The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $22,090 Kia Optima EX | ||||||
Difference: $5,858 | ||||||
Lowest Total Invoice: $20,159 Kia Optima EX | ||||||
Difference: $5,876 | ||||||
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Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2006 |
Model | RAV4 | RAV4 | RAV4 | RAV4 | RAV4 | Optima |
Trim | XLE | Adventure | SE | Limited | Platinum | EX |
Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Sedan |
Base Price | $25,500 | $29,250 | $28,790 | $30,905 | $34,750 | $19,100 |
Base Invoice | $23,844 | $27,376 | $26,919 | $28,897 | $32,491 | $17,605 |
Power driver seat | 880 | |||||
Universal garage door opener | 349 | 349 | 349 | |||
Floor mats | 224 | 224 | 224 | 85 | ||
Cold Area Package | 1,060 | |||||
Rear spoiler | 220 | |||||
Antilock brakes (ABS) | 795 | |||||
2.7L V6 | 1,300 | |||||
Power driver seat | 783 | |||||
Universal garage door opener | 274 | 274 | 274 | |||
Floor mats | 139 | 139 | 139 | 65 | ||
Cold Area Package | 943 | |||||
Rear spoiler | 169 | |||||
Antilock brakes (ABS) | 710 | |||||
2.7L V6 | 1,020 | |||||
Options (change) | 1,453 | 1,633 | 349 | 224 | 0 | 2,400 |
Options (change) | 1,196 | 1,356 | 274 | 139 | 0 | 1,964 |
Destination | 995 | 995 | 995 | 995 | 995 | 590 |
Total Price | $27,948 | $31,878 | $30,134 | $32,124 | $35,745 | $22,090 |
Total Invoice | $26,035 | $29,727 | $28,188 | $30,031 | $33,486 | $20,159 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||||||
TrueDelta Adjusted Price Difference: $443 | ||||||
TrueDelta Adjusted Invoice Difference: $832 | ||||||
Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2006 |
Model | RAV4 | RAV4 | RAV4 | RAV4 | RAV4 | Optima |
Trim | XLE | Adventure | SE | Limited | Platinum | EX |
Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Sedan |
Engine | 176hp I4 | 176hp I4 | 176hp I4 | 176hp I4 | 176hp I4 | 170hp V6 |
Transmission | T6 | T6 | T6 | T6 | T6 | T4 |
Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | 23/29 MPG | 23/29 MPG | 23/29 MPG | 23/29 MPG | 23/29 MPG | 20/27 MPG |
Audio (watts, speakers) | ?, 6 | ?, 6 | ?, 6 | ?, 6 | 576, 11 | 120, 6 |
Tire (rear if not all the same) | 225/65-17 | 235/55-18 | 235/55-18 | 235/55-18 | 235/55-18 | 205/55-16 |
Total Price | $27,948 | $31,878 | $30,134 | $32,124 | $35,745 | $22,090 |
Adjustments for Features | -5,415 | -5,930 | -6,875 | -9,165 | -9,900 | 0 |
Feature-Adjusted Total Price | $22,533 | $25,948 | $23,259 | $22,959 | $25,845 | $22,090 |
Cost Above Minimum | $0 | $3,415 | $726 | $426 | $3,312 | $0 |
Total Invoice | $26,035 | $29,727 | $28,188 | $30,031 | $33,486 | $20,159 |
Adjustments for Features | -5,044 | -5,530 | -6,431 | -8,568 | -9,274 | 0 |
Feature-Adjusted Total Invoice | $20,991 | $24,197 | $21,757 | $21,463 | $24,212 | $20,159 |
Cost Above Minimum | $0 | $3,206 | $766 | $472 | $3,221 | $0 |
Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2006 |
Model | RAV4 | RAV4 | RAV4 | RAV4 | RAV4 | Optima |
Trim | XLE | Adventure | SE | Limited | Platinum | EX |
Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Sedan |
Transmission and Drivetrain | ||||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | |
4-speed manually-shiftable automatic | $900 | |||||
