| 1 | 0 | 3 | 4 | 3 | 4 |
Toyota RAV4 vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Toyota RAV4 vs. Kia Optima Invoice Comparison
Lowest Total Price: $27,250 Kia Optima Hybrid | |||||
| Difference: $1,860 | |||||
Lowest Total Invoice: $25,510 Kia Optima Hybrid | |||||
| Difference: $1,646 | |||||
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| Model Year | 2013 | 2011 | 2011 | 2011 | 2011 |
| Model | RAV4 | Optima | Optima | Optima | Optima |
| Trim | Limited | EX | EX Turbo | SX | Hybrid |
| Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $27,010 | $22,700 | $24,700 | $26,200 | $26,500 |
| Base Invoice | $25,254 | $21,210 | $23,080 | $24,480 | $24,760 |
| Entune | 1,030 | ||||
| Floor mats | 225 | ||||
| Technology Package | 2,000 | 2,000 | 2,000 | ||
| Premium Package | 2,250 | 2,150 | 2,000 | ||
| Entune | 917 | ||||
| Floor mats | 140 | ||||
| Technology Package | 1,785 | 1,785 | 1,785 | ||
| Premium Package | 2,010 | 1,920 | 1,790 | ||
| Options (change) | 1,255 | 4,250 | 4,150 | 4,000 | 0 |
| Options (change) | 1,057 | 3,795 | 3,705 | 3,575 | 0 |
| Destination | 845 | 750 | 750 | 750 | 750 |
| Total Price | $29,110 | $27,700 | $29,600 | $30,950 | $27,250 |
| Total Invoice | $27,156 | $25,755 | $27,535 | $28,805 | $25,510 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Toyota RAV4 dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Toyota RAV4 vs. Kia Optima
| Lowest Adjusted Price and Invoice: Kia Optima EX | |||||
| TrueDelta Adjusted Price Difference: $1,720 | |||||
| TrueDelta Adjusted Invoice Difference: $1,677 | |||||
| Model Year | 2013 | 2011 | 2011 | 2011 | 2011 |
| Model | RAV4 | Optima | Optima | Optima | Optima |
| Trim | Limited | EX | EX Turbo | SX | Hybrid |
| Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 176hp I4 | 200hp I4 | 274hp I4 | 274hp I4 | 166hp I4 H |
| Transmission | T6 | T6 | T6 | T6 | T6 |
| Drivetrain | FWD | FWD | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | ?, 6 | 550, 12 | 550, 12 | 550, 12 | ?, 6 |
| Tire (rear if not all the same) | 235/55-18 | 215/55-17 | 215/55-17 | 225/45-18 | 205/65-16 |
| Total Price | $29,110 | $27,700 | $29,600 | $30,950 | $27,250 |
| Adjustments for Features | -4,135 | -4,445 | -4,295 | -5,070 | 0 |
| Feature-Adjusted Total Price | $24,975 | $23,255 | $25,305 | $25,880 | $27,250 |
| Cost Above Minimum | $0 | $0 | $2,050 | $2,625 | $3,995 |
| Total Invoice | $27,156 | $25,755 | $27,535 | $28,805 | $25,510 |
| Adjustments for Features | -3,857 | -4,133 | -3,995 | -4,719 | 0 |
| Feature-Adjusted Total Invoice | $23,299 | $21,622 | $23,540 | $24,086 | $25,510 |
| Cost Above Minimum | $0 | $0 | $1,918 | $2,464 | $3,888 |
Features Comparison: Toyota RAV4 vs. Kia Optima
| Model Year | 2013 | 2011 | 2011 | 2011 | 2011 |
| Model | RAV4 | Optima | Optima | Optima | Optima |
| Trim | Limited | EX | EX Turbo | SX | Hybrid |
| Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 |
| FWD | $0 | $0 | $0 | $0 | $0 |
| Accessories | |||||
| Heated steering wheel | $100 | $100 | |||
| Power liftgate | $350 | ||||
| Universal garage door opener | $100 | $100 | $100 | ||
| Brakes, Airbags, and Other Safety | |||||
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | |
| Knee airbag, driver | $75 | ||||
| Rollover sensor | $50 | ||||
| Seat cushion airbag, passenger | $75 | ||||
| Temporary spare tire | $150 | $150 | $150 | $150 | |
| Cargo Management | |||||
| Air-conditioned storage compartment | $50 | $50 | $50 | $50 | |
| Cargo cover | $75 | ||||
| Cargo mat | $40 | ||||
| Overhead sunglass holder | $25 | $25 | $25 | $25 | |
| Rear seat pass-through | $100 | ||||
| Roof rails | $250 | ||||
| Climate Control | |||||
| Rear air vents | $100 | $100 | $100 | $100 | |
| Rear wiper | $175 | ||||
| Exterior | |||||
| Body kit | $0 | $0 | |||
| Bodyside cladding (gray/black) | $250 | ||||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | ||
| Deep-tinted rear windows | $275 | ||||
| Panoramic sunroof | $1200 | $1200 | $1200 | ||
| Rear spoiler | $200 | $200 | $200 | ||
| Sunroof | $900 | ||||
| Wheel-lip moldings | $75 | ||||
| Infotainment | |||||
| App support | $0 | ||||
| DVD-compatible player | $0 | ||||
| HD radio | $50 | ||||
| Media drive, small | $5 | ||||
| Navigation system | $600 | $600 | $600 | $600 | |
| SMS text-to-speech reader | $25 | $25 | |||
| Traffic + travel information | $25 | ||||
| Traffic information | $25 | $25 | $25 | ||
| Voice control for external devices | $0 | ||||
| Voice control for nav and audio | $100 | $100 | $100 | $100 | |
