Toyota RAV4 Toyota RAV4 2017 Kia Optima Kia Optima 2009

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Toyota RAV4 vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota RAV4 vs. Kia Optima Invoice Comparison

Lowest Total Price: $24,835

Kia Optima EX   
Difference: $6,574

Lowest Total Invoice: $23,030

Kia Optima EX   
Difference: $6,288

Calculate Payments

  Down Payment Interest Rate Term
Model Year20172017201720092009
ModelRAV4RAV4RAV4OptimaOptima
TrimSELimitedPlatinumEXSX
Body4dr SUV4dr SUV4dr SUV4dr Sedan4dr Sedan
Base Price $28,790 $30,905 $34,750 $20,690 $21,140
Base Invoice $26,919 $28,897 $32,491 $19,255 $19,665
Universal garage door opener 349        
Entune Premium JBL Audio with Integrated Navigation 1,310        
Floor mats   225      
Door sill trim plates   199      
Premium Package       1,300 1,300
Convenience Package       970 800
Navigation system       1,200 1,200
Universal garage door opener 274        
Entune Premium JBL Audio with Integrated Navigation 1,165        
Floor mats   140      
Door sill trim plates   179      
Premium Package       1,160 1,160
Convenience Package       865 715
Navigation system       1,075 1,075
Options (change) 1,659 424 0 3,470 3,300
Options (change) 1,439 319 0 3,100 2,950
Destination 960 960 960 675 675
Total Price $31,409 $32,289 $35,710 $24,835 $25,115
Total Invoice $29,318 $30,176 $33,451 $23,030 $23,290

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota RAV4 dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota RAV4 vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $2,039
TrueDelta Adjusted Invoice Difference: $2,083
Model Year20172017201720092009
ModelRAV4RAV4RAV4OptimaOptima
TrimSELimitedPlatinumEXSX
Body4dr SUV4dr SUV4dr SUV4dr Sedan4dr Sedan
Engine176hp I4176hp I4176hp I4175hp I4175hp I4
TransmissionT6T6T6T5T5
DrivetrainFWDFWDFWDFWDFWD
EPA Fuel Economy (city/highway)23/29 MPG23/29 MPG23/29 MPG22/32 MPG22/32 MPG
Audio (watts, speakers)576, 11?, 6576, 11360, 7360, 7
Tire (rear if not all the same)235/55-18235/55-18235/55-18215/50-17215/50-17
Total Price$31,409$32,289$35,710$24,835$25,115
Adjustments for Features-4,300-5,715-6,450-3000
Feature-Adjusted Total Price$27,109$26,574$29,260$24,535$25,115
Cost Above Minimum$535$0$2,686$0$580
Total Invoice$29,318$30,176$33,451$23,030$23,290
Adjustments for Features-4,014-5,341-6,042-2780
Feature-Adjusted Total Invoice$25,304$24,835$27,409$22,752$23,290
Cost Above Minimum$469$0$2,574$0$538

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Features Comparison: Toyota RAV4 vs. Kia Optima