FWD | $0 | $0 | $0 | $0 | $0 | $0 |
Accessories | ||||||
AC power outlet | $100 | |||||
Adaptive cruise control | $600 | $600 | $600 | $600 | $600 | |
Cruise control | $150 | |||||
Hands-free trunk or liftgate | $100 | |||||
Heated steering wheel | $100 | $100 | ||||
Power liftgate | $350 | $350 | ||||
Proximity key | $250 | $250 | ||||
Tilt steering wheel, manual | $150 | |||||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | $250 | |
Brakes, Airbags, and Other Safety | ||||||
Around view cameras | $500 | |||||
Automatic braking, high-speed or partial | $200 | $200 | $200 | $200 | $200 | |
Automatic braking, low-speed | $200 | $200 | $200 | $200 | $200 | |
Blind spot warning system | $200 | $200 | ||||
Brake assist | $50 | $50 | $50 | $50 | $50 | |
Cross-traffic warning, rear | $100 | $100 | ||||
Forward collision warning | $200 | $200 | $200 | $200 | $200 | |
Knee airbag, driver | $75 | $75 | $75 | $75 | $75 | |
Lane departure prevention, steering-based | $200 | $200 | $200 | $200 | $200 | |
Lane departure warning | $200 | $200 | $200 | $200 | $200 | |
Obstacle detection, front | $150 | $150 | ||||
Obstacle detection, rear | $250 | $250 | ||||
Pedestrian detection | $50 | $50 | $50 | $50 | $50 | |
Perimeter scan | $25 | |||||
Radar- or camera-based collision preparation system | $0 | $0 | $0 | $0 | $0 | |
Rearview camera | $200 | $200 | $200 | $200 | ||
Rollover sensor | $50 | $50 | $50 | $50 | $50 | |
Seat cushion airbag, passenger | $75 | $75 | $75 | $75 | $75 | |
Side curtain airbags | $350 | $350 | $350 | $350 | $350 | |
Stability control | $400 | $400 | $400 | $400 | $400 | |
Tire-pressure monitor | $75 | $75 | $75 | $75 | $75 | |
Traction control | $100 | $100 | $100 | $100 | $100 | |
Trailer sway control | $25 | $25 | $25 | |||
Cargo Management | ||||||
Cargo cover | $75 | $75 | $75 | $75 | $75 | |
Cargo mat | $40 | $40 | $40 | |||
Cargo tray | $40 | |||||
Overhead sunglass holder | $25 | $25 | $25 | $25 | $25 | |
Roof rails | $250 | $250 | $250 | $250 | ||
Climate Control | ||||||
Dual-zone climate control | $125 | $125 | $125 | $125 | $125 | |
Interior air filter | $0 | $0 | $0 | $0 | $0 | |
Rear wiper | $175 | $175 | $175 | $175 | $175 | |
Wiper de-icer | $25 | |||||
Exterior | ||||||
Black exterior trim (optional) | $0 | |||||
Bodyside cladding (gray/black) | $250 | $250 | $250 | $250 | $250 | |
Bodyside moldings | $75 | |||||
Deep-tinted rear windows | $275 | $275 | $275 | $275 | $275 | |
Sport rocker panels (optional) | $0 | |||||
Wheel-lip moldings | $75 | $75 | $75 | $75 | $75 | |
Infotainment | ||||||
App support | $0 | $0 | ||||
Audio controls on steering wheel | $125 | $125 | $125 | $125 | $125 | |
Aux input | $50 | $50 | $50 | $50 | $50 | |
Bluetooth audio streaming | $25 | $25 | $25 | $25 | $25 | |
Bluetooth cell phone link | $100 | $100 | $100 | $100 | $100 | |
Cassette player | $50 | |||||
DVD-compatible player | $0 | $0 | ||||
HD radio | $50 | $50 | $50 | |||
MP3-compatible player | $50 | $50 | $50 | $50 | $50 | |
Navigation app | $50 | |||||
Navigation system | $600 | $600 | ||||
Satellite radio | $200 | $200 | $200 | |||
Siri Eyes Free support | $0 | $0 | $0 | |||
SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | |
Surround sound | $250 | |||||
