| 1 | 0 | 3 | 4 | 3 | 4 |
Toyota RAV4 vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Toyota RAV4 vs. Kia Optima Invoice Comparison
Lowest Total Price: $29,659 Toyota RAV4 Limited | ||||
| Difference: $1,181 | ||||
Lowest Total Invoice: $27,633 Toyota RAV4 Limited | ||||
| Difference: $1,124 | ||||
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| Model Year | 2013 | 2016 | 2016 | 2016 |
| Model | RAV4 | Optima | Optima | Optima |
| Trim | Limited | Hybrid EX | SX | SX Limited |
| Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $27,010 | $32,195 | $29,940 | $36,040 |
| Base Invoice | $25,254 | $29,856 | $27,865 | $33,435 |
| Entune | 1,030 | |||
| Blind spot warning system | 500 | |||
| Floor mats | 225 | |||
| Cargo net | 49 | 50 | 50 | 50 |
| Technology Package | 2,380 | |||
| Entune | 917 | |||
| Blind spot warning system | 445 | |||
| Floor mats | 140 | |||
| Cargo net | 32 | 42 | 42 | 42 |
| Technology Package | 2,212 | |||
| Options (change) | 1,804 | 2,430 | 50 | 50 |
| Options (change) | 1,534 | 2,254 | 42 | 42 |
| Destination | 845 | 850 | 850 | 850 |
| Total Price | $29,659 | $35,475 | $30,840 | $36,940 |
| Total Invoice | $27,633 | $32,960 | $28,757 | $34,327 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Toyota RAV4 dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Toyota RAV4 vs. Kia Optima
| Lowest Adjusted Price and Invoice: Toyota RAV4 Limited | ||||
| TrueDelta Adjusted Price Difference: $1,406 | ||||
| TrueDelta Adjusted Invoice Difference: $1,334 | ||||
| Model Year | 2013 | 2016 | 2016 | 2016 |
| Model | RAV4 | Optima | Optima | Optima |
| Trim | Limited | Hybrid EX | SX | SX Limited |
| Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 176hp I4 | 159hp I4 H | 245hp I4 | 245hp I4 |
| Transmission | T6 | T6 | T6 | T6 |
| Drivetrain | FWD | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | ?, 6 | 550, 12 | ?, 6 | 630, 10 |
| Tire (rear if not all the same) | 235/55-18 | 215/55-17 | 235/45-18 | 235/45-18 |
| Total Price | $29,659 | $35,475 | $30,840 | $36,940 |
| Adjustments for Features | -225 | -2,135 | 0 | -4,950 |
| Feature-Adjusted Total Price | $29,434 | $33,340 | $30,840 | $31,990 |
| Cost Above Minimum | $0 | $2,500 | $0 | $1,150 |
| Total Invoice | $27,633 | $32,960 | $28,757 | $34,327 |
| Adjustments for Features | -210 | -1,984 | 0 | -4,600 |
| Feature-Adjusted Total Invoice | $27,423 | $30,976 | $28,757 | $29,727 |
| Cost Above Minimum | $0 | $2,219 | $0 | $970 |
Features Comparison: Toyota RAV4 vs. Kia Optima
| Model Year | 2013 | 2016 | 2016 | 2016 |
| Model | RAV4 | Optima | Optima | Optima |
| Trim | Limited | Hybrid EX | SX | SX Limited |
| Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | ||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 |
| FWD | $0 | $0 | $0 | $0 |
| Accessories | ||||
| Adaptive cruise control, all-speed | $850 | |||
| Cruise control | $150 | $150 | $150 | |
| Heated steering wheel | $100 | $100 | $100 | |
| Power liftgate | $350 | |||
| Proximity trunk or liftgate opener | $125 | $125 | ||
| Sunshades, second row | $125 | $125 | ||
| Universal garage door opener | $100 | |||
| Brakes, Airbags, and Other Safety | ||||
| 911 assist | $25 | $25 | $25 | |
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | |
| Around view cameras | $500 | |||
| Automatic braking, high-speed or partial | $200 | |||
| Automatic braking, low-speed | $200 | |||
| Blind spot warning system | $200 | $200 | $200 | |
| Cross-traffic warning, rear | $100 | $100 | $100 | |
| Forward collision warning | $200 | |||
| Knee airbag, driver | $75 | $75 | $75 | |
| Lane departure warning | $200 | |||
| Obstacle detection, rear | $250 | $250 | ||
| Rearview camera | $200 | $200 | $200 | |
| Seat cushion airbag, passenger | $75 | |||
| Temporary spare tire | $150 | $150 | $150 | |
| Vehicle health reports | $0 | $0 | $0 | |
| Cargo Management | ||||
| Air-conditioned storage compartment | $50 | |||
| Cargo cover | $75 | |||
| Cargo mat | $40 | $40 | $40 | |
| Overhead sunglass holder | $25 | $25 | $25 | |
| Rear seat pass-through | $100 | |||
| Roof rails | $250 | |||
| Climate Control | ||||
| Rear air vents | $100 | $100 | $100 | |
| Rear wiper | $175 | |||
| Engine / Motor | ||||
| Automatic start / stop | $150 | |||
| Exterior | ||||
