| 1 | 0 | 3 | 4 | 3 | 4 |
Toyota Prius vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Toyota Prius vs. Kia Optima Invoice Comparison
Lowest Total Price: $24,835 Kia Optima EX | |||
| Difference: $8,389 | |||
Lowest Total Invoice: $23,030 Kia Optima EX | |||
| Difference: $7,684 | |||
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| Model Year | 2012 | 2009 | 2009 |
| Model | Prius | Optima | Optima |
| Trim | Four | EX | SX |
| Body | 4dr Hatch | 4dr Sedan | 4dr Sedan |
| Base Price | $28,235 | $20,690 | $21,140 |
| Base Invoice | $26,284 | $19,255 | $19,665 |
| Solar Roof Package | 3,820 | ||
| Bodyside moldings | 209 | ||
| Floor mats | 200 | ||
| Premium Package | 1,300 | 1,300 | |
| Convenience Package | 970 | 800 | |
| Navigation system | 1,200 | 1,200 | |
| Solar Roof Package | 3,418 | ||
| Bodyside moldings | 125 | ||
| Floor mats | 127 | ||
| Premium Package | 1,160 | 1,160 | |
| Convenience Package | 865 | 715 | |
| Navigation system | 1,075 | 1,075 | |
| Options (change) | 4,229 | 3,470 | 3,300 |
| Options (change) | 3,670 | 3,100 | 2,950 |
| Destination | 760 | 675 | 675 |
| Total Price | $33,224 | $24,835 | $25,115 |
| Total Invoice | $30,714 | $23,030 | $23,290 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Toyota Prius dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Toyota Prius vs. Kia Optima
| Lowest Adjusted Price and Invoice: Kia Optima EX | |||
| TrueDelta Adjusted Price Difference: $7,424 | |||
| TrueDelta Adjusted Invoice Difference: $6,793 | |||
| Model Year | 2012 | 2009 | 2009 |
| Model | Prius | Optima | Optima |
| Trim | Four | EX | SX |
| Body | 4dr Hatch | 4dr Sedan | 4dr Sedan |
| Engine | 98hp I4 H | 175hp I4 | 175hp I4 |
| Transmission | CVT | T5 | T5 |
| Drivetrain | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 120, 8 | 360, 7 | 360, 7 |
| Tire (rear if not all the same) | 195/65-15 | 215/50-17 | 215/50-17 |
| Total Price | $33,224 | $24,835 | $25,115 |
| Adjustments for Features | -1,265 | -300 | 0 |
| Feature-Adjusted Total Price | $31,959 | $24,535 | $25,115 |
| Cost Above Minimum | $0 | $0 | $580 |
| Total Invoice | $30,714 | $23,030 | $23,290 |
| Adjustments for Features | -1,169 | -278 | 0 |
| Feature-Adjusted Total Invoice | $29,545 | $22,752 | $23,290 |
| Cost Above Minimum | $0 | $0 | $538 |
Features Comparison: Toyota Prius vs. Kia Optima
| Model Year | 2012 | 2009 | 2009 |
| Model | Prius | Optima | Optima |
| Trim | Four | EX | SX |
| Body | 4dr Hatch | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||
| CVT | $1000 | ||
| 5-speed manually-shiftable automatic | $1000 | $1000 | |
| FWD | $0 | $0 | $0 |
| Accessories | |||
| Power-adjustable pedals | $125 | ||
| Proximity key | $250 | ||
| Remote climate control | $25 | ||
| Sunshade, rear | $125 | $125 | |
| Brakes, Airbags, and Other Safety | |||
| Knee airbag, driver | $75 | ||
| Rearview camera | $200 | ||
| Cargo Management | |||
| Cargo cover | $75 | ||
| Cargo mat | $40 | ||
| Climate Control | |||
| Rear wiper | $175 | ||
| Engine / Motor | |||
| Automatic start / stop | $150 | ||
| Exterior | |||
| Rear spoiler | $200 | ||
| Solar panel | $300 | ||
| Infotainment | |||
| App support | $0 | ||
| Bluetooth audio streaming | $25 | ||
| Bluetooth cell phone link | $100 | ||
| DVD-compatible player | $0 | ||
| HD radio | $50 | ||
| SMS text-to-speech reader | $25 | ||
| Telematics service, such as OnStar | $200 | ||
| Traffic + travel information | $25 | ||
| Voice control for nav and audio | $100 | ||
