| 1 | 0 | 3 | 4 | 3 | 4 |
Toyota RAV4 vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Toyota RAV4 vs. Kia Optima Invoice Comparison
Lowest Total Price: $32,250 Kia Optima Hybrid | |||
| Difference: $2,589 | |||
Lowest Total Invoice: $29,975 Kia Optima Hybrid | |||
| Difference: $2,714 | |||
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| Model Year | 2018 | 2018 | 2011 |
| Model | RAV4 | RAV4 | Optima |
| Trim | Hybrid SE | Hybrid Limited | Hybrid |
| Body | 4dr SUV | 4dr SUV | 4dr Sedan |
| Base Price | $32,185 | $34,030 | $26,500 |
| Base Invoice | $30,255 | $31,988 | $24,760 |
| Entune Premium JBL Audio with Integrated Navigation | 1,310 | ||
| Universal garage door opener | 349 | ||
| Floor mats | 224 | ||
| Door sill trim plates | 199 | ||
| Premium Technology Package | 5,000 | ||
| Entune Premium JBL Audio with Integrated Navigation | 1,165 | ||
| Universal garage door opener | 274 | ||
| Floor mats | 139 | ||
| Door sill trim plates | 179 | ||
| Premium Technology Package | 4,465 | ||
| Options (change) | 1,659 | 423 | 5,000 |
| Options (change) | 1,439 | 318 | 4,465 |
| Destination | 995 | 995 | 750 |
| Total Price | $34,839 | $35,448 | $32,250 |
| Total Invoice | $32,689 | $33,301 | $29,975 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Toyota RAV4 dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Toyota RAV4 vs. Kia Optima
| Lowest Adjusted Price and Invoice: Toyota RAV4 Hybrid Limited | |||
| TrueDelta Adjusted Price Difference: $1,067 | |||
| TrueDelta Adjusted Invoice Difference: $681 | |||
| Model Year | 2018 | 2018 | 2011 |
| Model | RAV4 | RAV4 | Optima |
| Trim | Hybrid SE | Hybrid Limited | Hybrid |
| Body | 4dr SUV | 4dr SUV | 4dr Sedan |
| Engine | 150hp I4 H | 150hp I4 H | 166hp I4 H |
| Transmission | CVT | CVT | T6 |
| Drivetrain | AWD | AWD | FWD |
| EPA Fuel Economy (city/highway) | 34/30 MPG | 34/30 MPG | 34/39 MPG |
| Audio (watts, speakers) | 576, 11 | ?, 6 | 550, 12 |
| Tire (rear if not all the same) | 235/55-18 | 235/55-18 | 215/55-17 |
| Total Price | $34,839 | $35,448 | $32,250 |
| Adjustments for Features | -3,250 | -4,265 | 0 |
| Feature-Adjusted Total Price | $31,589 | $31,183 | $32,250 |
| Cost Above Minimum | $406 | $0 | $0 |
| Total Invoice | $32,689 | $33,301 | $29,975 |
| Adjustments for Features | -3,049 | -4,007 | 0 |
| Feature-Adjusted Total Invoice | $29,640 | $29,294 | $29,975 |
| Cost Above Minimum | $346 | $0 | $0 |
Features Comparison: Toyota RAV4 vs. Kia Optima
| Model Year | 2018 | 2018 | 2011 |
| Model | RAV4 | RAV4 | Optima |
| Trim | Hybrid SE | Hybrid Limited | Hybrid |
| Body | 4dr SUV | 4dr SUV | 4dr Sedan |
| Transmission and Drivetrain | |||
| CVT | $1000 | $1000 | |
| 6-speed manually-shiftable automatic | $1100 | ||
| AWD | $1700 | $1700 | |
| FWD | $0 | ||
| Accessories | |||
| Adaptive cruise control | $600 | $600 | |
| Cruise control | $150 | ||
| Heated steering wheel | $100 | ||
| Power liftgate | $350 | ||
| Brakes, Airbags, and Other Safety | |||
| Active or whiplash-reducing head restraints, front seats | $0 | ||
| Automatic braking, high-speed or partial | $200 | $200 | |
| Automatic braking, low-speed | $200 | $200 | |
| Blind spot warning system | $200 | $200 | |
| Cross-traffic warning, rear | $100 | $100 | |
| Forward collision warning | $200 | $200 | |
| Knee airbag, driver | $75 | $75 | |
| Lane departure prevention, steering-based | $200 | $200 | |
| Lane departure warning | $200 | $200 | |
| Obstacle detection, front | $150 | ||
| Obstacle detection, rear | $250 | ||
| Pedestrian detection | $50 | $50 | |
| Radar- or camera-based collision preparation system | $0 | $0 | |
| Rollover sensor | $50 | $50 | |
| Seat cushion airbag, passenger | $75 | $75 | |
| Temporary spare tire | $150 | $150 | |
| Trailer sway control | $25 | ||
| Cargo Management | |||
| Air-conditioned storage compartment | $50 | ||
| Cargo cover | $75 | $75 | |
