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Toyota Highlander vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Highlander vs. Kia Optima Invoice Comparison

Lowest Total Price: $32,250

Kia Optima Hybrid   
Difference: $15,895

Lowest Total Invoice: $29,975

Kia Optima Hybrid   
Difference: $13,992

Calculate Payments

  Down Payment Interest Rate Term
Model Year20122011
ModelHighlanderOptima
TrimHybrid LimitedHybrid
Body4dr SUV4dr Sedan
Base Price $44,370 $26,500
Base Invoice $40,598 $24,760
Navigation system 2,650  
Floor mats 315  
Premium Technology Package   5,000
Navigation system 2,359  
Floor mats 200  
Premium Technology Package   4,465
Options (change) 2,965 5,000
Options (change) 2,559 4,465
Destination 810 750
Total Price $48,145 $32,250
Total Invoice $43,967 $29,975

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota Highlander dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota Highlander vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima Hybrid
TrueDelta Adjusted Price Difference: $12,265
TrueDelta Adjusted Invoice Difference: $10,677
Model Year20122011
ModelHighlanderOptima
TrimHybrid LimitedHybrid
Body4dr SUV4dr Sedan
Engine245hp V6 H166hp I4 H
TransmissionCVTT6
DrivetrainAWDFWD
EPA Fuel Economy (city/highway)28/28 MPG34/39 MPG
Audio (watts, speakers)?, 9550, 12
Tire (rear if not all the same)245/55-19215/55-17
Total Price$48,145$32,250
Adjustments for Features-3,6300
Feature-Adjusted Total Price$44,515$32,250
Total Invoice$43,967$29,975
Adjustments for Features-3,3150
Feature-Adjusted Total Invoice$40,652$29,975

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Features Comparison: Toyota Highlander vs. Kia Optima

Model Year20122011
ModelHighlanderOptima
TrimHybrid LimitedHybrid
Body4dr SUV4dr Sedan
Transmission and Drivetrain 
CVT$1000 
6-speed manually-shiftable automatic $1100
AWD$1700 
FWD $0
Accessories 
Heated steering wheel $100
Power liftgate$350 
Brakes, Airbags, and Other Safety 
Full-size spare tire$225 
Knee airbag, driver$75 
Rollover sensor$50 
Side curtain airbags $350
Side curtain airbags, three rows$500 
Cargo Management 
Air-conditioned storage compartment $50
Cargo mat$40 
Liftglass or two-piece tailgate$150 
Overhead sunglass holder $25
Rear seat pass-through $100
Removable second-row console$200 
Roof rails$250 
Trailering equipment (4 wire)$125 
Climate Control 
Rear air vents $100
Rear air vents with automatic controls$250 
Rear HVAC unit$400 
Rear wiper$175 
Wiper de-icer$25 
Engine / Motor 
Automatic start / stop$150 
Exterior 
Body kit $0
Deep-tinted rear windows$275 
Panoramic sunroof $1200
Rear bumper protector$40 
Sunroof$900 
Infotainment 
CD changer, in-dash$325 
CD player $125
Instruments, Lights, and Mirrors 
Compass $0
Conversation mirror$25 
Detailed driving style feedback $100
Interior ambient lighting $150
Speaker lights $100
Tachometer $75
Turn signals on or near mirrors $25
Xenon HID headlights $500
Seats and Interior Trim 
Cooled or ventilated front seats $300
Door sill trim plates$100 
Folding second row seats$300 
Folding third row seats$600 
Heated second row seats $200
Illuminated door sill trim plates $200
Manual fore-aft adjuster, second row seats$75 
Manual recliner, second row seats$75 
Memory system, driver seat $200
Power thigh support length adjuster, driver seat$100 
Stowable center seat, second row$150 
Total Value of Features$8,630$5,000
Value of Feature Adjustments$3,630$0
Value of Feature Adjustments-3,3150

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See a complete comparison of Toyota Highlander vs. Kia Optima features.

Specifications Comparison: Toyota Highlander vs. Kia Optima

Model Year20122011
ModelHighlanderOptima
Body4dr SUV4dr Sedan
Wheelbase109.8 in110.0 in
Length188.4 in190.7 in
Width75.2 in72.1 in
Height68.1 in57.3 in
Curb Weight4,641 lb.3,490 lb.
Fuel Capacity19.2 gal.18.5 gal.
Row 1 Headroom40.6 in40.0 in
Row 1 Shoulder Room59.7 in57.2 in
Row 1 Hip Room56.7 in54.7 in
Row 1 Legroom43.2 in45.5 in
Row 2 Headroom40.1 in37.6 in
Row 2 Shoulder Room59.5 in55.7 in
Row 2 Hip Room56.5 in54.5 in
Row 2 Legroom38.3 in34.7 in
Row 3 Headroom36.3 in0.0 in
Row 3 Shoulder Room55.0 in0.0 in
Row 3 Hip Room42.3 in0.0 in
Row 3 Legroom29.2 in0.0 in
Cargo Volume,
Minimum		10.3 ft315.4 ft3
Cargo Volume,
Behind R2		42.3 ft315.4 ft3
Cargo Volume,
Maximum		95.4 ft315.4 ft3

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See a complete comparison of Toyota Highlander vs. Kia Optima specs.

Option Package Details
Kia Optima Hybrid

Premium Technology Package
FeatureValueRequested?
Navigation system600Yes
Leather seating surfaces900Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Xenon HID headlights500No
Heated steering wheel100No
Compass0No
215/55HR17 tires400No
Voice control for nav and audio100Yes
Interior ambient lighting150No
Illuminated door sill trim plates200No
Infinity, 550W, 12 speakers (with subwoofer)350No
Heated second row seats200No
Cooled or ventilated front seats300No
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200No
Panoramic sunroof1200No
Heated front seats200Yes
Total Requested225038%
Total Not Requested360062%

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