   $150
Automatic headlights   $125
Digital instruments$0$0$0 
Fog lights  $125$125
Heated mirrors $25$25$25
Large energy flow and fuel economy display$25$25$25 
Outside temperature display$50$50$50 
Tachometer   $75
Trip computer$150$150$150 
Xenon HID headlights  $500 
Seats and Interior Trim 
Leather-wrapped steering wheel   $150
Manual lumbar adjuster, driver seat   $50
Power fore-aft adjuster, driver seat   $100
Power height adjuster, driver seat   $100
Power recliner, driver seat   $100
Power tilt adjuster, driver seat   $100
Suspension, Wheels, and Tires 
Sport suspension (upgrade)  $0 
Total Value of Features$2,515$2,765$3,390$3,775
Value of Feature Adjustments$0$250$875$1,260
Value of Feature Adjustments0-227-793-1,160

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Specifications Comparison: Toyota Prius vs. Kia Optima

Model Year20082006
ModelPriusOptima
Body4dr Hatch4dr Sedan
Wheelbase106.3 in106.3 in
Length175.0 in185.8 in
Width67.9 in71.5 in
Height58.1 in55.5 in
Curb Weight2,891 lb.3,282 lb.
Fuel Capacity11.9 gal.17.2 gal.
Row 1 Headroom39.1 in39.0 in
Row 1 Shoulder Room55.3 in56.9 in
Row 1 Hip Room51.0 in55.8 in
Row 1 Legroom41.9 in43.3 in
Row 2 Headroom37.1 in37.6 in
Row 2 Shoulder Room53.0 in55.7 in
Row 2 Hip Room51.6 in54.4 in
Row 2 Legroom38.6 in36.2 in
Cargo Volume14.4 ft313.6 ft3

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