Toyota RAV4 Toyota RAV4 2009 Kia Optima Kia Optima 2018

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Toyota RAV4 vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota RAV4 vs. Kia Optima Invoice Comparison

Lowest Total Price: $28,990

Toyota RAV4 Limited   
Difference: $2,455

Lowest Total Invoice: $27,042

Toyota RAV4 Limited   
Difference: $2,275

Calculate Payments

  Down Payment Interest Rate Term
Model Year20092018
ModelRAV4Optima
TrimLimitedSX
Body4dr SUV4dr Sedan
Base Price $24,490 $30,500
Base Invoice $22,896 $28,380
Limited Extra Value Package 1,360  
3.5L V6 1,920  
Rearview camera 475  
Cargo net   50
Limited Extra Value Package 1,224  
3.5L V6 1,797  
Rearview camera 380  
Cargo net   42
Options (change) 3,755 50
Options (change) 3,401 42
Destination 745 895
Total Price $28,990 $31,445
Total Invoice $27,042 $29,317

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota RAV4 dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota RAV4 vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $645
TrueDelta Adjusted Invoice Difference: $615
Model Year20092018
ModelRAV4Optima
TrimLimitedSX
Body4dr SUV4dr Sedan
Engine269hp V6245hp I4
TransmissionA5T6
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)19/27 MPG22/31 MPG
Audio (watts, speakers)?, 9?, 6
Tire (rear if not all the same)225/65-17235/45-18
Total Price$28,990$31,445
Adjustments for Features0-3,100
Feature-Adjusted Total Price$28,990$28,345
Total Invoice$27,042$29,317
Adjustments for Features0-2,890
Feature-Adjusted Total Invoice$27,042$26,427

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Features Comparison: Toyota RAV4 vs. Kia Optima

Model Year20092018
ModelRAV4Optima
TrimLimitedSX
Body4dr SUV4dr Sedan
Transmission and Drivetrain 
5-speed automatic$900 
6-speed manually-shiftable automatic $1100
FWD$0$0
Accessories 
AC power outlet$100 
Proximity trunk or liftgate opener $125
Brakes, Airbags, and Other Safety 
911 assist $25
Active or whiplash-reducing head restraints, front seats $0
Blind spot warning system $200
Cross-traffic warning, rear $100
Full-size spare tire$225 
Hill descent control$250 
Knee airbag, driver $75
Obstacle detection, rear $250
Temporary spare tire $150
Vehicle health reports $0
Cargo Management 
Cargo cover$75 
Cargo mat $40
Roof rack$300 
Climate Control 
Rear air vents $100
Rear wiper$175 
Exterior 
Black exterior trim (optional) $0
Bright-finished exhaust tip(s) $25
Deep-tinted rear windows$275 
External spare tire shell$100 
Externally-mounted spare$0 
Laminated front side windows $200
Painted brake calipers (optional) $0
Panoramic sunroof $1200
Rear bumper protector$40 
Sunroof$900 
Wheel-lip moldings$75 
Infotainment 
Android Auto support $100
App support $0
Apple CarPlay support $100
Bluetooth audio streaming $25
CD changer, in-dash$325 
MP3-compatible player$50 
SMS text-to-speech reader $25
USB port $25
Voice control for external devices $0
Instruments, Lights, and Mirrors 
Approach detection $25
Auto-dimming rearview mirror $150
Interior ambient lighting $150
LED headlights $1000
Power-folding mirrors $50
Steering-linked headlights $150
Trip computer $150
Seats and Interior Trim 
Cooled or ventilated front seats $300
Floor mats $75
Manual fore-aft adjuster, second row seats$75 
Manual recliner, second row seats$75 
Memory system, driver seat $200
Metal pedals $75
Power 4-way lumbar adjuster, driver seat $150
Power fore-aft adjuster, passenger seat $100
Power height adjuster, passenger seat $100
Power lumbar adjuster, driver seat$100 
Power lumbar adjuster, passenger seat $100
Power recliner, passenger seat $100
Power tilt adjuster, passenger seat $100
Suspension, Wheels, and Tires 
Alloy wheels$350 
Electronic systems calibration selector $200
Machined alloy wheels $350
Performance steering system (optional) $0
Sport suspension (upgrade) $0
Transmission 
Steering-wheel-mounted transmission controls $100
Total Value of Features$4,390$7,490
Value of Feature Adjustments$0$3,100
Value of Feature Adjustments0-2,890

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Specifications Comparison: Toyota RAV4 vs. Kia Optima

Model Year20092018
ModelRAV4Optima
Body4dr SUV4dr Sedan
Wheelbase104.7 in110.4 in
Length181.1 in191.1 in
Width71.5 in73.2 in
Height66.3 in57.7 in
Curb Weight3,560 lb.3,494 lb.
Fuel Capacity15.9 gal.18.5 gal.
Row 1 Headroom40.8 in39.8 in
Row 1 Shoulder Room57.1 in58.1 in
Row 1 Hip Room53.8 in56.0 in
Row 1 Legroom41.8 in45.5 in
Row 2 Headroom39.7 in37.8 in
Row 2 Shoulder Room55.3 in56.4 in
Row 2 Hip Room52.4 in56.0 in
Row 2 Legroom38.3 in35.6 in
Row 3 Headroom37.2 in0.0 in
Row 3 Shoulder Room52.6 in0.0 in
Row 3 Hip Room43.3 in0.0 in
Row 3 Legroom30.0 in0.0 in
Cargo Volume,
Minimum
12.3 ft315.9 ft3
Cargo Volume,
Behind R2
37.2 ft315.9 ft3
Cargo Volume,
Maximum
73.0 ft315.9 ft3

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Option Package Details
Toyota RAV4 Limited

Limited Extra Value Package
FeatureValueRequested?
Heated front seats200Yes
Sunroof900Yes
Bluetooth cell phone link100Yes
AC power outlet100No
Daytime running lights (optional)0No
JBL, 9 speakers (with subwoofer)350No
Leather seating surfaces900Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power lumbar adjuster, driver seat100Yes
Total Requested255085%
Total Not Requested45015%

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