| Instruments, Lights, and Mirrors | |||
| Compass | $0 | $0 | |
| Digital instruments | $0 | ||
| Fog lights | $125 | $125 | |
| Head-up display (HUD) | $350 | ||
| Large energy flow and fuel economy display | $25 | ||
| Tachometer | $75 | $75 | |
| Turn signals on or near mirrors | $25 | $25 | |
| Seats and Interior Trim | |||
| Aluminum trim | $100 | ||
| Door sill trim plates | $100 | $100 | |
| Leather seating surfaces | $900 | ||
| Manual lumbar adjuster, driver seat | $50 | $50 | |
| Metal pedals | $75 | ||
| Partial leather seating sufaces | $450 | ||
| Power fore-aft adjuster, passenger seat | $100 | $100 | |
| Power lumbar adjuster, driver seat | $100 | ||
| Power recliner, passenger seat | $100 | $100 | |
| Synthetic leather seating surfaces | $0 | ||
| Suspension, Wheels, and Tires | |||
| Electronic systems calibration selector | $200 | ||
| Sport suspension (upgrade) | $0 | ||
| Transmission | |||
| Steering-wheel-mounted transmission controls | $100 | ||
| Total Value of Features | $3,690 | $2,725 | $2,425 |
| Value of Feature Adjustments | $1,265 | $300 | $0 |
| Value of Feature Adjustments | -1,169 | -278 | 0 |
Specifications Comparison: Toyota Prius vs. Kia Optima
| Model Year | 2012 | 2009 |
| Model | Prius | Optima |
| Body | 4dr Hatch | 4dr Sedan |
| Wheelbase | 106.3 in | 107.1 in |
| Length | 176.4 in | 189.0 in |
| Width | 68.7 in | 71.1 in |
| Height | 58.7 in | 58.3 in |
| Curb Weight | 3,043 lb. | 3,158 lb. |
| Fuel Capacity | 11.9 gal. | 16.4 gal. |
| Row 1 Headroom | 38.6 in | 39.8 in |
| Row 1 Shoulder Room | 54.9 in | 57.1 in |
| Row 1 Hip Room | 52.7 in | 54.5 in |
| Row 1 Legroom | 42.5 in | 43.7 in |
| Row 2 Headroom | 37.6 in | 38.0 in |
| Row 2 Shoulder Room | 53.1 in | 56.3 in |
| Row 2 Hip Room | 51.2 in | 54.7 in |
| Row 2 Legroom | 36.0 in | 37.8 in |
| Cargo Volume, Minimum | 21.6 ft3 | 15.0 ft3 |
| Cargo Volume, Maximum | 39.6 ft3 | 15.0 ft3 |
Option Package Details
Toyota Prius Four
| Solar Roof Package | ||
| Feature | Value | Requested? |
| Telematics service, such as OnStar | 200 | No |
| Head-up display (HUD) | 350 | No |
| DVD-compatible player | 0 | No |
| Sunroof | 900 | Yes |
| Solar panel | 300 | No |
| Remote air conditioning | 25 | No |
| Total Requested | 900 | 51% |
| Total Not Requested | 875 | 49% |
Option Package Details
Kia Optima EX
| Premium Package | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| CD changer, in-dash | 200 | No |
| Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
| Total Requested | 900 | 62% |
| Total Not Requested | 550 | 38% |
| Convenience Package | ||
| Feature | Value | Requested? |
| 215/50VR17 tires | 400 | No |
| Heated front seats | 200 | Yes |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Sunshade, rear | 125 | No |
| Power-adjustable pedals | 125 | No |
| Total Requested | 200 | 19% |
| Total Not Requested | 850 | 81% |
Option Package Details
Kia Optima SX
| Convenience Package | ||
| Feature | Value | Requested? |
| Automatic climate control, front | 200 | Yes |
| Heated front seats | 200 | Yes |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Sunshade, rear | 125 | No |
| Total Requested | 400 | 55% |
| Total Not Requested | 325 | 45% |
| Premium Package | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| CD changer, in-dash | 200 | No |
| Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
| Total Requested | 900 | 62% |
| Total Not Requested | 550 | 38% |
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