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Toyota RAV4 vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota RAV4 vs. Kia Optima Invoice Comparison

Lowest Total Price: $24,835

Kia Optima EX   
Difference: $2,878

Lowest Total Invoice: $23,030

Kia Optima EX   
Difference: $2,834

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  Down Payment Interest Rate Term
Model Year20122009
ModelRAV4Optima
TrimLimitedEX
Body4dr SUV4dr Sedan
Base Price $25,330 $20,690
Base Invoice $23,684 $19,255
Premium Plus Value Package 1,175  
Bodyside moldings 199  
Floor mats 199  
Premium Package   1,300
Convenience Package   970
Navigation system   1,200
Premium Plus Value Package 1,119  
Bodyside moldings 125  
Floor mats 126  
Premium Package   1,160
Convenience Package   865
Navigation system   1,075
Options (change) 1,573 3,470
Options (change) 1,370 3,100
Destination 810 675
Total Price $27,713 $24,835
Total Invoice $25,864 $23,030

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota RAV4 dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota RAV4 vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $1,583
TrueDelta Adjusted Invoice Difference: $1,625
Model Year20122009
ModelRAV4Optima
TrimLimitedEX
Body4dr SUV4dr Sedan
Engine179hp I4175hp I4
TransmissionA4T5
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)?, 6360, 7
Tire (rear if not all the same)225/65-17215/50-17
Total Price$27,713$24,835
Adjustments for Features-1,2950
Feature-Adjusted Total Price$26,418$24,835
Total Invoice$25,864$23,030
Adjustments for Features-1,2090
Feature-Adjusted Total Invoice$24,655$23,030

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Features Comparison: Toyota RAV4 vs. Kia Optima

Model Year20122009
ModelRAV4Optima
TrimLimitedEX
Body4dr SUV4dr Sedan
Transmission and Drivetrain 
4-speed automatic$800 
5-speed manually-shiftable automatic $1000
FWD$0$0
Accessories 
AC power outlet$100 
Power-adjustable pedals $125
Proximity key$250 
Sunshade, rear $125
Universal garage door opener $100
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats $0
Full-size spare tire$225 
Rollover sensor$50 
Temporary spare tire $150
Cargo Management 
Cargo cover$75 
Cargo mat$40 
Cargo net$40 
Roof rack$300 
Climate Control 
Dual-zone climate control$125 
Rear wiper$175 
Exterior 
Deep-tinted rear windows$275 
External spare tire shell$100 
Externally-mounted spare$0 
Rear bumper protector$40 
Rear spoiler$200 
Wheel-lip moldings$75 
Infotainment 
App support$0 
Bluetooth audio streaming$25 
Bluetooth cell phone link$100 
HD radio$50 
SMS text-to-speech reader$25 
Traffic + travel information$25 
Voice control for nav and audio$100 
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror $150
Compass $0
Trip computer $150
Seats and Interior Trim 
Door sill trim plates $100
Manual fore-aft adjuster, second row seats$75 
Manual lumbar adjuster, driver seat $50
Manual recliner, second row seats$75 
Power fore-aft adjuster, passenger seat $100
Power lumbar adjuster, driver seat$100 
Power recliner, passenger seat $100
Total Value of Features$3,445$2,150
Value of Feature Adjustments$1,295$0
Value of Feature Adjustments-1,2090

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See a complete comparison of Toyota RAV4 vs. Kia Optima features.

Specifications Comparison: Toyota RAV4 vs. Kia Optima

Model Year20122009
ModelRAV4Optima
Body4dr SUV4dr Sedan
Wheelbase104.7 in107.1 in
Length181.1 in189.0 in
Width71.5 in71.1 in
Height66.3 in58.3 in
Curb Weight3,361 lb.3,158 lb.
Fuel Capacity15.9 gal.16.4 gal.
Row 1 Headroom40.8 in39.8 in
Row 1 Shoulder Room57.1 in57.1 in
Row 1 Hip Room53.8 in54.5 in
Row 1 Legroom41.8 in43.7 in
Row 2 Headroom39.7 in38.0 in
Row 2 Shoulder Room55.3 in56.3 in
Row 2 Hip Room52.4 in54.7 in
Row 2 Legroom38.3 in37.8 in
Row 3 Headroom37.2 in0.0 in
Row 3 Shoulder Room52.6 in0.0 in
Row 3 Hip Room43.3 in0.0 in
Row 3 Legroom30.0 in0.0 in
Cargo Volume,
Minimum		12.3 ft315.0 ft3
Cargo Volume,
Behind R2		37.2 ft315.0 ft3
Cargo Volume,
Maximum		73.0 ft315.0 ft3

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See a complete comparison of Toyota RAV4 vs. Kia Optima specs.

Option Package Details
Toyota RAV4 Limited

Premium Plus Value Package
FeatureValueRequested?
Sunroof900Yes
Daytime running lights (optional)0No
AC power outlet100No
Leather seating surfaces900Yes
Heated front seats200Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power lumbar adjuster, driver seat100No
Total Requested235092%
Total Not Requested2008%

Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
Sunroof900Yes
CD changer, in-dash200No
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested90062%
Total Not Requested55038%
Convenience Package
FeatureValueRequested?
215/50VR17 tires400No
Heated front seats200Yes
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Sunshade, rear125No
Power-adjustable pedals125No
Total Requested20019%
Total Not Requested85081%

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