| 1 | 0 | 3 | 4 | 3 | 4 |
Toyota RAV4 vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Toyota RAV4 vs. Kia Optima Invoice Comparison
Lowest Total Price: $29,740 Toyota RAV4 Limited | |||
| Difference: $460 | |||
Lowest Total Invoice: $27,717 Toyota RAV4 Limited | |||
| Difference: $373 | |||
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| Model Year | 2009 | 2012 | 2012 |
| Model | RAV4 | Optima | Optima |
| Trim | Limited | EX Turbo | SX |
| Body | 4dr SUV | 4dr Sedan | 4dr Sedan |
| Base Price | $24,490 | $25,100 | $26,500 |
| Base Invoice | $22,896 | $23,455 | $24,760 |
| Limited Extra Value Package | 870 | ||
| Navigation system | 1,240 | 1,400 | 1,400 |
| 3.5L V6 | 1,920 | ||
| Rearview camera | 475 | ||
| Premium Package | 2,950 | 2,950 | |
| Limited Extra Value Package | 819 | ||
| Navigation system | 1,080 | 1,250 | 1,250 |
| 3.5L V6 | 1,797 | ||
| Rearview camera | 380 | ||
| Premium Package | 2,635 | 2,635 | |
| Options (change) | 4,505 | 4,350 | 4,350 |
| Options (change) | 4,076 | 3,885 | 3,885 |
| Destination | 745 | 750 | 750 |
| Total Price | $29,740 | $30,200 | $31,600 |
| Total Invoice | $27,717 | $28,090 | $29,395 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Toyota RAV4 dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Toyota RAV4 vs. Kia Optima
| Lowest Adjusted Price and Invoice: Kia Optima EX Turbo | |||
| TrueDelta Adjusted Price Difference: $135 | |||
| TrueDelta Adjusted Invoice Difference: $180 | |||
| Model Year | 2009 | 2012 | 2012 |
| Model | RAV4 | Optima | Optima |
| Trim | Limited | EX Turbo | SX |
| Body | 4dr SUV | 4dr Sedan | 4dr Sedan |
| Engine | 269hp V6 | 274hp I4 | 274hp I4 |
| Transmission | A5 | T6 | T6 |
| Drivetrain | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | 19/27 MPG | 22/34 MPG | 22/34 MPG |
| Audio (watts, speakers) | ?, 6 | 550, 12 | 550, 12 |
| Tire (rear if not all the same) | 225/65-17 | 215/55-17 | 225/45-18 |
| Total Price | $29,740 | $30,200 | $31,600 |
| Adjustments for Features | 0 | -595 | -1,220 |
| Feature-Adjusted Total Price | $29,740 | $29,605 | $30,380 |
| Cost Above Minimum | $0 | $0 | $775 |
| Total Invoice | $27,717 | $28,090 | $29,395 |
| Adjustments for Features | 0 | -553 | -1,135 |
| Feature-Adjusted Total Invoice | $27,717 | $27,537 | $28,260 |
| Cost Above Minimum | $0 | $0 | $723 |
Features Comparison: Toyota RAV4 vs. Kia Optima
| Model Year | 2009 | 2012 | 2012 |
| Model | RAV4 | Optima | Optima |
| Trim | Limited | EX Turbo | SX |
| Body | 4dr SUV | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||
| 5-speed automatic | $900 | ||
| 6-speed manually-shiftable automatic | $1100 | $1100 | |
| FWD | $0 | $0 | $0 |
| Accessories | |||
| AC power outlet | $100 | ||
| Heated steering wheel | $100 | ||
| Universal garage door opener | $100 | $100 | |
| Brakes, Airbags, and Other Safety | |||
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | |
| Full-size spare tire | $225 | ||
| Hill descent control | $250 | ||
| Rollover sensor | $50 | ||
| Temporary spare tire | $150 | ||
| Cargo Management | |||
| Air-conditioned storage compartment | $50 | $50 | |
| Cargo cover | $75 | ||
| Cargo net | $40 | ||
| Roof rack | $300 | ||
| Climate Control | |||
| Rear air vents | $100 | $100 | |
| Rear wiper | $175 | ||
| Exterior | |||
| Body kit | $0 | ||
| Bright-finished exhaust tip(s) | $25 | $25 | |
| Deep-tinted rear windows | $275 | ||
| External spare tire shell | $100 | ||
| Externally-mounted spare | $0 | ||
| Panoramic sunroof | $1200 | $1200 | |
| Rear bumper protector | $40 | ||
| Rear spoiler | $200 | $200 | |
| Sunroof | $900 | ||
| Wheel-lip moldings | $75 | ||
| Infotainment | |||
| Bluetooth audio streaming | $25 | $25 | |
| HD radio | $50 | $50 | |
| USB port | $25 | $25 | |
| Voice control for nav and audio | $100 | $100 | |
| Instruments, Lights, and Mirrors | |||
| Auto-dimming rearview mirror | $150 | $150 | |
| Compass | $0 | $0 | |
| Interior ambient lighting | $150 | ||
| Power-folding mirrors | $50 | $50 | |
| Speaker lights | $100 | $100 | |
| Trip computer | $150 | $150 | |