| Cargo mat | $40 | ||
| Rear seat pass-through | $100 | ||
| Roof rails | $250 | $250 | |
| Climate Control | |||
| Rear air vents | $100 | ||
| Rear wiper | $175 | $175 | |
| Exterior | |||
| Body kit | $0 | ||
| Bodyside cladding (gray/black) | $250 | $250 | |
| Deep-tinted rear windows | $275 | $275 | |
| Panoramic sunroof | $1200 | ||
| Sunroof | $900 | $900 | |
| Wheel-lip moldings | $75 | $75 | |
| Infotainment | |||
| App support | $0 | $0 | |
| DVD-compatible player | $0 | $0 | |
| HD radio | $50 | $50 | |
| Siri Eyes Free support | $0 | $0 | |
| SMS text-to-speech reader | $25 | $25 | |
| Surround sound | $250 | ||
| Traffic + travel information | $25 | $25 | |
| Instruments, Lights, and Mirrors | |||
| Auto-dimming headlights | $200 | $200 | |
| Detailed driving style feedback | $100 | ||
| Interior ambient lighting | $150 | ||
| LED headlights, single projector or low beam only | $750 | $750 | |
| Speaker lights | $100 | ||
| Tachometer | $75 | ||
| Xenon HID headlights | $500 | ||
| Seats and Interior Trim | |||
| Cooled or ventilated front seats | $300 | ||
| Door sill trim plates | $100 | $100 | |
| Folding second row seats | $300 | $300 | |
| Heated second row seats | $200 | ||
| Illuminated door sill trim plates | $200 | ||
| Leather seating surfaces | $900 | ||
| Manual recliner, second row seats | $75 | $75 | |
| Memory system, driver seat | $200 | $200 | |
| Power fore-aft adjuster, passenger seat | $100 | ||
| Power recliner, passenger seat | $100 | ||
| Synthetic leather seating surfaces | $0 | $0 | |
| Suspension, Wheels, and Tires | |||
| Alloy wheels | $350 | $350 | |
| Chrome-coated alloy wheels | $600 | ||
| Electronic systems calibration selector | $200 | $200 | |
| Sport suspension (upgrade) | $0 | ||
| Total Value of Features | $9,325 | $10,340 | $6,075 |
| Value of Feature Adjustments | $3,250 | $4,265 | $0 |
| Value of Feature Adjustments | -3,049 | -4,007 | 0 |
Specifications Comparison: Toyota RAV4 vs. Kia Optima
| Model Year | 2018 | 2011 |
| Model | RAV4 | Optima |
| Body | 4dr SUV | 4dr Sedan |
| Wheelbase | 104.7 in | 110.0 in |
| Length | 183.5 in | 190.7 in |
| Width | 72.6 in | 72.1 in |
| Height | 65.9 in | 57.3 in |
| Curb Weight | 3,925 lb. | 3,490 lb. |
| Fuel Capacity | 15.9 gal. | 18.5 gal. |
| Row 1 Headroom | 39.8 in | 40.0 in |
| Row 1 Shoulder Room | 57.3 in | 57.2 in |
| Row 1 Hip Room | 54.3 in | 54.7 in |
| Row 1 Legroom | 42.6 in | 45.5 in |
| Row 2 Headroom | 38.9 in | 37.6 in |
| Row 2 Shoulder Room | 55.4 in | 55.7 in |
| Row 2 Hip Room | 48.9 in | 54.5 in |
| Row 2 Legroom | 37.2 in | 34.7 in |
| Cargo Volume, Minimum | 38.4 ft3 | 15.4 ft3 |
| Cargo Volume, Maximum | 73.4 ft3 | 15.4 ft3 |
Option Package Details
Toyota RAV4 Hybrid SE
| Entune Premium JBL Audio with Integrated Navigation | ||
| Feature | Value | Requested? |
| Surround sound | 250 | No |
| JBL, 576W, 11 speakers (with subwoofer) | 350 | No |
| App support | 0 | No |
| Navigation system | 550 | Yes |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 75 | Yes |
| Total Requested | 625 | 51% |
| Total Not Requested | 600 | 49% |
Option Package Details
Kia Optima Hybrid
| Premium Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Leather seating surfaces | 900 | No |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Xenon HID headlights | 500 | Yes |
| Heated steering wheel | 100 | No |
| Compass | 0 | Yes |
| 215/55HR17 tires | 400 | No |
| Voice control for nav and audio | 100 | Yes |
| Interior ambient lighting | 150 | No |
| Illuminated door sill trim plates | 200 | No |
| Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | Yes |
| Panoramic sunroof | 1200 | No |
| Total Requested | 1850 | 32% |
| Total Not Requested | 4000 | 68% |
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See TrueDelta's information for all SUVs
See TrueDelta's information for all Toyota models.