| Body kit | $0 | |||
| Bodyside cladding (gray/black) | $250 | |||
| Bright-finished exhaust tip(s) | $25 | $25 | ||
| Deep-tinted rear windows | $275 | |||
| Laminated front side windows | $200 | $200 | $200 | |
| Painted brake calipers (optional) | $0 | $0 | ||
| Panoramic sunroof | $1200 | $1200 | ||
| Sunroof | $900 | |||
| Wheel-lip moldings | $75 | |||
| Infotainment | ||||
| Android Auto support | $100 | $100 | ||
| CD player | $125 | $125 | ||
| DVD-compatible player | $0 | |||
| MP3-compatible player | $50 | $50 | ||
| Surround sound | $250 | $250 | ||
| Traffic + travel information | $25 | |||
| Traffic information | $25 | $25 | $25 | |
| Voice control for external devices | $0 | $0 | $0 | |
| Instruments, Lights, and Mirrors | ||||
| Approach detection | $25 | $25 | ||
| Auto-dimming headlights | $200 | |||
| Compass | $0 | |||
| Detailed driving style feedback | $100 | |||
| Fog lights | $125 | $125 | ||
| Interior ambient lighting | $150 | $150 | $150 | |
| Large energy flow and fuel economy display | $25 | |||
| Power-folding mirrors | $50 | $50 | $50 | |
| Steering-linked headlights | $150 | $150 | ||
| Xenon HID headlights | $500 | $500 | $500 | |
| Seats and Interior Trim | ||||
| Cooled or ventilated front seats | $300 | $300 | ||
| Door sill trim plates | $100 | $100 | ||
| Folding second row seats | $300 | $300 | $300 | |
| Heated front row armrests | $100 | $100 | ||
| Heated front seats | $200 | $200 | ||
| Heated second row seats | $200 | $200 | ||
| Illuminated door sill trim plates | $200 | |||
| Leather seating surfaces | $900 | $900 | $900 | |
| Manual height adjuster, passenger seat | $50 | |||
| Manual recliner, second row seats | $75 | |||
| Metal pedals | $75 | $75 | ||
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | ||
| Power fore-aft adjuster, passenger seat | $100 | $100 | ||
| Power height adjuster, passenger seat | $100 | |||
| Power lumbar adjuster, driver seat | $100 | $100 | ||
| Power lumbar adjuster, passenger seat | $100 | |||
| Power recliner, passenger seat | $100 | $100 | ||
| Power tilt adjuster, passenger seat | $100 | |||
| Synthetic leather seating surfaces | $0 | |||
| Suspension, Wheels, and Tires | ||||
| Alloy wheels | $350 | $350 | ||
| Electronic systems calibration selector | $200 | $200 | $200 | |
| Machined alloy wheels | $350 | $350 | ||
| Performance steering system (optional) | $0 | $0 | ||
| Sport suspension (upgrade) | $0 | $0 | ||
| Transmission | ||||
| Steering-wheel-mounted transmission controls | $100 | $100 | ||
| Total Value of Features | $5,990 | $7,900 | $5,765 | $10,715 |
| Value of Feature Adjustments | $225 | $2,135 | $0 | $4,950 |
| Value of Feature Adjustments | -210 | -1,984 | 0 | -4,600 |
Specifications Comparison: Toyota RAV4 vs. Kia Optima
| Model Year | 2013 | 2016 |
| Model | RAV4 | Optima |
| Body | 4dr SUV | 4dr Sedan |
| Wheelbase | 104.7 in | 110.4 in |
| Length | 179.9 in | 191.1 in |
| Width | 72.6 in | 73.2 in |
| Height | 65.4 in | 57.7 in |
| Curb Weight | 3,436 lb. | 3,220 lb. |
| Fuel Capacity | 15.9 gal. | 18.5 gal. |
| Row 1 Headroom | 39.8 in | 39.8 in |
| Row 1 Shoulder Room | 57.3 in | 58.1 in |
| Row 1 Hip Room | 54.2 in | 56.0 in |
| Row 1 Legroom | 42.6 in | 45.5 in |
| Row 2 Headroom | 38.9 in | 37.8 in |
| Row 2 Shoulder Room | 55.4 in | 56.4 in |
| Row 2 Hip Room | 48.8 in | 56.0 in |
| Row 2 Legroom | 37.2 in | 35.6 in |
| Cargo Volume, Minimum | 38.4 ft3 | 15.9 ft3 |
| Cargo Volume, Maximum | 73.4 ft3 | 15.9 ft3 |
Option Package Details
Toyota RAV4 Limited
| Entune | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Satellite radio | 200 | Yes |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 100 | Yes |
| HD radio | 50 | Yes |
| SMS text-to-speech reader | 25 | Yes |
| Traffic + travel information | 25 | No |
| App support | 0 | Yes |
| Total Requested | 975 | 98% |
| Total Not Requested | 25 | 2% |
Option Package Details
Kia Optima Hybrid EX
| Technology Package | ||
| Feature | Value | Requested? |
| Obstacle detection, rear | 250 | No |
| Panoramic sunroof | 1200 | No |
| Blind spot warning system | 200 | Yes |
| Rear cross-traffic detection | 100 | Yes |
| Total Requested | 300 | 17% |
| Total Not Requested | 1450 | 83% |
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