| 1 | 0 | 3 | 4 | 3 | 4 |
Toyota RAV4 vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Toyota RAV4 vs. Kia Optima Invoice Comparison
Lowest Total Price: $35,364 Toyota RAV4 Hybrid Limited | |||
| Difference: $2,096 | |||
Lowest Total Invoice: $33,183 Toyota RAV4 Hybrid Limited | |||
| Difference: $1,560 | |||
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| Model Year | 2017 | 2017 | 2018 |
| Model | RAV4 | RAV4 | Optima |
| Trim | Hybrid SE | Hybrid Limited | Hybrid EX |
| Body | 4dr SUV | 4dr SUV | 4dr Sedan |
| Base Price | $32,185 | $34,030 | $30,990 |
| Base Invoice | $30,255 | $31,988 | $28,752 |
| Advanced Technology Package | 2,460 | ||
| Universal garage door opener | 349 | 350 | |
| Cargo net | 49 | 49 | 50 |
| Cargo tray | 100 | 100 | 80 |
| Floor mats | 225 | ||
| Technology Package | 5,000 | ||
| Cargo mat | 95 | ||
| Advanced Technology Package | 2,189 | ||
| Universal garage door opener | 274 | 291 | |
| Cargo net | 35 | 35 | 42 |
| Cargo tray | 60 | 60 | 67 |
| Floor mats | 140 | ||
| Technology Package | 4,618 | ||
| Cargo mat | 78 | ||
| Options (change) | 2,958 | 374 | 5,575 |
| Options (change) | 2,558 | 235 | 5,096 |
| Destination | 960 | 960 | 895 |
| Total Price | $36,103 | $35,364 | $37,460 |
| Total Invoice | $33,773 | $33,183 | $34,743 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Toyota RAV4 dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Toyota RAV4 vs. Kia Optima
| Lowest Adjusted Price and Invoice: Toyota RAV4 Hybrid Limited | |||
| TrueDelta Adjusted Price Difference: $2,296 | |||
| TrueDelta Adjusted Invoice Difference: $1,748 | |||
| Model Year | 2017 | 2017 | 2018 |
| Model | RAV4 | RAV4 | Optima |
| Trim | Hybrid SE | Hybrid Limited | Hybrid EX |
| Body | 4dr SUV | 4dr SUV | 4dr Sedan |
| Engine | 150hp I4 H | 150hp I4 H | 154hp I4 H |
| Transmission | CVT | CVT | T6 |
| Drivetrain | AWD | AWD | FWD |
| EPA Fuel Economy (city/highway) | 34/30 MPG | 34/30 MPG | 39/46 MPG |
| Audio (watts, speakers) | 576, 11 | ?, 6 | 630, 10 |
| Tire (rear if not all the same) | 235/55-18 | 235/55-18 | 215/55-17 |
| Total Price | $36,103 | $35,364 | $37,460 |
| Adjustments for Features | -10 | -200 | 0 |
| Feature-Adjusted Total Price | $36,093 | $35,164 | $37,460 |
| Cost Above Minimum | $929 | $0 | $0 |
| Total Invoice | $33,773 | $33,183 | $34,743 |
| Adjustments for Features | -9 | -188 | 0 |
| Feature-Adjusted Total Invoice | $33,764 | $32,995 | $34,743 |
| Cost Above Minimum | $769 | $0 | $0 |
Features Comparison: Toyota RAV4 vs. Kia Optima
| Model Year | 2017 | 2017 | 2018 |
| Model | RAV4 | RAV4 | Optima |
| Trim | Hybrid SE | Hybrid Limited | Hybrid EX |
| Body | 4dr SUV | 4dr SUV | 4dr Sedan |
| Transmission and Drivetrain | |||
| CVT | $1000 | $1000 | |
| 6-speed manually-shiftable automatic | $1100 | ||
| AWD | $1700 | $1700 | |
| FWD | $0 | ||
| Accessories | |||
| Adaptive cruise control | $600 | $600 | |
| Adaptive cruise control, all-speed | $850 | ||
| Heated steering wheel | $100 | ||
| Power liftgate | $350 | ||
| Proximity trunk or liftgate opener | $125 | ||
| Sunshades, second row | $125 | ||
| Brakes, Airbags, and Other Safety | |||
| 911 assist | $25 | ||
| Active or whiplash-reducing head restraints, front seats | $0 | ||
| Around view cameras | $500 | ||
| Lane departure prevention, steering-based | $200 | $200 | |
| Obstacle detection, front | $150 | $150 | |
| Pedestrian detection | $50 | $50 | |
| Perimeter scan | $25 | ||
| Radar- or camera-based collision preparation system | $0 | $0 | |
| Rearview camera | $200 | $200 | |
| Seat cushion airbag, passenger | $75 | $75 | |
| Temporary spare tire | $150 | $150 | |
| Trailer sway control | $25 | ||
| Vehicle health reports | $0 | ||
| Cargo Management | |||
| Cargo cover | $75 | $75 | |
| Cargo mat | $40 | $40 | |
| Roof rails | $250 | $250 | |
| Climate Control | |||
| Rear air vents | $100 | ||
| Rear wiper | $175 | $175 | |
| Engine / Motor | |||
| Automatic start / stop | $150 | ||
| Exterior | |||
| Active grille shutters | $0 | ||
| Body kit | $0 | ||
| Bodyside cladding (gray/black) | $250 | $250 | |
| Deep-tinted rear windows | $275 | $275 | |
| Laminated front side windows | $200 | ||
| Panoramic sunroof | $1200 | ||
| Rear spoiler | $200 | $200 | |
| Sunroof | $900 | $900 | |
| Wheel-lip moldings | $75 | $75 | |
| Infotainment | |||