| Instruments, Lights, and Mirrors | |||||
| Auto-dimming rearview mirror | $150 | $150 | $150 | $150 | |
| Compass | $0 | $0 | $0 | ||
| Detailed driving style feedback | $100 | ||||
| Interior ambient lighting | $150 | $150 | |||
| Large energy flow and fuel economy display | $25 | ||||
| Speaker lights | $100 | $100 | $100 | $100 | |
| Xenon HID headlights | $500 | ||||
| Seats and Interior Trim | |||||
| Aluminum trim | $100 | ||||
| Cooled or ventilated front seats | $300 | $300 | $300 | ||
| Folding second row seats | $300 | $300 | $300 | $300 | |
| Heated front seats | $200 | $200 | $200 | $200 | |
| Heated second row seats | $200 | $200 | $200 | ||
| Illuminated door sill trim plates | $200 | ||||
| Leather seating surfaces | $900 | $900 | |||
| Manual recliner, second row seats | $75 | ||||
| Memory system, driver seat | $200 | $200 | $200 | $200 | |
| Metal pedals | $75 | ||||
| Partial leather seating sufaces | $450 | ||||
| Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | ||
| Power recliner, passenger seat | $100 | $100 | $100 | ||
| Synthetic leather seating surfaces | $0 | ||||
| Suspension, Wheels, and Tires | |||||
| Electronic systems calibration selector | $200 | ||||
| Sport suspension (upgrade) | $0 | ||||
| Transmission | |||||
| Steering-wheel-mounted transmission controls | $100 | ||||
| Total Value of Features | $5,965 | $6,275 | $6,125 | $6,900 | $1,830 |
| Value of Feature Adjustments | $4,135 | $4,445 | $4,295 | $5,070 | $0 |
| Value of Feature Adjustments | -3,857 | -4,133 | -3,995 | -4,719 | 0 |
Specifications Comparison: Toyota RAV4 vs. Kia Optima
| Model Year | 2013 | 2011 |
| Model | RAV4 | Optima |
| Body | 4dr SUV | 4dr Sedan |
| Wheelbase | 104.7 in | 110.0 in |
| Length | 179.9 in | 190.7 in |
| Width | 72.6 in | 72.1 in |
| Height | 65.4 in | 57.3 in |
| Curb Weight | 3,436 lb. | 3,207 lb. |
| Fuel Capacity | 15.9 gal. | 18.5 gal. |
| Row 1 Headroom | 39.8 in | 40.0 in |
| Row 1 Shoulder Room | 57.3 in | 57.2 in |
| Row 1 Hip Room | 54.2 in | 54.7 in |
| Row 1 Legroom | 42.6 in | 45.5 in |
| Row 2 Headroom | 38.9 in | 37.6 in |
| Row 2 Shoulder Room | 55.4 in | 55.7 in |
| Row 2 Hip Room | 48.8 in | 54.5 in |
| Row 2 Legroom | 37.2 in | 34.7 in |
| Cargo Volume, Minimum | 38.4 ft3 | 15.4 ft3 |
| Cargo Volume, Maximum | 73.4 ft3 | 15.4 ft3 |
Option Package Details
Toyota RAV4 Limited
| Entune | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Satellite radio | 200 | Yes |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 100 | Yes |
| HD radio | 50 | No |
| SMS text-to-speech reader | 25 | Yes |
| Traffic + travel information | 25 | No |
| App support | 0 | No |
| Total Requested | 925 | 93% |
| Total Not Requested | 75 | 7% |
Option Package Details
Kia Optima EX
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Rearview camera | 200 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Bluetooth audio streaming | 25 | Yes |
| Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
| Total Requested | 950 | 73% |
| Total Not Requested | 350 | 27% |
| Premium Package | ||
| Feature | Value | Requested? |
| Heated steering wheel | 100 | No |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | Yes |
| Panoramic sunroof | 1200 | No |
| Total Requested | 400 | 17% |
| Total Not Requested | 2000 | 83% |
Option Package Details
Kia Optima EX Turbo
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Rearview camera | 200 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Bluetooth audio streaming | 25 | Yes |
| Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
| Total Requested | 950 | 73% |
| Total Not Requested | 350 | 27% |
| Premium Package | ||
| Feature | Value | Requested? |
| Heated steering wheel | 100 | No |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | Yes |
| Panoramic sunroof | 1200 | No |
| Total Requested | 400 | 17% |
| Total Not Requested | 2000 | 83% |
Option Package Details
Kia Optima SX
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Rearview camera | 200 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Bluetooth audio streaming | 25 | Yes |
| Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
| Total Requested | 950 | 73% |
| Total Not Requested | 350 | 27% |
| Premium Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | Yes |
| Panoramic sunroof | 1200 | No |
| Total Requested | 400 | 17% |
| Total Not Requested | 1900 | 83% |
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See TrueDelta's information for all SUVs
See TrueDelta's information for all Toyota models.