| Xenon HID headlights | $500 | ||
| Seats and Interior Trim | |||
| Aluminum trim | $100 | ||
| Cooled or ventilated front seats | $300 | $300 | |
| Floor mats | $75 | $75 | |
| Heated second row seats | $200 | $200 | |
| Illuminated door sill trim plates | $200 | ||
| Leather seating surfaces | $900 | $900 | |
| Manual fore-aft adjuster, second row seats | $75 | ||
| Manual recliner, second row seats | $75 | ||
| Memory system, driver seat | $200 | $200 | |
| Metal pedals | $75 | ||
| Partial leather seating sufaces | $450 | ||
| Power fore-aft adjuster, passenger seat | $100 | $100 | |
| Power recliner, passenger seat | $100 | $100 | |
| Suspension, Wheels, and Tires | |||
| Sport suspension (upgrade) | $0 | ||
| Transmission | |||
| Steering-wheel-mounted transmission controls | $100 | ||
| Total Value of Features | $4,755 | $5,350 | $5,975 |
| Value of Feature Adjustments | $0 | $595 | $1,220 |
| Value of Feature Adjustments | 0 | -553 | -1,135 |
Specifications Comparison: Toyota RAV4 vs. Kia Optima
| Model Year | 2009 | 2012 |
| Model | RAV4 | Optima |
| Body | 4dr SUV | 4dr Sedan |
| Wheelbase | 104.7 in | 110.0 in |
| Length | 181.1 in | 190.7 in |
| Width | 71.5 in | 72.1 in |
| Height | 66.3 in | 57.3 in |
| Curb Weight | 3,560 lb. | 3,385 lb. |
| Fuel Capacity | 15.9 gal. | 18.5 gal. |
| Row 1 Headroom | 40.8 in | 40.0 in |
| Row 1 Shoulder Room | 57.1 in | 57.2 in |
| Row 1 Hip Room | 53.8 in | 54.7 in |
| Row 1 Legroom | 41.8 in | 45.5 in |
| Row 2 Headroom | 39.7 in | 37.6 in |
| Row 2 Shoulder Room | 55.3 in | 55.7 in |
| Row 2 Hip Room | 52.4 in | 54.5 in |
| Row 2 Legroom | 38.3 in | 34.7 in |
| Row 3 Headroom | 37.2 in | 0.0 in |
| Row 3 Shoulder Room | 52.6 in | 0.0 in |
| Row 3 Hip Room | 43.3 in | 0.0 in |
| Row 3 Legroom | 30.0 in | 0.0 in |
| Cargo Volume, Minimum | 12.3 ft3 | 15.4 ft3 |
| Cargo Volume, Behind R2 | 37.2 ft3 | 15.4 ft3 |
| Cargo Volume, Maximum | 73.0 ft3 | 15.4 ft3 |
Option Package Details
Toyota RAV4 Limited
| Limited Extra Value Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Sunroof | 900 | Yes |
| Bluetooth cell phone link | 100 | Yes |
| AC power outlet | 100 | No |
| Daytime running lights (optional) | 0 | No |
| JBL, 9 speakers (with subwoofer) | 350 | No |
| Leather seating surfaces | 900 | Yes |
| Power fore-aft adjuster, driver seat | 100 | Yes |
| Power height adjuster, driver seat | 50 | Yes |
| Power tilt adjuster, driver seat | 100 | Yes |
| Power recliner, driver seat | 100 | Yes |
| Power lumbar adjuster, driver seat | 100 | Yes |
| Total Requested | 2550 | 85% |
| Total Not Requested | 450 | 15% |
Option Package Details
Kia Optima EX Turbo
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | No |
| Traffic information | 25 | Yes |
| Total Requested | 625 | 86% |
| Total Not Requested | 100 | 14% |
| Premium Package | ||
| Feature | Value | Requested? |
| Heated steering wheel | 100 | No |
| Memory system, driver seat | 200 | No |
| Panoramic sunroof | 1200 | No |
| Power-folding mirrors | 50 | No |
| HD radio | 50 | No |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
| Media drive, small | 5 | No |
| Rearview camera | 200 | Yes |
| Voice control for external devices | 0 | No |
| SMS text-to-speech reader | 25 | No |
| Bluetooth audio streaming | 25 | No |
| Total Requested | 400 | 13% |
| Total Not Requested | 2705 | 87% |
Option Package Details
Kia Optima SX
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | No |
| Traffic information | 25 | Yes |
| Total Requested | 625 | 86% |
| Total Not Requested | 100 | 14% |
| Premium Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | No |
| Panoramic sunroof | 1200 | No |
| Power-folding mirrors | 50 | No |
| HD radio | 50 | No |
| Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
| Media drive, small | 5 | No |
| Rearview camera | 200 | Yes |
| Voice control for external devices | 0 | No |
| SMS text-to-speech reader | 25 | No |
| Bluetooth audio streaming | 25 | No |
| Total Requested | 400 | 13% |
| Total Not Requested | 2605 | 87% |
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