Toyota Prius Toyota Prius 2018 Kia Optima Kia Optima 2006
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Toyota Prius vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Kia Optima Invoice Comparison

Lowest Total Price: $20,570

Kia Optima EX   
Difference: $11,874

Lowest Total Invoice: $18,970

Kia Optima EX   
Difference: $11,100

Calculate Payments

  Down Payment Interest Rate Term
Model Year20182006
ModelPriusOptima
TrimFourEX
Body4dr Hatch4dr Sedan
Base Price $29,685 $19,100
Base Invoice $27,634 $17,605
Advanced Technology Package 1,350  
Bodyside moldings 289  
Floor mats 225 85
Antilock brakes (ABS)   795
Advanced Technology Package 1,202  
Bodyside moldings 199  
Floor mats 140 65
Antilock brakes (ABS)   710
Options (change) 1,864 880
Options (change) 1,541 775
Destination 895 590
Total Price $32,444 $20,570
Total Invoice $30,070 $18,970

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota Prius dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota Prius vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $4,359
TrueDelta Adjusted Invoice Difference: $4,135
Model Year20182006
ModelPriusOptima
TrimFourEX
Body4dr Hatch4dr Sedan
Engine95hp I4 H138hp I4
TransmissionCVTT4
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)?, 6120, 6
Tire (rear if not all the same)195/65-15205/60-15
Total Price$32,444$20,570
Adjustments for Features-7,5150
Feature-Adjusted Total Price$24,929$20,570
Total Invoice$30,070$18,970
Adjustments for Features-6,9650
Feature-Adjusted Total Invoice$23,105$18,970

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Features Comparison: Toyota Prius vs. Kia Optima

Model Year20182006
ModelPriusOptima
TrimFourEX
Body4dr Hatch4dr Sedan
Transmission and Drivetrain 
CVT$1000 
4-speed manually-shiftable automatic $900
FWD$0$0
Accessories 
Adaptive cruise control, all-speed$850 
Cruise control $150
Proximity key$250 
Tilt steering wheel, manual $150
Tilt/telescoping steering wheel, manual$250 
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0 
Automatic braking, high-speed or partial$200 
Automatic braking, low-speed$200 
Blind spot warning system$200 
Brake assist$50 
Cross-traffic warning, rear$100 
Forward collision warning$200 
Knee airbag, driver$75 
Lane departure prevention, steering-based$200 
Lane departure warning$200 
Pedestrian detection$50 
Radar- or camera-based collision preparation system$0 
Rearview camera$200 
Seat cushion airbag, passenger$75 
Side curtain airbags$350 
Stability control$400 
Tire-pressure monitor$75 
Traction control$100 
Cargo Management 
Cargo cover$75 
Cargo mat$40 
Console with shifter $150
Console without shifter$150 
Overhead sunglass holder$25 
Climate Control 
Interior air filter$0 
Rain-sensing wipers$175 
Rear wiper$175 
Variable intermittent wipers $75
Engine / Motor 
Automatic start / stop$150 
Exterior 
Active grille shutters$0 
Infotainment 
App support$0 
Audio controls on steering wheel$125 
Aux input$50 
Bluetooth audio streaming$25 
Bluetooth cell phone link$100 
Cassette player $50
DVD-compatible player$0 
HD radio$50 
MP3-compatible player$50 
Navigation system$600 
Satellite radio$200 
Siri Eyes Free support$0 
SMS text-to-speech reader$25 
Traffic + travel information$25 
Voice control for nav and audio$100 
Wireless charging station$75 
Instruments, Lights, and Mirrors 
Auto-dimming headlights$200 
Detailed driving style feedback$100 
Digital instruments$0 
Fog lights $125
Head-up display (HUD)$350 
Large energy flow and fuel economy display$25 
LED headlights, single projector or low beam only$750 
Outside temperature display$50 
Tachometer $75
Trip computer$150 
Turn signals on or near mirrors$25 
Seats and Interior Trim 
Heated front seats$200 
Leather-wrapped steering wheel $150
Manual lumbar adjuster, driver seat $50
Power lumbar adjuster, driver seat$100 
Synthetic leather seating surfaces$0 
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200 
Total Value of Features$9,390$1,875
Value of Feature Adjustments$7,515$0
Value of Feature Adjustments-6,9650

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See a complete comparison of Toyota Prius vs. Kia Optima features.

Specifications Comparison: Toyota Prius vs. Kia Optima

Model Year20182006
ModelPriusOptima
Body4dr Hatch4dr Sedan
Wheelbase106.3 in106.3 in
Length178.7 in185.8 in
Width69.3 in71.5 in
Height58.1 in55.5 in
Curb Weight3,076 lb.3,282 lb.
Fuel Capacity11.3 gal.17.2 gal.
Row 1 Headroom39.4 in39.0 in
Row 1 Shoulder Room55.0 in56.9 in
Row 1 Hip Room53.4 in55.8 in
Row 1 Legroom43.2 in43.3 in
Row 2 Headroom37.4 in37.6 in
Row 2 Shoulder Room53.0 in55.7 in
Row 2 Hip Room51.9 in54.4 in
Row 2 Legroom33.4 in36.2 in
Cargo Volume,
Minimum		24.6 ft313.6 ft3
Cargo Volume,
Maximum		62.7 ft313.6 ft3

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See a complete comparison of Toyota Prius vs. Kia Optima specs.

Option Package Details
Toyota Prius Four

Advanced Technology Package
FeatureValueRequested?
Sunroof900Yes
Head-up display (HUD)350No
Total Requested90072%
Total Not Requested35028%

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