Traffic + travel information | $25 | $25 | $25 | |||
Voice control for audio system | $25 | $25 | $25 | |||
Voice control for nav and audio | $100 | $100 | ||||
Instruments, Lights, and Mirrors | ||||||
Auto-dimming headlights | $200 | $200 | $200 | $200 | $200 | |
Compass | $0 | $0 | $0 | $0 | $0 | |
LED headlights, single projector or low beam only | $750 | $750 | $750 | |||
Outside temperature display | $50 | $50 | $50 | $50 | $50 | |
Spotter mirror(s) | $50 | $50 | ||||
Trip computer | $150 | $150 | $150 | $150 | $150 | |
Turn signals on or near mirrors | $25 | $25 | $25 | $25 | $25 | |
Seats and Interior Trim | ||||||
All-weather floor mats | $75 | |||||
Heated front seats | $200 | $200 | $200 | $200 | $200 | |
Manual lumbar adjuster, driver seat | $50 | |||||
Manual recliner, second row seats | $75 | $75 | $75 | $75 | $75 | |
Memory system, driver seat | $200 | $200 | ||||
Power lumbar adjuster, driver seat | $100 | $100 | $100 | |||
Synthetic leather seating surfaces | $0 | $0 | $0 | |||
Suspension, Wheels, and Tires | ||||||
Alloy wheels | $350 | $350 | $350 | $350 | ||
Chrome-coated alloy wheels | $600 | $600 | ||||
Electronic systems calibration selector | $200 | $200 | $200 | $200 | $200 | |
Sport suspension (upgrade) | $0 | |||||
Wheels, dark finish | $0 | |||||
Transmission | ||||||
Steering-wheel-mounted transmission controls | $100 | |||||
Total Value of Features | $7,140 | $7,655 | $8,600 | $10,890 | $11,625 | $1,725 |
Value of Feature Adjustments | $5,415 | $5,930 | $6,875 | $9,165 | $9,900 | $0 |
Value of Feature Adjustments | -5,044 | -5,530 | -6,431 | -8,568 | -9,274 | 0 |
Model Year | 2018 | 2006 |
Model | RAV4 | Optima |
Body | 4dr SUV | 4dr Sedan |
Wheelbase | 104.7 in | 106.3 in |
Length | 183.5 in | 185.8 in |
Width | 72.6 in | 71.5 in |
Height | 65.9 in | 55.5 in |
Curb Weight | 3,455 lb. | 3,279 lb. |
Fuel Capacity | 15.9 gal. | 17.2 gal. |
Row 1 Headroom | 39.8 in | 39.0 in |
Row 1 Shoulder Room | 57.3 in | 56.9 in |
Row 1 Hip Room | 54.3 in | 55.8 in |
Row 1 Legroom | 42.6 in | 43.3 in |
Row 2 Headroom | 38.9 in | 37.6 in |
Row 2 Shoulder Room | 55.4 in | 55.7 in |
Row 2 Hip Room | 48.9 in | 54.4 in |
Row 2 Legroom | 37.2 in | 36.2 in |
Cargo Volume, Minimum | 38.4 ft3 | 13.6 ft3 |
Cargo Volume, Maximum | 73.4 ft3 | 13.6 ft3 |
Power driver seat | ||
Feature | Value | Requested? |
Heated front seats | 200 | No |
Power fore-aft adjuster, driver seat | 100 | Yes |
Power height adjuster, driver seat | 50 | Yes |
Power tilt adjuster, driver seat | 100 | Yes |
Power recliner, driver seat | 100 | Yes |
Total Requested | 350 | 64% |
Total Not Requested | 200 | 36% |
Cold Area Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Wiper de-icer | 25 | No |
Heated front seats | 200 | No |
Power fore-aft adjuster, driver seat | 100 | Yes |
Power height adjuster, driver seat | 50 | Yes |
Power tilt adjuster, driver seat | 100 | Yes |
Power recliner, driver seat | 100 | Yes |
Total Requested | 350 | 52% |
Total Not Requested | 325 | 48% |
2.7L V6 DOHC-4v 170 hp@6000 181 lb-ft@4000 | ||
Feature | Value | Requested? |
2.7L V6 DOHC-4v 170 hp@6000 181 lb-ft@4000 | 1000 | Yes |
205/55HR16 tires | 400 | No |
Total Requested | 1000 | 71% |
Total Not Requested | 400 | 29% |