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Toyota RAV4 vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota RAV4 vs. Kia Optima Invoice Comparison

Lowest Total Price: $29,600

Kia Optima EX Turbo   
Difference: $309

Lowest Total Invoice: $27,535

Kia Optima EX Turbo   
Difference: $422

Calculate Payments

  Down Payment Interest Rate Term
Model Year20122011
ModelRAV4Optima
TrimLimitedEX Turbo
Body4dr SUV4dr Sedan
Base Price $25,330 $24,700
Base Invoice $23,684 $23,080
Premium Plus Value Package 1,175  
Rearview camera 475  
3.5L V6 1,920  
Floor mats 199  
Technology Package   2,000
Premium Package   2,150
Premium Plus Value Package 1,119  
Rearview camera 424  
3.5L V6 1,794  
Floor mats 126  
Technology Package   1,785
Premium Package   1,920
Options (change) 3,769 4,150
Options (change) 3,463 3,705
Destination 810 750
Total Price $29,909 $29,600
Total Invoice $27,957 $27,535

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota RAV4 dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota RAV4 vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima EX Turbo
TrueDelta Adjusted Price Difference: $314
TrueDelta Adjusted Invoice Difference: $427
Model Year20122011
ModelRAV4Optima
TrimLimitedEX Turbo
Body4dr SUV4dr Sedan
Engine269hp V6274hp I4
TransmissionA5T6
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)19/27 MPG22/34 MPG
Audio (watts, speakers)?, 6550, 12
Tire (rear if not all the same)225/65-17215/55-17
Total Price$29,909$29,600
Adjustments for Features0-5
Feature-Adjusted Total Price$29,909$29,595
Total Invoice$27,957$27,535
Adjustments for Features0-5
Feature-Adjusted Total Invoice$27,957$27,530

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Features Comparison: Toyota RAV4 vs. Kia Optima

Model Year20122011
ModelRAV4Optima
TrimLimitedEX Turbo
Body4dr SUV4dr Sedan
Transmission and Drivetrain 
5-speed automatic$900 
6-speed manually-shiftable automatic $1100
FWD$0$0
Accessories 
AC power outlet$100 
Heated steering wheel $100
Universal garage door opener $100
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats $0
Full-size spare tire$225 
Hill descent control$250 
Rollover sensor$50 
Temporary spare tire $150
Cargo Management 
Air-conditioned storage compartment $50
Cargo cover$75 
Cargo mat$40 
Cargo net$40 
Roof rack$300 
Climate Control 
Rear air vents $100
Rear wiper$175 
Exterior 
Bright-finished exhaust tip(s) $25
Deep-tinted rear windows$275 
External spare tire shell$100 
Externally-mounted spare$0 
Panoramic sunroof $1200
Rear bumper protector$40 
Rear spoiler$200 
Sunroof$900 
Wheel-lip moldings$75 
Infotainment 
App support$0 
HD radio$50 
SMS text-to-speech reader$25 
Traffic + travel information$25 
Traffic information $25
Instruments, Lights, and Mirrors 
Compass $0
Speaker lights $100
Trip computer $150
Seats and Interior Trim 
Cooled or ventilated front seats $300
Heated second row seats $200
Manual fore-aft adjuster, second row seats$75 
Manual recliner, second row seats$75 
Memory system, driver seat $200
Power fore-aft adjuster, passenger seat $100
Power recliner, passenger seat $100
Total Value of Features$3,995$4,000
Value of Feature Adjustments$0$5
Value of Feature Adjustments0-5

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See a complete comparison of Toyota RAV4 vs. Kia Optima features.

Specifications Comparison: Toyota RAV4 vs. Kia Optima

Model Year20122011
ModelRAV4Optima
Body4dr SUV4dr Sedan
Wheelbase104.7 in110.0 in
Length181.1 in190.7 in
Width71.5 in72.1 in
Height66.3 in57.3 in
Curb Weight3,560 lb.3,385 lb.
Fuel Capacity15.9 gal.18.5 gal.
Row 1 Headroom40.8 in40.0 in
Row 1 Shoulder Room57.1 in57.2 in
Row 1 Hip Room53.8 in54.7 in
Row 1 Legroom41.8 in45.5 in
Row 2 Headroom39.7 in37.6 in
Row 2 Shoulder Room55.3 in55.7 in
Row 2 Hip Room52.4 in54.5 in
Row 2 Legroom38.3 in34.7 in
Row 3 Headroom37.2 in0.0 in
Row 3 Shoulder Room52.6 in0.0 in
Row 3 Hip Room43.3 in0.0 in
Row 3 Legroom30.0 in0.0 in
Cargo Volume,
Minimum		12.3 ft315.4 ft3
Cargo Volume,
Behind R2		37.2 ft315.4 ft3
Cargo Volume,
Maximum		73.0 ft315.4 ft3

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See a complete comparison of Toyota RAV4 vs. Kia Optima specs.

Option Package Details
Toyota RAV4 Limited

Premium Plus Value Package
FeatureValueRequested?
Sunroof900Yes
Daytime running lights (optional)0No
AC power outlet100No
Leather seating surfaces900Yes
Heated front seats200Yes
Power lumbar adjuster, driver seat100Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Total Requested245096%
Total Not Requested1004%

Option Package Details
Kia Optima EX Turbo

Technology Package
FeatureValueRequested?
Navigation system600Yes
Rearview camera200Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Bluetooth audio streaming25Yes
Infinity, 550W, 12 speakers (with subwoofer)350No
Total Requested95073%
Total Not Requested35027%
Premium Package
FeatureValueRequested?
Heated steering wheel100No
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200No
Panoramic sunroof1200No
Total Requested2008%
Total Not Requested220092%

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