Model Year20172017201720092009
ModelRAV4RAV4RAV4OptimaOptima
TrimSELimitedPlatinumEXSX
Body4dr SUV4dr SUV4dr SUV4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100$1100  
5-speed manually-shiftable automatic   $1000$1000
FWD$0$0$0$0$0
Accessories 
Adaptive cruise control$600$600$600  
Cruise control   $150$150
Hands-free trunk or liftgate  $100  
Heated steering wheel  $100  
Power liftgate $350$350  
Power-adjustable pedals   $125 
Proximity key $250$250  
Sunshade, rear   $125$125
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats   $0$0
Around view cameras  $500  
Automatic braking, high-speed or partial$200$200$200  
Automatic braking, low-speed$200$200$200  
Blind spot warning system $200$200  
Cross-traffic warning, rear $100$100  
Forward collision warning$200$200$200  
Knee airbag, driver$75$75$75  
Lane departure prevention, steering-based$200$200$200  
Lane departure warning$200$200$200  
Obstacle detection, front $150$150  
Obstacle detection, rear $250$250  
Pedestrian detection$50$50$50  
Perimeter scan  $25  
Radar- or camera-based collision preparation system$0$0$0  
Rearview camera$200$200   
Rollover sensor$50$50$50  
Seat cushion airbag, passenger$75$75$75  
Trailer sway control $25$25  
Cargo Management 
Cargo cover$75$75$75  
Cargo mat $40   
Roof rails$250$250$250  
Climate Control 
Dual-zone climate control$125$125$125  
Rear wiper$175$175$175  
Exterior 
Bodyside cladding (gray/black)$250$250$250  
Bodyside moldings   $75$75
Deep-tinted rear windows$275$275$275  
Rear spoiler$200$200$200  
Wheel-lip moldings$75$75$75  
Infotainment 
App support$0$0$0  
Bluetooth audio streaming$25$25$25  
Bluetooth cell phone link$100$100$100  
DVD-compatible player$0$0$0  
HD radio$50$50$50  
Siri Eyes Free support$0$0$0  
SMS text-to-speech reader$25$25$25  
Surround sound$250 $250  
Traffic + travel information$25$25$25  
Voice control for nav and audio$100$100$100  
Instruments, Lights, and Mirrors 
Auto-dimming headlights$200$200$200  
LED headlights, single projector or low beam only$750$750$750  
Spotter mirror(s)$50    
Seats and Interior Trim 
Aluminum trim    $100
Leather seating surfaces   $900 
Manual lumbar adjuster, driver seat   $50$50
Manual recliner, second row seats$75$75$75  
Memory system, driver seat $200$200  
Metal pedals    $75
Partial leather seating sufaces    $450
Power fore-aft adjuster, passenger seat   $100$100
Power lumbar adjuster, driver seat$100$100$100  
Power recliner, passenger seat   $100$100
Synthetic leather seating surfaces$0$0$0  
Suspension, Wheels, and Tires 
Alloy wheels$350  $350$350
Chrome-coated alloy wheels $600$600  
Electronic systems calibration selector$200$200$200  
Sport suspension (upgrade)$0   $0
Transmission 
Steering-wheel-mounted transmission controls$100   $100
Total Value of Features$6,975$8,390$9,125$2,975$2,675
Value of Feature Adjustments$4,300$5,715$6,450$300$0
Value of Feature Adjustments-4,014-5,341-6,042-2780

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Specifications Comparison: Toyota RAV4 vs. Kia Optima

Model Year20172009
ModelRAV4Optima
Body4dr SUV4dr Sedan
Wheelbase104.7 in107.1 in
Length183.5 in189.0 in
Width72.6 in71.1 in
Height65.9 in58.3 in
Curb Weight3,455 lb.3,197 lb.
Fuel Capacity15.9 gal.16.4 gal.
Row 1 Headroom39.8 in39.8 in
Row 1 Shoulder Room57.3 in57.1 in
Row 1 Hip Room54.3 in54.5 in
Row 1 Legroom42.6 in43.7 in
Row 2 Headroom38.9 in38.0 in
Row 2 Shoulder Room55.4 in56.3 in
Row 2 Hip Room48.9 in54.7 in
Row 2 Legroom37.2 in37.8 in
Cargo Volume,
Minimum
38.4 ft315.0 ft3
Cargo Volume,
Maximum
73.4 ft315.0 ft3

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Option Package Details
Toyota RAV4 SE

Entune Premium JBL Audio with Integrated Navigation
FeatureValueRequested?
Surround sound250No
JBL, 576W, 11 speakers (with subwoofer)350No
Navigation system550Yes
DVD-compatible player0No
Voice control for nav and audio75No
App support0No
Total Requested55045%
Total Not Requested67555%

Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
Sunroof900Yes
CD changer, in-dash200No
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested90062%
Total Not Requested55038%
Convenience Package
FeatureValueRequested?
215/50VR17 tires400No
Heated front seats200Yes
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Sunshade, rear125No
Power-adjustable pedals125No
Total Requested20019%
Total Not Requested85081%

Option Package Details
Kia Optima SX

Convenience Package
FeatureValueRequested?
Automatic climate control, front200Yes
Heated front seats200Yes
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Sunshade, rear125No
Total Requested40055%
Total Not Requested32545%
Premium Package
FeatureValueRequested?
Sunroof900Yes
CD changer, in-dash200No
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested90062%
Total Not Requested55038%

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