Toyota RAV4 Toyota RAV4 2007 Kia Optima Kia Optima 2012

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Toyota RAV4 vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota RAV4 vs. Kia Optima Invoice Comparison

Lowest Total Price: $28,155

Toyota RAV4 Limited   
Difference: $645

Lowest Total Invoice: $25,792

Toyota RAV4 Limited   
Difference: $1,048

Calculate Payments

  Down Payment Interest Rate Term
Model Year200720122012
ModelRAV4OptimaOptima
TrimLimitedEX TurboSX
Body4dr SUV4dr Sedan4dr Sedan
Base Price $23,205 $25,100 $26,500
Base Invoice $21,464 $23,455 $24,760
3.5L V6 1,915    
Leather seating surfaces 1,050    
Heated front seats 440    
Sunroof 900    
Premium Package   2,950 2,950
3.5L V6 1,771    
Leather seating surfaces 840    
Heated front seats 352    
Sunroof 720    
Premium Package   2,635 2,635
Options (change) 4,305 2,950 2,950
Options (change) 3,683 2,635 2,635
Destination 645 750 750
Total Price $28,155 $28,800 $30,200
Total Invoice $25,792 $26,840 $28,145

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota RAV4 dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota RAV4 vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima EX Turbo
TrueDelta Adjusted Price Difference: $745
TrueDelta Adjusted Invoice Difference: $247
Model Year200720122012
ModelRAV4OptimaOptima
TrimLimitedEX TurboSX
Body4dr SUV4dr Sedan4dr Sedan
Engine269hp V6274hp I4274hp I4
TransmissionA5T6T6
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)22/29 MPG22/34 MPG22/34 MPG
Audio (watts, speakers)?, 6550, 12550, 12
Tire (rear if not all the same)225/65-17215/55-17225/45-18
Total Price$28,155$28,800$30,200
Adjustments for Features0-1,390-1,940
Feature-Adjusted Total Price$28,155$27,410$28,260
Cost Above Minimum$0$0$850
Total Invoice$25,792$26,840$28,145
Adjustments for Features0-1,295-1,808
Feature-Adjusted Total Invoice$25,792$25,545$26,337
Cost Above Minimum$0$0$792

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Features Comparison: Toyota RAV4 vs. Kia Optima

Model Year200720122012
ModelRAV4OptimaOptima
TrimLimitedEX TurboSX
Body4dr SUV4dr Sedan4dr Sedan
Transmission and Drivetrain 
5-speed automatic$900  
6-speed manually-shiftable automatic $1100$1100
FWD$0$0$0
Accessories 
Heated steering wheel $100 
Proximity key $250$250
Universal garage door opener $100$100
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats $0$0
Hill descent control$250  
Rearview camera $200$200
Rollover sensor$50  
Cargo Management 
Air-conditioned storage compartment $50$50
Cargo cover$75  
Cargo net$40  
Roof rack$300  
Climate Control 
Rear air vents $100$100
Rear wiper$175  
Exterior 
Body kit  $0
Bright-finished exhaust tip(s) $25$25
Deep-tinted rear windows$275  
External spare tire shell$100  
Externally-mounted spare$0  
Panoramic sunroof $1200$1200
Rear spoiler$200 $200
Sunroof$900  
Wheel-lip moldings$75  
Infotainment 
Bluetooth audio streaming $25$25
Bluetooth cell phone link $100$100
CD changer, in-dash$325  
CD player $125$125
HD radio $50$50
Media drive, small $5$5
Satellite radio $200$200
SMS text-to-speech reader $25$25
Voice control for external devices $0$0
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror $150$150
Automatic headlights $125$125
Automatic-off headlights$25  
Compass $0$0
Power-folding mirrors $50$50
Speaker lights $100$100
Trip computer $150$150
Turn signals on or near mirrors $25$25
Xenon HID headlights  $500
Seats and Interior Trim 
Aluminum trim  $100
Cooled or ventilated front seats $300$300
Floor mats $75$75
Heated second row seats $200$200
Illuminated door sill trim plates  $200
Leather seating surfaces$900$900 
Manual fore-aft adjuster, second row seats$75  
Manual recliner, second row seats$75  
Memory system, driver seat $200$200
Partial leather seating sufaces  $450
Power fore-aft adjuster, passenger seat $100$100
Power recliner, passenger seat $100$100
Suspension, Wheels, and Tires 
Sport suspension (upgrade)  $0
Transmission 
Steering-wheel-mounted transmission controls  $100
Total Value of Features$4,740$6,130$6,680
Value of Feature Adjustments$0$1,390$1,940
Value of Feature Adjustments0-1,295-1,808

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Specifications Comparison: Toyota RAV4 vs. Kia Optima

Model Year20072012
ModelRAV4Optima
Body4dr SUV4dr Sedan
Wheelbase104.7 in110.0 in
Length181.1 in190.7 in
Width71.5 in72.1 in
Height66.3 in57.3 in
Curb Weight3,527 lb.3,385 lb.
Fuel Capacity15.9 gal.18.5 gal.
Row 1 Headroom40.8 in40.0 in
Row 1 Shoulder Room57.1 in57.2 in
Row 1 Hip Room53.8 in54.7 in
Row 1 Legroom41.8 in45.5 in
Row 2 Headroom39.7 in37.6 in
Row 2 Shoulder Room55.3 in55.7 in
Row 2 Hip Room52.4 in54.5 in
Row 2 Legroom38.3 in34.7 in
Row 3 Headroom37.2 in0.0 in
Row 3 Shoulder Room52.6 in0.0 in
Row 3 Hip Room43.3 in0.0 in
Row 3 Legroom30.0 in0.0 in
Cargo Volume,
Minimum
12.3 ft315.4 ft3
Cargo Volume,
Behind R2
37.2 ft315.4 ft3
Cargo Volume,
Maximum
73.0 ft315.4 ft3

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Option Package Details
Kia Optima EX Turbo

Premium Package
FeatureValueRequested?
Heated steering wheel100No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200No
Panoramic sunroof1200No
Power-folding mirrors50No
HD radio50No
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Infinity, 550W, 12 speakers (with subwoofer)350No
SMS text-to-speech reader25No
Bluetooth audio streaming25No
Media drive, small5No
Rearview camera200No
Voice control for external devices0No
Total Requested2006%
Total Not Requested290594%

Option Package Details
Kia Optima SX

Premium Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200No
Panoramic sunroof1200No
Power-folding mirrors50No
HD radio50No
Infinity, 550W, 12 speakers (with subwoofer)350No
SMS text-to-speech reader25No
Bluetooth audio streaming25No
Media drive, small5No
Rearview camera200No
Voice control for external devices0No
Total Requested2007%
Total Not Requested280593%

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