Toyota RAV4 Toyota RAV4 2016 Kia Optima Kia Optima 2016

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Toyota RAV4 vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota RAV4 vs. Kia Optima Invoice Comparison

Lowest Total Price: $35,083

Toyota RAV4 Hybrid Limited   
Difference: $472

Lowest Total Invoice: $32,907

Toyota RAV4 Hybrid Limited   
Difference: $120

Calculate Payments

  Down Payment Interest Rate Term
Model Year20162016
ModelRAV4Optima
TrimHybrid LimitedHybrid EX
Body4dr SUV4dr Sedan
Base Price $33,610 $32,195
Base Invoice $31,593 $29,856
Floor mats 225  
Cargo net 49 50
Cargo tray 100 80
Door sill trim plates 199  
Technology Package   2,380
Floor mats 140  
Cargo net 35 42
Cargo tray 60 67
Door sill trim plates 179  
Technology Package   2,212
Options (change) 573 2,510
Options (change) 414 2,321
Destination 900 850
Total Price $35,083 $35,555
Total Invoice $32,907 $33,027

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota RAV4 dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota RAV4 vs. Kia Optima

Lowest Adjusted Price and Invoice: Toyota RAV4 Hybrid Limited
TrueDelta Adjusted Price Difference: $3,462
TrueDelta Adjusted Invoice Difference: $2,925
Model Year20162016
ModelRAV4Optima
TrimHybrid LimitedHybrid EX
Body4dr SUV4dr Sedan
Engine150hp I4 H159hp I4 H
TransmissionCVTT6
DrivetrainAWDFWD
EPA Fuel Economy (city/highway)34/31 MPG36/40 MPG
Audio (watts, speakers)?, 6550, 12
Tire (rear if not all the same)235/55-18215/55-17
Total Price$35,083$35,555
Adjustments for Features-2,9900
Feature-Adjusted Total Price$32,093$35,555
Total Invoice$32,907$33,027
Adjustments for Features-2,8050
Feature-Adjusted Total Invoice$30,102$33,027

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Features Comparison: Toyota RAV4 vs. Kia Optima

Model Year20162016
ModelRAV4Optima
TrimHybrid LimitedHybrid EX
Body4dr SUV4dr Sedan
Transmission and Drivetrain 
CVT$1000 
6-speed manually-shiftable automatic $1100
AWD$1700 
FWD $0
Accessories 
Adaptive cruise control$600 
Cruise control $150
Heated steering wheel $100
Power liftgate$350 
Brakes, Airbags, and Other Safety 
911 assist $25
Active or whiplash-reducing head restraints, front seats $0
Automatic braking, high-speed or partial$200 
Automatic braking, low-speed$200 
Forward collision warning$200 
Knee airbag, driver$75 
Lane departure prevention, steering-based$200 
Lane departure warning$200 
Obstacle detection, front$150 
Pedestrian detection$50 
Radar- or camera-based collision preparation system$0 
Seat cushion airbag, passenger$75 
Temporary spare tire$150 
Trailer sway control$25 
Vehicle health reports $0
Cargo Management 
Air-conditioned storage compartment $50
Cargo cover$75 
Cargo mat$40 
Rear seat pass-through $100
Roof rails$250 
Climate Control 
Rear air vents $100
Rear wiper$175 
Engine / Motor 
Automatic start / stop $150
Exterior 
Body kit $0
Bodyside cladding (gray/black)$250 
Deep-tinted rear windows$275 
Laminated front side windows $200
Panoramic sunroof $1200
Sunroof$900 
Wheel-lip moldings$75 
Infotainment 
DVD-compatible player$0 
Siri Eyes Free support$0 
Surround sound $250
Traffic + travel information$25 
Traffic information $25
Voice control for external devices $0
Instruments, Lights, and Mirrors 
Auto-dimming headlights$200 
Detailed driving style feedback $100
Interior ambient lighting $150
LED headlights, single projector or low beam only$750 
Power-folding mirrors $50
Tachometer $75
Xenon HID headlights $500
Seats and Interior Trim 
Cooled or ventilated front seats $300
Door sill trim plates$100 
Folding second row seats$300 
Heated second row seats $200
Illuminated door sill trim plates $200
Leather seating surfaces $900
Manual recliner, second row seats$75 
Power fore-aft adjuster, passenger seat $100
Power recliner, passenger seat $100
Synthetic leather seating surfaces$0 
Suspension, Wheels, and Tires 
Alloy wheels $350
Chrome-coated alloy wheels$600 
Electronic systems calibration selector$200 
Total Value of Features$9,465$6,475
Value of Feature Adjustments$2,990$0
Value of Feature Adjustments-2,8050

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Specifications Comparison: Toyota RAV4 vs. Kia Optima

Model Year20162016
ModelRAV4Optima
Body4dr SUV4dr Sedan
Wheelbase104.7 in110.4 in
Length183.5 in191.1 in
Width72.6 in73.2 in
Height65.9 in57.7 in
Curb Weight3,925 lb.3,496 lb.
Fuel Capacity15.9 gal.18.5 gal.
Row 1 Headroom39.8 in39.8 in
Row 1 Shoulder Room57.3 in58.1 in
Row 1 Hip Room54.3 in56.0 in
Row 1 Legroom42.6 in45.5 in
Row 2 Headroom38.9 in37.8 in
Row 2 Shoulder Room55.4 in56.4 in
Row 2 Hip Room48.9 in56.0 in
Row 2 Legroom37.2 in35.6 in
Cargo Volume,
Minimum
38.4 ft315.9 ft3
Cargo Volume,
Maximum
73.4 ft315.9 ft3

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Option Package Details
Kia Optima Hybrid EX

Technology Package
FeatureValueRequested?
Obstacle detection, rear250Yes
Panoramic sunroof1200No
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Total Requested55031%
Total Not Requested120069%

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