| Android Auto support | $100 | ||
| Apple CarPlay support | $100 | ||
| CD player | $125 | $125 | |
| DVD-compatible player | $0 | $0 | |
| MP3-compatible player | $50 | $50 | |
| Siri Eyes Free support | $0 | $0 | |
| Surround sound | $250 | $250 | |
| Traffic + travel information | $25 | $25 | |
| Traffic information | $25 | ||
| Voice control for external devices | $0 | ||
| Instruments, Lights, and Mirrors | |||
| Approach detection | $25 | ||
| Detailed driving style feedback | $100 | ||
| Fog lights | $125 | $125 | |
| Interior ambient lighting | $150 | ||
| LED headlights | $1000 | ||
| LED headlights, single projector or low beam only | $750 | $750 | |
| Steering-linked headlights | $150 | ||
| Tachometer | $75 | ||
| Seats and Interior Trim | |||
| Cooled or ventilated front seats | $300 | ||
| Door sill trim plates | $100 | ||
| Heated second row seats | $200 | ||
| Leather seating surfaces | $900 | ||
| Manual recliner, second row seats | $75 | $75 | |
| Memory system, driver seat | $200 | $200 | |
| Power 4-way lumbar adjuster, driver seat | $150 | ||
| Power fore-aft adjuster, passenger seat | $100 | ||
| Power height adjuster, passenger seat | $100 | ||
| Power lumbar adjuster, driver seat | $100 | $100 | |
| Power lumbar adjuster, passenger seat | $100 | ||
| Power recliner, passenger seat | $100 | ||
| Power tilt adjuster, passenger seat | $100 | ||
| Synthetic leather seating surfaces | $0 | $0 | |
| Suspension, Wheels, and Tires | |||
| Alloy wheels | $350 | $350 | |
| Chrome-coated alloy wheels | $600 | ||
| Electronic systems calibration selector | $200 | $200 | |
| Sport suspension (upgrade) | $0 | ||
| Total Value of Features | $8,800 | $8,990 | $8,790 |
| Value of Feature Adjustments | $10 | $200 | $0 |
| Value of Feature Adjustments | -9 | -188 | 0 |
Specifications Comparison: Toyota RAV4 vs. Kia Optima
| Model Year | 2017 | 2018 |
| Model | RAV4 | Optima |
| Body | 4dr SUV | 4dr Sedan |
| Wheelbase | 104.7 in | 110.4 in |
| Length | 183.5 in | 191.1 in |
| Width | 72.6 in | 73.2 in |
| Height | 65.9 in | 57.7 in |
| Curb Weight | 3,925 lb. | 3,486 lb. |
| Fuel Capacity | 15.9 gal. | 18.5 gal. |
| Row 1 Headroom | 39.8 in | 39.8 in |
| Row 1 Shoulder Room | 57.3 in | 58.1 in |
| Row 1 Hip Room | 54.3 in | 56.0 in |
| Row 1 Legroom | 42.6 in | 45.5 in |
| Row 2 Headroom | 38.9 in | 37.8 in |
| Row 2 Shoulder Room | 55.4 in | 56.4 in |
| Row 2 Hip Room | 48.9 in | 56.0 in |
| Row 2 Legroom | 37.2 in | 35.6 in |
| Cargo Volume, Minimum | 38.4 ft3 | 15.9 ft3 |
| Cargo Volume, Maximum | 73.4 ft3 | 15.9 ft3 |
Option Package Details
Toyota RAV4 Hybrid SE
| Advanced Technology Package | ||
| Feature | Value | Requested? |
| Obstacle detection, front | 150 | No |
| Obstacle detection, rear | 250 | Yes |
| Surround sound | 250 | Yes |
| JBL, 576W, 11 speakers (with subwoofer) | 350 | No |
| Around view cameras | 300 | No |
| Perimeter scan | 25 | No |
| Navigation system | 550 | Yes |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 75 | Yes |
| App support | 0 | Yes |
| Total Requested | 1125 | 58% |
| Total Not Requested | 825 | 42% |
Option Package Details
Kia Optima Hybrid EX
| Universal garage door opener | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Compass | 0 | Yes |
| Total Requested | 250 | 100% |
| Total Not Requested | 0 | 0% |
| Technology Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | No |
| Steering-linked headlights | 150 | No |
| Sunshades, second row | 125 | No |
| Obstacle detection, rear | 250 | Yes |
| Auto-dimming headlights | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| LED headlights | 1000 | No |
| Cross-traffic warning, rear | 100 | Yes |
| Power lumbar adjuster, passenger seat | 100 | No |
| Auto-dimming rearview mirror | 150 | Yes |
| Power height adjuster, passenger seat | 50 | No |
| Power tilt adjuster, passenger seat | 100 | No |
| Panoramic sunroof | 1200 | No |
| Interior ambient lighting | 150 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Automatic braking, low-speed | 200 | Yes |
| Automatic braking, high-speed or partial | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Lane departure warning | 200 | Yes |
| Adaptive cruise control, all-speed | 700 | No |
| Total Requested | 1700 | 28% |
| Total Not Requested | 4275 | 72% |
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